Times have changed. Attracting modern-day customers has become hard and keeping them has become even harder.
Old forms of marketing no longer work, and this has left companies in a dilemma.
But there is some good news; marketers have found a marketing strategy that the modern customer cannot resist: the use of promotional merchandise.
You may have heard of this marketing strategy, and you could be planning to incorporate it into your marketing program. However, before you do so, it’s important to note that promotional goods can be a great way to attract the modern customer but only if you do it right.
Here are five time-tested tips that can help you choose perfect promotional products that your customer will actually want.
1. Know Your Target Audience :
You need to take some time to study and find out more about your clients in order to choose a promotional product they will enjoy or find useful. Ask these questions:
- Who’re your target clients?
- What are their buying habits?
- Where do they live?
- What’s their age?
- What’s their gender?
- Why do they like your brand?
- What kind of solutions does your company offer to your clients?
- Is the promotional merchandise related to the solutions you offer?
- What do your customers have in common?
Answers to these essential questions will help you know your customers, making it easy for you to choose a promotional product they will actually like. Checking out your competitors and the type of freebies they give to their customers will also help you come up with a promotional product that makes sense to your clients.
It’ll also help you come up with better strategies that can help you, your employee, and company stand out.
Unique lanyards that capture your brand, logo, and core values of your company could be perfect promotional gifts. You can check out Wholesale Lanyards for outstanding varieties of lanyards and bandage holders.
2. Stick to Your Brand Image :
With so much competition coming your way, you might copy what others are doing without even realizing it. This might make you lose if you forget the very things that make your brand stand out.
You might end up choosing promotional goods that don’t speak about the solutions you offer, your company’s culture, and what you stand for.
If your products or services don’t speak the same language as your promotional goods, you might send mixed signals to your customers. This will leave them with a feeling that your company cannot be trusted.
Stick to your brand image!
This will make it easy for you to identify giveaways that will create instant recognition among your customers. It’ll also make your brand appear more dependable.
Most importantly, sticking to your brand image will help you choose promotional goods that your clients will feel connected to or find useful.
3. Get Personal When Coming up with Promotional Merchandise :
The modern-day customer has become more emotional, and they want to see that you care.
Personalized promotional goods show your customers that you appreciate and care for them.
Including personal messages on your promotional products sounds simple and obvious, but the gesture makes a great impact when it comes to fostering healthy relationships with your customers. You should also include your customers’ names on promotional products.
According to recent research finding, the brain experiences major activation when one sees or hears their name. The study also revealed that calling people by their name makes them feel valued.
If you include customers’ names in your giveaways, therefore, your customers will feel that you are not just after their money. They will feel valued and instantly fall in love with your brand.
4. Listen to Your Clients :
When coming up with marketing strategies, most companies forget to involve their customers.
You may think this is a minor issue, but your clients are the lifeblood of your company, and alienating them can negatively affect your business. You have to involve them when coming up with winning strategies.
Before you choose promotional merchandise, make sure you know what your clients really want. Have a two-way dialogue with them and truly listen to what they are saying.
The feedback you get will help you figure what they like, which will make it easy for you to choose promotional merchandise that they’ll find useful.
Listening to your customers will also make them feel they’re part of your company and your success story.
5. Check out Latest Trends :
You are in the world of business where things keep changing. What was once the latest, hottest, and greatest some time ago may be old-fashioned today.
Trends matter to your clients and they want to see you’re a brand that is ready to embrace the latest trends.
Therefore, it’s important to stay up-to-date in everything you do, including coming up with promotional products.
What are the latest trends in your industry?
Take your time and study these trends and try to find out how you can incorporate them into your giveaways. Blogs, social media marketing, networking, and magazines are some of the best ways you can use to stay up-to-date on industry trends.
You should, however, be creative when incorporating trends into your promotional products. This will help your brand more memorable and trendy. Copying trends without giving them a touch of creativity will make you look like everyone else.
Be unique and your customers will want to have your promotional merchandise.
Take Action :
Using promotional products to lure customers is an excellent strategy. However, you have to apply the tips discussed above for you to choose effective promotional goods that will be useful to the recipients.
Ensure you understand your target audience, stick to your brand, personalize your giveaways, listen to your customers, and embrace the latest trends.
Be different, and let your giveaways speak of the things that made your clients fall in love with your brand. You can check out our blog for more marketing tips.
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