How To Plan A Promotional Event For Your Business? – Steps & Key To Success

02 July 2021

A promotional event plays an important role in the success of your business. Planning this type of event may be challenging but if you know how to do it right, you and your organization can achieve huge benefits in the end.

To learn more about how to plan a promotional event for your business, please scroll down to find out the answer.

What Is a Promotional Event & Its Importance?

A promotional event is a popular occasion created for organizations looking to promote their particular products, advertise new products, or promote their whole company. By launching this event, you can draw customers’ attraction about your business and reach your target audience.

More than just attracting people, a well-promoted event’s chief purpose is to increase public awareness of the business. In addition, it also informs customers about your organization, products, prices, services and persuades them to buy the products of your company.

Planning Promotional Event With 5 Steps

Step 1

First and foremost, you need to define your goal and identify the target audience of your event. This is the most important factor because your promotional event tactics will depend mainly on your customers and the goals that you want to achieve.

The chief target might be increasing total revenue for your e-commerce marketplace or generating media coverage on your newly launched products which are about to be unveiled. However, having a defined goal enables you to build a strong, effective promotional event schedule and bring the right audience to your business.

Step 2

Choosing the proper type of promotional event is the next significant step in your process.

There are several ideas of promotional events for your intention to gather new customers, raise people’s awareness of your brand, express the brand’s gratitude to current clients, etc.

This post will show you the three most typical types of promotional events that you may find helpful to your organization.

The first one is fundraising events, created to support an organization’s mission, especially nonprofit companies. These companies will raise funds via selling products or services activities. Your organization can hold this type of event by hosting a gala, online or offline auctions, or musical performance.

Next, you can also opt for those promotional events like giving the public free food and custom bottled water. Who doesn’t love free stuff? No one.

The crucial aims of these events are to spread people’s awareness about a particular product, service or advertise the image, trademark of your brand to your target audience. Giving the crowd a free trial is a great way to give them a good impression of your brand.

The final type which we want to mention today goes to the award ceremony. The prize might be given to “the most loyal customer” or the one who has a winning ticket.

This type of promotional event shows your brand’s gratitude to loyal customers. And that will help you gain more target audience and make them want to stay longer with your brand.

Step 3

To keep track of all activities of your promotional event, a schedule with strict deadlines needs to be included. Because the bigger the event is, the more things your team needs to put on the calendar.

Having deadlines in your team’s plan would make your job less sophisticated and give you appropriate time to change the plan if something occurs unexpectedly.

Step 4

Since organizing a promotional event is not easy, you can share the load to distribute the promotional efforts to other stakeholders. Here are some tips for you.

Reach out to sponsors might be the best way to bring a helping hand to your business. Sponsors could easily help your brand access your target audience and re-enhance your promotional event’s key message on social media websites. They can also expand your company’s budget if your brand allows them to also display their products in your event.

You can consider another common way which is influencer marketing. If you can connect with influencers whose audiences are similar to your target customers, don’t hesitate to discuss this partnership marketing opportunity with them. Leveraging their influence in the industry is also a great way for your event to get closer to success.

Step 5

After having done all things above, following up with your event attendees is the last important step to decide the success of your event.

You might want your attendees to remember your brand’s message and come back to buy your products in the future. Thus, send them emails, give them some small gifts, marketing flyers, or whatever you can to make sure that they will remember your brand after the promotional events.

If they come back and choose your brand as a reputable solution, you can tell that your promotional event is successful.

Tips For Promoting Your Event Effectively On Social Media

Using social media platforms wisely and suitable for your products/services.
Paid for advertisements on Facebook, Youtube, Instagram, etc.
Host a giveaway to pump up your brand awareness and help convert your followers to attendees.
Using your promotional event’s hashtag everywhere and every time you have the chance.

Conclusion

Promotional events are amazing in helping you gain more customers and spreading your brand’s key message to the community. We hope that our topic of “How to plan a promotional event for your business” today could give you the answer that you’re looking for.

Good luck and see you next time!

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Why Your Business Needs Call Center Tracking

Customer service is the cornerstone of your business's success. It's also the key to keeping the customers you already have. In fact, companies with a thought-out customer service approach enjoy a 92% retention rate. If the bulk of your customer service efforts is in the hands of a call center, it's important you make this operation as efficient as possible. To do this, you need detailed information about what's going on behind the scenes. Utilizing call center tracking is the best way to get this data. Implementing call center tracking software will help show you where improvements need to be made. The result is a better customer experience. Monitoring your call center can help your business in a number of ways. Read on to learn more! 1. Understand Your Revenue and ROI: Knowing what products and services are driving revenue is important for any business. It allows you to make decisions about future products and improve ones that aren't doing so well. By tracking your call center, you know what customers are more excited about and what they find troublesome about your products. You'll be able to see the source of each call to get a better grasp on exactly where most of your profit is coming from. This data will also help you understand what your return on investment is for the marketing campaigns you're creating for each product. Where your calls are coming from clues you into which advertising channels are working. Tracking call center metrics makes all this very easy. Detailed reports from your tracking software will lay all this out in an easy-to-read manner. 2. Measure Adherence to Scheduling: A huge benefit of tracking your call center is a better understanding of the KPI (key performance indicator) of your customer service reps. This information will help you streamline your call center scheduling. You may be asking yourself how this works. Well, you can monitor inbound and outbound calls, the average length of calls, and the location of inbound callers. All this helps you improve in-house scheduling and reduce the chance of calls going unattended. You'll also be able to measure the productivity of each rep. You'll then know if your call center isn't robust enough and if certain employees are causing bottlenecks. All this information helps call center managers create a more well-oiled, effective operation. It also greatly helps with optimal shift scheduling so customers are more efficiently serviced. 3. Refine Marketing Strategies: Detailed call monitoring provides invaluable information about your customers you wouldn't otherwise have access to. Such information includes customer loyalty, purchasing trends, and who your potential customers are. Think of call center tracking as a way of becoming more familiar with your target audience. All this information allows you to make changes and strategize future marketing efforts. It can also give you some insight into which strategies you should do away with. Your marketing team can use this information to focus their efforts on the right channels. They'll also be able to better understand the strengths of your products and services and emphasize them in advertising campaigns. All this will have a positive effect on your overall revenue and help maximize your ROI. 4. Recording and Routing Calls: Call center tracking software provides the capability to record calls between your reps and customers. This feature can help in a number of ways. First, you'll be able to get a firsthand account of what problems customers are having with your products and services. You'll also be able to tell which products consumers like the best and what elements of your product are the most desirable. This data will allow you to refine your product and make more informed decisions on future designs. Recording calls will also help you determine which employees need further training and which have the potential for promotion. Tracking software will also help in figuring out kinks in your routing procedures. This is important, as misrouted customer service calls can lead to a loss of existing customers. 5. Improve Your Quality of Service: One of the biggest benefits of tracking calls is the effect it can have on the quality of customer service you're providing. You'll be able to pinpoint exactly where setbacks occur in your current operation and remediate them. Find out how easy it is for callers to reach a solution to their problems. If the process is difficult, you'll need to take means to streamline it. You can also see what the average wait time is for callers. If you notice customers abandoning the call because of long delays, you know you have a problem. This is where you can use caller id reputation to filter out the callers whom you must prioritize to make the most out of the conversion. Are you seeing missed calls or routing issues? You may need to beef up your staff or reposition certain employees. You may even find that a virtual receptionist service would benefit your operation. Whatever solution is right for you, call tracking services can expose areas that need improvement. 6. Cut Down on Employee Turnover: A high turnover rate causes a loss of time and money. When you track your call center, you're able to fully understand the skill level of each employee and the overall morale of your department. You can then make changes to your training protocol. It also provides an opportunity to appropriately place employees in roles more suited to their strengths. All of this makes for a much healthier work environment. It also creates a more rewarding experience for each employee. These things are key to keeping your turnover rates low. Boost Your Customer Service with Call Center Tracking: Knowing what's working and what's not is the first step in creating the best possible customer experience for your business. Implementing call center tracking can allow you to undercover information about your operation so you can make educated improvements. Call tracking software has come a long way and now offers many features that can help you streamline your customer service process. Look into implementing it for your call center and let your customer experience evolve. For more articles that will expand your knowledge in the business world, check out our blog. Read Also: Top 4 Creative Team Building Ideas For A Call Center Industry This 2016

Original Brain Tonic: Historical Product Identification

Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Coca Cola Pepsi Sprite Thums Up Correct Answer: Coco Cola The success and failures of an organization depend on its marketing strategies. The strong marketing plans are, the rapidly you will observe growth. It is basically a summative master plan drafted by specialists in an organization to reach a maximum number of prospective leads. The final goal is thus to convert those leads into potential customers in the long run. Therefore, brand message and taglines are two of the most crucial components of marketing. Without a quirky marketing tagline, it is possible to capture a market after a particular stage. There are some unique brand taglines that the world would remember forever. One such tagline is “Esteemed Brain Tonic & Intellectual Beverage.” But do you know which company or brand marketed their products with this tagline? So, today, in this article, we will answer Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Which product was originally marketed as an esteemed brain tonic & intellectual beverage? You must have searched this question multiple times on the Internet but failed to receive a confirmed and suitable answer, right? Well, you now are at the right place because, in this segment, we will answer which product was originally marketed as an "esteemed brain tonic & intellectual beverage"? So the famous brand that initially marketed its products with the slogan "esteemed brain tonic & intellectual beverage" is Coca-Cola. Yes, you heard it right, it is your favorite drink only! It has changed its slogans several times since its inception. However, this was the original one when it arrived in the market for the first time. Some Hidden Facts Here are some trivia about Coca Cola which we bet nobody knows. However, through extensive and in-depth research about the brand, we have become able to extract this information. So brace yourself to get some fantastic surprises. During its first hit in the market of the United States, the company advertised it as an "Esteemed Brain Tonic and Intellectual Beverage." In addition, it was also marketed as a ”brain nerve tonic” as well as an “Intellectual beverage.” In the beginning, it also promised to “cure headaches, relieve exhaustion, and deliver you with exhilarating and invigorating joy.” Moreover, it was beneficial for women and said that “ladies, and all those whose sedentary employment causes nervous prostration.” You will be surprised to know some sources state that it was accessible only in the pharmacy shop during its initial days. But later, with time, it has made its way to the restaurants, food outlets, frozen food shopsç, etc., as a soda-based carbonated soft drink. Brief Description Of Coca-Cola Just the name of the brand and some facts are not sufficient enough to answer this question - Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?. So we have elucidated the history and present marketing tactics that the company adheres to at present. Coca-Cola is actually a carbonated soft drink found by The Coca-Cola Company. As we have seen in the previous section, initially, it was a patent medicine and a temperance drink. Then, at the end of the 19th century, John Smith Pemberton founded this company while contemporary business tycoon Asa Griggs Candler bought it. It is said that the marketing principles of Candler led Coca-Cola towards what it is today. This soft-drink giant uses two critical ingredients among many to prepare the drink: Kola nuts and coca leaves. Nevertheless, the formula of Coca-Cola is intellectual property, and therefore, it is a trade secret. Coca-Cola introduced a plethora of variants all over the world. There are fruit flavors apart from the caffeinated version which is pretty popular. Some of the other quirky versions are Coca-Cola Zero Sugar and Diet Coke, Coca-Cola Vanilla, Coca-Cola Raspberry, etc. The marketing tricks which Coca-Cola adopted to take these products nearer to the customers are incredible. It is their marketing tactics that have made them stand steadily amidst a severely competitive market even after series of criticisms. Marketing Strategies Of Coca Cola There is much more in this article rather than simply answering Which product was originally marketed as an esteemed brain tonic & intellectual beverage? By now, you must have understood that when it comes to marketing and branding, Coca-Cola ranks higher in position than many of its competitors. One of its prominent examples is its first marketing message - “esteemed brain tonic & intellectual beverage. Let us now take a detailed look at their marketing strategies today: Product Strategy: In terms of products, the brand is highly versatile as it has released a range of innovative drinks in the market: Sprite, Fanta, Diet Coke, Minute Maid, Fuze Tea, Powerade, Coca-Cola, Simply Orange, etc. The Bottle: The design of Coca-Cola’s bottle is one of the defective marketing strategies. The bottle design is itself a part of the logo and is an outcome of a contest arranged in 1915. Pricing Strategy: Its pricing strategy is one reason why they are a rival of many other leading brands. For 73 years from 1886-1959, they kept a fixed price and that is 5 cents. Later the price upgraded with the economic changes but still, it is a really affordable purchase in the market still now. The Final Words As you have arrived at the final stage of the article, you have not got a clear idea about, Which product was originally marketed as an esteemed brain tonic & intellectual beverage? There is no limitation on to what extent a brand can frame its marketing strategies. But whatever they design, those must be effective enough to catch the attention of a considerable customer base. If you have any other ideas on this topic, feel free to leave a comment. Also, forward this message to anybody who wants to enhance their knowledge through this little fact about Coca-Cola. Finally, if any question pops up in your mind, do not forget to let us know by posting it in the box below. Read Also: The Value of Business Systems 6 Crucial Aspects to Consider Before Starting a Business 4 Lessons Content Marketers Can Learn from E-learning Courses

Five Reasons Why Freelancers Should Use a Coworking Space

Being a freelancer can be an empowering job. You have the freedom to move around and work from anywhere, you can pick and choose which jobs you want to take, and at the end of the day, you answer only to yourself. However, freelancing is not without its challenges. Working alone can be isolating. You lack the camaraderie of traditional office jobs, and your friends may not relate to your struggles and challenges. For this reason and more, freelancers should consider investing in coworking spaces. Here are just a few of the career-boosting benefits to be gained: 1.Networking Opportunities Networking on a daily basis can be challenging for freelancers. Unless you are actively working your LinkedIn contacts or attending local networking events, you rarely get the opportunity to talk about your work with outside parties. Working in a coworking space immerses you in a shared setting with people from different organizations. While everyone in the shared space is there to do their work, it is easy to strike up a conversation while waiting for the coffee to perk or during a break. You may find that your neighbor not only has a penchant for caffeine but also needs a freelancer for future projects. 2.Removes Household Distractions Sometimes the biggest challenge to freelancing is the most mundane: housework. When you are a freelancer, sometimes your office doubles as your kitchen or living room. While the small task of putting in a load of laundry or unloading the dishwasher doesn’t seem like much, these time-consuming distractions can add up. There’s also the added sense of guilt work-from-home individuals often face, feeling like, even though they are working, they should be doing more to maintain their home. Leaving the house doesn’t make your dishes magically disappear, but it does put them out of sight and out of mind so you can focus on your work. 3.Reduces Isolation and Depression Social interaction plays a huge role in mental health, even for introverts who thrive on solo work. Freelance work can be an amazing opportunity for someone who struggles with depression and social anxiety, but it can also contribute to these disorders. Going to a coworking space gives you a reason to get up, get dressed, and get out of the house in the morning. Even if you don’t have a meaningful conversation with anyone, you will benefit from being immersed in a social environment. In a virtual world, face-to-face social interaction is a rare commodity with surprising antidepressant benefits. 4.Better Productivity Statistics show that people working in a coworking space have 68% better focus overall and 64% better adherence to deadlines. This boost in productivity may be a culmination of the other factors on this list, but the numbers speak for themselves. If you find yourself in a motivational slump or know you have a large amount of work to get through before a deadline, working in a coworking space may be the boost you need to charge through and get things done. 5.Changing The Scenery It is estimated that by the end of 2017, over one million people will have worked in a coworking space. This growing trend has created market demand for coworking businesses around the globe. As such, there are different options to choose from. As a freelancer, you could work in different places at different times of the year. Depending on the commitment requirements of the space-- and the cost implications-- you could keep things fresh by changing coworking locations on a regular basis. On the other hand, if you find a particular provider you enjoy, you could check out their coworking spaces in other parts of the world. This opportunity will fuel both your social needs and your travel bug in one shot. Refuse to Settle These are just a few reasons why you should consider investing in a coworking space as a freelancer. With libraries reaching capacity throughout the day and coffee shops changing their time and laptop use limits, a coworking space is a perfect opportunity to get your work done in a fresh, engaging environment. Read More: Questions To Ask When Working With A Web Developer Why Your Business Should Care About Social Responsibility Top 4 Reasons To Outsource White Label PPC For Your Business 10 Reasons Why Automation Of Procure-To-Pay Cycle Is Critical

How To Plan A Promotional Event For Your Business? – Steps & Key To Success

What Is a Promotional Event & Its Importance?