Tag: crowdfunding


Six Tips for Crowdfunding Success

Almost every start-up company these days considers crowdfunding as an avenue to receive funding. It is possible that an entrepreneur has already exhausted traditional sources of funds such as bank loans or peer-to-peer loans, and that crowdfunding is already the last resort to get a much-needed push for success. Fortunately, there are several crowdfunding sites to choose from, and each of them has unique features that work for specific types of campaigns. One of the main advantages of crowdfunding sites is that they will allow you to see the big picture and learn first-hand how your product or idea gets received by your target audience. Depending on how good or how poor the initial reaction by users is, you can make improvements and adjustments to increase your chances of success when the time comes for you to launch to a mass market officially. But you need to keep in mind that the crowdfunding formula doesn’t always work for all, no matter how unique or exciting your idea is. To increase your chances of success, consider the following tips. 1. Learn from other successful campaigns: You don’t always need to rely on your own devices to come up with a successful campaign. Copying and tweaking the ideas of other successful entrepreneurs on crowdfunding sites can help you get the boost you need. For example, you can test how well your backers respond to different kinds of rewards, or you can watch videos and success stories from other campaigns. 2. Do a lot of self-promotion: While crowdfunding sites will do a minimal amount of promotion, you can’t expect this to be enough marketing for your campaign. You’ll need to do the legwork if you want your campaign to reach media personnel, get featured on social media sites, and gain as much traction with users as possible. 3. Produce a stunning video: It is a proven fact that investors on crowdfunding sites prefer to watch short videos regarding campaigns they are supporting. If you want to attract a large following for your product or idea, you need to begin by producing a high-quality and content-rich video about your campaign. 4. Don’t make hasty decisions: Timing is also essential if you want to be successful in your crowdfunding campaign. There is generally no perfect time to launch a campaign, but you need to make sure that you have devoted enough time to develop your idea before you start asking for support from backers. 5. Plan your strategy after launching the campaign: If you don’t have a plan of action after starting the campaign, you may find yourself lost regarding the next steps you need to take. You need to have a contingency plan when you encounter challenges and, if possible, hire a marketing manager who will handle the promotional aspects of the campaign. 6. Patience is key: Aside from doing what you need to do to tap backers and investors for your project, you also need a considerable amount of patience and perseverance to succeed in crowdfunding. You can’t expect a miracle to happen overnight. In crowdfunding, there is no set timeline, and every step of the way is a learning process. Read Also: Six Pointers To Starting A Successful Business What Are The Benefits Associated With Crowdfunding For Businesses?


What are the benefits associated with crowdfunding for businesses?

In present times, the influence of business is undeniable in everyday life. There are different aspects of the economy that is solely dependent on how well the various startups of the country prosper. Marketing the business along with the funding can together ensure how well it would thrive in the long run. There are different ways in which any type of business can be funded, and if you implement the right method, you can see a significant profit in the minimum possible time. To make sure your business is thriving, you should take calculated risks as well judiciously. If the company fails which is a factor you cannot completely rule out, you will suffer losses, and that would lead to a debt crisis which at its extreme can lead to bankruptcy. One such method of funding which is comparatively less risky is crowdfunding. What is crowdfunding? There are different methods of funding a business like self-funding, crowdfunding, angel financer, bank loans, business schemes, and so on. Among these, crowdfunding is considered among the safest choice when you have a beautiful business plan and need a lot of money that you cannot get from one single source. In the case of crowdfunding, one can appeal with a proper business plan at a funding forum. And those who are interested in being the shareholders or clients for this kind of business can invest in it by getting in touch with you. There are several different benefits associated with crowdfunding and when you have a proper understanding of how it operates you can quickly make the most of this kind of funding. Easy access to capital : It is not easy to get the necessary funds for any business. However, when you have a secure network of people who have the capacity and are willing to invest in your project, you can quickly come across the necessary funds for the business. You can connect with other entrepreneurs as well who may be interested in investing in your business plan in particular. There are various reward-based crowdfunding platforms which help entrepreneurs to raise funds from a community that has a common interest in the kind of business proposal that you have. You can even give tangible gifts or rewards for funding the business like free samples of your products which can get them even more interested in supporting the company that you are trying to establish. This way, you can gather the necessary fund from scratch over a reasonable period. Reduces the risks : Starting a company is a very challenging task, and there is often a very high-risk factor associated with the venture. But with crowdfunding, you can avoid the risk to a large extent since you would be able to learn a lot about the market value of your business and whether this is a feasible and profitable idea at all. You would be able to understand the possible reception that your product is likely to get through a crowdfunding campaign. Only those people who are passionate about such a product would show interest in funding. When you know the number of people who are interested in funding your business, you can estimate the possible outcome of your campaign. Moreover, your company receives a lot of attention and marketing even before it rolls out through crowdfunding. You have a chance of earning consistent profit through the business and so would be able to pay off all those who have funded the business eventually. Validate your business concept : When you are looking for more institutionalized investors, the first and foremost question they are likely to ask you are - why should they invest and do you have any guarantee that your business plan would succeed? These are tricky questions with no easy answers for any business owner. However, when you are opting for crowdfunding, you can show the proof of concept which can convince them to invest in your dream venture as well. A successful crowdfunding campaign would mean that many people are welcoming your product and business concept and there is a good market value of the business that you are starting. The initial success would assure formal investors like banks to give you loans without worrying about the chances of non-payment unless there is a major crisis in your business. The number of people investing in the company also shows the trust and integrity that the masses show towards your brand even at its initial stage which can help to boost your reputation for the future. New and innovative brainstorming : The crowd not only comes up with the funds but they can even provide you with new ideas which would help your business to prosper. New and innovative ideas about the different aspects of the company would ensure that you can cover all the loopholes in the business plans. The entrepreneurs can engage the crowd in a brainstorming session as they would want to have a say in the business where they are investing. Through their discussions and comments, you can even come across good suggestions and ideas which would benefit the company in the long run. Moreover, you can even get legal suggestions about avoiding debt and also debt settlement reviews from different people through their experiences. Consult your lawyers about this and find out what is applicable for your business. This way you can make sure that your business is safe and secure as well against any business trouble related to finance. Conclusion : There are different advantages associated with crowdfunding. It is much safer compared to other methods of funding, and you can rest assured to avoid any debt-related crisis if you can successfully implement the different types of crowdfunding methods. The choice ultimately rests on the business owner about how to collect funds and use them successfully for the company. It can be concluded that business management becomes easier than ever before when you have a proper conception of the process of funding that you are implementing.