App Development Benefits: Here’s why you should go Mobile

31 May 2016

The rapid proliferation of mobile devices has changed our lives. Right from fitness, shopping, cab-hailing, to travel, there is an app for everything. Everywhere you turn around; you’re likely to find someone using a smartphone app or tablet. Cell phones and mobile internet are affordable and easier to adopt by users from all sections of society.

2016 has already revolutionized mobile app development to new heights. The mobile apps industry has also witnessed an increasing focus on emerging technologies like cloud computing, wearables, big data, and the Internet of Things (IoT). The evolution of this industry will continue on a consistent basis.

Economies of Scale

By 2017, it’s expected that over 268 billion downloads will generate $77 billion worth of revenue. The mobile app development industry is growing at an alarming pace and there is no stopping. This is the best time for businesses to develop mobile applications. There is no dearth of expert mobile app developers. You can either hire developers dedicated for your project or outsource your project to a mobile development company. The number of skilled and experienced mobile app developers is increasing rapidly, allowing businesses to choose the best mobile app developer at affordable rates.

It is about the right time to get a mobile app according to your budget. After all, the mobile application will help take your business to the next level.

Location-Based Apps for Contextual Information

Mobile apps are all about providing the right information to the user at the right time and location. Beacon technology is revolutionizing mobile apps with its ability to bridge the gap between the offline and online worlds. This technology is all set to transform the way retailers, event managers, enterprises, and education organizations interact with users indoor.

The real focus of beacon technology depends on how applications use proximity for marketing and promotions, coupons, content delivery, catalogs, information display, in-store coupons, proximity-activated objects, people and object indoor tracking.

Wearable Devices for Increased Personalization

Wearable technology is currently in its early adoption phase. However, the launch of Apple Watch has helped the technology to go mainstream. Wearable devices are no longer limited to being a fitness device. It is about connecting devices and helping users stay healthy and live a safe life.

The wearable device can connect and communicate through cellular connectivity or through another device, such as a smartphone using Wi-Fi or Bluetooth®. Wearable devices have given mobility a different dimension altogether taking personalization to a new level.

Companies that explore the full capabilities of wearable devices in order to build apps will enhance the user experience in an unimaginable way. Such companies will stand tall. Further, the adoption of this technology at the commercial level will help businesses gain a first-mover advantage.

Forecast unit sales of wearables worldwide by category from 2014 to 2016 (in millions)

Augmented Reality

Augmented reality has completely changed the way we interact with technology and with each other. It is not limited to sci-fi technology or games. This revolutionary technology is making inroads into different business domains such as retail, travel, and education simplifying the most complex functional aspect of products. It is undoubtedly taking a mobile application to new heights.

Here are some stats to assist you to decide…

AR/VR could hit $150bn in revenue by 2020, with AR taking around $120 billion and VR $30 billion.

source: Digi-Capital

Facebook bought Oculus for $400 million in cash and $1.6 billion in stock – even though Oculus had not released a commercial product.

Source: TechCrunch

336 startups list themselves under AR on Angelist.

source: Angelist

It is Now More about Personalization

The mobile revolution is more about the empowerment of users. It is the ability to work and access information anytime, anywhere. Businesses across the globe are embracing the app personalization to drive higher user engagement levels and customer engagement.

Enterprise apps are a new way forward and can dramatically reshape the way we do business. The focus is now shifting towards enterprise apps to leverage advanced functionality in order to make most out of products and services.

Calvin is a technology enthusiast working with Hidden Brains Infotech UK – A well-known enterprise mobile application development company in the UK and likes to write about the latest mobile application trends.

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Get More Installs: Which Extensions Can Help Drive Installs Of Your Mobile App?

Which extensions can help drive installs of your mobile app? Is this the question that you want to know the answer to? If yes, then you have reached the right place. Question: Which Extensions Can Help Drive Installs Of Your Mobile App?Options:a. App Extensionsb. Structured Snippetsc. Extensionsd. Sitelinke. Extensionsf. Remarketing Lists for Search Ads Extensions (RLSAs)Answer: (a) App Extensions If your answer was App Extensions, then you are absolutely correct! However, can your answer be complete without an explanation? Not at all! Keep reading to learn more about App extensions and how it helps the users to gain more mobile app installs in this blog… Explaining The Answer To “Which Extensions Can Help Drive Installs Of Your Mobile App?” As you have already read above, the correct answer to “which extensions can help drive installs of your mobile app?” is the App Extensions. Now, it is time for me to explain this a bit more. So let us take it a bit slow from here. We are living in a digital world. This means that we are constantly surrounded by technology and constant technological developments. And as more and more people are using smartphones and other mobile devices, it is essential that you are able to know about the extensions that can help you maximize the number of installs of your online mobile on the devices of the target audience. What Is An App Extension? Image Source Before talking about app extensions, let me make the idea of extensions clear to you. So what is an extension? Extensions are certain software programs that are found on the internet. These help the users to improve their experience while using Google Chrome and browsing the web. There are a number of different extensions that are available in Google Chrome. Some of them are Google Calendar, LassPass, Loom, Everhuor, Scribe, Grammarly, and SEOQuake. Now, answer one thing— do you have a mobile app? And do you want to market and promote it to your audience? If yes, then you need App Extensions. App Extensions are the extensions that help the users to add links to an app. These links are added to the app right below the text ad. When someone clicks on this link, they will be redirected to your app in the iOS App Store. In other words, if you are planning to direct your audience or other users to your mobile app, as well as provide them with a link to your app, then you need to use the app extension. However, you cannot always use an app extension. There is one limitation that you need to keep in mind. These app extensions only run in the campaigns like a non-app standard search. For example, they would only run in: Search Network only Search network with Display opt-in Let us take a brief look at these two campaigns… “Search Network Only” Campaigns Image Source When you select the campaign called the Search Network Only, your ads show up on the search network of Google right next to the search results on the SERP. These ads are shown to the target audiences to match their search. In this type of campaign, the advertisers can target those people who are directly searching for a particular type of product. This is one of the best campaigns that save a lot of time and money. “Search Network With Display Opt-In” Campaigns. Image Source This is another type of campaign that helps the advertisers to attract potential customers and target audiences to their product. In addition, this search campaign allows the advertisers to display their ads across the Google Display Network. Frequently Asked Questions (FAQs): Now that you have read almost the entire blog take a look at some of these questions that people search about app extensions. You might find some additional information. 1. What Is Sitelink Extension? Ans: The site link extension on Google Ads is an extension with which you can create site links and drive people to specific pages on your site. It not only helps you gain traffic but also helps to generate leads. 2. What Is The Extension For IOS Apps? Ans: The extension that iOS or Apple apps and devices use is the ‘.ipa file,’ which helps to store the apps on iOS devices. This is an application archive file. 3. What Is The Full Form Of APK? Ans: The acronym APK stands for the Android Application Package. It is the format of a file that is used to install applications from the internet or browser on the operating system of Android. Wrapping It Up! The App Extension helps the users to drive installs of their mobile app. This extension works in the form of a link that you can put beneath the ad text. When a user clicks on this link, they will be taken to the app store, where they will be able to download the app. In case you were looking for the answer to “which extensions can help drive installs of your mobile app?” I hope that this article has helped you understand how it works. Let me know if there are other things that you would want to know the answer to. And don't forget to share your thoughts on this blog in the comment box below! 9apps – An Alternative Other Than Google Playstore Your Ultimate Guide To Creating SMS Marketing Campaigns Passing Trend Or New Reality: How To Build A Brokerage App

The most downloaded app in September is China-based TikTok app

Just no ordinary app can surpass top downloads like Facebook, Instagram, Snapchat, and YouTube, but the TikTok app isn't just like your regular everyday app, and the recent ranking data released by SensorTower, a leading app intelligence firm, has TikTok as the number one downloaded/installed app in the month of September. The data shows that as at the 29th of September, the app was in the lead of as the most downloaded app with 29.7 percent more than other leading apps. As if that was enough, on the 30th of October, it was revealed that TikTok attained an all-time high value of 42.4 percent more than the other top apps in the ranking charts. The metrics for September downloads of the app shows it had amassed up to about 3.81 million combined downloads on both Google Play store and App Store. This shows its number of downloads had increased by 31 percent when compared to previous months. At the second position was Facebook which amazed a number of 3.53 million downloads. Checking the progress of the app from last year to this year puts things into perspective. The data showed that there was a 237 percent rise in the number of downloads from October 2017 to October 2018. That is an astronomical rise from the lowly 1.13 million downloads the app recorded in October 2017 There is still a long way for Tik Tok to go: Although there has been an increase in the number of downloads of the app, there is still a long way for the app to go in becoming a leading app in download stores. The download charts show that at present, TikTok, is stationed at number four, just a position higher than Messenger, and three ahead of Facebook. However, the app was still behind leading apps, YouTube, Instagram and Snapchat who occupied the first three positions respectively. In terms of monthly user engagement, TikTok still has some catching up to do as it currently sits at just 29 percent in terms of usage. This value is a bit short of the high value of user engagement that Facebook (96 percent), Instagram (95 percent), Snapchat(95 percent) and YouTube (95 percent) have. The merger between Musical.ly andTikTok is often taken as part of the reasons why TikTok is on the rise. InChina, TikTok goes by another name "Drouin," and the app claims to have an active global audience of 500 million in over 150 countries around the value of on a monthly basis. But with Instagram reporting over one billion user son a monthly basis, it can be said that TikTok still has a long way to go. TikTok: TikTokWikileaks' entry shows the app was launched by its parent company ByteDance in September 2016. As a prominent short video platform with roots in Asia, the app has gained worldwide coverage, and it is becoming a leading app in its genre. Byte Dance: The parent company of the TikTokapp is a Chinese Internet Technology Company, which upon acquiring musical.ly launched TikTok. As it stands, the company has more than 200 million users, and the August 2018 valuation of the Company, has it at $75 billion. If you want to become Read Also: 5 KPI’s All App Developers Should Track Top 7 Free Instagram Apps To View And Enjoy Your Photos Like A Pro

Pros and Cons on Google Translation Accuracy

Every person learning a new language through a class or instructor is told right from the beginning today not to use Google translator. It’s a powerful tool for a quick understanding of words or phrases written in another language, so many people think it’s also just as good for translating their language into something else. However, while the power of Google makes their translator fast and comprehensive, it’s also inaccurate. Unfortunately, instead of putting in the extra effort, a lot of students use Google anyways thinking it’s a viable shortcut. The tool gives them away because it is inherently incorrect from the perspective of a native speaker. And most language teachers tend to be native speakers. So, cheating gets caught very quickly and exposed, which is unfortunate. Students caught this way end up embarrassed, usually drop the class or try to get out of it, and then never try to learn a new language again. Another potential translator ends up lost to what never came to be. The Intention of Google Translate: As an online free tool, Google Translate was basically made available to help people find information. It’s consistent with Google’s general product delivery as a search engine. Used in that context, Google Translate works just fine. It carries the ability to roughly translate well over dozens of languages between each other and others. And that makes the tool particularly useful when just trying to understand content from a website or a message sent in another language. Even with the limitations of Google Translate, one can at least figure out what the message is basically trying to communicate. Google Translate also comes with other benefits as well: It’s free and has no cost to use. Just like Google’s search engine, Google Translate works just as easy to access. As long as one has Internet access, he or she can get to the tool through Google’s website, similar to other apps provided by the site. Google has made sure all of its tools work extremely fast with very strong online support. The only problem anyone will have will be based on their own bandwidth and Internet support. It can handle thousands of queries hitting it at the same time, and the tool can handle as much as is copied into it all day long. A typical translator at best moves about 2,000 words per day, fully translated. Google translate is able to adapt and evolve over time because it utilizes a statistical tool that lets the tool’s reference database grow with use and translations. This programmed approach creates matches between words between different languages which it then references again and again with future searches. The Downsides of Google Translate: The first big problem with the online translating tools is that meaning and the relationship to context are lost with Google’s software. It doesn’t know how to automatically sense, understand and build in context. As a result, anything that is even remotely structured or otherwise complex ends up looking like gibberish. The general message will be understood most of the time, but it won’t be anything close to being accurate. This kind of sloppy translating doesn’t happen with professional translators who are worth their salt. Google’s ability to translate is only as good as its database reference pairing words together. So, word for word, if the database has it, will match up. However, that still doesn’t help when one is trying to translate entire phrases or paragraphs correctly. The more common languages in the West tend to be stronger and better in terms of reference. Languages that are far more distant or less used will be harder or may even be non-existent in Google Translate. Google has a poor record when it comes to grammatical accuracy. Again, this comes from the fact that Google’s reference is only at the world level, not the phrase or sentence. As a result, it will frequently produce conversions that have serious sequence and grammar problems easily visible to the native speaker. Worse, Google doesn’t have anything built-in that can fix translation errors, even when identified. There’s no button one clicks on to tell Google the translation is wrong and how it should be fixed. Without that feedback loop, the Translate tool can’t improve on its own. How Google Translate Should be Used: For the average person, Google Translate works very well just to get a basic idea of what someone or a website might be saying in another language. It provides a user a quick understanding. However, there is no place for Google Translate in the professional translating world. It fails even a basic translation passing level. On the road or traveling, Google Translate mobile can be handy as well just to figure out a quick phrase in a pinch. But for essay and document work, it should be avoided. For these types of translations, your best option will still be to hire a professional translation agency. Read Also: What Should my Content Cover to Rank on Google? How To Use Google Ads To Your Advantage The Basics on Google Local Algorithm

App Development Benefits: Here’s why you should go Mobile

Economies of Scale

Location-Based Apps for Contextual Information

Wearable Devices for Increased Personalization

Forecast unit sales of wearables worldwide by category from 2014 to 2016 (in millions)

Augmented Reality

It is Now More about Personalization

Role of messaging apps in enhancing a company’s market prospects

8 Incredible Tricks That You Didn’t Know Your iPhone Can Perform

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

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Related

Get More Installs: Which Extensions Can Help Drive Installs Of Your Mobile App?

The most downloaded app in September is China-based TikTok app

Pros and Cons on Google Translation Accuracy

App Development Benefits: Here’s why you should go Mobile

Economies of Scale

Location-Based Apps for Contextual Information

Wearable Devices for Increased Personalization

Forecast unit sales of wearables worldwide by category from 2014 to 2016 (in millions)

Augmented Reality

It is Now More about Personalization

Share this Article

Role of messaging apps in enhancing a company’s market prospects

8 Incredible Tricks That You Didn’t Know Your iPhone Can Perform

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related