The 7 Most Common Email Marketing Mistakes

Published on: 26 June 2021 Last Updated on: 03 January 2025

Email marketing is crucial in driving brand awareness and bringing quality leads to your website.

Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it’s essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.

In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.

Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:

Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?

7 Most Common Email Marketing Mistakes

In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.

1. Not Personalizing The Email Campaigns

Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!

Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.

Here are essential arguments to help convince you of the benefits of personalization in marketing.

Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.

Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.

2. Penning Poor Subject Lines

No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.

So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.

Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.

As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience’s attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!

3. Not Including ONE, Clear Call To Action

As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:

Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once

Remember, the CTA is the magic button that leads the readers into taking the desired action.

4. Not Looking Professional

The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:

Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language

Professional emails attract higher conversion rates and encourage readers to share your message.

5. Sending Emails from A Donotreply@domainname.com

Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.

Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.

6. Ignoring Mobile

According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.

To optimize your email marketing for mobile, follow these essential tips:

Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails

Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.

7. Wrong Links, Broken Links, Or No Links At All

Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.

Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.

Conclusion

We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.

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High Purity Natural Products Scam | Real Truth Behind It

In this world, the current trend is all around high quality natural products. Therefore, many companies promote themselves as organizations that are involved with delivering the best products. Some of them claim these products to be natural. But unfortunately, that's the reason many people fall into the traps of these companies. If you are someone to whom the label that reads "natural" matters a lot while shopping, this article is especially for you. You must have heard about the new rage regarding high purity natural products scam. If you want to know more about it, you have come to the right place. Keep on reading this article till the end to know more… Overview When the chemical industry entered the market, it grew at an exponential rate. It provided people with faster and better results, was simple to use, and many other benefits. For example, if you purchased a fairness cream, you would notice immediate fairness after applying it. It turned your skin white. This also provided the food industry with an option to store foods for longer periods, which was previously not possible. People eventually realized that these types of products were not beneficial in the long run. These provided instant results to those who used them, but they proved to be harmful over time. It was now time for the industry to go back to its roots. Because natural resources are depleting daily, manufacturers were unable to produce completely natural products. As a result, manufacturers modified existing chemical products to make them less harmful and marketed them as high purity natural products. Then, around 2017, Mike Matton founded a cosmetics company called 'high purity natural products' in New England. The primary goal of this company is to produce natural products, primarily cosmetics, for well-known brands. They also make nootropics, gummies, nutraceuticals, and health and beauty products High Purity Natural Products: What Are They? While many people may feel confused about what the high purity natural products are talking about, it is best to say that these are not the ones that you think they are. What is the one thing that you know about high purity natural products? That they are made of ingredients that are pure and of great quality. However, while this can be true for most of the products that you see on the internet, the case is not the same for most brands. The companies market and promote themselves as free of certain harmful artificial chemicals ingredients. These harmful chemicals include: Lead, Formaldehyde, Asbestos, PCBs (Polychlorinated Biphenyls). Many brands market themselves as natural and free of artificials. But that is not always true. That is the reason why people across the world have sued many companies. High Purity Natural Products: What Do They Claim? The first thing that you might want to know about high quality natural products is what they are. That is exactly what I am going to explain here. High Purity Natural Products is a company that was founded in the year 2017 by Mike Matton. This East Coast-based company started because they wanted to produce products that are made of natural ingredients and also to popularize the concept of Nootropics and CBD in the mainstream beauty business. In simple words, this company is a beauty company that makes beauty and wellness products with the help of nutraceuticals. The ingredients that are used in these products are the things that make the company different from other companies in the beauty industry. High Purity Natural Products: What Are The Products? The company HPNP (High Purity Natural Products) is known for making products that are made from natural ingredients. These products generally contain CBD or cannabidiol. This is one of the most active ingredients that are extracted from hemp plants. In case you want to know some of the products that the company makes, here is a list that you might check out: Vegan Gummies. Natural Vitamins and Supplements. CBD Softgels and Capsules. CBD Tinctures. Nootropic Capsules. Balms. Lotions. CBS Dip Pouches. These are only some of the major list of products that the company makes for its growing consumer base. Apart from these, there are also a number of products that the company makes for animals. Some of them are biscuits and juices. High Purity Natural Products: What's The Catch? Now comes the interesting part! You must have heard people discussing high purity natural products scam or high purity natural products fraud a lot recently. Even though there are enough reasons for you to buy the products from the Company, there are still some people that go by the popular belief that the company does not actually use natural products. The quality of the products, as well as their authenticity, has come to be questioned multiple times. People have complained time and again that the company's products are not up to the standard and must not be used by the common people. While it is true that the company had started out quite nicely, these allegations affected its reputation of the company more than anyone could imagine. Natural Does Not Mean Sustainable Certain chemicals are sometimes extracted from natural sources in an unsustainable manner. Palm oil is frequently referred to as a 'natural' ingredient by organizations that promote such products. While extracting oil from palm trees is generally considered sustainable, they are frequently grown on land that has been cleared of existing rainforests. Obtaining ingredients from nature implies influencing it in some way, which leads to arbitrary rules for determining whether practices are sustainable. Furthermore, natural resources are limited and quickly become unsustainable when extracted in commercial quantities. For example, distilling oil for chemical fragrances requires hundreds to thousands of times the weight of flower petals. Synthetic or laboratory-made chemicals, particularly at large manufacturing scales, can provide more sustainable and cost-effective solutions. They can be derived from crude oil byproducts or processed from commonly grown crops, thereby minimizing the impact on natural resources. High Purity Natural Products Scam: What Is The Real Truth? According to the latest news and reports, the allegations against the company have fuelled a lot of things on the horizon of the beauty and wellness industry. While there are a number of companies that started marketing their products as natural to gain a lot of attention and demand across the globe, the fact that there can be a scam involved has led to major investigations. And if we talk about the High Purity Natural Products scam and how real it was or is, then the answer is simple. It has been seen that the news handout of the scam related to the company is not at all true. However, because of all the negative attention that the company received, it has been difficult for the company to rise back up. They have even tied up with the Lendica Corporation to offer some of the best products and shipping services to the customers. The products that the company manufactures are of great quality. They have significantly brought down the costs of the product as well as the shipping charges to make sure that they can be available to a maximum number of their target audience after the allegations. Frequently Asked Questions (FAQs):- Now that you covered most of the parts of this article, here are some of the questions that readers frequently ask. 1. What Is High Purity Natural Products? While many people might confuse the name as being an umbrella term for several products that are natural and made of pure ingredients of high quality, the case here is not the same. High Purity Natural Products is the name of the company that claims to make their products from organic products like Nootropics and CBD. 2. Are High Purity Natural Products Costly? There is a reason why many people ask this question. High Purity Natural Products are not as costly as many would think. However, the ingredients that they use are natural, and some of their products also contain hemp and other CBD. All these are the reasons why some of their products lie on the higher end of the spectrum. Bottom Line: Truth About High Purity Natural Products High purity products, or at least properly marketing certain products as high purity and natural, is something that is trending at present. People are looking for sustainable, natural ways of making their lives better. That is the reason why people are willing to believe any brand or product that claims that they are natural and made of highly pure ingredients. The company High Purity Natural Products claims to sell products that are natural and made of CBD and other Nutraceuticals. However, many have concluded that their products are nothing but a scam. In case you were searching on Google about “high purity natural products scam,” I hope that you found this article to be of help. Also, if there is any other query regarding the same, feel free to comment them in the box below. Read Also: How Can Digital Marketing Increase Your Business? 6 Incredible Tips To Reach Your Small Business Customer How Customer Service Is Impacting Your Business In 2022!

What To Think About When Making A Name For Your Business

Are you trying to pick a name for your business? If so, this might be harder than it appears. Fortunately, this is not something you have to do on your own. You might be able to use a business name generator to help you generate a firm name for your company, such as Namify. There are plenty of options available, and you might be wondering how to pick the right one. Take a look at a few important tips below, and take the time to think carefully about what name will work best for your company. 4 Tips To Making A Name For Your Business If you pick a firm company name, you can make a positive first impression on your customers. This could help you make inroads in a competitive marketplace. Here are the four tips for making a name for your business. 1. Consider Your Products And Services First, you need to think about your products and services. Even though this might seem obvious, there are a lot of people who get lost in the weeds, and they are trying to develop a company name. Therefore, you might totally forget that your business name has to relate to your products and services. People are going to make a split-second decision about your company. If they cannot instantly figure out what it is that you do, they may decide to go somewhere else. Take a close look at your company name and make sure it is related to the products and services you provide. This will convince people to learn more about your business if you decide to use a name generator. Your name might even come with a free logo. 2. Think About The Future Of Your Business Next, you also need to think about the future of your business. You need to select a company name that is going to scale with time. As your business grows, you may decide to offer more products and services. You need the name of your company to open doors to these new products and services. If you select a company name that is too narrow, you might have to rebrand your company if you decide to expand. A strong business name generator can help you future-proof your domain, placing your business in a position to grow. 3. Your Business Name Must Be Marketable Finally, the name of your company also has to be marketable. The vast majority of people use the internet when they are looking for something they require. Therefore, you need to make sure your business has a solid online presence. For example, you should select a company name that is short enough to be used in social media handles. This is another situation which can help you. You don't want to place yourself in the difficult position of trying to shorten the name of your business. Make sure it can be shared easily online. Social media marketing is going to be a critical part of your advertising strategy. 4. Select The Best Possible Name For Your Business You have to keep in mind several considerations when you are trying to find a firm name for your business. First, even though there are plenty of options, do not overlook the importance of avoiding trademarks and copyrighted material. If you have thought of a perfect name for your company, other people might do the same. Therefore, you need to use a business name generator that can help you stay away from names that have already been picked. That way, you can focus on developing quality products and services instead of being involved in legal battles related to your company name. Conclusion: The name for your business reflects the nature of your business. But while renaming your business, the first thing you have to remember is to pick the less complicated and meaningful name. The less complex names are easy to remember. So follow these tips and let us know which types of strategy you are following? Read Also: Ways That You are Wasting Money on Marketing Functionality – an important aspect of good web design: Sydney digital marketing services for your growth Behavioral Targeting – A potential DSP strategy for media campaigns Creative Marketing Strategies to Put Your Small Translation Business

7 Tips To Improve Personalized Customer Service

Communicating with customers by their first name is a well-known good practice in personalizing interactions. This gives them the sense of being more than just an income-giving entity. However, personalizing the customer service experience is beyond that. Generic automated responses especially if it does not answer the specific question of the customer can be put offing. Moreover, customers can recognize insincere words or sugarcoated phrases. Checkout Seven Prime Steps Help You To Improve Personalized Customer Service: Here are some pointers for a more personal approach to customer service. 1. Gather as much information as available There are several ways to gather information from the customer these days. Social media, surveys, and web tracking are a few examples. Social media is easy as most people post their lifestyle over it. If their profile is public then their information is more accessible information already. Surveys and feedback forms are powerful tools, too. It can be very specific to the product improvement or service enhancement your customer wants. The downside is that the customer may not have the time or willingness to fill out those sheets. Web tracking analytics offer more juice. This is done mostly by your website. Ensure to give them choices on the cookies being collected though. It shows customers that you respect what they want to share or not. 2. Find a good CRM Customer Relationship Management (CRM) software is a powerful business tool. There is a wide variety of it available in the market. Acquire the one that best suits your enterprise. CRM helps you streamline your business processes. Additionally, these platforms make it easy to follow a customer’s history that is otherwise scattered across various digital spaces. In turn, you have a better understanding of the customer. 3. Consolidate each team’s interactions CRM enhances collaboration as well. However, there are other contact management apps, such as Shared Contacts for Gmail, that do the job. Moreover, these apps are not as pricey as CRMs. Contact management apps are avenues that allow your team to collaborate regarding a customer. These programs can be an avenue where anyone in your organization can share their interactions with the customer. The information gathered on personal interactions with the client is vital. It reflects how the customer specifically feels about your product or service. The more data gathered the better insight can be concluded in order to close the sale. 4. Emphasize privacy permissions As mentioned earlier, web tracking analytics should be clear with the customers. Yes, it is important to gather as much data as possible. But, the manner of collecting them matters, too. Be clear to your website visitors as to what type of cookies you use. This gives them a sense of respect for their privacy. In turn, they’ll know that you are not abusing the data you have gathered from them. 5. Reasonable response time Responding immediately may sound spammy. Responding too long can project inattentiveness. Furthermore, you may give the impression that you didn’t receive their queries, hence customers will find another vendor. Responding within an hour or two is reasonable enough. Albeit the reply within 24 hours is fair. If you cannot respond promptly, send a note saying you will respond when you can do so in detail. 6. Reward loyal customers Your best salespeople are your loyal customers. They recommend your goods to people and you don’t have to pay them. They leave positive comments on your social media. Additionally, they may even answer prospective customers’ questions. Hence, it is just fair to compensate for their brand loyalty. You can do so by offering your devoted customers special discounts and freebies. Another way is to give them early access to new products. You may also invite them to events like product launches or sponsored concerts. 7. Take care of your customer service personnel If you are employing people to do customer service, you must make sure they are loyal to the company as well. If your customer service people are not happy with their job, it would reflect in their tone of voice. As mentioned earlier, customers can sense if the words are hollow. Therefore, create a good workplace atmosphere for your employees so that they can project it to your customers. It also helps you have a high employee retention rate, meaning no need for constant training and adjustments to the team dynamics. Takeaway: Providing personalized customer service is achievable through various tools in data gathering and customer relationship management. Enhancing the customer service experience also requires bettering not only external approaches but also internal processes as well. Read Also: Is Consumer Services A Good Career Path?Customer Service Gripes Revealed In New SurveyHow Customer Service Is Impacting Your Business In 2022!

The 7 Most Common Email Marketing Mistakes