YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

Published on: 09 October 2023 Last Updated on: 30 October 2024

In a recent development, YouTube has decided to discontinue its Premium Lite subscription plan, which had been on a two-year trial run. Subscribers to this lower-cost ad-free video viewing option will no longer have access to it after October 25th, 2023.

Launched at €6.99 per month back in 2021, YouTube's Premium Lite was initially available in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. The plan offered an ad-free viewing experience across all of YouTube's apps and formats. However, it did not include additional Premium features such as offline downloads, background playback, or access to YouTube Music.

For existing Premium Lite subscribers, this discontinuation leaves them with two choices: return to watching YouTube with ads or upgrade to the pricier YouTube Premium, which includes YouTube Music. YouTube is offering Lite subscribers a one-month free trial of YouTube Premium, even if they've had a trial before.

https://twitter.com/LillianN86366/status/1710453574411653354

To take advantage of this offer, subscribers will need to either cancel their Lite subscription or wait for it to be canceled automatically. It's worth noting that YouTube had previously increased the prices of its Premium and Music subscriptions in the United States earlier this year. Which is why a number of people canceled their YouTube premium membership.

In an email to its users, YouTube stated, "We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners."

The discontinuation of Premium Lite has prompted disappointment among subscribers. Premium Lite might not have been widely known outside the select European regions where it was available, but for those who appreciated ad-free viewing without the added features of YouTube Premium, it filled a niche that's now left wanting.YouTube's decision to end Premium Lite leaves subscribers with important decisions to make regarding their viewing experience, and the move has sparked conversations about the evolving landscape of YouTube subscriptions.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Latest Google Discover Feature Allows Access To Liked Stories

A few years ago, Google introduced a sweet new feature for Discover users called the "heart" button. This button will allow you to give feedback on article recommendations. It also enhances your personalized experience. And now these pages have a special place to reside. 9to5Google, a recent Google Discover update will enable users to access a webpage called "Interests" which features three top tabs. If you want to use this feature, open the Google app on Android and tap the "Saved" icon in the bar at the bottom. This will take you to the Interests page that has three tabs: "Saved," "Liked," and "Followed." Saved: This tab will show a list of videos and articles that you have bookmarked. Liked: This tab has a grid of all the articles and YouTube videos you have hearted in Discover. Followed: This tab will show a list of searches that you may be following. To add an article or video to the "Liked" section you can simply tap the icon in the Google app while on the page in Discover. If you want to remove the articles and videos from the Interests, tap the icon again. The update is going to work on Android only. There is no word on when it might be available on iOS. It may not be a big update as such but this tweak can enhance the daily content navigation experience. Google is encouraging the use of the "Saved" button as a convenient read-it-later service. You can also share your curated collections with other users which will add a touch of social to the feature. Additional Reading: 6 New Features are Changing the User Experience for WhatsApp Users Pinterest Launched A New Education And Information Hub For Creators

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NBCUniversal BMW Canada, Pinterest & Soylent Finalists 2023

One of the top things that ruled this year’s Greater Good Nominations is sustainability. Companies have been shortlisted based on their efforts to create a better future. Corporations around the world are investing in areas that need awareness and development. Centralizing the causes they stand for, companies are making it their mission to stand by them through their line of business. Automaking giant BMW Canada has earned a nomination in the Sustainability category for their campaign supporting their new line of electric vehicles. BMW’s latest EV iX xDrive50 drove a campaign to raise awareness about the company’s strong commitment to environmental conservation. Being a leading electric vehicle maker BMW Canada joined hands with Media Experts and CBC to come up with a branded series of content highlighting the people behind green technology. They also managed to subtly integrate the iX xDrive50 into the campaign. The carmaker and media houses also worked with Sharethrough to fund carbon-offsetting ventures. https://twitter.com/GoodwillFinds_/status/1711829931972325780?s=20 Soylent has been nominated in the World Hunger category for their brand donations that are worth $2.4 million USD of their products in the fiscal year of 2022. They have donated to shelters, food banks, and other communities facing food shortages. Pinterest has been named in the Better Future category, which aims to recognize campaigns and initiatives supporting the long-term future by sponsoring areas of science, technology, environment, and security. As part of their support for environmental causes, they provided advertising credits to increase the traffic on climate change content on the platform. In the Social Justice category, NBCUniversal is one of the nominees for the Plan Your Vote campaign that they carried out during the 2020 pandemic. It returned again in 2022 to help Americans move through the changes in voting rules. Microsoft Teams used the entire Comcast NBCUniversal ecosystem, adding a bilingual marketing campaign to reach a larger audience. This marketing campaign brought in 764 million impressions on all the platforms of Comcast NBCUniversal in 2022. It also earned an estimated media value of above $3 million USD. Learn More About: YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets Yellow Metal Is Expected To Be At A Range-Bound With A Minimal Bearish Bias

YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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