Perhaps people’s greatest delusion is that a winning brand strategy is all about a stunning logo and a catchline. The truth is that creating a winning strategy is nothing less entailing than growing a child. Just as you would nurture, take care of, and enrich your child, similarly, you have to develop and build every step of your brand strategy.
It requires utmost care, consideration, effort, and planning. Keep reading to learn five simple steps that can help you create a winning strategy. With these, you will soon get your brand on its feet and ready to conquer the world.
A Brand- What it is
One of the essential assets your company will ever own is your brand name. A brand is a name that becomes the identity of your organization. How you market your brand could stand for loyalty, quality, faith, and trust. Your brand is in short, your reputation!
Developing Your Brand Strategy- Make it Simple but Impactful
Branding is a very extensive process and demands careful planning and time. However, many often underestimate the power of a simple approach in building a strategy that is winning and effective. It all depends on strategic approaches and elements. Here is how:
1. Find Your Market Niche
A winning brand strategy is one you develop with a clear idea of your market niche. But finding your niche is not an instantaneous process. You must take time to serve a specific class of audiences with your specialized services. Then you must shortlist where you have performed excellently.
Similarly, with products too, you should first focus on those that best cater to your customers’ needs. This way, you get the best idea of which products have performed optimally, and therein lay your expertise.
The problem with niche-ing down is that many falsely believe that they are under-suing their potentials. But the truth is that when you downsize your niche, you make a strategic and beneficial move in several ways. Here’s how:
- You are able to stand apart from the competitors who appeal to the same or general audiences
- You get the golden chance of charging premiums upon offering specialized expertise
- You minimize wastage of essential resources, including finances
- You free up more time, energy, and capacity to create the finest experiences, services, and products for your loyal customers
In the end, the biggest advantage in specifying your niche is that you do not have to scatter and stretch to be the best for everyone. Instead, you only have to use your resources where they’ll yield and achieve the most.
2. Research Extensively
By now, you have surely realized our emphasis on spending time and taking time to build your brand strategy. It is not an instantaneous process: it is a research-based and time-consuming one. The more you spend time researching your brand, the more effective a strategy you will design.
Rather than build your strategy in a bubble, take the time to study your competitors and the other ruling businesses. Take time to observe how your audiences are engaging with them and what professional services branding techniques they’re using.
Next, DO NOT COPY them. Rather, take your learning of the industry and competitor brands to market position your brand. Design compelling ways to engage with your audiences and draw responses actively from them. Draw inspiration and strategic insights and then unleash your own creativity to set yourself a class apart from the crowd.
Come up with products, services, and experiences that you know for sure no other business is offering. And this, you can only deduce and conclude after you have researched thoroughly!
3. Vision and Mission
Remember how we said simplicity can be a vital component in helping you build a winning strategy? We stand by this truth.
Despite your extensive research, there is no certainty that you will manage to come up with something truly one of its kind or unique. If that was possible, there would be endless unique brands around the world today. The fact is that while uniqueness may not come naturally, playing your cards right in the industry can and should.
So even if you have nothing new to offer to the audiences, they’re still several ways in which you can stand out and at the top. Do you know how? With your brand messaging!
By playing this card right, you can make your brand strategy soar to heights of success. You can take the world’s most popular commercial coffee chains for example. Dunkin Donuts and Starbucks have an unbeatable global reputation, despite the fact that they both sell the same products. But why do they stand out so distinctly in the whole world?
Brand messaging my friend, brand messaging. You can make your business stand out by customizing your brand strategy with a winning message. Here’s how to do that:
- Include personal vision and mission statements
- Reflect your core values in the message
- Give a crystal clear description of your unique approach to solving their problem
- Attract them by promising exquisite experiences
Make blogging a firm part of your brand strategy. In an all-digital age, there’s no understating the power and influence of blogs. It has done many established businesses immeasurable good, starting with increased sales and increased online visibility.
Give your business easy identification by producing qualitative, highly informative, and communicative blogs. Let the blogs reflect your company’s unique personality, expertise, and intent in detail. Choose relevant topics and information and make them interesting with images and stats.
5. Be Cohesive
Your social media accounts along with your website are the most accessible representatives of your company. To be a distinguished brand, it is important that you maintain a cohesive voice and visuals. Therefore, for a successful brand strategy, it is important that you unify all your existing media platforms into one.
From Instagram, Facebook, to Twitter, unite all your social media handles into one voice and identity to ensure customers of your reliability and consistency.
The success of your company largely depends on the success of your brand strategy. A brand starts with an individual, but it ends with the perception that audiences have of that business. By shaping and putting considerable effort into every aspect of your brand strategy, you will positively impact the response and perception of your audience.