Is there a Place for Bitcoin in the Fashion World?

Published on: 26 October 2021 Last Updated on: 04 September 2024

When Satoshi Nakamoto’s whitepaper for a new cryptocurrency was given a life, many expected Bitcoin to be adopted by nerds or enthusiasts who live by their own rules. But Bitcoin secured a permanent place in history as the world’s first cryptocurrency. From its humble beginnings, it established applications that have disrupted politics, media, finance, governance, and more.

Fashion and cryptocurrency

It’s a popular myth that Bitcoin’s (and the other altcoins) only purpose is to make traders money on the cryptocurrency market. But not everyone checks up the Bitcoin price because they want to invest in cryptocurrency.

Luxury brands can benefit from blockchain because it helps authenticate items and prevent counterfeiting, thus earning them an honorable reputation. Blockchain can also act as “social tokens” that build community among crypto-enthusiasts, making luxury brands more desirable for their exclusivity.

Practical uses of blockchain and Bitcoin in the Fashion World

Authentication of goods

A new wave of companies is using the blockchain to certify that their products are authentic. The seamless integration of the blockchain into e-commerce platforms allows shoppers to get more information about a product, including its provenance and how it was made. A QR code may be used on the packaging of authentic designer products, which can be scanned by smartphone users to verify their authenticity.

Cryptocurrency payments

Blockchain technology can be used to improve the efficiency of payments between parties at different stages of the supply chain. Bitcoin’s blockchain was designed with the goal of creating an entire financial system that is decentralized without having to trust any third party. Using blockchain, fashion brands can receive payments internationally quickly, securely, and economically.

Product lifecycle tracking

As more luxury brands adopt digital solutions, it is becoming increasingly necessary to track product life cycle events. With blockchain ad authentication, brands can better understand how their product is affecting the environment and manage the full life cycle of their goods.

Tackling ethical issues in Fashion

With the rising public consciousness about ethical issues related to apparel, blockchain technology will be able to address these concerns in a more elegant way that will allow brands to be more aware of their manufacturing practices. This will further encourage manufacturers to be more conscious of their ethical responsibilities.

The Future of NFT in Fashion

What is NFT? It is a digital-only item that can be traded much like a real-life artifact. Unlike images that can be endlessly broadcasted online without belonging to anyone, NFTs are carefully curated into an immersive experience that gives you the impression of owning something physical.

NFT’s are seen as the future of Fashion

In March 2021, street lifestyle brand RTFKT sold more than $3m worth of new season sneakers in just seven minutes through an NFT.

As the debate about the value of digital goods continues, consumers are starting to use cryptocurrencies to acquire luxury products. A new class of customers is paying for luxury items upfront, with cryptocurrencies tied to the value of a real-world property. Nike, Burberry, and Louis Vuitton already have NFTs for their brands, and many others follow.

Fashion fans paying with Bitcoin

While the majority of fashion brand clients do prefer to pay with a traditional method, there is a growing demographic of individuals who enjoy cryptocurrency, especially those who have made money from it. These crypto enthusiasts want to buy Bitcoin with Paybis and purchase their fashion goods with it. Some watch brands (like Hublot) are already embracing the change and will allow purchasing with Bitcoin on their online store.

Bitcoin loyalty points

Cryptocurrency can be implemented into a loyalty or rewards program, offering users incentives for purchasing from brands that accept cryptocurrencies. The amount in Bitcoin can be stored in the crypto wallets of the customers if they want to trade it at a later stage for a higher amount.

Merchants that accept cryptocurrencies as a form of payment may also benefit from the advantages traditional customers have. In aggregate, 36% of customers that use cryptos to make purchases have average incomes of over $100k and purchase amounts of around $450 per order. This is compared to about half that ($200) for customers who do not use cryptos.

Summary

Bitcoin and non-fungible tokens have a decisive role in the fashion world because they allow consumers to buy goods from faraway places as well as verify their authenticity. Fashion items can be costly, so these two technologies will prevent the industry from taking advantage of scammers and counterfeiters. Not only that, reward systems and loyalty programs can save customers a ton of money, given the fact they already save from the cheaper transaction rates.

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Investing In Sweat Equity: Tamara Loehr’s Winning Model

The traditional investment model is a flawed system, an old dinosaur that needs to evolve. It’s time we reevaluate the conventional wisdom surrounding investments, which is overly fixated on businesses that are already successful and tragically shortsighted when it comes to companies teetering on the edge of growth. In traditional investing, there’s an unspoken rule: the golden ticket to getting funding isn’t innovation or potential but a proven track record of making at least $10 million. This is a narrow-minded approach that does nothing more than stifle the very heart of our economy—small businesses. Introducing sweat equity Eight-figure entrepreneur, growth mentor, and innovative investor Tamara Loehr (www.tamaraloehr.com) bring a breath of fresh air to the world of investing. She’s not your usual investor who waits for businesses to reach millions before swooping in. Instead, she actively seeks out businesses with potential and partners with them by investing her expertise and services to help them achieve growth and significant returns. She calls this sweat equity investment, a unique model that’s a game-changer for businesses. Tamara doesn’t merely provide financial backup; she rolls up her sleeves and brings a wealth of expertise, strategic vision, and creative solutions to the table. It’s a holistic approach that not only increases the likelihood of success for the businesses she invests in but also amplifies the potential returns for both the entrepreneur and herself. By focusing on small businesses and collaborating with them closely, Tamara is paving the way for a new era of investing that champions small businesses and fosters a more inclusive and dynamic business landscape. What is sweat equity? Sweat equity is a unique investment model where investors exchange their expertise, resources, and time for equity in a business. Tamara came up with this innovative approach to investing after seeing how traditional methods often left entrepreneurs struggling to repay loans or lose equity in their businesses. In this model, instead of investing cash, investors offer services to companies in exchange for a stake in their business. It's a win-win situation for both parties, as businesses receive the much-needed resources to grow, while investors gain a stake in a growing business. Why sweat equity works Sweat equity investment offers a unique and innovative approach to investing that can provide a range of benefits for both investors and entrepreneurs. If you're a creative investor looking to explore new investment opportunities, sweat equity investment is worth considering. Entrepreneurial access to expertise One of the key advantages of the sweat equity investment model is the access to expertise it provides to entrepreneurs. Founders have a strong vision and passion for their business but may lack skills or experience in areas such as finance, marketing, or operations. By partnering with a sweat equity investor with expertise in these areas, businesses can leverage this knowledge and experience so they can succeed faster. Sweat equity investors like Tamara are experienced business owners who have a track record of building and scaling successful companies. They are looking for new investment opportunities that align with their expertise and interests and are willing to offer their skills in exchange for equity. This type of partnership allows entrepreneurs to access the expertise they may not be able to afford to hire on their own. Entrepreneurs also gain access to an investor’s connections. These investors often have a vast network of contacts that can be beneficial to the business, including suppliers, customers, and other professionals in the industry. Sweat equity investors also have a vested interest in the success of their investments. They are not just passive investors but active partners who are invested in helping their partners achieve their goals. This means that they are likely to be more involved in the day-to-day operations of the business, offering guidance and advice as needed. Capital conservation Instead of pouring all their capital into hiring consultants or buying equipment, businesses exchange equity for the expertise and resources they need. This approach can be particularly useful for startups and small businesses that may have limited financial resources. When entrepreneurs team up with sweat equity investors, they’re essentially receiving support and guidance in exchange for equity. By doing so, they’re preserving capital and freeing up funds that can be reinvested in other areas of their business. This can be a game-changer, especially in the early stages of the business when cash flow is often a major challenge. The value of sweat equity extends far beyond the immediate financial gain. Entrepreneurs gain access to experts who are invested in the success of their business and who can help build and grow the company over time. By leveraging sweat equity, they’re setting themselves up for long-term success and sustainability. Risk mitigation When it comes to investing, risk is always a factor to consider. However, the risk can be mitigated with sweat equity investments. Investors and entrepreneurs share the risks of a sweat equity investment, thereby reducing the financial burden of starting, growing, and investing in a business. This shared-risk approach provides a safety net for entrepreneurs who may not have the financial resources to weather unexpected expenses or a downturn in the business. And because the investor is a partner and has a vested interest in the success of the business, they are more willing to provide support during difficult times. Overall, the risk-sharing associated with the sweat equity model can help entrepreneurs avoid bankruptcy or failure and increase their chances of success. Long-term commitment One of the most compelling reasons for exploring sweat equity investment is the long-term commitment it demands from both the entrepreneur and the investor. In a traditional investment model, investors are primarily focused on achieving financial returns and may not have a vested interest in the long-term success of the business. With sweat equity investment, both parties have a shared interest in the success of the business. The investor is contributing not just financial resources, but also expertise and guidance, which makes them invested in the company's future. This commitment from the investor can provide stability and security for the entrepreneur, who has a partner who is as committed to the business's success as they are. This shared commitment also means that both parties are willing to work together through challenges and changes, adapting and evolving as needed. In essence, sweat equity investment creates a partnership based on a mutual commitment to the business's long-term success. This long-term commitment is especially valuable for creative investors who are looking to invest in innovative, high-potential businesses. They have the opportunity to be part of something they believe in and help guide the company toward its full potential. Credibility booster Sweat equity investment is not just a way to conserve capital or mitigate risk, but also a chance to enhance an entrepreneur’s credibility. Customers and investors are more likely to do business with a company that has an experienced partner behind it. This type of partnership can lead to a reputation boost that ultimately results in more opportunities for growth and expansion. Aligned goals With sweat equity, the investor becomes a stakeholder in the business and has a personal interest in seeing it succeed. This shared interest ensures that both parties are working towards the same objectives and helps create a more collaborative and supportive relationship. When investors are only focused on financial returns, there can often be a misalignment of priorities with the entrepreneur. This misalignment can lead to conflict, mistrust, and a breakdown in the working relationship. With sweat equity, however, both parties have a vested interest in the success of the business. This shared interest can foster a strong sense of trust and cooperation between the two parties. Also, when the investor is invested in the long-term success of the business, they are more likely to stick around and provide ongoing support and guidance to the entrepreneur. This can help the entrepreneur navigate the challenges of growing a business and accelerate the path to success. Value-added mentorship One of the key benefits of the sweat equity investment model is the personalized mentorship that investors inevitably provide to entrepreneurs. For many entrepreneurs, starting a business can be overwhelming, and they may lack the necessary experience in certain areas of the business. This is where mentoring by a sweat equity investor becomes crucial. With their guidance and support, the entrepreneur can avoid costly mistakes and take the right steps to grow their business. The mentorship also provides entrepreneurs with an outside perspective and a fresh set of eyes. This can help identify areas of improvement and opportunities for growth that may have gone unnoticed. Through regular communication, investors can hold entrepreneurs accountable and help them stay on track with their goals. Ultimately, mentoring is a win-win situation for both parties. The entrepreneur gains valuable insights and guidance, while the investor can contribute to the growth and success of the business. With the right mentorship, entrepreneurs can take their businesses to the next level and achieve long-term success. Takeaway Sweat equity is a game-changing investment model that provides a host of benefits to both investors and entrepreneurs. Tamara’s approach, which focuses on creating a long-term relationship between the investor and the entrepreneur, allows for a unique level of collaboration and expertise-sharing that traditional investment models cannot provide. Not only does sweat equity offer a way for entrepreneurs to conserve capital and mitigate risk, but it also leads to an alignment of goals between business and investor. As an investor, it's essential to explore this innovative approach to investing and consider incorporating it into your investment strategy. By doing so, you’re not only investing in a business but in the potential growth and success of the entrepreneur themselves. Read Also: A Beginners Guide to Listed Investment Companies How to Successfully Turn Around Struggling Companies Is Investment Managers A Good Career Path In 2021?

How Digital Advisors have Transformed the Investment Sector

Technology has undoubtedly made a huge impact on our everyday lives. There are new innovations that are unveiled practically every minute and it can be hard to keep up. The rise of the internet has replaced traditional newspapers and other print media as sources of information. Millions of people now rely on online news sources such as Yahoo and Twitter on getting their news. The transportation sector has also transformed from using the yellow cabs to Uber and Taxify. Purchasing of goods and services is now through electronic payments via credit and debit cards. The financial industry has also been affected by this transformation. The rise of digital advisors has resulted in cheaper and more efficient ways of offering financial advice to investors. These offer automated financial planning with different levels of human engagement. An investor will surely appreciate such engagement. The Difference Between Robo Advisor and Digital Advisors: A robo advisor uses algorithms and model portfolios relying on certain information that has been obtained from the client. While others may find robo advisors attractive due to their low cost, there is minimal human interaction. There is more focus on investment allocation but minimal focus on financial planning. Making life’s big decisions such as buying your next house or paying for college requires a lot of careful planning. In this instance, there is no one to hold your hand as you contemplate about making these changes in our life. A digital advisor is a combination of a traditional financial planner and a robot advisor. This affords an investor the ease and convenience of accessing a personal human advisor. These can be reached via phone or chat. The advice offered by digital advisors goes beyond investment options. Since users have real-time access to an actual financial planner, they can talk to someone about their specific needs and work together to come up with a plan that is based on their current situation. Which One is Right? There are Robo advisors who are fully automated and have low fees. These provide investment planning to investors. On the other hand, digital advisors offer a combination of this automation and a touch of the human element. Financial advice is also provided. It is important for you to know how these function so that you know which one to choose if you are considering these options. Here are some options to choose from who are considered the well-known players in this space: Wealthfront: this automated service has over $1 billion in client assets and thus considered the world’s largest investment service. There is very little human interaction. The first $10,000 in assets management do not attract an advisory fee. Amounts that are higher than this attracts a monthly advisory fee at the rate of 0.25%. The minimum investment amount is $5,000. Betterment: there is also very little human interaction on this service. Just like the previous platform, the process if Betterment begins by clients being asked a series of questions and then an investment plan is recommended. A monthly portfolio fee of 0.35% and this amount decreases the more the balance grows. There is no minimum investment. Learnvest: although this platform does not manage investments, clients can contact a Certified Financial planner whom they can contact by phone or email and ask questions. A %19 monthly fee is charged. Personal capital & Wela: these two digital advisors have very similar offerings. For instance, both offer free financial advice to their users. You can receive advice pertaining to all things finance and be assisted to set up a unique game plan based on your specific situation. Users are also free to use all the financial planning tools available at the site at no extra cost. A management fee of less than 1% is charged to users who are connected to a personalized wealth management advisor. A similar program at Wela ensures that a user is charged only when he decides to become a client. If you have your doubts about putting your money with a fully automated system, why not go for a digital advisor that provides you with unlimited access to a financial planner while at the same time providing online convenience so that you are assured if a partner to guide you in making big decisions in life. How They Work: You do not have to rely on a human to discuss your financial goals and expectations. These interactions go on through a website. You will fill out a questionnaire that helps these sites to assess your current financial situation, risk tolerance and goals. The firms will use this information to develop manage and also suggest an asset allocation. Other firms will operate by investing your money in mutual funds and exchange funds. These are passively managed funds. Other firms will be willing to invest in individual stocks although this does not happen so often. Once your portfolio has been constructed the digital advisor will rebalance it on different situations so that you can maintain your target asset allocation. There are some cases where you will not need to fully rely on a digital platform to offer advice. Some elements of the advisor model are mixed with a human advisor. Therefore instead of relying on your response to the given questionnaire, you will be interviewed over the phone or video. You can also access a human advisor via video conferencing. These websites rely on their own algorithms to determine what would be a good fit for you as asset allocation. Depending on the firm, some will be more or less aggressive in their suggestions. Investors have found these websites to be truly valuable in a fast-paced world where many lack the time or interest to manage their own savings or investments. Advanced technology makes it possible for investors to be comfortable in a web-based relationship which assists them to allocate their asset and online portfolios. It has truly changed the way business is done. Read Also: 5 Must-Have Long-Term Goals For A Secure Future How To Become Financially Stable Before Age 30

Want your Startup Revenue to Skyrocket? Here is what You Should Do

As a small business, you’ll want to make it your priority to begin creating revenue immediately when starting up. This can be difficult, but it will set your company in good stead for what the future brings. Ultimately, you cannot rely on funding. Plus, whatever you have in your pocket to get to where you not only want to be but also need to be. If you’re a small start-up, continue reading to find out four ways you can improve your Startup Revenue. Try to Have Immediate Cash Flow Whilst it is useful having funding to create and attempt to grow your start-up, this money can be over rather quickly. Especially when you work out what you intend to do with it. That said, it is impossible to continue as a small business without attracting immediate cash flow into the company. Pumping money into the business earlier on will provide you with a great immediate start-up. However, it is essential that you make sure this money is spent on the right things and not useless items. It is possible to invest, too, but your investments are not wholly reliable. Therefore, experts recommend that you attempt to sell and provide your goods and services. This is from the get-go to have some form of cash flow arriving promptly. Have Business Insurance Another practice that will improve your revenue as a small business start-up is investing in business insurance. For some sectors, it is a legal requirement to have business insurance. Even experts generally recommend that business owners invest in it anyway. Your certificate of insurance It is a great form of protection for your business and employees. This insurance could improve your startup revenue as it could take care of your business. It could also act as a safety net if something was to go wrong. For example, if your premises were broken into two weeks into the operation, the insurance would provide financial compensation. Recruit within Your Means Recruiting and hiring staff as a small business can be a daunting task, especially if it’s the first time you’ve tried it. It is important that you don’t attempt to run the entire business yourself. This is because you’ll soon realize that your products and services suffer as a result. Hiring and retaining staff within your means is a reasonable way to improve startup revenue. Use Social Media The growth of social media has been an excellent tool for all businesses. It has even been a lifeline for smaller businesses. This is because these businesses essentially don’t have the funding to invest in digital marketing. Therefore, we need to rely on free forms of advertising. Social media being the greatest of all! As a start-up, you’ll save money by marketing yourself, and you’ll also increase revenue by connecting with a large audience online. This way, you’ll gain rapport with customers and clients as well as make money. Consider these tips to improve your startup revenue from the get-go. How to Improve your Cash Flow as A Startup Starting a business is all good, but if you don’t have cash flow — a steady flow of incoming cash — your business will go belly up. No matter how great the business idea or product is. Just Start Selling! It will never be the perfect time to finally launch that product or service and begin selling! You will have to just bite it and do it for once! You won't be able to start generating revenues if you just keep thinking about how to bring the money! The key to immediate cash flow is to start selling your products or services as soon as possible. You don’t have to wait until everything’s perfect before you begin making sales. Whether it’s pre-orders, minimum viable products, or service contracts, find a way to get money coming in right away. Not only will this help you generate revenue faster, but it will also validate your business concept with real paying customers. Watch Your Expenses Every dollar a startup spends should be spent in expectation of ROI. Spend to grow and spend as late as possible, never earlier. Don’t spend money on anything that doesn’t have a direct impact on your growth – especially when you are just starting. Keep a Close Eye on Your Financials Review your cash flow statement regularly so you know who is paying you and where your money is going. Then, use that information to help you make better decisions about your spending, pricing, and growth strategy. Not keeping an eye on this will cause unexpected shortages of cash flow but, more importantly, can put you in a financial bind. To Wrap it Up! To be a successful startup entrepreneur, you must constantly improve your cash flow. This means selling as early as possible, possibly before you are ready, managing your expenses against sales, offering the right payment terms to customers, and paying close attention to accounts receivable. Read Also: 7 Growth Hacking Ideas that will Boost your Startup Best Server Management Tips for Startups Useful Marketing Tips for Startups

Is there a Place for Bitcoin in the Fashion World?

Fashion and cryptocurrency