YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets


09 October 2023


YouTube Ends Premium Lite Plans After 2 Year Trial Period

In a recent development, YouTube has decided to discontinue its Premium Lite subscription plan, which had been on a two-year trial run. Subscribers to this lower-cost ad-free video viewing option will no longer have access to it after October 25th, 2023.

Launched at €6.99 per month back in 2021, YouTube’s Premium Lite was initially available in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. The plan offered an ad-free viewing experience across all of YouTube’s apps and formats. However, it did not include additional Premium features such as offline downloads, background playback, or access to YouTube Music.

For existing Premium Lite subscribers, this discontinuation leaves them with two choices: return to watching YouTube with ads or upgrade to the pricier YouTube Premium, which includes YouTube Music. YouTube is offering Lite subscribers a one-month free trial of YouTube Premium, even if they’ve had a trial before.

To take advantage of this offer, subscribers will need to either cancel their Lite subscription or wait for it to be canceled automatically. It’s worth noting that YouTube had previously increased the prices of its Premium and Music subscriptions in the United States earlier this year. Which is why a number of people canceled their YouTube premium membership.

In an email to its users, YouTube stated, “We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners.”

The discontinuation of Premium Lite has prompted disappointment among subscribers. Premium Lite might not have been widely known outside the select European regions where it was available, but for those who appreciated ad-free viewing without the added features of YouTube Premium, it filled a niche that’s now left wanting.YouTube’s decision to end Premium Lite leaves subscribers with important decisions to make regarding their viewing experience, and the move has sparked conversations about the evolving landscape of YouTube subscriptions.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Pinterest's Exciting Partnership With Amazon

News For Investors!! Pinterest’s Exciting Partnership With Amazon Is A Game-Changer For Shareholders!  

April 27 marked a significant day in the world of e-commerce and social media as Pinterest (PINS 1.70%) unveiled a groundbreaking partnership with Amazon (AMZN 1.83%). While initial reactions saw Pinterest's shares dip by 3%, it's time to delve deeper into this collaboration, revealing why it's a game-changer for Pinterest's shareholders. Pinterest's platform is a treasure trove of "pins" – images that users upload or save for inspiration. Amidst these pins, users encounter image-based advertisements, the lifeblood of Pinterest's revenue stream. What's truly fascinating is Pinterest's ambition to make these ads "shoppable." Businesses can utilize Pinterest's tools to seamlessly convert ad views into sales, seamlessly blending with the browsing experience. Previously, Pinterest worked directly with businesses for ad creation. However, in April, a turning point arrived as Pinterest partnered with Amazon to introduce third-party ads for the first time. This means that the advertisers on Pinterest are Amazon's clients, not Pinterest's directly. Amazon's advertising segment is soaring, generating nearly $10.7 billion in Q2 2023, up 22% year over year, and boasting a staggering $41.3 billion in trailing-12-month advertising revenue. In comparison, Pinterest's trailing-12-month revenue stands at $2.9 billion. With businesses having their product listings promoted on either Amazon or Pinterest without extra effort, this partnership can yield substantial benefits. While the effects of this partnership won't be instantaneous, it's poised to boost Pinterest's revenues significantly for two compelling reasons: 1. Ample Ad Inventory: Amazon's ad business is already 14 times larger than Pinterest's, and it's growing faster. The influx of Amazon ads on Pinterest's platform can potentially increase ad rates, benefiting Pinterest's bottom line. 2. Enhanced Relevance: A broader ad inventory enhances Pinterest's ability to deliver more relevant ads to users, driving their effectiveness. Successful ads generate higher demand from advertisers. Moreover, the partnership reduces Pinterest's expenses, as it no longer needs to convince Amazon merchants to advertise on its platform. This streamlined process can lead to improved profit margins. In the words of The Motley Fool, “Since these ads are from Amazon's customers, Pinterest's profit margins can go up because it's spending less on sales and marketing.” Beyond the financial aspects, the partnership's strategic significance cannot be underestimated. As the first third-party ad partner, Amazon may pave the way for more such collaborations, further fueling Pinterest's growth and profitability. Pinterest's partnership with Amazon is more than a business deal; it's a catalyst for future success. Investors should take note of the transformative potential this collaboration holds for Pinterest's stock. While Amazon is the first major partner, there's potential for more to come, making Pinterest's future even more promising. Keep Learning: Here’s How To Post On Pinterest! How To Delete Pinterest Account Easily?

Canada Immigration

Top 5 Ways to Avoid Canada Immigration Consultancy Frauds

Immigrating to a different country is usually an engaging and exhausting process, and you need to employ the services of an immigration company. As if the process itself is not vigorous enough, you also need to choose from the tens of immigration companies available. If you are intending to move to Canada, you should be particularly on the lookout for unscrupulous individuals who are out to steal from you in the name of helping you move into the country. Many people have lost money and wasted valuable time and resources to fake Canada immigration consultants. That’s why you need to take these measures to avoid these scams and have a seamless and worthwhile experience while immigrating to Canada. 1. Look for Licensing and ICCRC Membership: One of the leading ways to spot a scam immigration company is that they will not be licensed. Only companies that are registered and have received a license to offer immigration consultancy services are legitimate.  Avoid consultancy firms that promise to be legit but have no valid license as proof of their authenticity. Additionally, you may want to check that the company is a member of the Immigration Consultants of Canada Regulatory Council (ICCRC) and has a good record with the body. Firms that are not registered under this body or which have a bad record may end up letting you down in the end. 2. Stay Away from Sweet Deals: Most immigration fraudsters offer sweet deals that are meant to entice potential immigrants and encourage them to seek immigration services from their firms. For example, a company may promise faster processing of your immigration application, successful applications, and job offers with no interviews. All these promises are usually untrue and meant to scam you of your hard-earned cash. Only the Immigration, Refugees, and Citizenship Canada (IRCC) offices have the ability to determine application processing times, including whether it will be approved or rejected. Remember, you won’t be getting a job without attending an interview. Therefore, if anyone promises you these things, they are scammers. 3. Don’t Click on Phishing Emails: Canada immigration consultancy fraudsters have for a long time used phishing to con unsuspecting immigrants. You open your email and find mail from a consultancy company offering immigration services. Before getting all excited that you have found an immigration company without breaking a sweat, think twice. Most legitimate companies will not send you mail unless you subscribed to their mailing list. Whoever is emailing you is probably a con, and you should desist from replying to that email or providing any of your personal or bank info. 4. Do Online Research: The Internet is a goldmine of information, and it can save you from falling into the traps of unscrupulous Canada immigration consultants. There are various sites that allow you to research and find out whether an immigration consultancy firm is legitimate. You can also get online reviews of individuals who have used the services of these firms. Steer clear of firms that have been labeled as illegitimate. What’s more, avoid those that have low star ratings (below 3 stars) as the chances are that previous clients have had bad experiences with them. If you are deciding to move to Canada, you need to be aware of some of the civil and criminal law systems that operate there. For example, a fraud under $5000 is considered to be a small offense and is termed as usually a civil case. On the other hand, if you are guilty of committing a fraud over the $5000 mark, then the same can be classified as a criminal offense. Make sure you get a complete list of all official and legal rules and regulations from your immigration agency before you step into the country. 5.Get Recommendations: One of the sure ways to avoid being scammed is by getting recommendations from close friends, friends of friends, or family. Do you know someone who immigrated to Canada? If so, they can hook you up with the Canada immigration consultant who helped to process their application. Doing this helps you to get first-hand information on how the company is, their customer service, and reliability. Additionally, you can also learn what is required during the application process. Final Thoughts: Fraudsters are out to con Canada immigrants by making promises such as faster processing of applications, cheap deals, and even free jobs. Save yourself from these scams by observing the highlighted measures. Beware of companies that ask for an upfront payment that is not indicated on the IRCC website. If you aren’t sure about the legitimacy of a firm, check online, ask your friends, and look for valid ICCRC membership. Read Also: Follow These 5 Tips To Avoid Mistakes In Immigration Application Less Waste – Something You Can Do For The World

Meta Launching Free Subscription For Ad-Free Experience In Europe

Meta Launching Free Subscription For Ad-Free Experience In Europe

Facebook and Instagram will be removing ads from their platforms and are introducing a paid subscription for users to avail of the feature. The service is available all over the European Union. It will be offered for roughly €9.99 per month on the web or €12.99 / month on iOS and Android to account for additional fees. Meta issued in their statement, “To comply with evolving European regulations, we are introducing a new subscription option in the EU, EEA and Switzerland. In November, we will be offering people who use Facebook or Instagram and reside in these regions the choice to continue using these personalized services for free with ads, or subscribe to stop seeing ads. While people are subscribed, their information will not be used for ads.” The subscription has been introduced to address the concerns of the European Union about Meta’s ad targeting and data collection practices. Meta believes the new policy will have a more clear and definitive privacy requirement met. The requirements are set by the European data laws that include the Digital Markets Act and GDPR. Free access that comes with ads is set to remain available. “If you choose to continue to use our products for free, your experience will stay the same – and that experience will continue to be supported by the tools and settings that we have created to empower people to control their ads experience,” Meta explained. Meta has written in their blog post while announcing the subscription, “We respect the spirit and purpose of these evolving European regulations, and are committed to complying with them.” The ad-free subscription will be available only for those 18 and above in the EU, EEA, and Switzerland. It will initially apply across all linked Facebook and Instagram accounts. Eventually, however, Meta will be charging extra for linked accounts. Starting March 1st, 2024, there will be an additional fee of €6 on the web or €8 on iOS and Android per linked account. The company told The Wall Street Journal that it will temporarily stop showing ads to teenagers in the region from November 6. Read Also: Whatsapp Drops Support For Android KitKat: Latest Updates Manish Rawat’s Zinmatt Is Making Learning Free And Accessible Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion