How to Manage Your Marketing Data

Published on: 15 April 2022 Last Updated on: 17 February 2025

As a marketer, you deal with numerous data from all avenues ranging from social media and website visits to fill-out forms.

With businesses leveraging data for business growth and a competitive edge, all the data you collect is an asset that can propel your business to greater heights.

To get the best out of your marketing data, you need to take proper data management measures to ensure the information you collect serves its purpose and does not fall into the wrong hands or get lost.

You should also comply with current data regulations to avoid fines and penalties.

Here Are Tips To Help You Manage Your Marketing Data:

1. Implement Data Security Measures

Your marketing data should always be secure and up to date to meet existing data and privacy laws and regulations.

To protect your marketing data from cyber-attacks, loss, unauthorized access, or natural disasters, create and implement robust security measures in compliance with the law.

You can maintain data security by restricting access to a few authorized individuals and encrypting data to make it unreadable if it falls into the wrong hands.

Also, conduct regular audits and penetration testing and fix any loopholes that may jeopardize the safety of your marketing data.

Besides safeguarding your data, ensure you back it up to avoid losing it permanently in case of a data breach or disaster.

2. Integrate Your Data

Marketing data can come from various sources, and every database may have different characteristics, making it difficult to unify them. Regardless, it is advisable to have one source of clean and reliable data.

Utilize data integration platforms like Operations Hub to make the process easier. On the same note, avoid data silos and storing different forms of data in different systems as it prevents optimal performance of your marketing or sales team.

Integrated data gives you a uniform overview of valuable information, thus promoting efficiency and optimal data utilization.

3. Data Quality over Quantity

It is better to have quality data that aligns with your marketing goals than lots of useless or irrelevant data that does nothing than clog your marketing data storage. With this in mind, promote data quality by only collecting and retaining the data you need.

Also, ensure that the data you enter manually is free of errors, as any slight mistake can result in lost opportunities and inefficiencies.

To improve the quality of your data, provide a specific format for entering data during collection. Also, incorporate data validation to control into online forms to check the validity of the information.

Lastly, train your employees to appreciate the importance of quality data. Doing so creates awareness and maintains high data quality standards.

4. Avoid Data Duplication

Data duplication can jeopardize the accuracy of your marketing data. You can avoid data duplication by cross-referencing different systems or data units to find those with similar characteristics.

Once you identify duplicate or redundant data, delete it as part of your data cleaning routine to avoid inaccurate statistics and poor analytical outcomes.

For example, returning customers can leave records like contacts or addresses twice when they come back for second purchases.

As such, you should have an audit system that can automatically identify and remove the duplicated data to save you the trouble. Consider auditing your data continuously to keep it clean and accurate.

Marketing data can provide insights into customer needs and help you create valuable connections with your present and potential clients.

It can also help you improve your products and services, explore growth opportunities and identify working marketing strategies, and those you should improve all abandon altogether.

The above tips can help you manage your marketing data better, stay compliant and maintain data integrity and safety.

Read Also:

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

View all posts

Five Tips to Make Sure Your Security Software Is Actually Secure

Security software is a must for any business. Your systems contain a lot of important company information, as well as the personal information of your employees and your customers. A security leak or a hacker can be devastating to your business. However, you shouldn’t make the mistake of thinking that just because you have security software that you don’t have anything to worry about. You have to know what to do, or what not to do, to make sure that software keeps you as secure as you think. You can also look for a network security company that will help secure your business. Choose the Right Software The first step is choosing the right software. You have to choose software that provides your business with the features you need, but you also have to choose a trusted name. You need to make sure that your planning begins by finding the correct network security company. Look for credibility, experience, and reputation in the field. Make sure that you are confident of their abilities. A SOAR vendor, which stands for security orchestration, automation, and response, is a good choice for many businesses. The right system can provide you with end-to-end security operations management, which means the program covers every security concern with thorough protection. Choosing an experienced, full-service vendor also means you always have access to a customer service associate who can answer your questions and make modifications to your program to ensure it works for your specific business. Check Your VPN Your virtual private network (VPN) is important because it guards your internet traffic. No one can gain access to the information on your network unless they are provided with direct access to the network. Even if a device is using an outside internet connection, with a VPN, not even the owner of that connection can access your information. That includes information about the security of your virtual systems. The problem is, just having a VPN isn’t enough. It could be leaking your IP address, giving hackers a way into your system. To make sure your VPN isn’t leaking: Turn off your VPN. Conduct a Google search for, "What is my IP address." Engage your VPN. Search Google for your IP address again. When you check your VPN these ways, you should see that the address is different. If it isn’t, you have a problem with your VPN. You can also use an exit server to check your VPN. When you check your IP address, it should match your address and the country you selected. Allow Authorized Cell Phone Use Only It’s normal for employees to access company platforms and information on the go. It’s so convenient that many employers encourage it. You can even access your desktop from a tablet or phone, which means you can continue working, even when you’re not in the office. Unfortunately, using other devices can compromise security. Apple devices are relatively secure, but Android devices are not. No matter what kind of device your employees have, they should be updated with the latest security software. This can be a difficult thing to police. If working at home is expected of employees, provide them with company devices that you have control over updating. Assign Authorized Users Carefully Not everyone should have access to your company’s personal information. Not all employees should have access to certain systems and programs either. They only need access to the information and systems that are relevant to their job description. Assign authorized users carefully to help prevent information leaks. Although most employees have pure intentions, they can still make mistakes with important company information. That includes accessing information from unsecured systems or accidentally sharing the information with someone else who shouldn’t have access to that information. It’s especially important when someone leaves the company. As part of the exit process, it’s important to unauthorize access to all company systems. Schedule Continuous Training Training and development are important to any business but don’t think your job is over as soon as the initial training is over. Security systems are changing all the time, as are the needs of your business. It is important to continually train your staff to ensure your systems are secure. It includes refresher training on basic security information, like proper password selection, as well as specific training on how to use the actual security program. Partnering with a quality provider enables you to use them as a resource when planning your trainings, and in some cases, they may even be able to provide you with training led by one of their associates. Don’t think that just because you have security software that your system is actually secure. There are a lot of things you can do to make sure your company’s information stays safe. Read Also: What Are The Things You Need To Know While Choosing Antivirus Software? Why DRM Is The New Standard For Document Security Top 10 Computer Security Mistakes

Common IT Security Risks in the Workplace

When it comes to your business, it is important to recognize some of the highest security risks that are present. Your security needs to be a top priority. To run your business, you will collect a lot of information about customers and even other businesses you work with. If a data breach happens, you could end up with a huge loss in reputation and other issues. There are a number of big IT security risks that can show up in the workplace. Recognizing these and finding ways to prevent them can keep that data safe. Some of the common IT security risks that can happen in the workplace include: 1. Insider Threats According to one study, about 57% of the recorded data breaches were not done by outside attackers. Instead, these were done by a threat that is inside the organization. And often this is not because someone is being malicious within the company. Negligent employees who click on the wrong link or give off information carelessly were often the cause. One of the top causes of a data breach still remains human error. Companies need to maintain focus on the inside as much as the outside to ensure data stays safe. However, it is sometimes hard to detect an insider threat. In addition to watching for these insider threats, a company needs to invest in the right training for its employees. Since most of this issue comes from negligence or carelessness, rather than malicious intent, things like security awareness training may help more than anything. 2. Social Engineering Another threat to watch out for is something known as social engineering. It can affect companies as much as it will affect individuals. Humans are susceptible to manipulation, which is why many attackers will use a variety of psychological tricks to get what they want. With social engineering, the right protection software or looking for different indicators of compromise will not be enough. It is hard to really predict human behavior all the time. All it takes is for one person to click one lucrative offer that is too good to be true, and your company has to deal with a data breach. What makes it even worse is that malicious attackers can easily find new ways to trick individuals to give up private data or granting access to critical areas. There are many different types of social engineering attacks that can be used including: Spear phishing Whaling Baiting Pretexting Tailgating Scareware Vishing Since this issue can exploit the basics of human behavior, it is sometimes hard to find the best way to combat it. Even tech-savvy users have fallen victim in the past from some of these. Educating your employees about these attacks and updating your training procedures is one of the best ways to help. 3. Ransomware Another thing to be careful about is ransomware. This can be a scary type of tactic that will make even the best in IT have to do a lot of work to prevent and fix it. Basically, this is when a hacker is able to get ahold of private or sensitive information and they demand a ransom to get the information returned. Sometimes the hacker just has the information, other times they will choose to freeze up a whole system and make it impossible to use. Even when. You agree to pay the ransom, there is little chance that the data will be returned and that the hacker will leave you alone in the future. Ransomware is simply a type of malware that can infect a network or a computer. It then encrypts the files or finds another way to deny others access to them before demanding some kind of ransom in the process. Usually, the malware will not delete the files. They will be present on the network, but without the decryption key, no one can access them. There are a lot of threats that come with this kind of attack, such as the permanent deletion of the files. But whether you pay or not, the hacker is already on the system and is the one in control the whole time. There are a few things you can do to prevent this security threat. First, teach your employees about how it works and how to not open suspicious files or attachments in their emails. This can help keep the chance of ransomware off the computer. Backing up your data and keeping records off the main part is a good idea too. This will allow you to start over with the information you need, without having to play the games, and most often lose, with the hacker. 4. Consider a Cybersecurity Audit If you are worried about some of the security risks that show up in the workplace, it may be a good idea to do a full audit of your system. A cybersecurity audit allows a professional to take a look at your network and the way it is used to determine whether there are any weaknesses that could increase your risk of an attack. Getting this audit done is one of the best ways to see where your security is right now. When it is done you should have a complete report about what is working and what is not when it comes to your network. Expect there to be things wrong with the audit. This is just a chance to fix them. When the audit is done, take some time to go through all the different recommendations and suggestions and find ways to improve your network security. Even small steps in the right direction make it less likely someone will get onto the system who should not be there. 5. Keeping Your Network Safe There are a number of IT security risks that you need to be careful about when it comes to the workplace. Planning ahead, recognizing some of these issues, and completing a cybersecurity audit can help you get the right level of security you need. Read Also: Everything You Need To Know About PKI In Cybersecurity How To Make Sure You Get The Best Service From Your IT Supplier A Few Things You Should Know Before Finalizing Managed It Services

Software Development Company Helps Mitigate Technology Risks

Technology risk is a term used to describe potential pitfalls in the data privacy regulations and restrictions for businesses that exist in today's world. It also describes risks that might be experienced through poor decisions made by an IT department or mistakes. However, with the increased use of technology comes a risk of cyber-attacks such as ransomware and spam, which puts your business at risk if they are not mitigated appropriately. Thankfully, DICEUS is here to take care of all of this. Find out how this company helps to mitigate IT outsourcing risks in this blog article! 7 Effective Ways Software Development Company Can Mitigate Technology Risks 1. Strengthening network infrastructure: Business owners face many risks when it comes to technology. One of the most important is the risk of data loss. The good news is that there are ways to mitigate this risk. By strengthening the network infrastructure, business owners can prevent their data from being compromised by a cyber-attack. They can also make sure that their employees are using safe passwords and limiting access to sensitive information. By doing these things, they can reduce the risk of data loss and cyber theft. 2. Evaluate the effect and probability: When it comes to mitigating technology risks, businesses must first assess the effect and probability of potential risk. Once the risk is identified, businesses can then create plans to mitigate the risk. For example, businesses can install security measures such as firewalls and intrusion detection systems. Additionally, they can develop contingency plans in case of a technical issue. Finally, they can train employees on how to use technology safely. 3. Create a security plan: Technology risks in business can come from many sources, including cyberattacks, data breaches, and employee theft. A security plan should be created to mitigate these risks. This plan should include measures to protect the information, such as installing firewalls, encryption, and passwords. It should also outline how to respond if an attack occurs and how to protect systems from insider threats. You can also train employees on how to use technology safely, and policies that restrict access to sensitive data. 4. Track Security Threats Regularly: To ensure that your business is safe from technology threats, you need to track security threats regularly. Continuously tracking security threats and vulnerabilities can help mitigate technology risks in business. Threat intelligence tools can flag potential threats as they occur, providing real-time alerts so that you can take appropriate action. You can also use cybersecurity monitoring services to track events and identify potential vulnerabilities. By identifying and addressing early vulnerabilities, you can prevent more serious damage from occurring. 5. Employ a devoted team for risk management: Businesses need to employ a team of dedicated risk management professionals to mitigate technology risks. This team should have the knowledge and expertise to identify potential risks, assess the probability and severity of those risks, and develop mitigation plans. They should also be able to communicate with other departments within the company about risks, keep track of changes to software and hardware by the software development company, and collaborate with IT staff when necessary. 6. Protected Endpoints: Technology risks can be mitigated by implementing a policy of protected endpoints. This means that all devices and data paths crossing your company's firewall should be protected with strong authentication and encryption measures. This will help to ensure that data is not stolen or hacked, and that confidential information does not fall into the wrong hands. In addition, strict logging and auditing procedures should be in place to track any suspicious activity. 7. Make a strategy for recovery: To mitigate technology risks, it is important to create a strategy for recovery. This will allow you to react quickly if something goes wrong and minimize the impact of the mistake. Some ways to make a strategy for recovery include setting up detailed incident logs, creating procedures and policies, and training employees on how to use the technology. By doing this, you can reduce the chances of a technology failure impacting your business adversely. Going ahead Technology risks are a major concern for businesses today. With so many different platforms and applications available, it can be hard to keep track of which ones pose the greatest risk to your company's data and security. Luckily by opting for the services of DICEUS, you can mitigate these risks and protect your business from potential cyberattacks. By using these services, you can ensure that your data is safe and secure while still allowing you to use the latest technology options. Additionals: Big data software development servicesEcommerce Software Development TrendsIndustrial Automation Software DevelopmentThe Benefits Of Custom Software Development

How to Manage Your Marketing Data

Here Are Tips To Help You Manage Your Marketing Data:

1. Implement Data Security Measures

2. Integrate Your Data

3. Data Quality over Quantity

4. Avoid Data Duplication

Do Music Streaming Platforms Abuse User Data: What You Should Know

The Most Common Reasons Why You Cannot Log In To a Website

Arnab

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Agricultural Consulting Services: Boosting Farm Efficiency and Yield

5 Symptoms Women Entering Into Menopause Should Keep an Eye Out For

How to Download Airtel Thanks App and Recharge Seamlessly in 2025

How to Choose a Gift That Matches Their Personality Perfectly

Related

Five Tips to Make Sure Your Security Software Is Actually Secure

Common IT Security Risks in the Workplace

Software Development Company Helps Mitigate Technology Risks

How to Manage Your Marketing Data

Here Are Tips To Help You Manage Your Marketing Data:

1. Implement Data Security Measures

2. Integrate Your Data

3. Data Quality over Quantity

4. Avoid Data Duplication

Share this Article

Do Music Streaming Platforms Abuse User Data: What You Should Know

The Most Common Reasons Why You Cannot Log In To a Website

Arnab is a professional blogger, having an enormous interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, He carries out sharing sentient blogs.

Leave a Reply

Popular

Follow Us

Recent

Related