If you are new to using certain business technologies, learning the ins and outs of the best way to prioritize your day and boost productivity is key. If you’re concerned about the outreach methods to help your business, target new customers, and reach your ideal target market – things need to change. To perform these all, the internet is the predominant helper, right? Hence, you will need a secure wifi connection for sure.
If you do not reach your ideal consumer and you find that your sales are plummeting, you need to change fast so you can keep your business afloat and broadcast your products and services in the right way. But how can you do this?
How can you gain information about your target market to prioritize your advertising efforts and reach the most important people? We have the answer here!
Use a captive portal to help your business succeed!
First thing’s first – what is a captive portal? Chances are you have been to a coffee shop or a museum before and you have seen that you need to input certain information so you can log onto the local Wifi network. This is usually not a problem, as it takes just a few seconds, and then bam! You are connected to the rest of your trip. You may not have realized it, but this is a captive portal.
A captive portal is a login page or a loading page that requires customers and patrons to input certain information so they can move on to the next page and enjoy the free Wifi. Typically, you will find this wifi method at local business and public spaces, such as hotels, cafes, museums, retail centers, and airports.
The steps to setting up a captive portal
If you’re new to use a captive portal for your business – like you just opened a cute cafe on the corner of the main street in your town – you need to know the steps of how to use a captive portal to offer your customers!
Turn on the captive portal for your network so you can provide wifi access to your customers. You can usually start doing this by locating your access point menu.
Next, make sure you customize the settings of your captive portal by going to the Profile and the Settings section so you can create a unique name for your captive portal, create the password for your captive portal, and redirect the captive portal to a web page – such as your business home page.
The next step in setting up to use a captive portal is being able to customize what the users will see and what they choose to log into your wifi network. Typically, you can choose something that relates to your business, such as the logo of your business, a coffee cup or your cafe, or an important event coming up for your business.
You can choose and customize all aspects of this page, such as the font size and color, the background, any logos or pictures, and the messages that will confirm they have successfully logged into your captive portal wifi. Now you have successfully enabled your captive portal and other users can use a captive portal of yours.
Conclusion
As you can see, to use a captive portal, the setup is easy for new businesses! By following these steps, you can offer free wifi to all of your customers.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
“How can I get a Google Play refund?”
Is this something that you want to know? If your answer to this question is a YES, then you have reached the right place.
You'll desire a refund for your purchase whether it's a game that doesn't function properly or an app that doesn't suit your needs. Google makes the procedure of asking for a refund comparatively simple.
This blog will be helpful if you purchased one of the newest and best Android tablets, downloaded the best Android apps like crazy, then decided later that you wanted a return.
Keep reading this article till the end to learn more about Google Play refund…
How To Get A Google Play Refund With Ease?
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We've all experienced buyer's remorse at some point, whether it was after purchasing a pair of tight pants that make you look foolish or a new television that disappointed you when it first turned on. Physical goods can simply be returned or returned to the store for a refund. However, what should you do if you wish to exchange a digital purchase? Like the one that you made last week on Google Play?
Well, if you want to know how to get a refund on Google Play, then you have reached the right place. In this blog that is exactly what I am planning to explain.
So, without further ado, let us get started!
How To Get A Google Play Refund On Mobile?
If you want to use your smartphone or mobile to get a refund, here are a few things that you can do:
Go to the Play Store page of your purchased app and tap Refund.
Click Request refund in the pop-up window.
After confirming the refund, you'll receive an email confirming that your refund request was processed and the funds will be refunded.
How To Get A Refund For An In-App Purchase?
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If you have made an in-app purchase, there are a few things that you can do to get a Google Play refund. Take a look at these:
Open the Play Store and tap your profile picture in the upper-right corner of your screen.
Tap Payments & Subscriptions from the pop-up window.
Tap Budget & History.
Tap your purchase and tap Refund.
Confirm your refund by tapping Yes on the pop-up window.
How To Get A Google Play Refund After 48 Hours Of Purchase?
If it has already been more than two days since you bought the app or game, then you’re going to have to go directly to the developer to request a refund.
Here are some of the things that you need to do in that case:
Open the Google Play Store app.
Tap the three horizontal lines at the top left to open the menu.
Choose Account > Purchase History.
Find the app or game you want to return and tap View.
Scroll down until you find Developer Contact and tap Email. This should open a new email in your email program.
Explain that you want a refund and why.
It’s best to be polite and explain your reasons fully, because it’s up to the developer whether to grant the refund or not.
How To Get Google Play Refunds For Movies?
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There are many similarities when it comes to the returning rules for movies, TV shows, music, and e-books in the Google Play Store. The standard consensus is that you can return any product penalty-free within a week of buying it.
This will afford you a full refund, as long as you haven’t downloaded or played the item. Sadly, you can’t ask for a refund through the Google Play Store app itself, so you’ll need to use your browser. Here are some simple steps:
Navigate to your Play Store account in your browser and sign in to your Google account (you may already be logged in).
Scroll down to Account in the left-hand menu and click Order History from the top menu. From here, search for the content you want to return.
Choose to Request a Refund.
Pick the specific reason from the drop-down menu and confirm by clicking Submit.
You’ll automatically receive an email about your refund request, usually within 48 hours
How To Get A Google Play Refund Using Desktop Or PC?
You can also request a refund through the Google Support page on the desktop.
Visit the Google Play Help section that addresses refund requests.
To request a refund, click. You are then sent to a page with a link to the return policy.
At the bottom of the page, click Continue.
To view your most recent purchases, choose Yes and then click Continue at the bottom of the page. You receive a link and a request to sign in to the appropriate Google account after choosing No and choosing Continue.
To access a confirmation page, select the item you want to be reimbursed and click Continue.
Click Continue after selecting the justification for your refund request.
The explanation for your cancellation is also requested on the next page. However, before the Continue button turns blue, you must enter text into a field. To finish, describe your problem and select Request a refund.
Bonus: What Is The Google Play Refund Policy?
Depending on the refund policies described below, Google may give refunds for some Google Play purchases. You can also contact the developer directly.
If a purchase was accidentally made by a friend or family member using your account, request a refund on the Google Play website.
If you find a Google Play purchase on your card or another payment method that you didn't make and that wasn't made by anyone you know, report unauthorized charges within 120 days of the transaction.
If your refund request has been approved, see how long your refund will take.
Wrapping It Up!
In case you wanted to know about the Google Play refund, I hope that this blog has been of help to you. If there are any other queries related to the same, feel free to let me know. All that you need to do is scroll down till you reach the bottom of the page. Then leave your comments and queries in the box below. And I will be there to answer them all for you!
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Italy is one of the most beautiful destinations in the world to travel to. With the small cities, the vintage architecture, the beautiful rivers, and the love of all that is art, Italy is really the place to be. Moreover, while one is there, the people and the delicious food are just some of the great delights this country offers.
All of Italy is Instagram-worthy and could be snapped at any given time. However, what if you have no internet while you’re traveling?
Staying connected with the rest of the world at any given time has become one of the most important things now, whether you’re at home or out vacationing. So while you’re in Italy, too, you must be well connected versed with the rest of the world and share your best vacation moments with your friends.
This is why the internet could be your best pal on your trip to Italy. ExpressoWiFi, thus, provides you the internet you need, all over Italy, wherever you travel, without any roaming charges. This small WiFi device can be taken for anywhere between 1 day to 30 days and used as your unlimited source of internet.
What is ExpressoWiFi?
Traveling to different cities or countries not only comes with the cost of flights, stay, and food, but also with that of mobile data and calling. The international roaming charges are on their all-time high and thus, prevent anyone from using the internet much on their trips. However, things like important emails, booking tickets, getting a cab, and more can be easily done on the internet and thus, requires one to be connected at all times.
ExpressoWiFi, thus, solves this issue by providing you with a tiny WiFi device that you can take with you all over Italy and get unlimited internet all day long. The WiFi device can be rented and carried to all places in Italy by paying a small amount of rent. The rental period can vary from anywhere between 1 day to 30 days, with prices ranging from 4 Euros to 15 Euros.
Just like an Espresso, Expresso WiFi is available all over Italy and can be booked and collected from the airport, hotels, or Expresso points. You can also have your device delivered to your apartment for use.
Consider Reading: Best Performing Routers In 2021
Why ExpressoWiFi?
From fast internet to affordable prices, the Expresso WiFi has got it all in one pack. Here are some of its best features:
Unlimited Fast internet:
The ExpressoWiFi offers unlimited 4G/LTE internet all over Italy all day long. The speed can go up to as much as 70 Mbps and thus, will keep you well connected with the rest of the world. You can check your mails, do VoIP calls, download movies, videos, songs, and more with the unlimited internet you get.
No roaming costs:
Roaming costs are the heaviest to pay while you’re in any other city and can ruin your trip budget. ExpressoWiFi, thus, proves to be as budget-friendly as an Espresso and charges you no roaming costs for your trip throughout Italy. The WiFi device comes at a fixed cost ranging between 4 euros and 15 euros, depending on the plan you take and won’t charge you a penny more than that.
Up to 10 devices:
Can connect up to 10 devices: The device not only provides you with the internet at affordable rates throughout your trip but makes the cost a bare minimum as you can connect up to 10 devices with the hotspot provided from the device.
Travel friendly:
The Expresso WiFi is tiny and can easily fit into your pocket or your wallet. Thus, it is very travel-friendly and can go with you to the far-off parts of the country as well.
7 hours of battery life:
Not only are the devices affordable and travel-friendly, but they also make sure they go through all of your day without giving you any trouble. The ExpressoWiFi devices come with 7 hours of battery life, requiring barely any charging while you’re out and touring the beautiful cities of Italy.
How to get ExpressoWiFi?
The people at ExpressoWiFi believe in making the internet available to people as easily as Espresso and thus, getting a device for yourself is the simplest task of all. Here’s how you can get an ExpressoWiFi for your Italy trip:
Book:
You can book for your ExpressoWiFi online on their official website before or during your trip in the country. The website allows you to choose your plan based on the number of days of your trip. For example, a 5-day plan costs about 5 euros per day whereas a 30-day plan will cost you about 4 euros per day for the device. You can pay online for the device through either a credit card or your PayPal account.
Collect:
You can collect your WiFi device from the airport, your hotel, or any Expresso Point. However, you can also have it delivered to you at your doorstep.
Return: After you’re done with the device, you can return the device in-person to a hotel, or the airport, or send it via courier to any of the Expresso Points.
Thus, if you need mobile router rental, ExpressoWiFi provides you fast and easy access to the internet at highly affordable prices and makes your trip a lot more convenient as well.
Therefore, you can always rely on these little devices to make your trip more memorable.
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Did you know that TikTok users spend an average of 90 minutes daily on the app? Making it a perfect platform for those wondering how to market an app successfully.
Whether you're a content creator or a brand aiming to expand your reach, TikTok offers a vast pool of potential users. Particularly for mobile app marketers.
Consider this:
Over 60% of TikTok users belong to Gen Z, a tech-savvy generation that prizes authenticity and creativity.
The gender distribution on the platform is almost even, offering a broad spectrum for targeting.
A whopping 90% of TikTok enthusiasts access the app daily on their mobile devices, emphasizing the synergy between TikTok users and potential mobile app consumers.
Numerous apps, such as the popular Duolingo, have harnessed TikTok’s power, witnessing exponential growth after trending on TikTok. If you are looking to launch your app or are simply looking to find new users then it is crucial to master the nitty-gritty of TikTok content.
Understanding the Art of Creating Viral Content
The statistics speak volumes about TikTok's potential for mobile app marketing, especially if you're figuring out how to market an app. But the question remains: how can one truly harness this potential?
To get the answer, we turned to Inigo Rivero, Managing Director at a reputed TikTok Agency. House of Marketers is a powerhouse in TikTok marketing. Their illustrious track record showcases successful campaigns for industry giants like Jodel, and Euroleague Basketball. They specialize in influencer marketing and paid media campaigns, as well as more.
We reached out to them to ask:
What makes TikTok content truly authentic, and how do you ensure this authenticity when crafting content for brands?
How do you prioritise engagement over direct promotion on TikTok, and what strategies have proven most effective for you and your partners?
What is the importance of storytelling in TikTok content, and how do you weave a brand's narrative seamlessly into the platform's ecosystem?
With the ever-evolving trends on TikTok, how do you strike a balance between leveraging what's trending and maintaining a brand's unique voice?
Let's dive deep into the strategies behind content that not only trends but also leaves a lasting impact on TikTok.
The Blueprint for Viral TikTok Content for Marketing Apps
Here are the insights they shared with us:
In our years of experience at House of Marketers, we've found that the heart of TikTok lies in its authenticity. When we collaborate with brands, our primary focus is to craft content that feels genuine and resonates with the TikTok community. It's not just about promoting; it's about creating a narrative that TikTok users can connect with.
We agree TikTok isn't the platform for hard sells. When you showcase genuine user experiences, behind-the-scenes looks, and real stories, your ideal user naturally gravitates toward your content. Instead of trying to follow a formula, let users see the humans behind the app.
Can you reverse-engineer viral content? The answer is yes and no. The thing is that creating or re-creating viral content on any platform requires a bit of trial and error and a lot of dedication. But fear not, we asked the experts to help us figure out the blueprint for viral content.
But how do you create content that not only entertains but also serves a marketing purpose? Let's delve into the anatomy of viral content, starting with understanding the cogs that power this massive platform.
Engagement Over Promotion
TikTok thrives on spontaneity and real moments. Unlike other platforms where polished aesthetics are the key to success, TikTok values raw, genuine interactions. This is the platform's unique strength and the key to crafting content that stands out.
While leveraging trending sounds or challenges is effective, it's vital to infuse your unique brand voice. How does the trend align with your app's value proposition?
Whether it's a challenge related to your app, a poll, or a Q&A session, interactive content boosts engagement and fosters a sense of community.
Highlight the problems your app solves, but in a fun, TikTok-friendly manner.
“Whenever we strategize for our partners, we focus on achieving entertaining the audience, whilst seamlessly (but directly) promoting the brands. TikTok isn't the place for hard sales. It's a platform where brands can build genuine relationships with their audience. We always advise brands to be a part of trending challenges, use popular sounds, but most importantly, to be authentic." - House of Marketers
Understanding the TikTok algorithm is the cornerstone of creating viral content. Over recent years, the platform's algorithm has evolved, reflecting a deeper commitment to user experience. Brands like Gymshark have optimized their approach by posting consistently and using trending sounds, thus amplifying their visibility.
Read the in-depth case study on the House of Marketers website, here.
The TikTok algorithm functions primarily on the 'For You Page' (FYP), a curated feed personalized for each user. A few factors heavily influence content visibility:
User Interaction: This includes likes, comments, shares, and even the account follows stemming from your content.
Video Information: Details like captions, sounds, and hashtags play a role. Using trending sounds and relevant hashtags can boost your content's discoverability.
Account and Device Information: Although lesser-known, TikTok uses device type and account settings to serve content.
In a nutshell, the more engagement your content garners, the higher its chances of being propelled to many more FYPs. But remember, it’s not just about visibility; it's about striking a chord.
Storytelling: The Backbone of TikTok Marketing
Interactive content, like polls, Q&A sessions, and challenges, boosts engagement and fosters a sense of community. It's about making the audience a part of the brand's story.
"At House of Marketers, we believe in the power of storytelling. Every app has a unique story, and our job is to tell that story in a way that captivates the TikTok audience. Whether it's showcasing user testimonials, behind-the-scenes looks, or the journey of the app, it's all about creating a narrative." - House of Marketers
If there's one golden rule in marketing, it's this: Know your audience. While global trends can be tempting to jump on, local nuances play a critical role. For instance, while a dance challenge might be viral globally, regional humor or cultural trends can offer a unique spin, making your content more relatable to a specific audience segment.
Defining Your Users: Are they teenagers looking for entertainment, or professionals seeking productivity apps? Understand their interests and behaviors to fine-tune your content strategy.
Content Alignment: Ensure that your content speaks directly to your target audience. If you’re marketing a fitness app, trending dance routines can be an apt choice, showcasing app features while keeping it fun.
A clear vision of your audience is akin to having a compass. It might not dictate every step, but it ensures you're heading in the right direction.
Read House of Marketers' in-depth guide on how to use storytelling for your app growth here.
Strike a Balance between Trend and Originality
While it's essential to tap into trending challenges and sounds, it's equally crucial to infuse content with a brand's unique voice. It's about finding the perfect balance between what's trending and what's true to the brand.
"At House of Marketers, we often say that riding the wave of trends is essential, but it's your unique touch that makes the ride memorable. While trends provide momentum, it's originality that ensures your brand leaves a lasting imprint. Every time we collaborate with a brand, our goal is to intertwine the essence of the brand with the pulse of TikTok's trends, creating content that's both relevant and distinctive." - House of Marketers.
Originality and authentic ideas stand out. Be genuine and let your brand's unique voice shine through. Jump on trending challenges or sounds, but always with a twist that aligns with your app.
An engaging story keeps users hooked. Even if it’s a short video, build a storyline that captivates. Crisp visuals and clear audio can make a significant difference. Invest in good equipment and editing tools.
While there's no fixed formula for virality, mixing these ingredients with a pinch of creativity can help you craft content that drives success.
Read more about how to market to your audience in this guide.
Harnessing TikTok's Tools for Maximum Impact
TikTok isn't just about 15-second clips; it's a platform brimming with features that can amplify your message. But the trick lies in knowing which tools to use and when. With TikTok now allowing videos up to three minutes in duration, brands have a larger canvas to tell their story. It's crucial to keep abreast of such updates. For instance, longer formats might be ideal for showcasing a detailed app tutorial or a user testimonial.
Optimizing with TikTok's Inbuilt Features
Effects & Filters: TikTok constantly releases new effects. For app marketers, this is a golden chance to frame their content innovatively. For instance, use the 'green screen' effect to showcase your app's interface or features in an engaging backdrop.
Music & Sound: TikTok is as much about listening as it is about watching.
Leverage trending sounds: Often, trending sounds are synonymous with viral content. Embed these in your videos, making sure they align with your message.
Create your sound: Originality can set you apart. If it fits, consider producing a catchy jingle or soundbite related to your app.
TikTok's array of tools can be overwhelming, but master them, and you'll be a step closer to crafting content that resonates and reverberates.
Amplifying Your App through Engaging Narratives
Direct selling on TikTok is a no-go. The audience seeks engagement, not advertisements. Every story has a hero. In the context of app marketing, the hero could be the user benefitting from the app. Crafting narratives around user transformation, say, someone becoming fit using a fitness app, can create a more personal connection. How then, does one subtly introduce an app?
Integration over Promotion: Rather than overtly showcasing your app, weave it seamlessly into popular formats. If it's a meditation app, maybe a calming 60-second morning routine video could subtly highlight its benefits.
TikTok Challenges: Create or tap into existing challenges. Challenges are TikTok's crown jewels, and they can virally promote your app if executed right. For example, if your app is about photo editing, launch a challenge where users transform an ordinary picture into art using your app.
Celebrate User-generated Content: Encourage satisfied users to share their experiences with your app on TikTok. It adds authenticity and relatability.
Every app has a story. It’s not about selling; it's about sharing that story in the most engaging way possible.
Tapping into the Power of Collaborations
No man is an island, and in TikTok's universe, collaboration can be the bridge to wider audiences. Collaborations not only boost visibility but also ensure the brand's ethos is communicated effectively.
Influencer Partnerships: Identify and collaborate with TikTok influencers whose audience matches your target demographic. Their endorsement can lend credibility and expand your app's reach exponentially.
Duets and Shoutouts: Engage with the community. Duets can be a fun way to interact with popular creators or users, while shoutouts (especially from larger accounts) can offer significant visibility boosts.
Sponsored Content: While organic reach is golden, don't shy away from sponsored collaborations. They're a guaranteed way to place your app in front of a vast audience.
In TikTok’s ecosystem, collaborations aren’t just beneficial; they’re often essential for rapid growth.
Beyond TikTok: Cross-Promoting Your Content
While TikTok is a potent tool, combining its forces with other platforms can amplify your impact. Platforms like Instagram have different user bases and algorithms. While TikTok thrives on spontaneity, Instagram values aesthetics. When cross-promoting, tweaking your TikTok content to match the platform's vibe can yield better results. Here's how you can cross-pollinate your content for broader reach:
Integrate with Other Social Platforms: Share your TikTok videos on Instagram Stories, Facebook, Twitter, or even LinkedIn, depending on your audience. This not only drives traffic to your TikTok profile but also increases the chances of your app being noticed.
Embed in Blogs & Websites: If your business maintains a blog or website, consider embedding popular TikTok videos. This offers an interactive way for visitors to engage with your content.
Newsletter Inclusions: Regular newsletters? Highlight engaging TikTok content or campaigns. It adds a fresh element to your communications and drives subscribers to your TikTok page.
Engage with Communities: Join forums or groups related to your app's niche. Share your content there, but ensure it adds value to the community discussions.
In the vast digital universe, your TikTok content is a star. Make sure it shines across the galaxy.
Success Stories: Analyzing & Iterating
The digital landscape is rife with stories of brands that changed course based on feedback. Coca-Cola's 'Share a Coke' campaign, which began as a small test, exploded in popularity. TikTok is no different. Brands that heed feedback and aren't afraid to iterate, often find greater success in the long run. Now that you've crafted and shared your content, how do you measure its impact?
TikTok Analytics: Dive deep into your profile's analytics. Observe metrics like video views, followers, and engagement rate. This data is a goldmine, offering insights into what's working and what's not.
Feedback is Gold: Engage with comments on your videos. They are raw, unfiltered feedback. Users might even share suggestions or desires related to your app.
Adapt and Evolve: Digital landscapes, especially TikTok, change rapidly. Stay adaptable. If a strategy isn't working, pivot. If a new trend emerges, consider how you can align it with your app.
Remember, success on TikTok isn’t just about virality; it’s about sustained growth. Regularly reviewing and iterating is the key.
Final Thoughts on Viral Content on TikTok
On TikTok, where trends come and go with the wind, the art of creating content that resonates lies in striking the right chords of authenticity, engagement, and originality. As we've journeyed through the intricacies of TikTok content creation, one thing stands clear: if you want to learn how to market an app, you need to learn to strike a balance between leveraging trends and maintaining a brand's unique voice.
A special shoutout to the experts at House of Marketers for their invaluable insights and proven strategies. Their mastery in blending the art and science of TikTok marketing serves as an inspiration for brands aiming to make a mark on this platform.
If you’d like to work with House of Marketers, then this is your chance. Get your free app marketing campaign proposal here.
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