Using Digital Signage to Improve Your Business
Digital signage is making a huge impact in the business world today. From outdoor LED signs to indoor menu boards, the digital signage industry is changing the way companies connect with customers. Businesses that utilize digital signs are able to engage with their audiences in more meaningful and memorable ways.
Having digital signage shows you are innovative, ahead of the curve, and interested in connecting with millennial customers. It invites your guests to fully immerse themselves in the interactive experience with your brand. The best part is that digital signs are versatile—there are multiple ways to use them to your company’s advantage, and how you incorporate them will largely depend on your brand identity. Let’s examine a few ways that businesses are using custom LED signs to improve the way they interact with customers.
Digital Menu Boards
If your business utilizes a menu of items for purchase or consumption, a digital menu board could be a valuable addition. Digital menu boards use LED sign technology to dazzle your customers with bright, gorgeous colors and vivid images that pique their appetites. They are easy to update, making seasonal item rotations easy and cost-efficient. They also add a sense of freshness to a guest’s encounter with your brand. While printed menu boards remain static and immovable, digital menu boards allow constant refreshing of your space with minimal cost.
What does the future hold? Some companies are exploring ways to customize users’ visits by adapting menu boards to their preferences and local or seasonal events in the area. Digital kiosks directly at the table are becoming more commonplace, allowing guests more control over their dining experience. Also, having a live screen during the ordering process can eliminate mistakes if guests notice their order isn’t listed correctly. In the end, all of these things merge to enable you to run a more efficient business with happier, more satisfied customers.
Connect Via Social Media
Many businesses these days are using in-house digital displays to share what guests on social media channels are posting about them. This is a fantastic way to engage your audience, especially the younger demographic. Better yet, all of this is user-generated content, which takes the burden off you. It enhances the customer experience and really make them feel like part of your brand. It also offers you free viral marketing as customers become excited about the possibility of seeing themselves on the board, and it gives them a chance to see what other people are saying about your brand in real time.
Read also: Social Media Marketing Role In Technology
To encourage participation, make sure you include a call-to-action that will flash on the screen, inviting users to share their thoughts. You could even add an incentive, such as the chance to win a free treat in a random drawing. People love to win, and they’re more invested in businesses when they feel like they’re an integral part of the brand.
The Various Uses of Digital Displays
Digital signage offers a valuable way to convey information in a variety of places. It can be used to transmit valuable information or health and safety notices. Companies can use them internally to motivate employees by showcasing company values or exciting news about business successes. Movie theaters use them to show their constantly updating array of showtimes. And they can help save lives. Healthcare facilities use them to assist patients, both with wayfinding signs and with digital displays in rooms and hallways that provide relevant information about their visit. The point is that anyone can find ways to integrate digital signs and displays into their market; it’s just a matter of figuring out how they can best benefit your brand.
However your business can use digital signage, simply having it is the first step toward future innovation. A study by local business marketer Yodle shows that while consumers prefer supporting local brands, they also expect them to be digitally-savvy. And what better way to set yourself apart than being at the forefront of the digital revolution?
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