YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

Published on: 09 October 2023 Last Updated on: 18 May 2026

In a recent development, YouTube has decided to discontinue its Premium Lite subscription plan, which had been on a two-year trial run. Subscribers to this lower-cost ad-free video viewing option will no longer have access to it after October 25th, 2023.

Launched at €6.99 per month back in 2021, YouTube's Premium Lite was initially available in select European countries, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden. The plan offered an ad-free viewing experience across all of YouTube's apps and formats. However, it did not include additional Premium features such as offline downloads, background playback, or access to YouTube Music.

For existing Premium Lite subscribers, this discontinuation leaves them with two choices: return to watching YouTube with ads or upgrade to the pricier YouTube Premium, which includes YouTube Music. YouTube is offering Lite subscribers a one-month free trial of YouTube Premium, even if they've had a trial before.

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To take advantage of this offer, subscribers will need to either cancel their Lite subscription or wait for it to be canceled automatically. It's worth noting that YouTube had previously increased the prices of its Premium and Music subscriptions in the United States earlier this year. Which is why a number of people canceled their YouTube premium membership.

In an email to its users, YouTube stated, "We’re writing to let you know that after 25 October 2023, we will no longer be offering your version of Premium Lite. While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators, and partners."

The discontinuation of Premium Lite has prompted disappointment among subscribers. Premium Lite might not have been widely known outside the select European regions where it was available, but for those who appreciated ad-free viewing without the added features of YouTube Premium, it filled a niche that's now left wanting.YouTube's decision to end Premium Lite leaves subscribers with important decisions to make regarding their viewing experience, and the move has sparked conversations about the evolving landscape of YouTube subscriptions.

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Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Pinterest’s Exciting Partnership With Amazon: Game-Changer for Investors!

April 27 marked a significant day in the world of e-commerce and social media as Pinterest (PINS 1.70%) unveiled a groundbreaking partnership with Amazon (AMZN 1.83%). While initial reactions saw Pinterest's shares dip by 3%, it's time to delve deeper into this collaboration, revealing why it's a game-changer for Pinterest's shareholders. Pinterest's platform is a treasure trove of "pins" – images that users upload or save for inspiration. Amidst these pins, users encounter image-based advertisements, the lifeblood of Pinterest's revenue stream. What's truly fascinating is Pinterest's ambition to make these ads "shoppable." Businesses can utilize Pinterest's tools to seamlessly convert ad views into sales, seamlessly blending with the browsing experience. Previously, Pinterest worked directly with businesses for ad creation. However, in April, a turning point arrived as Pinterest partnered with Amazon to introduce third-party ads for the first time. This means that the advertisers on Pinterest are Amazon's clients, not Pinterest's directly. Amazon's advertising segment is soaring, generating nearly $10.7 billion in Q2 2023, up 22% year over year, and boasting a staggering $41.3 billion in trailing-12-month advertising revenue. In comparison, Pinterest's trailing-12-month revenue stands at $2.9 billion. With businesses having their product listings promoted on either Amazon or Pinterest without extra effort, this partnership can yield substantial benefits. https://twitter.com/mumbaischool/status/1708465193519546744?s=20 While the effects of this partnership won't be instantaneous, it's poised to boost Pinterest's revenues significantly for two compelling reasons: 1. Ample Ad Inventory: Amazon's ad business is already 14 times larger than Pinterest's, and it's growing faster. The influx of Amazon ads on Pinterest's platform can potentially increase ad rates, benefiting Pinterest's bottom line. 2. Enhanced Relevance: A broader ad inventory enhances Pinterest's ability to deliver more relevant ads to users, driving their effectiveness. Successful ads generate higher demand from advertisers. Moreover, the partnership reduces Pinterest's expenses, as it no longer needs to convince Amazon merchants to advertise on its platform. This streamlined process can lead to improved profit margins. In the words of The Motley Fool, “Since these ads are from Amazon's customers, Pinterest's profit margins can go up because it's spending less on sales and marketing.” Beyond the financial aspects, the partnership's strategic significance cannot be underestimated. As the first third-party ad partner, Amazon may pave the way for more such collaborations, further fueling Pinterest's growth and profitability. Pinterest's partnership with Amazon is more than a business deal; it's a catalyst for future success. Investors should take note of the transformative potential this collaboration holds for Pinterest's stock. While Amazon is the first major partner, there's potential for more to come, making Pinterest's future even more promising. Keep Learning: Here’s How To Post On Pinterest! How To Delete Pinterest Account Easily?

NBCUniversal BMW Canada, Pinterest And Soylent Are 2023 Finalists For Greater Good Awards

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One of the top things that ruled this year’s Greater Good Nominations is sustainability. Companies have been shortlisted based on their efforts to create a better future. Corporations around the world are investing in areas that need awareness and development. Centralizing the causes they stand for, companies are making it their mission to stand by them through their line of business. Automaking giant BMW Canada has earned a nomination in the Sustainability category for their campaign supporting their new line of electric vehicles. BMW’s latest EV iX xDrive50 drove a campaign to raise awareness about the company’s strong commitment to environmental conservation. Being a leading electric vehicle maker BMW Canada joined hands with Media Experts and CBC to come up with a branded series of content highlighting the people behind green technology. They also managed to subtly integrate the iX xDrive50 into the campaign. The carmaker and media houses also worked with Sharethrough to fund carbon-offsetting ventures. Soylent has been nominated in the World Hunger category for their brand donations that are worth $2.4 million USD of their products in the fiscal year of 2022. They have donated to shelters, food banks, and other communities facing food shortages. Pinterest has been named in the Better Future category, which aims to recognize campaigns and initiatives supporting the long-term future by sponsoring areas of science, technology, environment, and security. As part of their support for environmental causes, they provided advertising credits to increase the traffic on climate change content on the platform. In the Social Justice category, NBCUniversal is one of the nominees for the Plan Your Vote campaign that they carried out during the 2020 pandemic. It returned again in 2022 to help Americans move through the changes in voting rules. Microsoft Teams used the entire Comcast NBCUniversal ecosystem, adding a bilingual marketing campaign to reach a larger audience. This marketing campaign brought in 764 million impressions on all the platforms of Comcast NBCUniversal in 2022. It also earned an estimated media value of above $3 million USD. Learn More About: YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets Yellow Metal Is Expected To Be At A Range-Bound With A Minimal Bearish Bias

Whatsapp Drops Support For Android KitKat: Latest Updates

Being the most used messaging app, Whatsapp makes business and personal communication easy and universal around the globe. It is important that the app is available to as many people as possible because of its global reach. It is also necessary to keep in mind that different people use different operating systems on their devices. Given that not everyone has access to Android 14, many are still stuck with older versions. The most well-known version Android 4.4, has a user demography of 0.5%. The version was a huge success back in 2013. It has remained a crowd favorite, and it has been hard for many fans to let go. https://twitter.com/AndroidPolice/status/1716941502654333320?s=20 The percentage has been going down steadily over the years, especially after Jelly Bean. It completely lost the support of Google in 2021, which made it obvious that Kit Kat would be up next. According to a report by WABetaInfo, WhatsApp has recently released a new version that drops support for Android KitKat. This is the only compatibility change that the report mentions at the moment. While it is unlikely that there are many people still using Android 4.4 and relying on WhatsApp regularly, this decision could help reduce maintenance overhead and improve the product for users of current operating systems. Ending support for KitKat isn't new in the tech world. Dropbox ended its support for the Android 4.4 version over three years ago, and Android Messages, (now known as Messages by Google), also dropped its support for this old version in 2018. While we may cherish the fond memories of Android 4.4, technology moves fast, and sometimes, it's better to move on. Recently, WhatsApp has been releasing a lot of updates for its Android version. One of the most significant updates is the multi-account switching feature, which allows users to use more than one WhatsApp account on one installation of the app instead of having multiple copies on their device. Besides, they are testing voice messages, stickers, and extra security features, such as hiding locked chats. As the most used messaging service, the more updates, the better. Keep Reading: WhatsApp Is Testing Pinning Feature With Specific Timeframe Instagram Head Adam Mosseri Says, “Threads Is Not Going To Amplify News”

YouTube Ends Premium Lite Plans After 2 Year Trial Period! Get Your Deets

Pinterest’s Exciting Partnership With Amazon: Game-Changer for Investors!

Yellow Metal Is Expected To Be At A Range-Bound With A Minimal Bearish Bias

Ankita Tripathy

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

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Pinterest’s Exciting Partnership With Amazon: Game-Changer for Investors!

Yellow Metal Is Expected To Be At A Range-Bound With A Minimal Bearish Bias

Ankita Tripathy loves to write about food and the Hallyu Wave in particular. During her free time, she enjoys looking at the sky or reading books while sipping a cup of hot coffee. Her favourite niches are food, music, lifestyle, travel, and Korean Pop music and drama.

Leave a Reply

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Follow Us

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