Opening and running a salon is a dream that many people wish to follow. However, in today’s scenario, there are a lot of salons and there is a fierce competition to capture market share. This has made it important for your salon to stand out from the crowd. Running a salon requires a lot of dedication and perseverance but unfortunately, these qualities aren’t enough to make you successful. You may be offering the best services in the entire country, but your salon still may not be successful. The reason behind this is having the best quality of service isn’t enough! You need to show it to the general public so that more people know about you.
Salons with shoddy or an average quality of service are able to build a name for them while your state of the art salon may be nowhere near them. The reason behind this is proper marketing. They are able to market what little they have in an effective way while you might not be able to. To help you with this, we bring you a few ideas to help you with the marketing of your salon:
1. Online reviews :
Every time you satisfy a customer ask them to leave an online review for your salon. You can even keep a digital device at hand. Give it to the customer immediately after they’ve availed your services. This ensures that the customer actually writes the review since they’re doing it in front of you. Also, take some feedback but on an offline platform away from the public eye. The online reviews and ratings will serve as a testimonial for the quality of the services you provide. This will further make your reputation dependable and help in attracting more customers who don’t know about your salon.
2. Advertisement Campaigns :
Start short-termed and targeted advertisement campaigns either offline or online, though the online campaign is a better option. The reason why most advertisement campaigns fail is that they are very general. Make sure you have a clear objective in mind and that you have a target audience. Then you can use online software to filter out this target audience so that they see your advertisement. Advertising on social media sites and on mobile applications is a good idea to incorporate too.
3. Referral Discounts :
Give your current customer a discount if they refer your salon to someone who wasn’t a customer previously. This will urge your current customers to spread the word about your salon. They will thus end up acting as a means of advertisement. This will really help you garner more clients and increase your market share. This method also requires almost no investment on your part. All you have to do is relinquish a small segment of your profit margin.
4. Utilize a salon management software :
Use salon management software not just to improve your functioning, but to monitor your market share. Use it to handle the interaction with your current customers and your prospective customers. Use it to integrate different methods of advertising to set up a clear and concise plan. Moreover, the fact that your salon uses salon management software like SalonTouch Studio is something you can advertise. You can advertise it as a modern facility that your salon provides to ensure customer satisfaction and smooth functioning.
Marketing is all about showing to the public what your salon offers in a relatable and enticing way. Marketing is a billion-dollar industry that makes or breaks businesses. By following the aforementioned tips, you can build a strong presence for your salon without hiring an advertising firm. Moreover, marketing can make whatever little you have, look like a novelty – It only helps in enhancing the brand image of your salon.
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