The 7 Most Common Email Marketing Mistakes

Published on: 26 June 2021 Last Updated on: 03 January 2025

Email marketing is crucial in driving brand awareness and bringing quality leads to your website.

Your email list is the most valuable asset you can own in your business, serving as your virtual distribution channel. However, it’s essential to recognize that not all customers will immediately purchase. In fact, on average, you will get less than a 5% conversion rate on purchases, which means you need to follow up with the other 95%. This highlights the importance of understanding the differences between direct mail vs digital marketing and how each strategy can complement your overall marketing efforts.

In short, email marketing provides a powerful tool for encouraging interactions with your brand. When a customer subscribes to your periodic newsletter, it is an indication that they have a desire to engage with your brand. According to marketing tests and studies, email marketing affects consumer behavior and can convince consumers to visit websites for more information or make a purchase.

Unfortunately, email marketing can be quite complex due to the sheer number of variables affecting email marketing campaigns. Therefore, consultants and marketing managers fail to achieve the desired email opening rates and click-through rates. Ultimately, marketing managers tend to ask a question like:

Why did they receive it but never opened it?
Did they open it but never took the desired action?
Why are they unsubscribing?

7 Most Common Email Marketing Mistakes

In this post, we uncover the most prominent email marketing mistakes consultants can make. Therefore, if you have been struggling to increase the CTR through email campaigns, you have reached the right page. Let us jump in straight away.

1. Not Personalizing The Email Campaigns

Personalized email campaigns can be a powerful tool. However, recent research revealed that 72% of consumers say they only engage with personalized messages. You are missing out if you are not taking the time to customize your email!

Personalizing email campaigns involves collecting data related to your target audience and crafting custom content. Remember that the success of your email campaigns depends on how well you utilize the available data to come up with relevant content that target consumers will be willing to consume.

Here are essential arguments to help convince you of the benefits of personalization in marketing.

Email personalization gives you the ability to reach specific audiences
Personalized emails stand out from the crowd by ensuring better and unique content that leaves special memories for your customers.
Personalizing your email campaigns helps to build stronger and personal relationships with your customers.

Therefore, start researching about your customers and ensure you personalize every email that you send to target customers. Ultimately, you will start enjoying higher email open rates and increased CTR to your money website.

2. Penning Poor Subject Lines

No matter what your goal is, your audience will judge emails by the subject lines. According to Hubspot, 47% of email marketers test different email subject lines to optimize their email performance. Thus, it is essential to create catchy email subject lines to get people to open the email and convert them into customers.

So, what makes a great subject line? Here are essential tips to guide you when creating an email subject line.

Communicate urgency and scarcity in your email subject lines to compel readers to act.
Maintain some sense of curiosity to pique the reader’s natural interest.
People love new things and experiences. Thus, do not forget to mention what is on offer.
Incorporate trending topics to feel relevant and compel readers to click to read.
Mention your audience to show you truly recognize them, and you are not merely after marketing.

As you write personalized email campaigns, do not leave the subject line to chance. A catchy email subject line attracts the audience’s attention and leads them into taking action. But, on the other hand, if your subject line lacks the above qualities, you start on the wrong foot!

3. Not Including ONE, Clear Call To Action

As you already know, your content needs a call to action. Whether you are writing a blog post, a landing page, or an email, ensure your readers know what action they need to take. Without a clear call to action, you leave them to figure out what you want them to do. In that regard, before you compose an email, define a clear vision of its purpose. What outcome do you expect? Do you want them to subscribe, share or buy? Make sure your intention is clear to the audience. So, here are a few suggestions we think will help you come up with a great call to action:

Use bright colors, bold text, or large buttons so that the CTA is easy to find
Use words that foster curiosity and avoid bland or vague wording
Do not end up including multiple CTAs
When appropriate, repeat the same CTA more than once

Remember, the CTA is the magic button that leads the readers into taking the desired action.

4. Not Looking Professional

The fourth and worse mistake that consultants do is sending emails that appear sketchy or amateurish. Most readers will not be willing to give you the benefit of the doubt. Thus, so long as you are not sending professional emails, you can forget about conversions. To maintain a high level of professionalism with every marketing campaign, follow these tips:

Proofread every email and correct spelling or grammar mistakes
Avoid attachments
Use respectful and easy to understand language

Professional emails attract higher conversion rates and encourage readers to share your message.

5. Sending Emails from A Donotreply@domainname.com

Emails from no-reply are uninviting and often end up marked as spammy emails. Thus, if you send marketing emails from a no-reply email address, do not be surprised if your open rate is still low.

Always allow your recipients to get back to you, and include a phone number to reach you or the relevant persons quickly. Include your name and designation and links to social media to help the customers contact you. Sending an email from a person within your company could be a competitive advantage.

6. Ignoring Mobile

According to statistics, 85% of users use Smartphones to access email. Thus, it is imperative to make marketing efforts seamless on mobile. Unfortunately, mobile email marketing is a calling that most consultants tend to resist for far too long because they do not understand what it means to go mobile. The reality is that emails that do not display correctly on mobile end up in the trash folder within seconds.

To optimize your email marketing for mobile, follow these essential tips:

Use a responsive or scalable mobile template
Utilize a pre-header that includes a summary of the purpose and call of your email to action
Keep the email short, sweet, and to the point
Ensure finger-friendly and easy to find CTAs
Leverage images to enhance your emails

Ignoring mobile when designing an email marketing strategy is the worst of the mistakes you could be making. Instead, talk to an Email service provider to find out the various enhancements you can include in your email campaigns to ensure mobile-friendliness.

7. Wrong Links, Broken Links, Or No Links At All

Sending out emails with the wrong link is as good as not sending the email in the first place. For example, you could create a beautiful and professional email, but you will not measure the CTR if no links direct the visitors to a landing page.

Therefore, make sure you include relevant links. Then, test the links to make sure they direct the reader to the right page, and the page loads fast. Otherwise, your email campaign will not be fruitful.

Conclusion

We have looked at the top mistakes coaches and consultants make when it comes to email marketing. While email marketing offers a huge potential to your business, making these mistakes repeatedly will hurt your campaigns. Talk to email marketing professionals for assistance when it comes to email marketing campaigns, creating automation, and developing a solid follow-up system.

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By connecting the origin and the end-user, customers become more educated and are able to make conscious decisions, supporting producers who adhere to ethical standards and who are committed to the well-being of their workers as well as the environment. Companies that offer free samples often reinforce this ethical position, inviting examination and answering consumer inquiries regarding their supply chain management. Consequently, customers are not only informed about the quality of the kratom they receive but also about the entire sequence of operations that transports this herbal supplement from the farms to their homes, ensuring every phase is consistent with their personal values. Promoting Environmental Stewardship By integrating free samples into their distribution model, kratom companies take an important step towards environmental responsibility. 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An LLC is a flexible business entity that combines the limited liability protection of a corporation with the pass-through taxation of a partnership. This means that owners, also known as members, enjoy limited liability for the company's debts and obligations, similar to shareholders of a corporation. At the same time, the business's profits and losses pass through to the members' personal tax returns, avoiding double taxation on both the company and individual levels. Also, setting up your LLC in your home state can save you from paying double filing taxes and fees. For instance, if you reside in Texas, you should set up your LLC in Texas. If you form your LLC in any other state, you will be liable to pay state filing fees for both states (your home state and the state where your LLC is). The LLC business structure is designed to offer a balance of simplicity, liability protection, and taxation benefits. It allows for a more informal management structure than a corporation, making it easier for small businesses to operate efficiently. Additionally, forming an LLC involves less paperwork and lower compliance costs compared to corporations, which is appealing to startups with limited resources. How Does An LLC Structure Attract Investors Let us look at the benefits an LLC structure provides to its investors. Flexibility And Ownership Structure One of the key reasons why investors find the LLC structure attractive is its flexibility in ownership and management. Unlike traditional corporations, LLCs can have an unlimited number of members, and the ownership percentage does not necessarily need to be equal among the members. This allows startups to tailor ownership structures to suit the specific needs and preferences of investors. Investors often seek certain rights and privileges based on their level of investment and involvement in the business. The LLC structure enables startups to create different classes of membership interests, granting different voting powers, profit-sharing arrangements, and decision-making rights. This flexibility is particularly appealing to angel investors and venture capitalists who want to be actively involved in shaping the company's direction and decision-making process. Furthermore, LLCs permit the inclusion of silent or passive investors who wish to contribute financially without participating in day-to-day operations. By offering diverse membership options, startups can attract a broader range of investors, each bringing their unique expertise and resources to the table. Limited Liability Protection Investors are naturally concerned about the potential risks associated with their investments. The limited liability protection provided by the LLC structure is a significant advantage for investors. In an LLC, members are generally not personally liable for the company's debts and legal liabilities beyond their initial investment. For investors, this means that their personal assets remain shielded from any lawsuits or financial troubles the startup may encounter. They can invest in the company with more confidence, knowing that their risk exposure is limited to the amount they've contributed to the business. Limited liability protection also plays a crucial role in attracting risk-averse investors who might be hesitant to invest in other structures, such as sole proprietorships or general partnerships, where personal assets could be at stake in case of business failure. Pass-Through Taxation The pass-through taxation feature of the LLC structure is another significant draw for investors. In a pass-through entity, the business itself does not pay taxes at the corporate level. Instead, profits and losses flow through to the individual members' personal tax returns. This means that the business's income is only taxed once at the individual level, avoiding double taxation, which is a common concern with C-corporations. For investors, pass-through taxation can be highly advantageous, especially when compared to the double taxation imposed on C-corporations. In a C-corporation, the company's profits are taxed at the corporate level, and then shareholders are taxed again on any dividends received. This can significantly reduce the net returns for investors. Additionally, pass-through taxation simplifies the tax reporting process for investors, as they do not need to file separate tax returns for the business and their personal investments. This streamlined approach is especially appealing to individual investors and small investment firms. Transparency And Accountability Investors value transparency and accountability when considering potential investment opportunities. 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In a traditional corporation, selling shares or transferring ownership can be more cumbersome due to regulatory requirements and the involvement of third parties like stock exchanges. In an LLC, the process of transferring ownership interests can be relatively simpler, subject to the terms outlined in the operating agreement. For investors looking to exit their investment, this flexibility is a valuable feature. It allows them to liquidate their ownership interests, partially or fully, by finding suitable buyers or even negotiating with other members of the LLC. The ability to exit an investment efficiently can be a crucial factor for investors, especially those who want to maintain liquidity and pursue other opportunities. Conclusion The Limited Liability Company (LLC) structure offers a range of features that attract investors and make it an appealing choice for startups seeking capital. 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The 7 Most Common Email Marketing Mistakes