If you’re considering a corporate event then you need to think carefully before you book anything. There are many different opportunities that you and your staff can indulge in, whether engaging in corporate team building or simply trying to attract new business.
But, choosing the right event is only part of the battle. You also need to consider the event entertainment. There are many options for this; however, you may not have realized that there are 3 important reasons to get the event entertainment right:
1. Relaxation – To Create Bonds
If you have music in the background it can serve as a great icebreaker. There is little more disconcerting than attempting to start a conversation in a silent room when you know everyone else will be able to hear what you have to say.
However, a little gentle music in the background will make this process much easier. As bonding is an essential ingredient to happy teams and new business, this is well worth considering.
Later in the event, you can always turn it up and create a disco feel, getting people on the dance floor will really help them to connect.
2. The Chuckle – To Build Business
Depending on the type of event you are running you may want to engage an entertainment act. The purpose will be to perform for the audience. The act should give everyone something to talk about, the good bits, bad bits, and ideally the bits where everyone laughed.
You can also encourage people to join in with the act as this will help to break the ice and build friendships. Again this is a great way to break the ice but it can also create memories that will last, helping customers and potential customers to think of you first when they need the services you offer.
3. The Debate – To Build Professionalism
As a business your reputation is extremely important, that’s why you need to get the event entertainment spot on. Get t wrong and it can actually damage your business prospects for the next period.
However, if you introduce a little professional debate or a mock fight, you’ll find people naturally bond as they take sides. Of course, ‘good’ will win, allowing your potential customers to feel good about you, your business, and your services.
This will encourage people to do business with you in the future and help you to build a reputation as a reliable, and knowledgeable, company. Get the tone right and it can even show your environmental concerns which will do wonders for your sales and reputation.
Choosing the right entertainment means being prepared to commit funds. In general, you really do get what you pay for in corporate event entertainment. Be prepared to pay a little more in order to get the best, you’ll recoup the funds in new business surprisingly quickly.
Don’t forget when planning corporate event entertainment, there is no reason why it can’t be fun, it just as to reflect your business values.
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