The 7 Most Common Email Marketing Mistakes

Published on: 26 June 2021 Last Updated on: 05 August 2023

Email marketing is crucial in driving brand awareness and bringing quality leads to your website.

Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it’s essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.

In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.

Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:

Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?

7 Most Common Email Marketing Mistakes

In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.

1. Not Personalizing The Email Campaigns

Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!

Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.

Here are essential arguments to help convince you of the benefits of personalization in marketing.

Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.

Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.

2. Penning Poor Subject Lines

No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.

So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.

Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.

As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience’s attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!

3. Not Including ONE, Clear Call To Action

As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:

Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once

Remember, the CTA is the magic button that leads the readers into taking the desired action.

4. Not Looking Professional

The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:

Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language

Professional emails attract higher conversion rates and encourage readers to share your message.

5. Sending Emails from A Donotreply@domainname.com

Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.

Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.

6. Ignoring Mobile

According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.

To optimize your email marketing for mobile, follow these essential tips:

Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails

Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.

7. Wrong Links, Broken Links, Or No Links At All

Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.

Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.

Conclusion

We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.

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Five Things Every Great Leader Should Know

The term leadership is a quite cumbersome task they must have a set of skills and qualities for effectively managing the people. The skills and knowledge should be good enough for leading the people on the right path. The qualities of the leaders may get differed because they might have different strengths, makeup’s and challenges. Handling the leadership position is quite a tedious process; you have to put a lot of effort into achieving the required goals. Sometimes, you might have to stand in a situation to take the toughest decision that may not be acceptable by the other people. There are numerous amounts are some under your leadership, so you have to handle them equally in the right platform. Let see some of the important things that every leader should know. Prepare Your Team Members To Achieve Your Goal: The success of the business does not only depend upon the qualities and skills of the leaders but also by the working employees. As a leader, you should deliver the requirements of the organizations as well as how it helps to enhance business growth. Without proper, your team members will not able to work effectively. Therefore, you should prepare them in a great way to acquire your goals at lower costs. The success and failure of the enterprises completely depend on your training, so you would be very careful. Clarify And Correct The Mistakes: Sometimes, your team members may have a chance to do mistakes. At that situation, you have to ask them to correct the mistakes immediately. If any of the queries and doubts they have, you have to clarify it frequently. When working with the difficult areas, you have to join them and work together to identify the mistakes. The employees, as well as the leaders, have to responsibility towards the failures and mistakes. Therefore, you would keep on focusing the, to learn from those mistakes. Expose Confidence: As a leader, you have to spread your confidence in front of your team members for encouraging to do their work. Your enhanced confidence level should be a great inspiration for them. While going to begin the new project or task, you have to boost up their energy and confidence level. Induce them to Communicate: The decision-making process is the most important factor to be considered in between the team members. First and foremost, leaders have to encourage their team members to make them feel comfortable. Then the work should be familiar and easy for them. They must be ready to communicate with you all the time for sharing their ideas and opinions. Teach them politely: Effective leaders like G Scott Paterson and others know the methodologies for treating their team members in the right way. Toronto-based media venture capitalist Scott Paterson started his career in the investment industry and considered to be one of the leading technology investment bankers in Canada. Make use of this information and run your business in a good way. Thus, these are all the important qualities required for all the leaders. Read Also: 4 Business Leadership Skills For Business Success Five Essential Qualities That Define Great Leadership Why Is Mentoring Important In Leadership?

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Virtual assistants can take over tasks like scheduling meetings, data entry, bookkeeping, customer service, and monitoring your email inbox. Save on Operational Costs Hiring a virtual assistant means you won’t have to worry about providing equipment or finding available office space for them, which saves on your operational costs. VAs also only get paid when they are working on an assigned task, which means you can hire one on a part-time basis or a few times a week — whichever you think is necessary for your business. Hiring a virtual assistant will also save you money because you won’t have to pay an employee a full-time salary, which includes all the benefits that come with that position, like additional taxes, PTO, benefits, and severance pay. Increased Scalability Adding a virtual assistant to your team of experts allows you to scale your operations with fewer potential risks. Rather than hiring full-time employees, you can hire virtual assistants to test out the processes you built out after removing yourself from the day-to-day tasks. Having a new set of eyes on your operations and processes will help you refine them and note where issues occur. While you might think you have things running smoothly, a virtual assistant can help spot inefficiencies. By using a virtual assistant to increase scalability, you can manage your volume of output based on demand. Then, the money you save on hiring employees can be reinvested into your business. Adding Skilled Professionals Adding a virtual assistant to your staff also means you can choose to hire someone with a unique specialization that your company lacks. For instance, virtual assistants commonly have specialized skills in the areas of customer service, tech, lead generation, marketing, and administration. You have the freedom to hire someone based on the skills you want in your assistant. 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A Well-Oiled Trade Show Machine: The Ones Running the Show

Trade shows are important to any business. It is the most cost-efficient way to market and it is the best way to reach people, and in order to make it successful, it is vital that all the cogs to the wheel work in perfect harmony. Integral to the success of the company during a trade show is the show booth. However, a lot has already been said about the stands. What is normally overlooked is the people who man them, and the staff that makes the exhibition booth decoration in Las Vegas work. Without these individuals, your booth, no matter how beautiful it looks, it will be a disaster. On the other hand, staffers should not just be assigned nonchalantly. Serious thought should be put into picking them. Then, there is the question: How should you pick the ones to man the stations? MIND YOUR LANGUAGE: Not the words spoken any staff member helping run a business can manage to strike a conversation. Also, most of the time, we are mindful of the words we use in front of clients. What you should look out and be mindful of is your non-verbal communication because this has a huge impact in the performance of your company. Certain tips that you should remind your staff members: Always pay attention to visitors, even those who are not stopping by Have a pleasant mood every time you are in front Talk to clients and not with your colleagues, unless needed Listen to your customers Greet them politely, with enthusiasm, and graciously express gratitude regardless if a deal was struck or not Avoid showing signs of being lazy i.e. leaning over the exhibition booth decoration in Las Vegas Smile These are things that should be instilled in staffers already, but these simple things tend to be overlooked when in a pressure-packed area. So, they may just be reminded every now and then, or, pick those who are already innately doing these to avoid making any accidents. KNOW YOUR ROLES: It would not hurt if everyone has their specific roles to cover. At least this way, someone is always there to cover certain topics at any time. Although, all staff members should at least know the most basic answers to any query, but they should also know who the client can talk to if it goes beyond their field. That is why, the stand should always be manned by someone who is an expert about the entire operation. Being a master with one role is better than knowing everything but knowing all the answer to one. NOT A TIME TO DINE: This is not saying that staff members are not allowed to eat or drink. However, showing attendees food and drinks left around the exhibition booth decoration in Las Vegas just appear unprofessional. Eat at your own time, and if it cannot be avoided, do not leave any trace that visitors can see. Showing a professional and serious brand is huge in a trade show, and food visible to the public just makes you a slob. Staffers are just as important as the booth itself. Every piece of the wheel should turn perfectly to make a well-oiled machine, and ensuring a good staff is adamant to have a successful day. Read Also: Execute The Perfect Expo With This Trade Show Checklist 5 Signs That Your Business Might Need Custom Software Featured Image: xibitsolutions.com

The 7 Most Common Email Marketing Mistakes