Which Ad Extension Would You Use For An Advertiser Who Has A Chain Of Local Restaurants?

by

18 May 2021

Advertising

which ad extension would you use for an advertiser who has a chain of local restaurants

 Which ad extension would you use for an advertiser who has a chain of local restaurants? 

  1. Seller ratings
  2. Location extensions ✓
  3. Sitelink extensions
  4. Previous visits extensions

Correct Answer: Location extensions

Explanation: To maximize the ad impact, you must use local extensions for an advertiser having a chain of local restaurants. These extensions encourage people to visit your business. 

For example, when someone searches for the best parlors nearby then the extension will show him/her the distance to the location, the street address, call button, and the clickable access to a details page for his/her location.

What Are The Benefits Of Location Extensions?

What Are The Benefits Of Location Extensions

The main purpose of the local extension is to help individuals find their locations, the distance of the business, showing your ads with your address. Then, people can click on your extension to get further information all in one place.

At the same time, this extension can include a call button or a phone number so that users can easily access your business. On the other hand, you can also set up location extensions in your Google Ads account and remove the same whenever you want to. 

Why You Need Local Extensions On Your Google Ads?

Why You Need Local Extensions On Your Google Ads?Why You Need Local Extensions On Your Google Ads?

There are various best practices for local businesses running paid ads on search engines. However, the most vital thing local businesses can do to increase their search advertising ROI is to turn on local ad extensions. 

Therefore, now let’s discuss the top reasons why you need local extensions on your Google Ads.

i) They Impact Your Overall Search Ad Performance 

In addition to your quality score and bid amount, the format of your ad actually has a lot to do with your ad’s performance and placement. It is true that Google prefers ads that not only have the most relevant content but the best extensions too.

Therefore, to boost your ad visibility, you need some useful extensions; here I am talking about local extensions on your Google Ads. At the same time, this ad extension gives you enough space to promote your business, such as your business hours, phone no., local address, etc. This will improve your conversion rates to a great extent.

ii) They Encourage Mobile Users To Visit Your Business 

They Encourage Mobile Users To Visit Your Business 

More than 50% of searches are conducted on mobile devices and your main focus should be on targeting mobile users. Your ads are no exception while you are optimizing all your search engine marketing for mobile search.

Here, the main thing is that your ad extensions will drive much traffic and conversions to your website in the long run and this will result in the improvement of your investment returns.

iii) They Help Your Ad Appear In Results Beyond Google Desktop Search

The local extension of Google is needed for ads to visible local search results and Google Maps. This is very vital when users are searching for something on the search results. Which ad extension would you use for an advertiser who has a chain of local restaurants?

More than 90% of customers use search engines to find local information and if you don’t use the same, you are truly missing out on a lot of potential leads for your brand. which ad extension would you use for an advertiser who has a chain of local restaurants? 

The Final Thoughts 

So, local extensions are the answer to your question Which ad extension would you use for an advertiser who has a chain of local restaurants? The reasons for the same are described above in detail and if you have any queries, then let me know below.

Reference:

  • https://www.certificationanswers.com/en/google-digital-sales-certification-exam-answers/
  • https://support.google.com/google-ads/answer/2404182

Read Also:

Your ad can show to a potential customer when your targeted language matches:

PREVIOUS POST

Your Ad Can Show To A Potential Customer When Your Targeted Language Matches
how does an extension work on a display ad?

NEXT POST

How Does An Extension Work On A Display Ad?

Tags

author-img

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Popular

Creating A Startup Idea

Technologies For Creating A Startup Idea

20 Feb 2023

How to Download Facebook Videos

How to Download Facebook Videos on Android?

07 Feb 2019

Ecommerce Web Design

7 Rules of Effective Ecommerce Web Design

28 Jan 2021

wordpress-1863504_960_720 edited

The 10 WordPress Plugins Every Sucessful Blogger Uses

28 Jan 2017

Follow Us

Recent

Navigating The Maze Of Compensation Claims: Everything You Need To Know

20 Apr 2024

digital transformation in education

Transforming Education: The Impact Of Online Assessments And Learning Solutions

18 Apr 2024

Star Trek Universe movies

Beam Me Up! 5 Fascinating Facts About The Star Trek Universe

18 Apr 2024

Benefits Of A Raw Cat Food Diet  

Feline Feast: Exploring The Benefits Of A Raw Cat Food Diet  

18 Apr 2024

Related

Advertising

Instagram Advertising For Beginners

More and more businesses are using Instagram advertising to reach and engage with customers. Are you ready to hop on board? Whether you plan on handling it yourself or working with an agent who provides Instagram advertising services, it’s important to understand what Instagram ads can do for you. Learn more on how ads benefits your business. In this guide, we’ll cover: Setting up your Instagram Ad account Creating ad campaigns Targeting a specific audience Choosing the right ad format Monitoring the success of your ads But first, let’s chat about whether Instagram Advertising is actually right for your business. Is Instagram Advertising right for me? If you’re not sure if Instagrams ads will be profitable for you, ask yourself these questions: What are my business goals? Instagram tends to work best for businesses that want to build their brand, gather new customers, and convert people who have already made a connection with their business. What is the nature of your business? Instagram is an effective advertising platform for all kinds of businesses selling physical products or professional services. As a visual platform, strong brand imagery is crucial. Who’s your target audience? Although a wide range of people uses Instagram, the demographic is younger than Facebook users. Instagram’s advanced targeting features will help you narrow down your audience and reach the right people. How to set up Instagram Ads You’ll need two important things before you can start creating ads: Facebook Ads Manager account (since Instagram is owned by Facebook, you’ll be making all your ads through here) A business account on Instagram (only business accounts can run ads) Now let’s dive into the good stuff. Making your ads. In Facebook Ads Manager, you’ll be guided through a step-by-step process. Campaign  this is where you’ll choose your objective. What do you want the ad to achieve? It could be anything from getting more store visits, reaching a wide audience, or gaining lots of engagement. Instagram breaks campaign goals into three sections: Awareness, Consideration, and Conversion Ad Set  here you’ll pick the finer details of how the ad will run. That includes who you target, how long the campaign will run for, how much you want to spend, and where the ad will show. Ad Level  now you can decide on what actually goes into your ad. The copy, the images, videos, colors, etc. It’s up to you to create ad content that is highly relevant and engaging for your audience. How to target the right audience with Instagram Ads The great thing about Instagram ads is that you get access to Facebook’s powerful targeting options. That means you can target people based on location, gender, age, job title, relationship status, etc. You can also target based on interests such as yoga, camping, cat owners, etc. Some cool Instagram targeting features include: Connections  this feature lets you target people who like your page or friends of those people. You can even exclude people who like your page if you want to reach new customers. Custom Audience use this feature to reach people who have previously interacted with your business. E.g. visited your site, signed up for your newsletter, or watched your videos. Lookalike Audience  this feature helps you target people who haven’t interacted with your business before but are similar to people who have. How much does Instagram advertising cost? Instagram advertising is a form of Paid per Click (PPC) advertising. This means you pay every time someone performs a particular action on your ad or sees your ad – it all depends on the goals you set at the beginning of your campaign. When setting your budget, there are two options: Daily budget set how much you want to spend per day the campaign is running. Lifetime budget  set how much you want to spend over the whole length of the campaign. While you can start with a budget as low as $5 per day, you’ll want to come at your budget with a strategic approach. Think about your product, profit margins, and business objectives. At the end of the day, you want to find the sweet spot that gets you the best return on investment (ROI). Which ad formats perform best on Instagram? Instagram offers a number of visual-based ad formats. The ideal one for your business will depend on the nature of your industry, your target audience, and the objectives you want to achieve. Sometimes it takes testing out a few different formats to see what your audience responds well to. Single Image Link Ad  Simple and straight to the point. This ad format works well if you want to get one clear message to your audience. Video Ad  Show up to 60 seconds of video and captivate your audience with both visual and audio elements. Protip: adding captions can improve watch time. Carousel Ad  Show multiple images or videos and link to different pages on your website. This is a good format if you’ve got a lot to showcase. Slideshow Ad  Best for when you want to show multiple images. It’s automatic, so the user doesn’t have to slide through. Story Add  Want to reach people while they’re watching Instagram stories? This format lets you use photos, videos, or a combination of both. How to monitor the success of your Instagram campaign All the data about your campaign is collected in Facebook Ads Manager. Some of the most important metrics to look at are: Impressions  how many people saw your ad Clicks  how many clicks your ad received Cost per action (CPA)  how much you pay each time someone completes the desired action such as signing up for a newsletter or making a purchase That’s cool and all, but what’s so important about monitoring your campaigns? When you know the numbers, you can put more of your budget into the ads that are working and scrap the ones that aren’t. It’s all about optimizing your ads to drive up conversions and lower your CPA. Over to you If you’re just diving into the world of Instagram marketing, hopefully, you feel more confident having read this guide. Of course, there’s so much more to discuss – from utilizing hashtags to crafting a click worthy call-to-action and leveraging user generated content... But that’s for another day. Read Also: A guide to Running your Instagram Marketing Campaign Getting Familiar With The Types Of Instagram Contests New Platforms to Explore in Advertising this Year 6 Ways To Increase Real Instagram Followers Without Spending Money! How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

READ MOREDetails
Advertising
Advertising

New Platforms to Explore in Advertising this Year

Each year is treated by marketers as a time to shed old methods and adopt new ones. This past year saw major upheavals in online search algorithms and privacy standards (to name a few). For average customers, this means less of the same annoying “tricks” used for summoning consumer’s cash. Marketing developers will need to come up with new strategies based on winning the buyer’s trust. As e-commerce grows at an annual rate of 23%, the cost of digital advertisements will increase. These costs can be cut once marketers begin adopting revolutionary methods of ad placement. Listed below are just a few of the new platforms to explore in online advertising for 2019. New Platforms to Explore in Advertising this Year: Demand Side Platforms: Purchasing ads couldn’t get easier with Demand Side Platforms. DSPs use supply-side platforms to streamline bidding and posting. The ad’s impression information is sent to the SSP for processing where it’s then matched to the highest bid within their algorithm. Ad purchases take a few seconds; the same amount of time it takes to load a webpage. The program uses data such as demographics and visits counts for audience targeting. This ensures an ad will get only the highest exposure. Dashboards: Anyone with a YouTube page will notice the dashboard feature located in the “Creator Studio” section. This dashboard provides charts for the amount of time spent watching a video, the number of subscribers, and how many “Likes” and “Dislikes” it received. App developers have now been able to make this platform and make it a bit more streamlined. Companies, like Sprout Social, are creating customizable dashboards attuned to a business’s specific analytics. All current data can be collected and calculated to generate presentation-ready graphics. Certain features even allow you to synch these dashboards with multiple social media accounts. Wearables: In an age where refrigerators can be smart, even the accessories we wear can have internet capabilities. Wearable devices like smart watches make accessing data less complicated as we move about our daily activities. Marketing agencies are abuzz with various methods to introduce wearable device and programs. Wearable ads go hand in hand with blockchain technology. A block chain model can be used to authenticate user IDs and provide tokens to register them. Through the IDs, businesses will be able to track the user’s buying habits so online ads can be precisely placed and scheduled. These new features may even be used to gauge the customer’s personality traits. Transparency: News of hackers and trolls are causing consumers to hold off on accepting any offer from an online business. The more profitable a business is, the more it is held to the same light as government and relationships. That’s why it’s important to seek out transparent platforms for use. Transparency is a virtue that many potential customers are willing to spend the extra dollar on. Areas that customers demand transparency on include company values, practices, and policy or pricing changes. Honesty, when answering questions and admitting mistakes, is the best demonstration of transparency. Read Also: Who Are The Best Software Vendors Out There? 3 Things To Consider When Designing A Company Logo For Your Business

READ MOREDetails
Advertising

Best grow tents for growing cannabis

Developing weed inside is exceedingly fulfilling. Be that as it may, firmly controlling the measurement of essential requirements can be a test! Besides, when cannabis is developed, the smell can get exceptionally pungent. Joyfully, you don't have to battle with overseeing conditions in a grow tent. The perfect solution is to get yourself an indoor grow tent. To enable you to pick the Best Grow Tent for Growing Cannabis, we've taken a gander and sorted out the best cannabis grow tents for you. Reasons to use a grow tent : According to the report by Cattail Gardens, Grow tents make it easy to raise great cannabis since they make the ideal condition. At the point when the lights are on, the intelligent dividers of a grow tent spread the "daylight" all around the plants. At that point when the lights are off, the haziness is finished, giving the weed time to rest. A grow tent helps keep the plants warm regardless of whether the room where it's found is a storm cellar or carport. You can likewise purchase grow tents with an inherent ventilation framework so the weed doesn't get excessively hot from the lights, thus the neighbors don't sniff what you're going to collect. It may be a major starting speculation, however a decent grow tent will pay for itself after some time. It's a beneficial decision in the event that you plan to raise cannabis for quite a long time to come. It's better to use a bigger tent than you require for the growth of cannabis. Top Grow Tent Brands 1.Gorilla Grow Tents : Established in 2011, the founders of gorilla grow tent were baffled by the nature of the grow tents available in those days. They needed to make a tent that was thick, solid, and durable...but in particular, one that was tallness flexible. their tent is highly flexible and you can easily buy them on the internet. 2. Mystery Jardin : Mystery Jardin has been around for some time and has taken the world over. They offer the main tents available and are mostly the loved one with different types. They're very light-confirmation and offer 95% reflecting mylar. 3. Apollo Horticulture : Apollo Horticulture makes an extensive variety of hydroponic items, yet as of late they've discovered their balance in grow tents, offering a portion of the best tents for the cash. Certainly, they're not awesome tents that have each component you could need. In any case, they're great decisions where it makes a difference like texture, zippers, and casing. They as of late moved up to metal interlocking corners from plastic corners, which is a major solid design. Best grow tent for cannabis 1. Gorilla LITE 2' x 2.5' x 5'7" Tent Details   Dimensions 2' x 2.5' x 5'7" Weight 19lb Frame Steel interlocking poles and corners Reflective Material Diamond Mylar Fabric Density 210D w/ PVE binding technique Extra Features Height adjustable, viewports, tool pocket 2. Quictent 2' x 2' x 4'7" Tent Details   Dimensions 2' x 2' x 4'7" Weight 11lb Frame Interlocking steel poles Fabric Oxford cloth Fabric Density 600D Extra Features Flood tray, eco-friendly 3. Apollo Horticulture 3' x 3' x 6' Product Details   Dimensions 3' x 3' x 6' Weight 23lb Frame Interlocking metal poles Fabric Double-stitched Fabric Density 400D Extra Features Flood tray, filter straps 4.Gorilla 4' x 4' x 6'11" Product Details   Dimensions 4' x 4' x 6'11" Weight 53lb Frame Interlocking steel poles and corners Reflective Material Diamond Mylar Fabric Density 1680D Extra Features Tool pocket, flood tray, viewports, height adjustable. 5. iPower 4' x 8' x 6'8" Product Details   Dimensions 4' x 8' x 6'8" Weight 39lb Frame Interlocking metal poles Reflective Material 95% Mylar Fabric Density 400D Extra Features Flood tray   [embed]https://www.youtube.com/watch?v=Pk81unB-Lt0[/embed]  

READ MOREDetails