Defending Your Modern Company Through the Use of Threat Intelligence

23 March 2020

Our society has seen a significant shift throughout the past decade, as the Internet and other technologies have become more essential to our society than in previous eras. In 2020, the web has become imperative for communication, media consumption, and numerous other entities that have enabled our society to undergo a dynamic transformation. There has been a digital revolution in the past 10 years, as numerous elements of our society have been revolutionized. One sphere that has had one of the most significant digital revolutions has been the economy, as the web and other technologies have impacted it so immensely. There has been a myriad of changes that our global economy has experienced due to the rise of the web, and one of the most overt has been the increasing threat from hackers and other cybercriminals. Cybercrime has become a major problem for companies throughout the globe, as the threat of data breaches and other online attacks has become more relevant. Utilizing the top cybersecurity measures is now critical for all modern companies, and learning how to protect your business is crucial. One of the most effective cybersecurity measures is threat intelligence, and understanding this facet of online protection is essential to the success of your company.

Defending Your Modern Company Through the Use of Threat Intelligence:

Outlining Threat Intelligence

There are numerous challenges of operating a modern enterprise, and one of the most ubiquitous issues is cybersecurity. Investing in threat intelligence is one of the most proactive steps you can take towards safeguarding your business, and learning about it for your company is imperative. It is an aspect of cybersecurity where a multitude of data is analyzed and examined to figure out potential issues for your business.

It aids in creating informed decisions and helps to eliminate many data breaches by implementing high-quality solutions. Threat intelligence is composed of tactical threat intelligence, operational threat intelligence, strategic threat intelligence, and technical threat intelligence.

Having these four elements work in tandem to create a diverse approach to mitigating cyber threats will ensure that your business is protected.

Practical Uses of Threat Intelligence

Understanding why your business needs threat intelligence protection is important, but learning how to effectively implement it into your business model is more essential. Threat intelligence aids in stopping data loss by finding and reporting security threats before they become more serious.

It also aids with direction by identifying potential threats and learning how to safeguard against them for the future. Finally, the most critical element of threat data is that helps to inform open source IT communities online about possible warnings.

This ensures that the entire web community is aware of these warnings and has information on how to protect themselves from these risks in the future.

Final Thoughts

There are numerous challenging elements to having a top-quality company in the modern era, and cybersecurity is one of the most difficult.

Learning how to eliminate threats through the use of threat intelligence and understanding how to keep your business safe is essential for a 21st-century enterprise.

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How to Develop a New Product and Make Magic Happen

Product development is a vital component of brand marketing that keeps a company’s product portfolio up to date and helps increase revenue. Companies conduct thorough research before introducing a new product in the market for maximum impact. Read on for some key tips on generating ideas for a new product! A unique product idea – that grabs a potential customer’s attention – is something all businesses strive for! Traditional product development ideas often stemmed from studying competitors in a niche and surveying the market. But product development takes a different approach to contemporary business. How to Develop a New Product and Make Magic Happen: Here are some effective ways to come up with insightful ideas for your company’s next big creation! Survey the Market: To introduce a product in a dynamic marketplace you must decipher the needs of your customer first. You need to keep pace with the economic or technological changes that may affect the buying decision of your customer base. Identifying the new trends in the market can help modify your ideas and align them accordingly to gain maximum benefits. Any brand marketing agency in your location can provide you with the resources to explore these trends. Conduct A SWOT Analysis: Most companies realize the importance of regular strength, weaknesses, opportunities, and threats (SWOT) analyses to come up with innovative products. They help identify a business’ strengths, minimize weaknesses, expand on available opportunities — and ward off potential threats to a business or new product. Coming up with ideas through a SWOT analysis emphasizes the need to build new strengths and seek out maximum benefit from opportunities in the market. Research and Development Initiatives: Research the market, competitors, similar products that are already available and consumer trends. Progressive companies allocate sufficient funds for research and development initiatives — to remain ahead of their competitors. If you are a small company, research the R&D campaigns of established companies in the niche — and adopt one that best suits your market. It is often easier to improve on your competitors’ ideas and improvise. Value Customer Feedback: Customers and their requirements are the most important component of new product development. Collecting their feedback can be a challenging task, but pays dividends in the short and long term. Offer live chat or another interactive communication platform on your business website to answer their queries and keep them engaged. Short surveys about a product or service can offer valuable feedback to help launch a product that best caters to the target market. Our Advice: If product ideas are forcefully generated they can do more harm than good for a product lineup. Skim through the tips in the piece and draft your own strategy for a successful product launch. With some insight and research, you can come up with ideas for a new product and achieve your business goals. The tips discussed in the piece can improve your marketing strategy and help introduce a product that meets the demands of customers. How to develop a new product tips still aren’t enough to help you generate ideas, you can hire a brand marketing agency in your location to assist you! Read Also: Five things to consider before starting a Business 7 Growth Hacking Ideas that will Boost your Startup Steps For Salesforce Application Development Reasons Why Personal Development Should Be a Priority? How can your business benefit from bespoke software development? Possible Reasons Why Your Employees Aren’t Too Productive and What to Do About It

Why Registering a Company Online Now Becomes Easier

Are you looking for business opportunities in Singapore? This is an excellent choice because Singapore ranks 2nd in the world, in the ease of doing business. Singapore is also one of the most advanced financial centers in the world, acting as a headquarters for thousands of global brands. The ease of doing business starts right at the beginning stage of registration. Foreigners can easily register a company in Singapore, as well as get an employment pass. Singapore has outdone other competitors in Asia with entirely paperless business registration. Company registration is done in 1.5 days if the documentation for registration is right. Benefits of Online Registration Register from anywhere in the world You don’t have to come to Singapore to register a company. You can submit all the documentation online. Better yet, you can use a company incorporation Singapore service to register your company. This service is offered by a team of professionals who are conversant with the documentation and procedures required to register a company. Affordable Paperless registration translates into lower costs for registration. Paid-up capital is only SGD 1.00 which is very friendly for small businesses. Fast Online processing has allowed cutting short the duration needed for company registration to 1.5 days. You can start your business operations within a week after landing in Singapore. Who Can Register a Company in Singapore? Both Singaporean nationals and foreigners are allowed to register private limited companies in Singapore. Shareholders can be individuals or companies. Singapore is one of the few countries that allow 100% foreign shareholding. However, bankrupt people and those with criminal backgrounds are not allowed to operate businesses in Singapore. A foreigner who wants to register a company in Singapore should; Have at least one director who is a Singapore resident. This could be a Singapore citizen, or a person holding a permanent resident visa, or someone holding an employment pass. Hire a filing service for company registration. This is a team of professionals, usually lawyers, accountants, or company secretaries. They are familiar with the documentation and procedures needed to register a company correctly and in a short time. What Are the Procedures in Company Registration? Step 1 – Name Approval Companies in Singapore are registered by the Accounting & Corporate Regulatory Authority (ACRA). You should submit at least 3 names for approval. Guidelines for company names include; No vulgar or offensive wording The name should not already be in use by another entity or be part of another company’s trademark. If the name includes words like bank, media, finance, or educational it shall require further approvals by the bodies regulating these sectors. ACRA reserves the approved name for 60 days, with a further 60 days extension. Step 2 – Document Preparation The required documentation for a private limited company registration includes; The name approved by ACRA Description of a maximum of 2 intended business activities in Singapore The registered office address Singapore or the physical address of the company offices. Consultants can operate from a residential address but must show landlord consent. Particulars of shareholders. Foreign shareholders are required to supply a copy of their passport and proof of residence in their country. Company shareholders must submit a copy of their Articles of Association and Memorandum of Association. Particulars of the Ultimate Beneficial Owners. These are shareholders with more than 25% ownership in any level of shareholding Particulars of directors Particulars of a data protection officer to comply with the requirements of the Personal Data Protection Act 2012 (PDPA) Particulars of the company secretary. This role should be appointed within 6 months of registration. The company secretary can be a filing agent. This is often offered as part of the package in business registration services. Paid-up capital. The initial paid-up capital is SGD 1. This can be increased after registration KYC documentation Singapore has strict anti-money laundering laws, which require Know-Your-Customer guidelines to be followed when registering a company. Individuals must show proof of nationality, proof of residence, and describe their professional or entrepreneurial background. Corporate shareholders must show a Certificate of Incumbency if they are offshore companies registered in places like the Caymans. Step-3 Submitting the Documents ACRA maintains an online portal on which the documentation is submitted for registration. The Certificate of Incorporation is generated electronically within 1.5 days. But company registration can take as long as 2 months if further approvals are needed from industry regulators. Why Use a Business Registration Service? Get a full corporate kit – You get a package that helps you start operating as soon as possible. This includes the Certificate of Incorporation, Company stamp, Memorandum and articles of Association, and the minutes of the first board meeting. Help in the processing of an employment visa if you want to relocate to Singapore Help in opening a corporate bank account Singapore is one of the most attractive investment destinations in the world. You get world-class financial services, good infrastructure, and a stable business environment. If you are looking for investment opportunities, work with a business registration service for quick company registration. Read Also: How to Register Your Company in China Fast

5 Reasons You Should Respond To Every Customer Complaint

Any business encounters a customer complaint at some juncture. Despite the best of intentions, there will be situations when a client leaves feeling dissatisfied. Such a customer may initially try to seek resolution from the business itself, but increasingly, they are more prone to air their grievances on social media platforms. When such negative feedback is published online, it becomes a permanent fixture. This puts business owners and managers in a position where they must make a choice: either overlook the complaint or use it as a platform to exhibit their c for everyone to witness. Here Are Five Prime Reasons You Should Respond To Every Customer Complaint Here are some reasons why responding to customer complaints is crucial for your business's success. 1. Forge Strong Connections Customers tend to be doubtful, particularly regarding reviews. Research indicates that only 39% of consumers believe retailers seriously consider their feedback and an additional 22% feel this simply never happens. Making public responses to your reviews is the initial action towards alleviating these suspicions. Don’t solely concentrate on responding to negative feedback. Yes, one and two-star reviews should be addressed first, but recognizing customers who have given you positive reviews, even with a plain “thank you,” can greatly enhance brand loyalty and demonstrate to the world that you value every piece of customer feedback. Ensure your responses strike the right note. This is your opportunity to initiate dialogue with your customers and exhibit the personable side of your brand, so think deeply about the image you want to project. 2. Motivate Employees When your entire support team commits to elevating customer satisfaction by gaining insights from customer interactions, it naturally leads to fewer disgruntled customers and boosts motivation. Employees feel more motivated and their morale improves when they're not constantly dealing with negative feedback or hostility in every interaction. If you're overwhelmed, you could outsource professional answering services from Absent Answer to handle any high volumes of customer interactions. 3. Complaints Help to Pinpoint Defective Products Regrettably, despite rigorous quality control measures, defective products occasionally reach consumers. Organizations need to be informed about these flawed items by customers to rectify similar issues that might exist in other products. This scenario is especially relevant when a discourteous employee interacts with customers over the phone. Many individuals would prefer not to expend the effort to report such instances of rudeness. However, without this feedback, a manager may remain oblivious, potentially resulting in a single employee driving numerous customers away. 4. Complaints Pave the Way for Service Improvement Opportunities Studies indicate that a customer whose concerns have been addressed satisfactorily tends to be more loyal than a customer who has never had any issues. Complaints provide a chance to demonstrate to the customer that their satisfaction is a priority for the business by implementing service recovery measures. Numerous businesses implement a service recovery strategy to handle those occasional yet significant instances when customers feel their expectations have not been met. A well-executed service recovery program can potentially convert a dissatisfied customer into a loyal patron, who may be more satisfied than if they had never experienced problems. 5. Improved Digital Presence Complaints on review sites and social media are becoming more common. While it might be disconcerting to publicly display a customer's dissatisfaction, remember that potential customers expect to see some negative feedback. The key is demonstrating that your business is proactive and committed to satisfying its customers. Responding to complaints by regretting any less-than-positive experiences shows potential customers they can trust your service. In your response, highlight your eagerness to rectify the situation. Once you've addressed the issue publicly, follow up privately as well. This prevents the possibility of an extended discussion overshadowing your initial response. Generally, you'll be able to resolve the problem and, apart from maintaining a positive public image, you'll also enhance your reputation with the affected customer. Tips on How To Effectively Handle Customer Complaint Responding to customer complaints as soon as possible is crucial as it sends a message to them that the business or organization values their concerns and feedback. Moreover, ensuring customer satisfaction also helps in building and maintaining one’s brand reputation. However, handling and responding to customer complaints is not an easy thing to do. Here are some tips on how to effectively handle customer complaints. Go Through The Complaint The first step to effectively handling a customer complaint is actively listening to the customer and trying to understand the issues that they are facing with your product or service. If you are reading online reviews feedback or complaints sent via email, then don't just skim through. Make sure to read the review thoroughly from top to bottom. While reading through the reviews, you should also try taking notes such as product or service number, day and date of the incident, and any other information that you think is relevant. Carefully reading or listening to the complaint will help you to understand the issues and determine a suitable course of action. Stay Professional and Apologise to the Customer It can be difficult to accept criticism, be it online or face-to-face, especially if it is about your business that you have worked hard to build from the ground up. However, it is crucial that you stay calm while listening to or reading customer complaints, even if you think that they are wrong, lying, or being unreasonable. Getting emotional or worked up over customer complaints and then reacting angrily in front of customers will only escalate the situation and harm your brand’s reputation. So be professional and apologize to the customer even if they are the ones who are in the wrong. You should also be courteous and thank them for reaching out to you and voicing their frustrations and assure them that you are looking into the issue. Most of the time, apologizing immediately to the customer can go a long way toward defusing the situation. Formulate A Course Of Action To Resolve the Customer Complaint Once you have carefully heard or read the customer complaint and understood the issue, try to formulate a suitable course of action. Some problems can be easily resolved, while others may take some time. If the issue can be fixed easily, then you should get back to the customer as soon as possible with the solution. The customer will appreciate the promptness on your part, and it will go a long way in ensuring customer satisfaction. However, there can be issues that cannot be resolved quickly. In that case, you should determine how much time it will take for you to fix the problem. At the same time, be honest with your customers and tell them that you will need some time to fix the issue and provide them with a timeline. Here are some additional tips on what to do after the complaint is resolved: Follow up with the customer after the issues are fixed and make sure they are happy with the outcome. You can ask for their feedback on how you handled the complaint and what you can do better next time. Try to exceed their expectations by offering them something extra, such as a discount, a freebie, or a referral. This will help you turn a negative experience into a positive one and increase customer loyalty and retention. Endnote If you've been neglecting your reviews, feeling too anxious to reply, or simply haven't had the opportunity, there's no more suitable time to start than now. Responding to all your reviews, whether they are positive or negative, can contribute immensely to strengthening trust in your brand and depicting your company as one that genuinely listens and deeply values its customers. Read Also: 5 Most Common Digital PR Mistakes And How To Avoid Them The 7 Steps to Create a Storybrand to Ensure Marketing that Works How Customer Success Can Help Grow Your Business

Defending Your Modern Company Through the Use of Threat Intelligence

Defending Your Modern Company Through the Use of Threat Intelligence:

Outlining Threat Intelligence

Practical Uses of Threat Intelligence

Final Thoughts

What Are the Benefits of Using Change Data Capture (CDC)?

What Type Of Inflatables Should You Opt For At Your Business Event

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How to Develop a New Product and Make Magic Happen

Why Registering a Company Online Now Becomes Easier

5 Reasons You Should Respond To Every Customer Complaint

Defending Your Modern Company Through the Use of Threat Intelligence

Defending Your Modern Company Through the Use of Threat Intelligence:

Outlining Threat Intelligence

Practical Uses of Threat Intelligence

Final Thoughts

Share this Article

What Are the Benefits of Using Change Data Capture (CDC)?

What Type Of Inflatables Should You Opt For At Your Business Event

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related