Tag: e-commerce
Required Content Marketing for Your E-Commerce
According to HubSpot, in 2019, 75% of the world's companies used content marketing and found it more efficient than other ways to attract customers. Small businesses with up to five employees predominate among them. The fact is that young companies with budget deficits, in contrast to large market players, prefer to invest in useful content, offering users detailed and objective reviews. Popular sites for content marketing: Blogs on a store's website or a third-party site; video channels; thematic forums; affiliated websites. A blog on an E-Commerce site may include product reviews, sales leader ratings, interesting case studies, recipes and application examples, detailed answers to customer questions, stories about creating a product line and other useful content that will show your expertise in this subject. YouTube channel is an absolute must-have for shops, whose products can be spun in the hands, show in work and express their impressions. For today YouTube is a search engine where you can find answers to almost any questions. Tell your customers which bike is best for the city and tires for the ice. And you'll notice how customers will reach out to you. Thematic forums and partner sites are the right places to post quality content, where you can demonstrate expertise in your niche. User-generated content of the E-Commerce E-commerce is an excellent platform for generating content by users and customers. Reviews, Q&As, photo and video reviews of products provide an opportunity to receive unique and useful content almost for free. It's enough only: simplify registration; add authorization through social networks; abolish premoderation; motivate users to communicate and express themselves; ask to bark, share in social networks; provoke discussion; to give bonuses for comments or reviews. The advantage of content marketing can be considered an increase in the image and customer loyalty due to the trust in the expert opinion of the store. With the same level of traffic to useful content and to the selling page, the content gives the best conversion into sales. If your niche is not yet engaged in content marketing, you have a great opportunity to become an expert and leader in their field. The disadvantage of this method of attracting clients in high labor costs and the long-lasting effect of investments. But during the regular publication of quality materials, the cost of each client involved is constantly falling, which makes content marketing profitable in the long term. Criteria for the effectiveness of content marketing Google Analytics, together with E-Commerce reporting, allows you to track all quantitative and qualitative indicators of content marketing efficiency: viewings; malfunctions; time on the site; number of subscribers; likes, reposting, comments; returns to the site; lids and sales; conversion rate; marketing costs. Sales and lids are just one of the criteria for efficiency. Much more emphasis is placed by experts on the involvement of the audience, which is subsequently converted into sales. Read Also: 7 Proven Marketing Tactics to Increase your ROI in 2018 Creating Successful Mobile Games: What You Need to Know
READ MOREDetails
How to grow your E-commerce Business
E-commerce businesses have always been a great deal and of course, the right platform to help you grow your business online. Well, you can also make it a business online, even though you are running a business offline. Hence, online business has always made up a great way to generate good revenue to the business person and of course, it is adding up to the economy of the country as well. However, you may have heard about hurryguru.com has achieved pretty well in this e-commerce business. Well, we have actually got some tips that would help you to grow your business without any certain hurdles though. Grow your E-commerce Business Growing up your E-commerce business online could be actually quite an easy task even though you are a beginner in this field. 1. Affiliate Marketing This is a great strategy that you should actually go up to get some customers and revenue from your website. Yes, you need to know that affiliate marketing is the right technique that many business owners actually use when they are selling online. This is actually a performance type of marketing strategy that will help you to grow online with maximum rewards for sure. 2. Collaboration Of course, you can simply collaborate with other e-commerce companies too who will help you and guide you to grow. However, this technique is also known as one of the simplest methods to keep growing in the market and generating some good revenue as well. Discounts and deals or free samples can be the best idea for growing up your business altogether. 3. Existing customers Of course, you can opt for selling your products to your old customers through the internet. This can be spread through a word of mouth marketing too. You also have to find a great strategy to improve your everyday sales with the customers that you already have. However, when it is about finding new customers, it is all about a big procedure and it may take a lot of time as well. 4. Target, right! You really have to target the right group of customers online, as you cannot just simply keep targeting non-profitable groups for sure. Of course, it is also said that you have to target other audiences along with the main audience, but you also need to note down the difference between irrelevant audiences and other audiences. This will also help you in expanding your business for sure. You can also go for other coupons, discounts, and deals as well, which would be extremely a great technique to market your business online. Conclusion Well, knowing some entire detail about the E-commerce business and its growth in the market has actually been jaw-dropping stats for the whole industry. You can simply just go ahead with these above-mentioned tips and strategies that could be really the best ones and of course, the major ones to avail the right customers and simultaneously increase the business as well. Read Also: 5 Affordable E-Commerce Shopping Carts For Small Business Magento Vs. Shopify: Which Is Best For Your E-Commerce Store?
READ MOREDetails
How Social Media Can Boost Up The E-commerce Industry
Innovation is essential to attain success in any field. It becomes all the more important in the business sector. Trade and E-commerce are always evolving and is hardly ever stagnant. Over time, there has been a massive change in the mentality of customers. Thus, it is necessary for business owners to keep up with these changes and alter their marketing strategies accordingly. Failure to do so will result in losses in business. If you are catering to millennials and Gen Y, then you have to understand their psychology. You have to think and perceive things like them. The new generation is dependent on technology and electronic gadgets. They hardly get time to go through day’s newspaper. So, if you limit your advertising strategies to traditional media, then you will fail to make a mark on the minds of new-age buyers. Invest time and effort to understand their mentality. It will offer valuable insight that will come in handy to revamp marketing strategies, with the help of social media. Source Keep an eye on customer behavior : Charting the behaviors of the customers on your site is a must if you desire to target the new-age clients correctly. If you can influence these people positively, then your advertisement techniques will be successful. Specialized software and digital tools are available, which help online business owners to watch and monitor client behaviors. Not all clients will offer feedback or take part in online surveys, which help traders to finalize their marketing strategies. If you can monitor the online behavior and activities of a prospective client, you will be able to understand his/her needs. Depending on the analysis of this data, you will be able to chalk out the perfect advertisement strategy on social media. Source Using online influencers : Their idols greatly influence youngsters. Whether it is pursuing their aspirations or taking pointers for the latest fashion trends, millennials depend heavily on the virtual world. It is here that online influencers play a massive role in manipulating a person’s purchase decisions. Youngsters have a particular liking towards action stars. If you come across a picture of Vin Diesel, sporting lotto shoes, then you will try to copy the same look. Thus, your search for the perfect lotto shoes online will commence. Such individuals, who have imminence following on the social media, can later customer behaviors easily. Business houses, big or small, have recognized the importance of social media influencers. Thus, companies are approaching these individuals to promote the products to the target clients. Special offers on social media platforms : If you think that social media is only useful as a marketing platform, it is about time you shun that notion forever. This platform will also assist a business owner in increasing his/her sale of products. Yes! By now, you must have understood that social media platforms are millennials’ and Gen Y’s playground. Thus, the best way to attract their eyes and compel them to make a purchase is by announcing special offers or new launches, which will feature exclusively on social media. As these individuals are always hooked on their Facebook, Instagram, Twitter or MySpace accounts, advertising or offering exclusive discounts on these channels will ensure that your target customers don’t miss out on the opportunity. New-age buyers are always looking for a good deal on quality products. If you offer the best goods and services, at exclusive discounts, there will be an immediate rise in your overall sale. Sending the word out to millions, with the touch of a button, would not have been possible without access to social media platforms. Source Create exciting and visually appealing contents : Creating and posting content, on social media are mandatory for any business operator. Online marketing has surpassed traditional shopping. More and more people, especially millennials and Gen Y depend heavily on online shopping because it is convenient and saves time. If you desire to stay in the limelight for all the right reasons, then publishing interesting content about the company and the brand is a must. But dry words alone will no longer make the cut. You need to spice things up with visual stimulators. Graphs, infographics and related images will not only enhance presentation but will also add value to your content. Presence of infographics offers the information in a summarized format. Source Social media will strengthen the communication bridge between the sellers and the buyer. The producers can inform clients about the launch of a new product or the positive aspects of existing goods, while customers will be able to send their feedback to the manufacturers. The business owner has to pay heed to these feedbacks and make changes accordingly. If now, then clients will switch over to another company in no time. If you continue to lose customers, it will harm the goodwill and status of the company in the business arena. Read Also : How To Boost Traffic To Your Small Business 5 Steps On How To Market Your Business Using Social Media 5 Affordable E-Commerce Shopping Carts For Small Business
READ MOREDetails
Tags in E-Commerce: This Is Why They Are Important
Twenty-some years ago, there were no tags. The Internet was in its infancy, digital transactions and interactions a pipe dream and Big Data was still actually little. Today, though, tags reign as multi-purpose tools to manage your online content and much, much more. Tags essentially are a means of defining and differentiating data. Used in a marketing/advertising context, they collect information about visitors to, say, an e-commerce website, and how they behave, sending it back to the originating platform for further analysis and action. More generally, tags are an important way to structure the content for usability and SEO. Think header tags, which separate sections of content on a website and establish visual hierarchies. As marketer Aleh Barysevich writes in Business 2 Community, that’s important for calculating your page rank. For bloggers, he adds, blog post tags can help organize posts within a content management system and are less important for SEO than for semantic optimization. But it’s e-commerce where marketers have become creative with tags and their functionality. It’s tags that enable a brand to “follow” consumers with messaging once a site has been visited or an ad clicked on. And as today’s twist on e-commerce of peer-to-peer selling or social marketplaces grows in importance, tags are keeping pace. Patrick Mackaronis, the founder of Brabble, notes that the “marketplace” function on social platforms like Facebook (and Brabble, too, for that matter) represents an environment for transactions that is transparent, easy and frictionless. As a result, he adds, that’s turned the global online classified market into a big business, now at the $100 billion marks, but poised to shoot past $1 trillion in the not too distant future. “It’s also driven the need for a new type of tag, one that meets the needs of the individual seller versus the brand’s marketing and advertising teams,” Pat Mackaronis notes. Macaroni’ Brabble has responded to the need by patenting what they have branded *Star Tags. These tags are in many ways more versatile than standard tag technology, he says. They are designed to facilitate how a seller showcases products being sold in social marketplaces and how they’re purchased, through programmable links embedded into the digital content. Mackaronis says: “*Star Tags stay native to a post, and can be shared infinitely across the social web as well as with eCommerce platforms.” *Star Tags perform like tags on e-commerce sites, tracking data behind each transaction – like amounts of money being spent on particular types of products. They give social sellers the same kind of power as big brands to understand their buyers and target them more effectively. With the input of Logica, the leading tech firm with which Brabble has partnered, the *Star Tags technology will be built out. Mackaronis is expecting the two organizations to use the technology as a basis for future direct partnerships and revenue programs with companies that want to make their online sales and marketing campaigns work harder – and more effectively. Read Also : 5 Affordable E-Commerce Shopping Carts For Small Business 8 Key SEO Strategies For E-Commerce Websites Oh, Crop! Killer E-Commerce Mistakes You Need To Conquer
READ MOREDetails
Oh, Crop! Killer E-commerce Mistakes You Need to Conquer
One of the most lucrative and fast-growing industries is the e-commerce industry. It has risen in popularity over the years due to the convenience and accessibility it provides for the consumers, and even for the sellers themselves. A lot of people have been trying to start their businesses from home, yet they don't know where to start, and they have no idea about the wide variety of industries they can invest in or the right tools they should use. Aside from knowing what to do with your new venture, you also need to know the common mistakes and blunders you can commit. Lapses, no matter how small, can be highly detrimental to your business. But as worrying as it all sounds, don't worry. You can learn how to spot, avoid, and remedy these mistakes with this simple guide. Without further ado, here are five mistakes you need to avoid to keep your e-commerce business bug-free and in full swing. Mistake #1: Forgetting Your Market One of the biggest and most common mistakes online entrepreneurs make is forgetting what their market looks like or who their target audience is. Aside from spending most of your time and effort in honing the perfect product, without actually creating a need for your customers, you also have to know your customer demographic. Wouldn't it be ideal to have customers before creating a product, rather than having a product beforehand and then looking for clients? All of your efforts will be rendered fruitless. Know how to target your audience or your buyer persona. A buyer persona is a representation of your customer's demographics, such as age, gender, profession, and social status. To paint you a clearer picture, if you're a designer in the print industry, you need to know your target audience before you begin selling. You won't sell cheap business cards to upper-class professionals looking to spruce up their portfolios just as you wouldn't sell overly-priced prints for low-quality products. Mistake #2: Lack of Social Media Presence The regular person owns at least five social media accounts. And on average, we spend about an hour and 40 minutes browsing these sites. Can you believe that the number of online shoppers in the United States alone will reach 224 million in 2019! Numbers aside, the stats are telling us to leverage social media in getting our brand out there. Say hi to social media. Brands are using social media marketing for some highly useful and practical reasons. Some even devise different loyalty program for their avid followers on social media channels. Some of these are because it provides: Low-cost solution. Social media platforms are an excellent way to get bang for your buck advertising and brand exposure. Customization. From Facebook Insights to Google Analytics, you can customize your pages to your heart's content and receive detailed reports on your customers' demographics and browsing behaviors. Excellent customer service platform. According to a recent study by Venturebeat, 51 percent of the respondents say businesses need to be available around the clock. If e-commerce brands are now adopting customer service chatbots with 24/7 messaging services, so should you. If you’re still not convinced, you can think of your social media accounts as your company’s very own affordable business cards, showcasing your brand and the services you offer virtually. Mistake #3: Neglecting Mobile Optimization Mobile is everywhere, and the world is accessing the internet through their smartphones. With 80 percent of internet users owning a smartphone, failing to recognize the need for mobile optimization, could mean losing half of your potential e-commerce market. Poor user experience can negatively impact your conversion rates. If you shift your focus on creating the ideal mobile user experience for your customers, you can increase your brand reputation and customer retention, and avoid losing 61 percent of your clients due to the poor website experience. As an internet-based entrepreneur, use whatever tools you have at your disposal to provide an optimized user browsing and shopping experience. Bank on your best assets and give yourself an advantage over your industry rivals. Mistake #4: Faulty Shipping Flexibility When you first decided to run an e-commerce business, I'm guessing you did for the flexibility it gave you in doing your daily tasks. You didn't have to meet people face to face, and you could make your timetable to suit your needs. You can now do all of your work at home, and nobody would have to see you in sweatpants. The same principle goes for your consumers. All customers like to have options, especially when it comes to shipping. According to research, only 1 in 4 online shoppers complete a purchase? 44 percent of cart abandonment cases are due to high shipping costs, and a whopping 93 percent of online shoppers say they'll buy more if they got free shipping. Free shipping can increase sales and improve customer loyalty. According to a study from E-tailing, 73 percent of purchasers consider unconditional free shipping as a decisive factor in shopping online. But like all other business aspects, weigh the pros and cons of your business before making a decision. Mistake #5: Failing to Measure Performance If you want to succeed in the competitive world of e-commerce, you need to know how to gauge and evaluate your performance. Take note of your business habits, particularly regarding expenses and marketing. Use your business plan as a roadmap to help you steer your way throughout your business venture. Check your statistics regularly. Update your ledger and see if your business is thriving or failing. Look at your consumer insights and keep up with the masses' latest trends. Be as specific as you can with your data. Don't inflate your figures and understand the areas you lack to improve them further. By monitoring your performance, you are helping your business achieve greater heights compared to passive management. And the good news is, there's always room for improvement, be it for you or your business. Takeaway As John Sagel said, "What we do know now is that the 'E' in e-commerce doesn't stand for 'easy.' Opening an e-commerce business can be overwhelming and nerve-wracking, but it can also be a highly worthwhile and profitable venture. There is no guarantee of overnight success. However, you can set yourself up for the best chance at succeeding. To do so, grasp the basics, learn from seasoned entrepreneurs, and watch out for their mistakes to avoid committing them yourself.
READ MOREDetailsPopular
Technologies For Creating A Startup Idea
20 Feb 2023
How to Download Facebook Videos on Android?
07 Feb 2019
7 Rules of Effective Ecommerce Web Design
28 Jan 2021
