How To Plan A Promotional Event For Your Business? – Steps & Key To Success

Published on: 02 July 2021 Last Updated on: 03 January 2025

A promotional event plays an important role in the success of your business. Planning this type of event may be challenging but if you know how to do it right, you and your organization can achieve huge benefits in the end.

To learn more about how to plan a promotional event for your business, please scroll down to find out the answer.

What Is a Promotional Event & Its Importance?

A promotional event is a popular occasion created for organizations looking to promote their particular products, advertise new products, or promote their whole company. By launching this event, you can draw customers’ attraction about your business and reach your target audience.

More than just attracting people, a well-promoted event’s chief purpose is to increase public awareness of the business. In addition, it also informs customers about your organization, products, prices, services and persuades them to buy the products of your company.

Planning Promotional Event With 5 Steps

Step 1

First and foremost, you need to define your goal and identify the target audience of your event. This is the most important factor because your promotional event tactics will depend mainly on your customers and the goals that you want to achieve.

The chief target might be increasing total revenue for your e-commerce marketplace or generating media coverage on your newly launched products which are about to be unveiled. However, having a defined goal enables you to build a strong, effective promotional event schedule and bring the right audience to your business.

Step 2

Choosing the proper type of promotional event is the next significant step in your process.

There are several ideas of promotional events for your intention to gather new customers, raise people’s awareness of your brand, express the brand’s gratitude to current clients, etc.

This post will show you the three most typical types of promotional events that you may find helpful to your organization.

The first one is fundraising events, created to support an organization’s mission, especially nonprofit companies. These companies will raise funds via selling products or services activities. Your organization can hold this type of event by hosting a gala, online or offline auctions, or musical performance.

Next, you can also opt for those promotional events like giving the public free food and custom bottled water. Who doesn’t love free stuff? No one.

The crucial aims of these events are to spread people’s awareness about a particular product, service or advertise the image, trademark of your brand to your target audience. Giving the crowd a free trial is a great way to give them a good impression of your brand.

The final type which we want to mention today goes to the award ceremony. The prize might be given to “the most loyal customer” or the one who has a winning ticket.

This type of promotional event shows your brand’s gratitude to loyal customers. And that will help you gain more target audience and make them want to stay longer with your brand.

Step 3

To keep track of all activities of your promotional event, a schedule with strict deadlines needs to be included. Because the bigger the event is, the more things your team needs to put on the calendar.

Having deadlines in your team’s plan would make your job less sophisticated and give you appropriate time to change the plan if something occurs unexpectedly.

Step 4

Since organizing a promotional event is not easy, you can share the load to distribute the promotional efforts to other stakeholders. Here are some tips for you.

Reach out to sponsors might be the best way to bring a helping hand to your business. Sponsors could easily help your brand access your target audience and re-enhance your promotional event’s key message on social media websites. They can also expand your company’s budget if your brand allows them to also display their products in your event.

You can consider another common way which is influencer marketing. If you can connect with influencers whose audiences are similar to your target customers, don’t hesitate to discuss this partnership marketing opportunity with them. Leveraging their influence in the industry is also a great way for your event to get closer to success.

Step 5

After having done all things above, following up with your event attendees is the last important step to decide the success of your event.

You might want your attendees to remember your brand’s message and come back to buy your products in the future. Thus, send them emails, give them some small gifts, marketing flyers, or whatever you can to make sure that they will remember your brand after the promotional events.

If they come back and choose your brand as a reputable solution, you can tell that your promotional event is successful.

Tips For Promoting Your Event Effectively On Social Media

Using social media platforms wisely and suitable for your products/services.
Paid for advertisements on Facebook, Youtube, Instagram, etc.
Host a giveaway to pump up your brand awareness and help convert your followers to attendees.
Using your promotional event’s hashtag everywhere and every time you have the chance.

Conclusion

Promotional events are amazing in helping you gain more customers and spreading your brand’s key message to the community. We hope that our topic of “How to plan a promotional event for your business” today could give you the answer that you’re looking for.

Good luck and see you next time!

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5 key Leadership Skills for Entrepreneurs

Making the business grow is the dream of every entrepreneur and they always try the best methods to make their business grow in the right direction. Besides hiring the best and talented team for his business, it is very much important that he should have some skills that can be leadership skills, and today in this blog we will make you aware of all those skills. So, let’s check for the information which is beneficial for you if you are running a business. Must be supportive: Whether you are running a small scale business or the large one you should be supportive of your employees. By doing so, your team can boost their confidence level and this helps them in feeling motivated. You should make your employees learn from their mistakes. You should have a meeting with your employees and make them share their problems along with you for the better of the company and to make the company achieve success. Must have great communication skills: Having great communication is very much important in every field of life. Having great communication skills is helpful in reducing all the barriers between the clients and your business. In this case, when you will have poor communication skills, then there can be a misunderstanding between you and your clients. Additionally, if your position requires you to frequently communicate with the media, that can make things even more difficult. Consider attending executive media training workshops to make sure you're always communicating in the best way possible. Must be learning: For being a successful leader, you should skill on a timely basis. Sometimes, you have to learn from your employees and you should never hesitate from learning from them. You should create a learning environment for your employees so, that they can also enhance their knowledge for the benefit of your company. You should encourage your employees to learn more and more so, that their skills can benefit the company. Must be honest: Honesty is the best that a company owner must have, as this helps them in becoming an exceptional leader and a better entrepreneur. They must be honest, as this can only help them in gaining the trust of their employees. Employees always love to work in those companies where there is trust among the employees and the company owner. You should be honest with your employees and you should share positive as well as negative feedback among your employees. Must share success stories: Sharing the success story or the previous history among the employees of the company can help the employees in boosting their confidence level. In case if the company gets success due to any employee of the company, then you should mention his or her among the other working professionals of the company. So, that they will feel motivated in making the company feel proud. By following all these skills you can make your employees love your company and they always love working for you. So, attain all these skills for making your company better and the best than the others. You can also follow some successful business Leaders like Adam Arviv. Adam Arviv Toronto is an Entrepreneur & Investor from Canada and President at Will-Power Management Inc. Read Also: Ten Tips For Getting Your Business Too High Ranks 7 Startup Essentials Entrepreneurs Should Know About

Why Registering a Company Online Now Becomes Easier

Are you looking for business opportunities in Singapore? This is an excellent choice because Singapore ranks 2nd in the world, in the ease of doing business. Singapore is also one of the most advanced financial centers in the world, acting as a headquarters for thousands of global brands. The ease of doing business starts right at the beginning stage of registration. Foreigners can easily register a company in Singapore, as well as get an employment pass. Singapore has outdone other competitors in Asia with entirely paperless business registration. Company registration is done in 1.5 days if the documentation for registration is right. Benefits of Online Registration Register from anywhere in the world You don’t have to come to Singapore to register a company. You can submit all the documentation online. Better yet, you can use a company incorporation Singapore service to register your company. This service is offered by a team of professionals who are conversant with the documentation and procedures required to register a company. Affordable Paperless registration translates into lower costs for registration. Paid-up capital is only SGD 1.00 which is very friendly for small businesses. Fast Online processing has allowed cutting short the duration needed for company registration to 1.5 days. You can start your business operations within a week after landing in Singapore. Who Can Register a Company in Singapore? Both Singaporean nationals and foreigners are allowed to register private limited companies in Singapore. Shareholders can be individuals or companies. Singapore is one of the few countries that allow 100% foreign shareholding. However, bankrupt people and those with criminal backgrounds are not allowed to operate businesses in Singapore. A foreigner who wants to register a company in Singapore should; Have at least one director who is a Singapore resident. This could be a Singapore citizen, or a person holding a permanent resident visa, or someone holding an employment pass. Hire a filing service for company registration. This is a team of professionals, usually lawyers, accountants, or company secretaries. They are familiar with the documentation and procedures needed to register a company correctly and in a short time. What Are the Procedures in Company Registration? Step 1 – Name Approval Companies in Singapore are registered by the Accounting & Corporate Regulatory Authority (ACRA). You should submit at least 3 names for approval. Guidelines for company names include; No vulgar or offensive wording The name should not already be in use by another entity or be part of another company’s trademark. If the name includes words like bank, media, finance, or educational it shall require further approvals by the bodies regulating these sectors. ACRA reserves the approved name for 60 days, with a further 60 days extension. Step 2 – Document Preparation The required documentation for a private limited company registration includes; The name approved by ACRA Description of a maximum of 2 intended business activities in Singapore The registered office address Singapore or the physical address of the company offices. Consultants can operate from a residential address but must show landlord consent. Particulars of shareholders. Foreign shareholders are required to supply a copy of their passport and proof of residence in their country. Company shareholders must submit a copy of their Articles of Association and Memorandum of Association. Particulars of the Ultimate Beneficial Owners. These are shareholders with more than 25% ownership in any level of shareholding Particulars of directors Particulars of a data protection officer to comply with the requirements of the Personal Data Protection Act 2012 (PDPA) Particulars of the company secretary. This role should be appointed within 6 months of registration. 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Yacht Vat leasing tax in Malta

Malta gives owners of Yachts looking to purchase a new boat reasonable savings on VAT. Yachtregistrationmalta.net is recognized by the EU and the vessels will be free to navigate in the waters without restriction and are EU VAT PAID. This registry has extensively grown in the past and has listed prestigious yachts on the sail. Regarding guidelines by the VAT department of Malta, the leasing services supply is taxable basing on the extent of utilizing the yacht within the territory of EU waters. These guidelines establish a percentage of the lease based on the period that the yacht is in the territorial waters of the EU. The presumptions are tied to the length of the vessel and the propulsion means. The primary requirements are that the vessel needs to come to Malta at the commencement and end of the lease period when the option of purchasing is exercised. The agreement of lease needs to be completed between the lessor as the Maltese company and the foreign company or person as lessee. Before the approval of the of this agreement, the commissioner of VAT will have to confirm the applicable rate as per the EU territorial waters requirement and the acceptability of the value of the yacht. For this reason, the craft’s valuation certificate is submitted alongside its application to the department of VAT for approval. The VAT and lease installment are payable monthly and the period will not be less than one year and not exceeding three years. It is recommended to choose twelve months. The lessor of the yacht will make profits from the lease agreement above and over the boat value. The purchase value when the lease agreement comes to an end will not be less than one percent of the value of the yacht and is subject to an eighteen percent standard rate. It is relevant to discuss the relevant tax benefits applicable under the Maltese government in relation to shipping firms that operate commercial yachts. According to yachtregistrationmalta.net, commercial yachts owned by shipping firms and registered in Malta pay annual tonnage tax in the place of income tax. This option is the most attractive one for clients that are contemplating chattering their yachts for commercial purposes. The initial VAT paid by the purchaser at the source will not be payable to the supplier of the yacht by the lessor. In this light, there are three probable scenarios that might apply and the result might be refundable or nil VAT on the purchase of the yacht. The scenarios are; you purchase it locally, you purchase it from a member state, or if it is imported in the European Union. Distinct criterions apply on all scenarios and all clients in Malta will get details on all requirements. The thing that would attract VAT payment is the supply services in the lease agreement. The taxable services are taxable according to the usage of the yacht in the EU territorial waters. Malta VAT is payable on a section of the lease payment made on the leasing company that owns the yacht. The portion is fully dependent on the type and length of the vessel. A yacht with a length that exceeds twenty-four meters will derive high benefits because only thirty percent of lease payments are subject to VAT in Malta. The department that handles VAT will issue certification for being accounted for by the leasing firm after paying the first VAT installment. The Malta VAT department issues a VAT paid certificate after the lease if the yacht is given to the lessee. The assumption is that the yacht will be utilized partly outside and within the EU water territory. The length of the yacht shows the percentage of its use outside EU waters. Read More: Citizenship By Investment Program At CSB Group

How To Plan A Promotional Event For Your Business? – Steps & Key To Success

What Is a Promotional Event & Its Importance?