Outdoor advertising, very simple, is marketing that organized outdoor massive places to attract the customers. Various types of outdoor branding can be done to make a brand visibility. Billboards can be comprised about 65% of outdoor marketing.
• Sitting benches branding
• Schools gates branding
• Specific event coverage
• Recreational place banners
• Shops branding
• Shopping malls
• Bus branding
• Bus stands
• Bridge branding
Here we also include other populated areas are vital to show all types of flying flags imprinted with logos, images, and promotional messages.
There are plenty of ways to attract your customers by seizing the attention and offering them a huge amount of benefits while the competitors are not. To make our brand a significant exposure outside the home where most of the folks are outing, visiting and taking rest of long hours of hectic work burden. Outdoor marketing isn’t a new way to market the products and brands. In the current era people are getting bored with the old stuff of commercialization – now they are demanding some new content as our world has advanced into the digital world of marketing. To make our brand’s promotion different from the competitors’ it would be better to give a strong reason to our customers so that they easily can buy products.
Why should we use outdoor Marketing?
1. Target your audiences
2. Positioning at points of sale
3. Brands talking point build
4. Consumer pulls distributor push
5. Target your audiences efficiently
6. Outdoor advertising can’t be turned off
7. Other media cover outdoor promotional activities
How we can take the maximum benefits from outdoor marketing through outdoor banners.
1- Outdoor Advertising has High Impact
To preparing TV ads and other digital media promotional content, we keep in mind how to be attractive in 30-second streaming ad. But in outdoor advertising, it would be slightly easy to attract the audience with just simple but reliable graphical that according to the place atmosphere where it has changed. No matter the passengers taking attention or just this outdoor banner going through their eyes. It is not just 30-second ad that will stream off. This is the main benefit of the outdoor marketing to be there for some particular period by attracting the folks.
2- It would be Very Cost Effective Way of Marketing
Through a widely accepted survey, it has been reddened that outdoor promotion is very cost effective form all other advertising phases. It is just given and take the way of marketing how much we invest it would be good enough return profit.
3- It has Widely Reach to the maximum Audiences
As outdoor advertising is stand out directly to customers every time, while passengers are walking or passing through. Most of the time some folks are individually read out what is being shown off on the display boards, sometimes its texture, content, images and graphics. Through all these our display boards would be the maximum reach to the audiences.
4- Outdoor Marketing is an Engaging Media
Unlike most mediums, outdoor is actually liked by consumers. Research from APN Outdoor found that 71% of Australians preferred buses
with advertising than those without and that 36% stated outdoor advertising as a welcome distraction.
5- Outdoor Marketing Impacts’ well on Sale
It is a good marketing channel and mostly seen by the buyers, so that is the primary concern to enhance the chances of sale on the brands’ outlet or other places it is put on sale out. In outdoor stalls or extra promotional activities we could be able to get promotional, visibility and sale by investing in this type of marketing.