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Third-Parties And Supporting Marketing Presence
There always seem to be more things to do than there is time to do them. And the list just keeps getting longer. If this sounds familiar, the answer could lie in working with third-party sources. Your marketing presence is not only bringing you wealth. Your selections of the service-providing companies are also becoming more reliable. More companies like to work with you. Unlike hiring additional staff, outsourcing enables you to bring on extra help as needed. In addition to saving money on staffing, you also get the benefit of paying only for the services you need when you need them. In the context of a marketing department, this can be a real benefit. Many small or medium-sized businesses with a marketing team tend to run fairly lean, with staff required to wear several hats. While this works most of the time, it can create gaps in skills or quality. 5 Tips To Reaching Out The Third-Party Service Providers- By reaching out to third-party service providers, you can fill those gaps. Say, for instance, you’ve identified a need for more quality content. This is, typically, a somewhat time-consuming activity that requires a certain level of advanced knowledge and skill to do well. In this case, it would make perfect sense to outsource writing services to boost your blog effectiveness. Here are the five tips for increasing marketing presence. 1.Enhanced Search Engine Rankings: Well-written blog articles will incorporate SEO practices, such as keywords for items your customers are searching for, as well as other tactics. These methods will help people looking for information to find your website and increase your chances of capturing that coveted first page of search results. When working to improve search engine results, consistency is key. By having writers regularly create content, you’ll notice that your website’s search engine ranking increases over time. 2.Create More Content: When taking on multiple duties, there’s only so much content a small marketing department can create. However, third-party content writing firms have access to various writers and can produce a far larger amount of content than your business could produce in-house. This can be especially valuable if you need to populate a new blog with content. If you’ve done a site audit and identified gaps in your content or opportunities to educate your customer base, the faster you can produce the required content, the quicker you’ll notice results. A third-party resource is often better equipped to do this than your in-house talent. 3.Improved Engagement: As opposed to marketing department staff who writes sometimes, professional writers are experts in crafting a message that gets results. They’re also experts at creating engaging content. That combination is ideal when looking to increase brand engagement. Whether it’s social, email, or blogs, crafting engaging content is the bread and butter of content writing agencies. Starting with social media engagement is the most convenient path to start. To build up the marketing presence. Your brand recognition and social media engagements both are playing an important role. From the social media platforms, you will get the connections of a hundred followers. The interested followers are going to visit your website, and they are interested in your activity. Your engaging post will attract viewers, and when you have a good number of followers, then approaching the third party is becoming easier. 4.Quality Content: When writing content is the sole service offering, producing high-quality work is good for business. This demand to always produce high-quality work ends up being a de facto guarantee that you’ll get the best writing you can buy when outsourcing to a content writing company. Content is the most valuable part of keeping your website and social media page interesting. For the marketing presence, your interesting and quality informative content is like a booster. Every year Google is upgrading its search engine algorithm, and every year, you will need a good source of content. And how you can supply this amount of content. When you take professional help for the content writing, every content will qualify the parameter. 5.SEO And Page Traffic: Every third-party company loves to work with successful and popular companies or influencers. Your Google page SEO and page traffic are quite an essential factor in building up the marketing presence. Your page traffic and the social media followers list is denoting how your engagement is. When you achieve a higher ranking position in the google search engine, the viewer’s visit ratio will also increase. When you want to increase your website page traffic, you have to fulfill the SEO terms in each of your content postings. And when you are taking the help of a professional, every content will be SEO optimized. Wrapping It Up: A company specializing in article and blog writing would be an ideal choice, as they will have a stable of writers to ensure you get someone with the experience to write knowledgeably about your niche. Several benefits are associated with increased marketing presence. Do not forget to share your comments with us in the comment section. Read Also: Top Ways Video Marketing Will Help Your Business Grow The Challenges of E-Commerce SEO Key Components for Your Marketing Stack
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A Guide to Hiring a Recruiter in the Food and Beverage Industry
The outbreak of the covid-19 pandemic taught us a lot of things. This is despite the negatives that came with it. For instance, it helped us better understand the concept of essential and non-essential services. Speaking of essential services, the food and beverage industry is important and should always be up and running. This is why these companies need a perfect approach to hiring operational and non-operational staff members. One of the best ways to go about this is engaging the services of a capable beverage and food recruitment company. These professional services consist of staff members that are specially trained to source the right candidates for the food and beverage industry. They also help draw up contracts between employees and their clients. For the most part, the contract details are in the best interest of their clients. Considering the importance of these recruiters in the industry, this article will discuss how to find and hire a good one. This is so that you end up with the right staff and have a good working relationship with the recruiting agency. Tips on How to Hire the Right Food and Beverage Recruitment Company- Hiring the right hands to fill various positions in the food industry is non-negotiable. To make sure this is the case, here are some tips to help you: Years of Active Experience: Frankly, these are one of the service providers that thrive on the experience. For this reason, make sure the agency you end up with has a wealth of experience. This will enable you to check their profile and see if they are up to the task. This is very important considering that you cannot afford to take chances when it comes to hiring the right employees. Helping your H.R Team: Engaging the service of a recruitment agency does not mean you should not have a fully functional HR department. This is because this department is very essential in the food and beverage industry. For instance, this department helps to come up with the right reward system to motivate the staff of the company. Also, they ensure that operational and non-operational staff members undergo the needed training when necessary. If you are interested in finding out more about their responsibilities, you can check here. Well, a good recruitment firm should do more than just helping with the recruitment process. They can help the HR department in some other ways. For instance, this might be about suggesting training and resource persons that can handle the training. The Required Area of Core Competence: The truth is that experience is not all it takes to hire the right recruitment agency. You also have to be certain the engaged service provider is good at supplying the kind of staff members you need. This is why you should know their area of core competence before bringing them on board. For instance, if your company is into the production of organic food items, you should make sure the agency has a good history of supplying the right kind of candidates to such companies. The point is that it is not enough to hire a random recruitment agency. Be sure that they understand the responsibilities of the employees that you need and can deliver to expectations. Good with Paperwork: The job of a recruitment agency is not only to identify and refer the right candidate. They also need to be good at coming up with paperwork in the best interest of their clients. While the contract details should not be geared towards extorting the candidates, it should favor the clients. For instance, there should be a clause that protects the clients from employees abruptly resigning. This is so that the essential service of the company is not affected adversely in any way or brought to a standstill. Good at Identifying Red Flags: Many recruiting experts and human resource personnel have come to understand that all that glitter is not gold. This is because some unworthy candidates are good at making everything look perfect to recruiters that are not quite observant. It is for this reason that you should deal with a recruiting agency that can identify red flags on time. For instance, a highly qualified candidate that has changed jobs very often should be properly drilled. This is to be certain that your company will not experience the same fate with such a candidate. To find out some more red flags your recruiter should be able to notice, you can watch: https://www.youtube.com/watch?v=2seM0fahBx4 Conclusion: For us, ending up with the right employees in the food and beverage industry starts with hiring the right recruitment agency. We have shared tips on how you can end up with the right recruiting firm in this article and hope that you make informed decisions from now on. Read Also: How to Choose the Right Commercial Collection Agency
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4 Lessons Content Marketers Can Learn from E-learning Courses
Content marketing is one of the most dynamic marketing disciplines because it involves engaging consumers through a piece of content you create for boosting website traffic and sales for your business. This isn’t easy to achieve because consumers constantly change, meaning that the parameters for creating good content that will engage them to change accordingly. This is one of the key reasons why content marketers need to keep themselves up-to-date with the latest techniques and learn the right way to approach content creation. In this article, we will talk about what content marketers can learn from online courses. If you are not convinced, stick around for a while and learn about the connection between content marketing and elearning courses. 4 Lessons Content Marketers Can Learn Through E-learning Make sure that your writing is concise and absolutely clear and leave no room for readers to misunderstand it. The content that you put out should be easily understood by everyone reading it, and give readers a sense that they are accomplishing and learning something important. Here is the name of four lessons that content marketers can learn from eLearning courses. 1. Being Topic Relevant And Staying On Topic Learning courses include relevant and meaningful content that engages learners and motivates them. The same logic can be applied when creating content for marketing purposes. You need to include specific information that will engage the audience. Consumers will be deeply engaged in your content if they find valuable information that revolves around the general topic. If you are providing information that is not closely related to the topic or simply talking about unimportant things, they will lose interest in your content. So, make sure that you don’t lose perspective and stick to the main topic. This is not always easy to do because of the fact that you simply won’t know what people would like to learn from your content. Working hard on putting yourself in the shoes of your target audience is essential in order to create engaging and concise content. 2. Segmenting Content And Giving Readers The Freedom Apart from the fact that you need to create content that can be intriguing to your target audience, you also need to give them the option of exploring your content the way they see fit. Elearning is effective because learners create a hypothesis and they try to prove it. You must allow people to navigate through your content, test ideas, and give them the time to make their own conclusions. By segmenting content into clear paragraphs and subheadings, people will also be able to decide on their own which information is new to them, and which isn’t. For example, if we are talking about an instructional blog post, a reader can quickly skip over the steps they know already and find the information they are looking for. Try as best as you can to avoid creating linear content that has no scope for interactive involvement. Let your learners choose what they want to learn. For instance, online management training courses give learners the option to make choices that will affect their training outcome. Although you don’t have the option of allowing too much freedom and action, you should look to simulate similar structures within your content. 3. Building Engagement On An Emotional Level People whom you are targeting with your content need to have those elements that resonate with their personalities. A person won’t be able to learn if that learning content doesn’t engage that person emotionally in a positive way. The same rule applies to content marketing as well. In order to be effective and keep the target audience engaged while being memorable, it needs to invoke positive emotions in those consumers. If a person thinks that some information is unimportant, they will probably not remember it. You need to learn a lot about your target audience and fight some broad characteristics that most of them share. For example, you can use their job or level of education to your advantage and include relatable information within your content that will have them connect with what they are reading or looking at. 4. Make Your Content Digestible Simplicity is the key in content marketing and this doesn’t mean that you shouldn't focus on some more complex topics. Always explain them in the easiest possible manner. Learning courses always try to deliver knowledge in a simple and understandable way, and your content should be similar. First of all, make sure that you split up your long paragraphs for added clarity. Include bullet points, divide information, and highlight information that is essential. This way, you won’t exhaust your readers and allow them to digest your content, piece by piece. It is also important to learn the right type of content for explaining certain topics and not to stick bluntly to one type of content just because it is easier for you. Use charts, infographics, pictures, illustrations to quickly explain something without having to write long paragraphs that have the potential to be misunderstood. Wrapping It Up: The business management training can be very complex and it slowly introduces learners to the terms and techniques until they have all the knowledge they need to participate in advanced training lessons. These are the key features of eLearning courses and the main reasons why they are so effective at teaching people. Engaging people in your content and allowing them to memorize it quickly is vital in content marketing, and these above-mentioned four things will help you achieve that without fail.
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4 Essential Ways Of How To Make Your Feet Stronger
The human feet are a masterpiece of engineering and a work of art that enables you to stand for long hours, walk for long distances, hop, skip and jump and follow the activities that your heart wants to follow. Just like a sound foundation ensures that a building stands upright forever; having strong feet ensure a longer, happier, and healthier life. However, we often tend to take our feet for granted. Even the best of athletes focus upon building muscles legs, arms, calves, abs, and the rest of the body; but hardly anyone pays attention to the feet. We seem to forget the fact that our feet are involved in almost every activity we do. They provide us the support and balance in almost all our bodily movements. Lack of strength in our feet is therefore bound to compromise our ability to do any physical activity; be it walking, running, jump, high-intensity sporting event, or even standing! The Science Behind the Structure of the Feet Before we embark upon knowing the ways about how to ensure that your feet stronger, it is important to understand the three most important aspects that dictate how strong or weak your feet are. These are - 1.The Soles Most of us who wear shoes all day long have very soft and tender feet soles. You would have noticed that those who spend time barefooted, have thicker soles. This makes them stronger and firmer and they are able to withstand superficial injuries as well as normal wear and tear quite easily. 2. The Joints, Muscles, And Tendrils Of The Feet The human foot is a very complex structure. It is made of 33 joints, 26 bones, and almost 100 ligaments! They all are designed to function in a manner that the foot can take the weight of the entire body and spread it evenly to maintain balance in all types of movement. Strong feet not only help an efficient movement but also help in improving the posture. They also help in avoiding spinal injuries by efficiently maintaining our balance, thus cushioning the effect of any jerks. 3. Arches in the Feet The arches in our feet help in an efficient rolling action, which maintains the balance during movement. Sometimes the arches are not well developed, giving rise to a situation commonly known as flat feet. When someone is flat-footed, it is difficult to maintain good rolling action which in turn leads to a lower range of action consequently lowering strength as well as speed. How to Make Your Feet Stronger Most of us are blessed with well-shaped feet that can take the rigors of our daily life and all the activities we undertake, but often we tend to neglect our feet and suffer the consequences by way of loss of strength as well as suffer from early aging symptoms. It is but natural that if the feet are weak, a person's mobility will be restricted and he will do fewer activities. This would have an adverse effect on overall health. On the other hand, if a person is active, some of the drawbacks of being flat-footed can be overcome. Here are some of the ways of how to make your feet stronger - Exercises By consciously spending some time doing the following specific exercises is the best way to make your feet stronger – Caterpillar Type Movement – (Benefit- Strengthens the arches) Lie down on your back, draw your knees and place the feet flat on the floor about 8 inches away from each other. Then lift the arches of both the feet and simultaneously pull your toes backward toward the heels. Keep this position for a few seconds and bring back the arches and toe to their original position. Then do the reverse- arches up and heels toward the toes. Repeat this set three to five times. Windshield Wiper Movement – (Benefit- Strengthens the entire foot and improves ankle stability) In continuation with the caterpillar type movement exercise listed above, lift the toes, keeping the feet flexed while only the heels are touching the floor. Then slowly roll your feet to the ground and lift the heels keeping only your toes are on the ground. Repeat 8-10 times. Wing and Sickle Movement - (Benefit - Strengthens the ankles and promotes correct posture) Continue lying down as above and roll your feet inward along the inner edge in line with the toe, then roll outwards in line with a small finger. Do this 3-5 times. The Round Knot Movement - (Benefit - Stretches the ligaments and aids foot alignment) Sit upright on the floor and extend your legs in front. Bend the left knee towards yourself and interlace the fingertips of the right hand with the left toes. Inch them forward and backward giving the foot a stretch. Repeat 6-8 times. Then do the same with the other foot. Toughening up Your Feet There are many other ways of how to make your feet stronger. Stand More Often – Our daily life is mostly based on sitting. Be it office or home, we spend the day sitting. Consciously standing more often would help strengthen and stretch the muscles of the feet. Jogging/Walking on the Sand – If you have access to a sandy beach, try walking or running gently on the sand. This would increase the flexibility and strength in your feet and exercise the arch. Read also: Why Jumping on Trampolines is More Beneficial than Running or Jogging? Walking Barefoot– Crazy as it may appear, walking on smooth rocks can do wonders for your feet' strength. Walking barefoot on grass is equally effective as it toughens up the feet soles and makes the feet stronger. Using Shoes With Insoles Insoles were traditionally used for making short people appear taller. These days however they are scientifically designed for multiple functions and assist in skiing, biking, golf, etc. Using best insoles for flat feet ensures not only physical comfort but also improves efficiency and performance in all your multifarious activities. Even those who suffer from other ailments like Morton’s Neuroma and plantar fasciitis can benefit by using the best insoles for flat feet and carry out all activities normally. Go On, Focus On Your Feet! If you want to enhance your control, balance, and power, it is important to start focusing on strengthening your feet. It will also make you agile with better control of movement. Following these simple tips in your daily routine can put you on the way to balanced, more powerful, and stronger feet in a matter of a few days! Read also: Get up and Workout! Things to Consider
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4 Simple And Cheap Methods To Attract More Customers
Every business’s lifeline is its customer base, which is why big companies allocate a large budget to create strategies to reel in more customers. For a small business like yours, you don’t have to go to such extensive lengths to grow your number of customers. You can start with simple methods and build from there. 4 Strategies To Attract More Customers To Your Business Big giant companies are spending thousands to attract more customers but your budget is small. How you can organize your branding and promotions and going to attract more customers? Every time you do not have to spend thousands if you are going to follow some easy tips you can accomplish your work within a small budget. Here are a few ways you can attract more customers to your small business without breaking the bank. 1. Treat Your Customers Well: Customer satisfaction is vital in every business, which is why you should make sure to treat the few customers you already have with care. Word of mouth is always an excellent method to gain more customers. Let’s say you’re a company like Capstone, and you provide a service that requires you to interact and communicate with your clients. The way you treat them, the tone of your voice, your body language, etc. affect how satisfied they will be by the end of your meeting. If you treat them well, they will be satisfied with your service and are more likely to recommend you to their friends or relatives. If you treat them poorly, they might badmouth you which might cause you to lose potential clients. 2. Create Social Media Accounts: People, when looking for something, usually search for it online first. If you have a social media account, there’s a high chance they will find you. The best thing about it is that the potential customers can quickly send you a message to ask for details about your products or services. They won’t even have to get up from their bed to ask a query, which makes things easier for them. However, not every business with a social media account can always succeed. It takes more than just setting up your page to create a successful social media strategy. As a small business, you probably don’t have the human resources yet to manage all of your accounts. Here are a few tips to make sure your social media accounts benefit you: Start with one platform first. It’s better to have one platform which you regularly manage than to have multiple ones but don’t get to handle actively. Create useful, informational, and quality content. Be a little witty or funny sometimes, but make sure that what you say is appropriate for your business. Respond to comments and messages as soon as possible and always be respectful. 3. Start A Contest: Contests are always a fun way to create a buzz. People can get competitive especially if there’s a prize waiting for them. There’s something about emerging as the winner or being the lucky one that makes them feel special in probably some egotistical way. Word of mouth and social media are both excellent ways to spread awareness of the contest. If you offer a prize that benefits the winner and a family or friend of their choosing, they will immediately talk about it and might even share the news with other people they know. For a social media contest, you can require the contestants to like and share your page, tag a few friends, or even invite as many as they can to like and share their page too. If you do plan to run a contest, make sure to set an appropriate budget. The prizes you will give out should not cost you too much. Stick to your budget so that the costs during the entire duration of the contest do not make you lose more money than the sales you gained. 4. Get Involved In The Community: You don’t have to conquer the entire country to achieve success in your business. Everybody starts small. You can begin with your local community. Being involved in the place closest to your business’ location is an excellent way to attract more customers. It’s a good strategy to attract first the persons nearest to you since it’s more convenient to have business transactions with them. Usually, the target market of a business involves most of the people within their community. You can attend or sponsor some local events like charities or sports leagues. People are supportive of the people who also support their community. Your brand name can get associated with those activities, and you’ll build a good reputation, which will attract more customers. Conclusion: Try these simple steps, and you might grow your customer base. Small businesses don’t have to risk time, money, and effort for campaigns that will cost them more than what they gain. It’s all about good strategy and excellent customer service. Once you earn a substantial amount of customers, make sure to maintain good relations, so you don’t lose them. Read Also: Building A Brand For Your Small Business How To Attract The Best Talents For Your Startup The Best Methods To Build Strong Customer Relationships
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4 Essential Tools Needed to Maintain Your Garden in the Winter
You may not expect that it is necessary to do yard work in the winter, but it is more important than you think. Properly preparing your lawn in the beginning months of cold weather and even though snowy conditions will ensure you have the best-looking lawn come springtime. These four tools are essential in maintaining a healthy yard during the winter. 4 Essential Tools For Maintaining Your Winter Garden When you love to spend your leisure time in front of your lawn. The maintains of your garden is quite an important task to preserve the beauty of your favorite garden. Every time seeking professional help is costly so better look at how you can maintain a garden in winter using some simple tools. However, you need to understand that maintaining your garden during winter can be a tough affair. Not only will freezing temperatures deter you from engaging in outdoor work, but the tools and machines can become non-operational. This is why a good idea would be to engage an expert to do the needful. Tree Service Round Rock can maintain your garden during the winters and ensure that you stay safely and cozily within the warm confines of your home. Here are the names of four tools to maintain a garden in the winter season. 1. Aerator: Cool-season grass, which is the most common type, should be aerated in the early spring and late fall. For those of you that may not be familiar with this machine, it digs small plug-like holes out of the ground. This helps the grassroots have access to more water, nutrients, and air. The point of this is to make the roots deeper and healthier so the grass has a stronger foundation to grow. Use this equipment on a day that the ground is slightly moist, maybe the day after rain, for the best results. It will relieve the soil from compaction that causes the roots to be starved and suffocated. Making sure your grass gets all the nutrients it needs before it is covered in snow will help it grow back better when the weather warms up. 2. Chainsaw: Pruning your trees and bushes during the wintertime is an essential part of a healthy yard. Plants will waste too much energy trying to send nourishment to dead limbs which affect the living ones. Investing in a chainsaw would be beneficial so that you can cut down the dead branches. If you are a seasoned expert, you will know to not only trim dead branches but also cut any that are rubbing together. Damage to the tree from the rubbing can create an entry for bugs to get inside. When it comes to finding a good quality chainsaw, get this it works! The better the quality of equipment, the less risk when it comes to the safety and wellbeing of your yard. 3. Drop Spreader: Fertilizer is the basis for giving your lawn what it needs to look its best for next year. There are winterizing products that slowly release nitrogen during the offseason. Using a spreader makes this task time-efficient and well done. It allows you to evenly distribute the fertilizer throughout the lawn, maximizing the benefits of this product. Putting grass seed down at the beginning of the winter can help maintain your yard as well. You will use the same drop spreader to put this down, but you’ll want to make sure you set the amount it is releasing slightly less than recommended. In doing this, you can overlap your passes, so nothing is missed, and you still have enough to do the whole yard. As a pro tip, it is encouraged to spread a thin layer of compost before laying the seed. Combining the seed and the compost keeps your grass moist and germinated during dry and cold weather. 4. Rake: Before a snowfall, it is crucial to clear your yard of any leaves, branches, or debris. When this waste sits on your grass all winter it will cause these patches to brown or die. Simply raking every once in a while will prevent dead spots and inconsistency in height and color. Raking will also help mix in any seed or fertilizer you have laid down in the soil previously. Something to keep in mind is to make sure you are not raking when the ground is frozen. The protective layer in the frozen blades of grass gets destroyed from the pressure of footsteps. While this will not kill the grass, it may cause it to be brown when it grows back in. Get a leg up on those who do not know to still maintain during the winter months. Investing in these tools will ensure you have the lushest green grass on the block come spring and summertime. Wrapping It Up: Maintain Garden is simple when you are already having the essential tools to do the job. But the professional touch every time required. When you already have these tools your hard work related to garden maintains in the winter is becoming a much easier process. So what is your opinion? Are you going to maintain your garden on your own? Or do you seek professional help? Do not forget to share your opinion with us. Read Also: 5 Summer Garden Maintenance Tips And Tactics You Have To Know 5 Essential Tips To Designing A Beautiful Front Yard Garden
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4 Reasons Why Food Handling Training is Important
Did you know that the Centers for Disease Control and Prevention estimate that each year nearly 48 million Americans get sick because of foodborne illnesses? Additionally, they state that 128,000 of those people will end up hospitalized, and a whopping 3,000 people will die. If that is not enough for you to understand the importance of food handling training, I don’t know what is. 4 Reasons Working Behind Food Handling Training However, today we are going to look at why food handling training is so important and why those in the food industry should take their food handling safety classes seriously in an effort to lower these numbers and create a safer environment for those eating out at restaurants of all types. Here are the four reasons which are working behind the organized food handling training. 1. It’s Required by Law Food handler training is required by law in most states. In fact, because of this mandate, many employees in the food industry are not allowed to handle food without proof they completed the required training. For example, Texas food handlers are required to complete an accredited food handler training course within 60 days of employment in order to continue working for that food establishment. 2. It Preserves Food Quality When a customer frequents your restaurant, they expect the highest quality foods. After all, they are not only paying you for their food, but also entrusting you to store, prepare, and serve safe, agreeable foods. Food handling training teaches people how to properly store foods at their right temperatures, and prepare them using the right equipment, so that they maintain their fresh aromas and textures. 3. It Makes Food Prep Safer Generally, those who handle food prep improperly are inviting bacterial growth to occur, which makes food unsafe from that moment forward. In fact, some foods are known to grow heat-resistant bacteria that, even after cooking, remain on the food. If this happens, the person eating said food is at a higher risk of developing a foodborne illness. Do not take shortcuts when it comes to food prep – specifically when it involves thawing of meat. Instead, follow what you learned during food handling training and take your time to do it right. 4. It Saves You Money (and Your Reputation) Let’s say you run a local restaurant that is known for serving many customers each day. In fact, you might go so far as to say you run a “local hotspot”. If one of your employees serves up contaminated food (possibly because of a lack of food handler training) and one of your customers become sick as a result, you can expect your restaurant to experience a whole host of issues: You may be liable for any doctor’s bills Your restaurant’s insurance may skyrocket, especially if you are sued Word of mouth that your restaurant was responsible for a foodborne illness will spread quickly, especially if the media gets involved Not only will you be on the hook for any immediate damages resulting from your employee’s mistake, but your restaurant also stands to lose a lot of business once the community finds out. Depending on the seriousness of the outbreak, (i.e. it affected one customer versus an actual outbreak involving many), your restaurant may never fully recover. Conclusion: In the end, even simple mistakes such as leaving food out too long, storing food at the wrong temperature, or simply cross-contaminating foods that are not supposed to mix, can result in a foodborne illness that has the potential to reach a large number of people. That’s why encouraging your employees to take food handling training seriously is so critical. Your business, and the health of everyone that frequents your restaurant depend on it. Read More : The Relationship Between Oral Health And General Health Top 5 Life Hacks Of Dealing With The Symptoms Of Menopause 8 Fitness Hacks That Will Make Your Life Better
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4 Reasons Your Home Business Needs A Virtual Receptionist
If you’re the owner of a home business, you may often wonder if manning the phones while trying to grow your company is a good idea. Interestingly, using the phone can be one of the toughest issues involved with running a home business. While some home business owners would prefer to try and do it all themselves, there are many benefits to hiring a virtual receptionist. Being Your Own Receptionist is Tough Family phone needs, environmental noise, and simply not hearing the phone make it a challenge when you work from home. Being your own receptionist means you’re saddled with daily responsibilities and tasks that take up a great deal of time. This is why it’s important to delegate receptionist duties to a qualified person. Here are the top four benefits of using virtual assistants for your home and business. 1. Enjoy Greater Savings : The cost of a virtual receptionist is well worth the investment for home business owners. You don’t have to hire a person to sit in your home all day doing admin and answering the phone. What’s more, a virtual receptionist can manage a range of tasks, including: Calendar management Call handling Message taking Basic customer service Scheduling appointments Delivering messages whichever way you prefer Send voicemails to your email Record calls for quality assurance Accept and also track collect calls if necessary 2. Make Your Home Business Look Even More Professional : The CEO of any company shouldn’t really be answering the phone. It’s not professional, and it shows that either you’re not particularly busy or that there might be a problem like your entire staff has quit, and you need to manage the phones yourself. It’s just a poor impression of your business. When you work with a virtual receptionist for your home business, you can give your company a much more professional look by letting callers, customers, and prospects believe you have a properly trained in-house receptionist taking care of the calls. A virtual receptionist is always available to answer the phone to your specific requirements, which also means your company is sure to make an excellent first impression on callers. 3. Provide Quality Customer Service : Virtual receptionists have expert customer service training. So, they have the necessary skills and experience to fulfill the role to the highest of standards. Each and every phone call to your home business will be handled in a professional manner to ensure your customers are always happy with your service. 4. Never Miss Out on a Call : While running your home business is extremely satisfying, it can also be stressful. A virtual receptionist can offer the support needed to ensure you never miss a work-related call and that your business is available at all times. Does Your Home Business Really Need a Virtual Receptionist? Many home businesses certainly need the assistance of a virtual receptionist. The drawbacks and hardships of trying to be your own receptionist from home tend to outnumber the benefits of hiring a virtual receptionist. Read Also : 5 Tips To Safeguard Your Home From Intruders What Are The Important Parts Of A Free Business Credit Report? Top Tips For Flipping Homes
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4 points to consider when creating a Great Content Marketing Strategy
The proverbial ‘holy grail’ of digital marketing is a slow but steady increase in your organic traffic, on a day-to-day basis. The key issue is not the fact that one is able to generate numerous hits on the website itself (important though they may be) but the fact that these hits will eventually be converted into actual sales. In this case, a suitably high conversion rate (resulting in actual earning of revenue) is of near-absolute and paramount importance, especially when it comes to the creation of an entirely self-sustaining and viable online business entity. Yes, the seminal importance of generating leads can never really be overlooked, but the far more critical objective of eventually making these sales remains crucial to the success of just about any business at hand. 4 Keypoints To Remember While Creating A Great Content Marketing Strategy For successfully doing content marketing you will go to need to follow some basic strategy. Your goal is to attract as many as possible audiences to your website. More audiences mean more potential customers. If your content is not going to attract audiences to your website. Your content marketing is not going to be successful. For doing this Here are the four key tips for you and along with this enhance your content marketing strategy. 1. Attracting The Relevant Traffic : It is pertinent to note that most such successes are only possible if the website in question is also able to attract the relevant traffic, in the very first place. This is precisely why many hits right at the initial stage, is of such supreme importance. As a matter of fact, the more such hits, the more the potential for the actual kind of leads that will almost inevitably lead to outright sales, either online or even offline (as the case may be). This can of course, only happen with the website itself is also able to ensure that the ‘just right’ traffic not only comes to the site but also stays there for a long enough period of time to enter the ‘web marketing funnel’ (that is, the process that leads an individual to not just the site itself, but also converts him or her into becoming a long-term customer. This entire process is colloquially known as a ‘marketing funnel’). This is the part where a highly effective content marketing strategy can easily come into the picture. That is, the kind of strategy which will be able to deliver both a sustained and an impactful message to the overall target audience. But in such a manner that it will also help them come to a suitably favorable purchase decision. Let us see just what such a strategy actually entails: 2. Understanding the target market : Here, it is very important, to understand that just about any content generation strategy has to come from the point of view of the target audience itself. The more important points and salient features of this aspect include the psychographics as well as the demographics of the audience that the enterprising content marketer is targeting. For example, if a website retails sports-shoes in the city of London, it would hardly make sense to pepper the website with articles on the Vietnam War (for instance). Here the key point to understand and learn is that one has to ‘tailor-make’ the content to fit in with the audience’s very own likes and dislikes, per se. (An interview with an Olympic hockey, for example, will be able to generate a lot more interest in the products on offer, then if the site owner and marketer were to just simply pick up random news items.) Similarly, if you are a heavy equipment dealer and sell used cab-over trucks and dozers, the content on your website should be relevant to the target market. 3. The seminal importance of creating great headlines : When it comes to understanding the importance of the ‘ubiquitous’ headline, the odds are that many if not most, such ‘digital marketing content specialists’ just simply love to write entire reams and reams of their very favorite articles without ever really understanding the gist of their work. In other words, they just simply fail to realize the fact that it is not the long-winded content that really catches the eye, but rather the headline, itself. If the headline is eye-catching enough, then the odds are that it will also vividly capture the imagination of the reader who will, in turn, be so hooked that he will have no choice but to read the whole thing. And once he does that, it will be easy enough for him to slide into the marketing funnel without even realizing it at all. This is why all content writers should almost always opt to go for a truly eye-catching headline if they possibly can. 4. Express and articulate your ideas very clearly : It is an axiomatic enough of an assumption that any article that converts is a winning article! This is why the web content writer should always avoid writing a lot of complicated stuff as well as long-winded and extended sentences that basically look like absolutely indigestible paragraphs, in their own right. Here, the need of the hour is to keep all such writings, both clear and concise. Albeit, having said that it is important to understand that your writings should be highly effective Here, the best policy and practice is to typically use short, concise and fairly simple words that even a child would be able to understand. In fact, the content writer should try to cut out all unnecessary words, if he possibly can. The point to remember here is that being clear is always much better than merely ‘showing off’ one’s own knowledge. Conclusion : In 2021 Content Marketing is the biggest medium by which you are going to convey your message to your audiences. Ultimately, the quantity and the quality of content on your site will easily go a very long way indeed, in effectively ensuring that you can also retain the core interest of your own target market in a manner that will be calculated to generate not just a single sale, but rather to create repeat customers, again and again. Read Also : How To Monitor The SEO Health Of Your Website Best SEO Tools For Ranking The Website Get A Return On Investment With Your SEO
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5 Actionable Mobile Marketing Tips That Drive Sales
Driving sales is the most important task for any marketing department, no matter how large or small your business. Here are five ways to leverage mobile marketing to increase sales immediately: Build Websites With Mobile in Mind Traditionally, websites are built to perform well on desktop and laptop computers, and then later they are optimized for mobile. In today’s business environment, however, it should be the other way around. Take a look at these statistics about mobile search traffic: 70% of searches made on smartphones or tablets result in immediate action. 73% of consumers believe mobile websites load too slowly. 68% of traffic is lost if a website isn’t configured well enough for a mobile device. Clearly, mobile searches are valuable, and your competition is losing out on these opportunities. Take the time to capture them, or you’ll lose out on sales, too. Create a Mobile Loyalty Program One of the best uses for a mobile application is to provide a loyalty program for your audience. Here are the benefits you can expect your brand to immediately enjoy: They’re less expensive than most inbound tactics that focus on finding new business rather than improving loyalty. Companies that run loyalty programs usually enjoy more growth than other companies. Your company’s reputation is improved by simply launching a loyalty program. You’ll have access to a larger portion of your customer’s overall spend. Not only that, but your customers benefit too. On average, 90 percent of all users with mobile devices believe that enrolling in a brand’s loyalty program benefits them. It’s a win-win situation. Start Distributing Coupons via Mobile Instead of Print One of the best tools you have in your arsenal to drive sales is coupons. Sending them out gives customers an instant incentive to make a purchase immediately, but if you want your customers to use them, you need to make it convenient for them to do so. That’s why mobile devices are the perfect way to distribute your coupons — convenience. Instead of having to print or clip the coupons and bring them when they shop, they’ll have instant access. This is the biggest reason that mobile coupons have a redemption rate that’s 10 times higher than print or clip coupons. Use Text Messages to Nurture Your Leads Text messages are extremely effective at getting read, with an incredible 98 percent open rate. Compare that to email, which hovers slightly above 20 percent. With that kind of power, not taking advantage of text message marketing is a huge mistake. [gallery size="full" columns="1" link="none" ids="1444"] One of the best ways to use text messages is to nurture existing leads. Text messaging is an extremely personal communication method, so sending out generalized blasts isn’t a good idea; instead, you want to send relevant, timely information to a targeted audience. Because you know that your message is going to be read, delivering the right message at the right time drives incredible results. Make Everything as Easy as Possible Mobile marketing is a great way to reach an enormous, engaged audience, but you need to understand how that audience is interacting with you. Mobile devices are easier to use than ever before, but they still can’t rival the functionality of traditional computers. If you want to drive mobile subscriptions and more business, you need to simplify everything. Don’t require too much information when somebody is creating an account for your mobile app. Let them do it with just a username and password. Once they've created an account, offer incentives, such as coupons or bonus loyalty points, for additional information. Use shortcodes to make text message subscriptions as simple as sending a single word. The fewer barriers to entry mobile users have, the more people you’ll attract and keep. Have you used mobile marketing to drive sales? Share your own tips and tricks below! Read also: 1. App Development Benefits: Here’s why you should go Mobile 2. Role of messaging apps in enhancing a company’s market prospects
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