Instagram possesses over six hundred million active users that are scrolling feeds, liking comments, and responding to posts regularly. Since consumers engage with their favorite brands on social platforms, having a strong presence on this social platform is a smart move of bolstering your strategy, growing brand awareness, and connecting with your audience. When developing your Instagram marketing services, you will have to focus on specific goals and the type of results you desire.
Read also: How To Get More Likes On Instagram
Use Instagram insights
Just like in the insights found on Facebook, there is an insights tool found on Instagram that is invaluable to the business. They provide vital metrics like the number of times your video or post has been viewed, the number of followers you are getting, and the total number of clicks your link is getting on a daily basis. The results of this tool include demographic information that indicates the age and gender of your followers. You will get a quick peek at the general profile of the people viewing your profile. You will have the ability to customize your marketing campaign to match their requirements.
Link your Instagram page to your site
Some businesses do not connect their Instagram profile with their websites. You will lose an opportunity when aiming at furthering your marketing options. You will have to stop flooding your page with the photos of your products. Instead, you will have to use it as a chance of showing the human side of your firm. It is advisable to use your employees in your videos. Your traffic will go up when people understand the real people that are behind your company. In your video and photos, do not forget to add the location for SEO and geotagging.
Engage your followers
Followers who are die-hard fans of your brand deserve a reward for their loyalty. For this reason, you need to assign an administrator who has to reply to relevant comments made by clients. Engaging them will make them appreciate that you hear their voices when it comes to expressing complaints and giving suggestions. It is vital to follow back your followers so that you learn about their hobbies, likes, tendencies, travels, and any other information needed for your benefit.
Make hashtags relevant
Instagram marketing tips state that you need to use industry specific hashtags when engaging in Instagram marketing. You need to identify the niche of your industry so that you differentiate yourself from the rest. You can find some online sites that will help you tweak hashtags for optimization. It is advisable to use hashtags that relate to a video or image so that it prevents marking it as spam. A good idea that can help you when marketing on Instagram is piggybacking, but you need to make sure that you do not overdo it.
Host Instagram contests
One way of improving Instagram marketing is through investing in Instagram marketing services and getting followers to interact with your content through contests. This will generate a buzz around your business and also show the fun side of the business. Contests on Instagram can be easy to execute, and you can hold them on a weekly basis to boost exposure, grow your followers, and create the expectancy of keeping the visitors coming back. For the giveaways of the contest, make sure that it is an item that will make your audience like to take part. You need to make it enticing and exciting to compel new people to join.
Instagram is an excellent platform for boosting your social media marketing strategies. According to Instagram marketing strategies, this platform will help in building the awareness of your brand. Instagram marketing services by ExplodeGram will help to implement the tactics listed above, test the results, and start moving forward with Instagram. The key is implementing and discovering the aspects that resonate well with your site.