In a recent development, YouTube has decided to discontinue its Premium Lite subscription plan, which had been on a two-year trial run. Subscribers to this lower-cost ad-free video viewing option will no longer have access to it after October 25th, 2023.
Launched at €6.99 per month back in 2021, YouTube’s Premium Lite was initially available in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. The plan offered an ad-free viewing experience across all of YouTube’s apps and formats. However, it did not include additional Premium features such as offline downloads, background playback, or access to YouTube Music.
For existing Premium Lite subscribers, this discontinuation leaves them with two choices: return to watching YouTube with ads or upgrade to the pricier YouTube Premium, which includes YouTube Music. YouTube is offering Lite subscribers a one-month free trial of YouTube Premium, even if they’ve had a trial before.
To take advantage of this offer, subscribers will need to either cancel their Lite subscription or wait for it to be canceled automatically. It’s worth noting that YouTube had previously increased the prices of its Premium and Music subscriptions in the United States earlier this year. Which is why a number of people canceled their YouTube premium membership.
In an email to its users, YouTube stated, “We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners.”
The discontinuation of Premium Lite has prompted disappointment among subscribers. Premium Lite might not have been widely known outside the select European regions where it was available, but for those who appreciated ad-free viewing without the added features of YouTube Premium, it filled a niche that’s now left wanting.YouTube’s decision to end Premium Lite leaves subscribers with important decisions to make regarding their viewing experience, and the move has sparked conversations about the evolving landscape of YouTube subscriptions.
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