Tag: Customer Experience
How Customer Service Is Impacting Your Business In 2022!
High-quality customer service is a crucial element of any client-facing business. It can have a direct impact on the number of sales you make, the morale within your business, and most importantly, the reputation you create surrounding your company. You should invest in customer service so that your business can rise to success, and you can do this by ensuring clear and concise communication with conversational commerce, as well as utilizing in-depth training for employees at all levels. Read on to find out more about how customer service is impacting your business in 2022. 1. Good Reputation One of the main ways that customer service will impact your business this year, and in the future, is that it can help you to build a good reputation. A lot of us will choose to use a business on the recommendation of others, or from reviews we’ve read online – if you are well-known for providing good customer service, going above and beyond what the customer expects, and enhancing the customer’s experience, word of mouth will result in your business achieving a good reputation. This can increase sales and the overall success of your business. 2. Increased sales Good customer service means that more people are likely to use your product and service. If your customers are happy with the service they receive, they’ll likely buy from your business now and in the future. Good word of mouth from happy customers can attract first-time customers to your business, which therefore means an increase in sales. If your employees know the product on offer inside out, talk to customers with confidence and clarity, and go out of their way to help them with any queries or issues they may have, they stand more of a chance of closing the deal and driving sales up. 3. Business morale The way your employees treat customers gives an insight into how they were trained and the morale within the business itself. Good customer service should be evident as soon as customers walk through the door, and it not only reflects well on the business and the product you’re selling, but it also shows that you have dedicated time and effort to choosing the best workers to help the business succeed. Properly training your staff from the day they have hired means that they can uphold your business value and reputation. If you choose the right employee, they will want to help – and providing good customer service will make them feel accomplished, improving the overall atmosphere within the business. 4. Competitive edge The level of customer service that your employees provide within your business has an impact on your competitive edge. In business, there is always going to be a competitor that you’re working alongside, and to make your business a success, you must do all you can to ensure that you’re one step ahead. If your customer feels like they are not being treated as they would expect, they may end up taking their business straight to one of your competitors – good customer service can reduce the chance of this happening. Not only this, but it is also always best that employees know how to diffuse a situation should a customer become disgruntled to alleviate the chance of them shopping elsewhere. 5. Improves overall experience Good customer service simply makes everyone’s lives a little bit easier – the employees, the owners, and the customers. No one wants to spend a chunk of their day trying to solve a problem with a product or service, by being put on hold or not being able to speak to someone about an issue. Good customer service means your business can be accessible to everyone, at any time. Equally, employees don’t want to feel worthless if they haven’t had sufficient training to help a customer or end up having to deal with an unsatisfied, and angry client. Making sure the level of customer service you provide is high, means that you can keep your employees happy, your customers happy, and most importantly, give your business a boost towards success. Additionals: 4 Simple And Cheap Methods To Attract More CustomersTips for ensuring your company’s customers are content with its contentYour Ad Can Show To A Potential Customer When Your Targeted Language MatchesHow U.S.-Based Appointment Reminders Can Help Customers Keep Track of Their Schedule
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Top 5 Customer Experience Podcasts
We’re seeing increased digital penetration, rising competition for the same target audiences, and consumers with extremely high expectations. Right from the first time a consumer interacts with branded content on social media to the time they become a return customer, everything depends on customer experience. Every vertical of your organization needs to build on the customer experience. From upskilling your customer to encouraging your team to listen to customer experience podcasts, businesses should be looking to learn and improve the ecosystem at every opportunity. In this article, we are looking at the top five customer experience podcasts and how they can help brands. However, before we begin, let us look at how podcasts are redefining customer experience. Customer Experience Podcasts: What are they? In the past few years, many businesses have started to realize that for customers it’s all about the experience. Numerous other competitors are offering the same product or service at the same price points. Why then should consumers choose one over the other? This is where brands need to evolve a highly productive customer experience process. A customer experience podcast (CX Podcast) is a great way to help brand personnel understand the ins and outs of creating a successful strategy. These podcasts are hosted by brands that work on customer analytics software products. You can also find a lot of CX thought leaders and experts offer podcasts to help brands and aspiring professionals. Most of the content of these podcasts revolves around insights and inspirations to chart the perfect customer journeys. In the following section, we spoke to industry leaders and multiple brands and created a list of the top 5 customer experience podcasts in the industry. List of 5 Best Customer Experience Podcasts 1. SentiSum's Podcast SentiSum’s Podcast finds leaders in e-commerce, customer experience, and customer service and gets them to tell their stories. With an aim to unearth radically different ideas and to drive forward the customer experience space, the SentiSum podcast is a must-listen for CX leaders. SentiSum has been able to get together some of the brightest minds in the industry including Augie Ray from Gartner and Sean Mckee from Schuh. Their insights into how businesses need to be informed and take the appropriate decisions and steps are inspiring to say the least. 2. The Active Campaign Podcast As you might know, Active Campaign is a leader in email marketing and sales automation among other things. Active Campaign’s podcasts offer real-time customer stories of their successful campaigns. While some insights are great, others look to push the brand name forcibly into the discourse. This tends to take away all the attention from learning and knowing about customer experience, to simply be just another promotion tool. 3. C-Space Podcast C-Space CEO, Charles Trevail is one of the leading names in the CX podcast world. The success of the podcast is primarily due to the fact that it concentrates squarely on the consumer. The podcast talks about how consumers think about brands. This kind of reverse engineering of sorts helps brands understand consumers better. Routine interactions with business leaders, intelligentsia, and marketing studies create decent episodes. 4. (A) Podcast Series One of the best things about (A) podcasts is its emphasis on new technology. The episodes on the podcast are routinely intertwined with new tech like Artificial Intelligence, Machine Learning, etc. The podcasts also show the influence of these in business areas like Chatbots, Content Marketing strategies, CRM, etc. While all this information is great to have, it can sometimes drift away from offering solutions to CX issues and problems. 5. Roger Dooley’s Brainfluence Podcast Roger Dooley is a persuasion expert, who deals in complex neuroscience, brain-behavior, and psychology. This helps brands to understand CX from a biological and psychological standpoint. Roger Dooley frequently invites industry thought leaders and intertwines great discussions blending software, innovation, automation with human behavioral analysis. The podcasts are insightful, inspiring, and can help you understand human behavior. The Final Word There is a reason why brands like Coca-Cola, Nike, Apple, and others focus and invest billions of dollars in enriching customer experiences. They understand that giving the right experience to a customer can help in creating lifelong repeat ones. This does not only help in contributing to repeat purchases (sales) but also puts out a great word about the brand. If you are a business looking to engage with CX on a greater level, you can start asking your team members to listen to the above-mentioned five podcasts. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business Tips on How to Create Repeat Customers 7 Ways To Communicate With Customers In A Better Way!
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