The 7 Most Common Email Marketing Mistakes

Published on: 26 June 2021 Last Updated on: 03 January 2025

Email marketing is crucial in driving brand awareness and bringing quality leads to your website.

Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it’s essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.

In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.

Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:

Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?

7 Most Common Email Marketing Mistakes

In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.

1. Not Personalizing The Email Campaigns

Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!

Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.

Here are essential arguments to help convince you of the benefits of personalization in marketing.

Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.

Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.

2. Penning Poor Subject Lines

No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.

So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.

Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.

As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience’s attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!

3. Not Including ONE, Clear Call To Action

As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:

Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once

Remember, the CTA is the magic button that leads the readers into taking the desired action.

4. Not Looking Professional

The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:

Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language

Professional emails attract higher conversion rates and encourage readers to share your message.

5. Sending Emails from A Donotreply@domainname.com

Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.

Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.

6. Ignoring Mobile

According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.

To optimize your email marketing for mobile, follow these essential tips:

Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails

Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.

7. Wrong Links, Broken Links, Or No Links At All

Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.

Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.

Conclusion

We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.

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What Is Intrapreneurship? Definition, Meaning, Development, Challenges

Intrapreneurship is a trend in corporations these days. Large multinationals across the world are adopting the intrapreneurial model to ensure business development is happening seamlessly. On the one hand, it has its own perks while it’s embedded with challenges on the other. Wanna learn more about Intrapreneurship? Then scroll down and give the below sections a thorough read. What Is Intrapreneurship - Definition, And Meaning Let’s start detailing about it through a clear and compact Intrapreneurship definition. The term basically refers to the system allowing the employees of an organization to act like entrepreneurs. Intrapreneurs are proactive, self-motivated, and action-oriented people taking the initiative to pursue an innovative service or product. They agree on a common fact, and what’s that? “He knows that failure does not have a personal cost as it does for an entrepreneur since the organization absorbs losses that arise from failure.” To be very precise, intrapreneurship is just a step away from entrepreneurship. Wondering why? It’s because they can use what they have learned as part of a team to develop their own business. Types Of Intrapreneurship It was Lipptiz and Wolcott who prepared a pretty helpful taxonomy consisting of four generic intrapreneurship models. This could be differentiated into two specific dimensions. Organizational Ownership: Who has the primary authority for creating a new business within an organization. Resource Authority: A pot of money/resources/new business concepts every intrapreneur has. These two together generate 2*2 matrix including: 1. Opportunist The business has zero deliberate approaches to corporate intrapreneurship. All the external and internal networks drive resource allocation and concept selection here. 2. Enabler The organization provides senior executive focus and funding to the prospective projects. One prominent example of Enabler intrapreneurs is Google. If you want, you can learn more about it by going through a course for executive development in Singapore. 3. Advocate The advocates on the other hand strongly proselytize for corporate entrepreneurship. However, the business units in this case provide all the needed primary funding. 4. Producer Producers establish and support a full-service group. Here, there’s supposed to be a mandate for corporate entrepreneurship. How To Develop Intrapreneurs? A study from the University of Phoenix analyzed that 93% of adults think that they possess some entrepreneurial qualities. Also, more than 50% say their organizations allow them to think and act like an entrepreneur. But how do they manage to do that? Well, here are some ways to nurture the intrapreneurship mindset among the employees: 1. Empower Them Empowered employees are valuable assets of any organization. It’s because they directly affect organizational performance. So it’s necessary to drive innovative thoughts by empowering the employees for solving problems, making decisions, and changing the projects. 2. Prioritize The Employee Relationships Employee relationship is that magic wand, waving which can bring the best results to any business. Oftentimes, the best ideas spark during an enjoyable interaction or good conversation. Having positive working relationships, therefore, improves team bonding. 3. Encourage The Employees To Enlarge Their Scope Of Work Stepping outside the comfort zone at work could be one of the best strategies to make them step outside their scope of work. Working on the same tasks every day can turn them to be less productive. 4. Conduct Useful Brainstorming Strategies Hosting brainstorming sessions for addressing organizational challenges can help encourage creative thinking. So, meet with employees frequently and conduct brainstorming sessions to ensure the strategies are well aligned. 5. Emphasize Individuality The work environment is a large factor to inspire people. However, not every workplace inspires every employee. As a result, a correct evaluation of the individual choices and catering to them is crucial. Challenges Involved Running a startup within the limitations of a parent organization is quite tricky. The concept and dynamics of intrapreneurship is around for quite a long time, but certain challenges are also involved in it: 1. Leadership Conflicts With respect to intrapreneurship, there are always multiple CEOs, at least 2 - the intrapreneur, and the actual CEO. When multiple CEOs or leaders are formed, conflicts start seeping in terms of priorities and strategies. 2. Strategy Conflicts Intrapreneurs generally start out by identification of previously or new missed opportunities for the main business body. Hence, issues in strategic alignment between the organization and the entrepreneur are quite common. 3. Resource Conflicts The intrapreneurial companies often face issues regarding capitalization as they are funded from corporate cash flows. This is great; no offense, however, introduces uncertainties outside the intrapreneur’s control. Frequently Asked Questions (FAQs): 1. What Does Intrapreneurship Mean? Intrapreneurship is behaving like an entrepreneur amidst an established business entity. It’s basically creating a new venture or business within an organization. 2. What Is The Difference Between Entrepreneurship & Intrapreneurship? While an entrepreneur runs their own companies they have full freedom and responsibility for it. On the other hand, the intrapreneur is accountable for innovation within an actively running business. 3. Who Are Netpreneurs? Netpreneurs are people who deliver all the services or products over and over the digital networks. This basically means a very small start-up that’s completely internet-based without any physical office. 4. What Are The 3 Key Pillars Of Intrapreneurship? The dimensions of intrapreneurship are divided into 3 core pillars. These are as follows:1. Structure2. Management 3. Agents Finishing In This Way… That’s all we had to say about Corporate Intrapreneurship. I hope you got that it’s a little quirky concept, and not every organization around the world is capable of adopting this. The implementation is also a bit critical, but if the model remains on the right track, it will deliver good results to any business. Getting any thoughts? Let me know in the comments section below.

Using Digital Signage to Improve Your Business

Digital signage is making a huge impact in the business world today. From outdoor LED neon signs to indoor menu boards, the digital signage industry is changing the way companies connect with customers. Businesses that utilize digital signs are able to engage with their audiences in more meaningful and memorable ways. Having digital led signage shows you are innovative, ahead of the curve, and interested in connecting with millennial customers. It invites your guests to fully immerse themselves in the interactive experience with your brand. The best part is that digital signs are versatile—there are multiple ways to use them to your company’s advantage, and how you incorporate them will largely depend on your brand identity. Let’s examine a few ways that businesses are using custom LED signs to improve the way they interact with customers. Using Digital Signage to Improve Your Business: 1. Digital Menu Boards: If your business utilizes a menu of items for purchase or consumption, a digital menu board could be a valuable addition. Digital menu boards use LED sign technology to dazzle your customers with bright, gorgeous colors and vivid images that pique their appetites. They are easy to update, making seasonal item rotations easy and cost-efficient. They also add a sense of freshness to a guest’s encounter with your brand. While printed menu boards remain static and immovable, digital menu boards allow constant refreshing of your space with minimal cost. What does the future hold? Some companies are exploring ways to customize users’ visits by adapting menu boards to their preferences and local or seasonal events in the area. Digital kiosks directly at the table are becoming more commonplace, allowing guests more control over their dining experience. Also, having a live screen during the ordering process can eliminate mistakes if guests notice their order isn't listed correctly. In the end, all of these things merge to enable you to run a more efficient business with happier, more satisfied customers. 2. Connect Via Social Media: Many businesses these days are using in-house digital displays to share what guests on social media channels are posting about them. This is a fantastic way to engage your audience, especially the younger demographic. Better yet, all of this is user-generated content, which takes the burden off you. It enhances the customer experience and really makes them feel like part of your brand. It also offers you free viral marketing as customers become excited about the possibility of seeing themselves on the board, and it gives them a chance to see what other people are saying about your brand in real-time. Read also: Social Media Marketing Role In Technology To encourage participation, make sure you include a call-to-action that will flash on the screen, inviting users to share their thoughts. You could even add an incentive, such as the chance to win a free treat in a random drawing. People love to win, and they’re more invested in businesses when they feel like they’re an integral part of the brand. 3. The Various Uses of Digital Displays: Interactive Digital signage offers a valuable way to convey information in a variety of places. It can be used to transmit valuable information or health and safety notices. Companies can use them internally to motivate employees by showcasing company values or exciting news about business successes. Movie theaters use them to show their constantly updating array of showtimes. And they can help save lives. Healthcare facilities use them to assist patients, both with wayfinding signs and with digital displays in rooms and hallways that provide relevant information about their visit. The point is that anyone can find ways to integrate digital signs and displays into their market; it's just a matter of figuring out how they can best benefit your brand. However, your business can use digital signage, simply having it is the first step toward future innovation. A study by local business marketer Yodle shows that while consumers prefer supporting local brands, they also expect them to be digitally-savvy. And what better way to set yourself apart than being at the forefront of the digital revolution? Read Also: How Continuous Improvement Can Benefit Your Business 5 Intelligent Sources To Boost Business Strategies All Over The World Why Email Marketing Is The BEST Digital Marketing Outreach In Singapore Start-Up Business Management: How To Reduce Risk And Guarantee Success

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History witnessed many great leaders and they left us with their experience stories so that we could learn from them and apply in our lives and businesses. Stories are available from both sides of the coin, i.e., good leaders and bad leaders. Both cases are good for implementation in our life. The only important aspect which determined their success or failure was their ability to make decisions and thereby accomplishing the set goals. This quality or skill also helps in getting your team’s attention and respect. This is also the thing which you can’t just learn by reading books and stories. It is a personality trait that comes by practice and real-life experiences. A good leader will keep the team motivated and cheerful and getting most of the productivity done by just his/her mere presence. Some people are just born leaders and leadership comes to them naturally, that they so easily work with the team that some of us couldn’t even think of. A leader like Charles Field Marsham and others takes care of his/her team, pays attention to the individual member, cares about their health, know their needs, etc. Charles Field Marsham is a Canadian entrepreneur with more than 20 years of experience in building businesses. Five much essential qualities that tell you a lot about how leadership works are listed below: 1. Vision: A great leader carries this awesome skill that comes with experience. They can look into the future of the business and plan and implement policies accordingly. They have a very clear idea of what this company is going to be in the next 10 years under their leadership. Some people also think of a leader as a manager, but it’s totally wrong. A manager couldn’t get that bonding with employees which a great leader easily can. 2. Courageous: Courage is an important factor in every step of life. If you are not willing to be courageous, you will never succeed, let alone be a leader. Courage always doesn’t mean adopting out of the box methods and implementing them in your business but is actually means that you are up for availing the risks that come with the process of achieving your goal without any assurance of success. 3. Integrity: The integral part of any business is to stay truthful and loyal to your business. If you are not truthful to your people and your organization, the respect and reputation of your business in the market will go down immediately. Being transparent to your employees and make them feel that they are an integral part of the system actually helps in increasing productivity. 4. Planning Strategically: It is the most important strength of a good leader. This skill helps them plan with very much accuracy and can easily see where the trends are going. This data helps in getting the company right on track and if implemented greatly can even take you ahead of your competitors. 5. Cooperation: If you are not willing to cooperate with your team, then there isn’t going to be any work done. Your team relies on you and follows your path on how and what task should be done in a certain way. When you will actively cooperate with them, they will also cooperate among themselves and it will dramatically increase your productivity. Read Also: Tips For Building Relationships With Senior Managers John Gizowski, Of La Grange, IL, Skilled Engineer, And Leader, Talks About How To Boost Your Team’s Productivity

The 7 Most Common Email Marketing Mistakes