Mobile apps are becoming quite popular and are being used to sell products and services. Hence, it is not surprising to note that as of January 2017 there are around 2.7 million apps I App store and around 2.5 million apps in the Google Play Store. These numbers are simply staggering, and they are going up quite satisfactorily with each passing day. However, many thousands of apps fall by the wayside because of wrong marketing and improper selling of the same. It would be wrong to expect that users will flock to your app even if the services are offered free. If you sit down and expect miracles to happen, it is not going to happen. This is because of fierce competition. Hence you must find out ways and means by which you can identify the services of a good app marketing agency for marketing and popularizing your app. Additionally, here are a few more important points to be kept in mind when it comes to marketing to your app.
Website Presence :
Unless you have an online presence for your app, you will find it difficult to reach a big mass. People would like to find out ways and means by which they are aware that you have an app which offers them value for money. Towards this objective has a good website is a starting point, and it should have a link to your app. The website should prominently talk about the services being offered by the app, and it should not just be a link in some indiscreet corner. Hence, this is one of the most important points to be kept in mind when marketing an app successfully. A good mobile app advertising agency would be able to do the job properly.
Presence In Social Media :
The next important thing is to ensure that your app is actively promoted on the social media. Today social media plays an important role in all our lives, and you must be able to take advantage of the same. You could have an organic approach and have a Facebook page, Instagram or Twitter profiles. You could use it to follow people who you think are the target audience. However, you must not spam people by being excessively promotional. You should try and connect with your audience in a meaningful and decent way. The promotion should happen in such a way that you can engage the audience in a conversation with you rather than being pushy and spamming in your approach. Here again, the role of agencies could play a big role because they know how to go about it professionally and effectively. Paid social media promotion is also effective. This could include scientific and intelligent CPC programs. This could increase your CTR or click-through rates by almost 40%.
Public Relations :
Media and public relations could also play a big role. You could have a press release and host a local party where the local media is invited. You also could give interviews to local newspapers. These are expensive but could be done on a small scale using the services of professional mobile application promotion agencies.
App Store Optimization or ASO :
Just as SEO you should also appoint agencies for ASO which is known as app store optimization. It is effective because it helps to identify your app in a market that is fierce and oversaturated. Your app name must be unique, and you must learn to include relevant keywords but should not make it keyword stuffed. The app should have a good description which talks about the objective and values it offers to customers. You should know how to promote your app using such ASO techniques graphically.
Word Of Mouth Advertising :
Finally, the good old word of mouth advertising also works. You could try and incentivize people who promote your app, talk about it and ensure that it is being downloaded and used by people. You could appoint local franchisees for marketing the app and ensure that they are paid handsome commission for installation and downloading as the case may be. Hence, there are many ways by which agencies can play a role in marketing your app in a good way.
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