Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Published on: 27 October 2023 Last Updated on: 30 October 2024

All those pesky YouTube Ads are turning out to be a boon for YouTube. For the end of the quarter on September 30, 2023, tech giant Alphabet, the parent company of Google, reported a total ad revenue of $59.6 billion. The ad revenue touched $44 billion, which was brought in by Google’s search business, which marked a hike of 11.3 %.

YouTube has generated $7.95 billion in ad revenue for Q3 2023. It has been a 12.5% increase from the previous year. The corporation has credited the positive outcome to brand and direct-response advertising. The total ad revenue for the company has grown by 9.5%.

The ad revenue in the previous year had been a far lesser number- a mere 1.9% since 2021.

At an investor call, Sundar Pichai, CEO of Google, reported that daily views for the short-form video platform have increased significantly. YouTube Shorts has increased in views to 70 billion per day. It was 50 billion earlier this year. He even added that the company is planning to introduce enhancements for Shorts, including AI-powered editing tools along with other features.

In his statement, he said, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”

Google has registered a total profit of $19.7 billion for the third quarter of 2023. It marks a 46% increase from that of Q3 of 2022. The company’s total revenue has reached $76.7 billion (11%).

Google’s cloud computing services, Google Cloud, have also seen an increase in profit margins due to increased business in AI training tools. It marked a growth of 22% year over year in revenue.

Interestingly, Google Cloud’s performance in Q3 revenue of $8.41 billion fell short of investor expectations. It missed the planned $8.64 billion. Alphabet is even facing an antitrust trial, where it has been alleged of monopolistic practices in search dominance.

This has led to Alphabet’s shares declining over 6% in after-hours trading, despite YouTube’s otherwise strong performance.

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Anthropologie Combines Digital & In-Person Shopping With Pinterest Powered By QR Codes

Anthropologie is set to launch a holiday showhouse in Brooklyn Heights. It will be showcasing fall furniture and seasonal decor within home settings. It will also be integrating digital elements with QR Codes. The company is using Pinterest as a visually influencing partner for this project. Customers will be able to make purchases directly from online shoppable boards with QR codes placed all about the place. Scanning them will take you to Anthropologie's Pinterest profile Pinterest creators like Brigette Romanek, Mallory Fletchall, Benjamin Reynaert, and Whitney Leigh Morris will be part of the campaign. It will be an influencer-driven social media event featuring Anthropologie items used by the influencers. Elizabeth Preis, global chief marketing officer at Anthropologie Group, says the company’s goal is "to create an immersive, out-of-store experience for our AnthroLiving customers to come in, explore, and get inspired." They have chosen Pinterest as their partner so they can reach a "new, eager, and excited audience.” Pinterest’s creative collaborations and trend analytics drew them to the social media platform. Opening on October 11, the holiday showhouse by Anthropologie and Pinterest will end on October 15. Appointments can be scheduled between 10 a.m. and 6 p.m. for shoppers. Stylists, too, will be available to help with any queries you might have with shopping and decor. Anthropologie will ensure stylists help you out. https://twitter.com/Anthropologie/status/1712135515238277389?s=20 Elizabeth has said, "At Anthropologie, we are driven by creativity, curiosity, and community, and more importantly, inspiring those values in our customers," continuing further, "The holiday season is when the true magic of our brand comes to life… Pinterest was the perfect partner for us to bring this activation to life and through their trend analytics, and creator partnerships, we look forward to reaching a new, eager, and excited audience." Aaron Mutscheller, President of Anthropologie Living and Terrain, explained, "Our ambition is to inspire our community from first click, and first step, with exceptional design and quality always at our core. With the holiday season upon us, we felt it was the perfect time to showcase the latest furniture and seasonal décor so that our customers will have the inspiration and required resources to thoughtfully curate their personal sanctuaries. Through our carefully chosen assortment of products, coupled with our emphasis on 'scaping' for a season of celebrations, we look forward to inspiring our customers to design their spaces with memorable experiences in mind." Learn More About: Pinterest Dark Mode: How To Enable Dark Mode On Pinterest? Get Pinterest Unblocked: How To Unblock Pinterest From Anywhere In The World?

Latest Google Discover Feature Allows Access To Liked Stories

A few years ago, Google introduced a sweet new feature for Discover users called the "heart" button. This button will allow you to give feedback on article recommendations. It also enhances your personalized experience. And now these pages have a special place to reside. 9to5Google, a recent Google Discover update will enable users to access a webpage called "Interests" which features three top tabs. If you want to use this feature, open the Google app on Android and tap the "Saved" icon in the bar at the bottom. This will take you to the Interests page that has three tabs: "Saved," "Liked," and "Followed." Saved: This tab will show a list of videos and articles that you have bookmarked. Liked: This tab has a grid of all the articles and YouTube videos you have hearted in Discover. Followed: This tab will show a list of searches that you may be following. To add an article or video to the "Liked" section you can simply tap the icon in the Google app while on the page in Discover. If you want to remove the articles and videos from the Interests, tap the icon again. The update is going to work on Android only. There is no word on when it might be available on iOS. It may not be a big update as such but this tweak can enhance the daily content navigation experience. Google is encouraging the use of the "Saved" button as a convenient read-it-later service. You can also share your curated collections with other users which will add a touch of social to the feature. Additional Reading: 6 New Features are Changing the User Experience for WhatsApp Users Pinterest Launched A New Education And Information Hub For Creators

Top 5 Ways to Avoid Canada Immigration Consultancy Frauds

Immigrating to a different country is usually an engaging and exhausting process, and you need to employ the services of an immigration company. As if the process itself is not vigorous enough, you also need to choose from the tens of immigration companies available. If you are intending to move to Canada, you should be particularly on the lookout for unscrupulous individuals who are out to steal from you in the name of helping you move into the country. Many people have lost money and wasted valuable time and resources to fake Canada immigration consultants. That’s why you need to take these measures to avoid these scams and have a seamless and worthwhile experience while immigrating to Canada. 1. Look for Licensing and ICCRC Membership: One of the leading ways to spot a scam immigration company is that they will not be licensed. Only companies that are registered and have received a license to offer immigration consultancy services are legitimate. Avoid consultancy firms that promise to be legit but have no valid license as proof of their authenticity. Additionally, you may want to check that the company is a member of the Immigration Consultants of Canada Regulatory Council (ICCRC) and has a good record with the body. Firms that are not registered under this body or which have a bad record may end up letting you down in the end. 2. Stay Away from Sweet Deals: Most immigration fraudsters offer sweet deals that are meant to entice potential immigrants and encourage them to seek immigration services from their firms. For example, a company may promise faster processing of your immigration application, successful applications, and job offers with no interviews. All these promises are usually untrue and meant to scam you of your hard-earned cash. Only the Immigration, Refugees, and Citizenship Canada (IRCC) offices have the ability to determine application processing times, including whether it will be approved or rejected. Remember, you won’t be getting a job without attending an interview. Therefore, if anyone promises you these things, they are scammers. 3. Don’t Click on Phishing Emails: Canada immigration consultancy fraudsters have for a long time used phishing to con unsuspecting immigrants. You open your email and find mail from a consultancy company offering immigration services. Before getting all excited that you have found an immigration company without breaking a sweat, think twice. Most legitimate companies will not send you mail unless you subscribed to their mailing list. Whoever is emailing you is probably a con, and you should desist from replying to that email or providing any of your personal or bank info. 4. Do Online Research: The Internet is a goldmine of information, and it can save you from falling into the traps of unscrupulous Canada immigration consultants. There are various sites that allow you to research and find out whether an immigration consultancy firm is legitimate. You can also get online reviews of individuals who have used the services of these firms. Steer clear of firms that have been labeled as illegitimate. What’s more, avoid those that have low star ratings (below 3 stars) as the chances are that previous clients have had bad experiences with them. If you are deciding to move to Canada, you need to be aware of some of the civil and criminal law systems that operate there. For example, a fraud under $5000 is considered to be a small offense and is termed as usually a civil case. On the other hand, if you are guilty of committing a fraud over the $5000 mark, then the same can be classified as a criminal offense. Make sure you get a complete list of all official and legal rules and regulations from your immigration agency before you step into the country. 5.Get Recommendations: One of the sure ways to avoid being scammed is by getting recommendations from close friends, friends of friends, or family. Do you know someone who immigrated to Canada? If so, they can hook you up with the Canada immigration consultant who helped to process their application. Doing this helps you to get first-hand information on how the company is, their customer service, and reliability. Additionally, you can also learn what is required during the application process. Final Thoughts: Fraudsters are out to con Canada immigrants by making promises such as faster processing of applications, cheap deals, and even free jobs. Save yourself from these scams by observing the highlighted measures. Beware of companies that ask for an upfront payment that is not indicated on the IRCC website. If you aren’t sure about the legitimacy of a firm, check online, ask your friends, and look for valid ICCRC membership. Read Also: Follow These 5 Tips To Avoid Mistakes In Immigration Application Less Waste – Something You Can Do For The World

Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

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Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Anthropologie Combines Digital & In-Person Shopping With Pinterest Powered By QR Codes

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Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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