Tag: Website Design
SEO Website Design Tips for Small Businesses
As a small business owner, you may feel like you need to do everything at once. Build your site, generate great content, advertise, keep up with search engine algorithms, learn who your audience is, learn who your competition is – and on and on that list goes. At these stressful moments, it is important to step back and remember the adage “slow and steady wins the race”. Your business wasn’t built overnight, and neither will your digital marketing be. The key to effectively marketing your small business is knowing where to put your efforts first. Website design is one of the most important elements of that and is a great place to start. Once you have the basics of your web design ironed out, you can do more work here and there to complete your digital marketing strategies over time. Not sure where to start? Our Nashville web designers offer six tips for getting started. SEO Website Design Tips for Small Businesses 1. Learn how Google Crawls Your Site As you are building your website and planning for your future in digital marketing, it is important to understand how Google crawls your site. That means understanding what it is that Google looks for on websites when they rank them in search engine results. Google’s algorithms change routinely, but there are a few concepts that are always the same – such as SEO and website design. When ranking websites, Google looks at factors like: Utility and usability (user-friendliness, page load speed, graphics loading, etc.) Content (quality long-form content) Long-tail keywords Related key terms Backlinks Internal linking strategy Optimized media 2. Choose a Clean and Simple Layout As you get started with website design, one of the best ways to start is by choosing a clean and simple website layout. You want users to be attracted to your site and engaged with it, but you don’t want it cluttered or distracting. Choose a design that speaks to your brand and mission. Choose a color scheme that matches your logo and branding. Make sure your font is easy to read. Use the same template style for all pages. 3. Make Sure Your Site Performs Yes, Google crawls and ranks based on SEO, but they also crawl and rank based on performance. That means you should make sure your site is optimized for fast page load speed, mobile use, and image speed. If your site only works on a computer, you will lose an endless number of possible mobile users. 4. Use a Consistent Layout and Formatting Web design is just one aspect of building your brand. You should make sure that your website layout and formatting is consistent with other marketing materials, such as social media. Being consistent helps you establish your brand and makes you easily recognizable to customers from various platforms. 5. Use Every SEO Opportunity Search engines match up results with websites based on their optimization and relevance to the search term. That means you should use every SEO opportunity you have. That means including your keyword in the page title, meta description, and URL. If your page is titled “Best Dog Toys”, your meta description should include that phrase, and your URL should be something akin to www.yoursite.com/best-dog-toys. 6. Add Alternative Text on Your Images Alternative text, or ALT text, is an SEO tactic that seems small but can have big results. When you add an image to your webpage, you will have an option to add ALT text or an ALT tag. You want to put your keyword in that box so that search engines know that your image also links to your keyword for the page. Your images are indexed just like content. Put It All Together As you can see, there are many aspects to web design. For a small business, one of the best things you can do is to make a plan for where you will start and what goals you want to accomplish here and there. By using these six tips as you build your website, you will have a solid foundation for your digital marketing that will last a long time. For the latest trends and challenges in SEO click: https://whitepeak.io/blog/seo-trends-challenges-2022/ Read Also: Tips on Building Your Resume for a Website Design Company How to Design an Effective Company Website 7 Rules of Effective Ecommerce Web Design
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7 Advantages of Using Website Design Templates
In recent years, agencies and designers are turning to website design templates to help them in their work. These include platforms like- WordPress Themes HTML Themes and Templates Joomla Themes Although they could need some customization to satisfy your desires, website style templates provide numerous advantages. Here are some benefits of using web design templates. 1. Affordability- One of the biggest advantages of using websites templates is their affordability. When it comes to designing a custom PSD, brands, agencies, and designers always look at higher costs. This is why design templates are becoming so attractive. At a price of less than $100 USD, you can get attractive, easy to use and highly engaging website design templates. The best part about such templates is that they are very easy to manage. You do not need to constantly pay your agency when it comes to maintenance fees. 2. Time Efficient and Low Maintenance- The biggest reason why website design templates are becoming so popular is the time factor. I remember a time, not so long ago when websites would take two to three months to be made. There would be constant back and forth between the client and the agency. Ultimately, the project would overshoot the cost estimate and end up being expensive. However, website design templates help in saving a lot of time. This means that websites are now made within one to two weeks, no matter how complicated or exhaustive they are. From a design and development perspective, this means more projects can be churned out in a month. From a client perspective, it means that you do not need to keep waiting for three months for your website. In case you have any issues along with your designmodo free website templates, you will be able to get help from the platform from which you bought the template. Since it is not a complicated issue, you will be able to rectify the same through a simple phone call or a Skype call. 3. Instant Results How often have we experienced the pain of waiting for our agency to upload new content? This becomes particularly more depressing when there is an e-commerce website. However, since website design templates are easy to use and not complicated at all, you would not require the technical expertise of your agency. You can make changes to content, remove content, add a product, as well as publish a new blog, all by yourself. This means that changes can be made as and when required. This frees you from dependence on your digital agency. 4. Proper Writing From a digital perspective, it is all about the code! This means that a properly coded website will always perform better than a shabbily done one. Needless to say, the programmers who are coding these website templates are experts at their job. They are far more skilled than your neighborhood friend, who dabbles in programming occasionally. A properly coded website is a sign of professionalism and technical sophistication. The better and cleaner the coding process, the lighter will be the website. You should always bear in mind that website templates are always SEO optimized from a design and development standpoint. 5. Installed SEO Optimizations Website templates generally come with an abundance of built-in functionality, from SEO options to applications program editing skills. That can facilitate to save lots of your time, money, and problem altogether areas of website management. A website, which is not SEO optimized will never be discoverable by search engines like Google. If it is not discovered and indexed, it means that no one can find it in search results. This will lead to a loss of website traffic and solid opportunities for revenue generation. 6. Ability to Add Unlimited Content The best part about platforms like WordPress is the ease of managing Content Management Systems. Almost anyone can publish SEO friendly content on their website with the help of easy tools and software. They guide you in terms of making the content SEO friendly and readability analysis. Limitless Choices-The web is jam-packed with templates. Shoot a question, and you may instantly get thousands of results. With such an abundance of selections, the toughest a part of employing a templet is finding the one that most closely fits your design desires. 7. Reliable Updates When you purchase a website templet, you frequently receive updates and support for the future. Updates to CMS platforms like WordPress will usually cause theme issues. And knowing that you have access to support from the theme developers in such a situation is one of the best advantages of using a website template. Although there are several advantages to using website templates, some shortcomings ought to know about. While considering the template for your website, take care to keep these problems in mind. Read Also: Tips On Building Your Resume For A Website Design Company How To Design An Effective Company Website
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Tips on Building Your Resume for a Website Design Company
Have you ever spent too much time staring at a blank document, just wondering how you can start your resume? Whether it’s your first one or your twentieth attempt, it’s safe to assume that you’re not unfamiliar with the concept of a resume. A website design company or best website design agencies will always seek for your technical skills in your resume before they hire you. Alright, now how about this: Are you someone looking to work in the tech industry? Or have you already found a stable job and you just want to know how to keep your resume updated? Because in this current market, nothing is secure. Much as you tried to prepare for the best, you also have to brace yourself for the worst. For a company to consider your application, your resume has to blow the socks off the employer. If done correctly, you can market yourself through your resume. Tips on how to build your own resume for a website design company There are several tips you can follow for developing a resume for a website development company. You just need to follow these steps one after the other. 1. Research A lot of employees try to make one generic resume for all applications. That’s not exactly wrong, but there’s a better way to do it, and that’s to tailor each of your resumes to the company you’re applying for. Look at the job description carefully and try to see if it really does fit you and if your experiences will make you a strong candidate for the position. Research about the company and find that sweet spot on how you can tailor the voice and tone of your resume to speak to them. 2. Format Keep in mind that the hiring managers have probably seen hundreds of applications which may even have some of the best resume templates. Chances are, they are also experts in web design themselves. Making your resume flashy isn’t going to cut it. These people have seen the best in the same way that they’ve also seen the worst. Your resume has to stand out from the hundreds that they get. And how are you going to do that if you’re not supposed to be too flashy? Follow these guidelines: Keep it trendy but not too ornate. Keep the design functional but comfortable to use. Go for timeless designs and color schemes. Use easy-to-read fonts. Make use of headers for easy navigation. Strategically placed white blocks make it easy on the eyes. As for the information you need, make sure to include the following: Full legal name Contact information A professional summary Skills Job experiences Education Achievements Remember, you’re applying to be a web designer. So keep your resume design clean and straightforward, but not too basic that it underwhelms your skills. 3. Achievements Website design company hiring managers will focus on finding people who’ll help grow the company. They are also looking for candidates who can address specific problems they’re going through. You don’t necessarily need to give them a list on how you fit their descriptions to a T. What’s important is how your job experiences can help them address their problems. When talking about your job experiences, try not to give them too much of a description. Instead, tell them about what you accomplished during the time you were in that position. Your accomplishments are your own personal victories. It shows so much about how professional you are and your work ethics. 4. Remove Pronouns It may sound too simplistic but there are some who still forget. No “I’s,” “He”, or “She.” Write everything in plain no-pronoun-first-person POV. For example, instead of saying, “I raised customer satisfaction up to 35%.” you say, “Raised customer satisfaction up to 35%.” It sounds concise and avoids redundancy. 5. Technical Skills Since you’re applying for a web design position, you should reserve an entire section just for your technical skills. Here are a host of the skills most hiring managers are looking for in a web designer: UI/UX design Marketing Social media management SEO Design skills using Photoshop, Premiere, and Illustrator HTML and CSS familiarity Project management skills As a web designer, your technical skills are the major players in your resume. These could be the deciding factors in getting that initial interview. Conclusion Sure, you may feel like as a web designer, you won’t ever run out of clients to attend to – that jobs are simply lined up and waiting for you because you belong in a very in-demand market. That may be true, but at the same time, wouldn’t you want to be more in charge of your work, of your hours? With the right resume, you can negotiate. Why not see how far you can go by giving your resume a little revamp? Read Also: How To Design An Effective Company Website Top 8 Advantages Of Effective Web Design And Development
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