Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Published on: 27 October 2023 Last Updated on: 30 October 2024

All those pesky YouTube Ads are turning out to be a boon for YouTube. For the end of the quarter on September 30, 2023, tech giant Alphabet, the parent company of Google, reported a total ad revenue of $59.6 billion. The ad revenue touched $44 billion, which was brought in by Google’s search business, which marked a hike of 11.3 %.

YouTube has generated $7.95 billion in ad revenue for Q3 2023. It has been a 12.5% increase from the previous year. The corporation has credited the positive outcome to brand and direct-response advertising. The total ad revenue for the company has grown by 9.5%.

The ad revenue in the previous year had been a far lesser number- a mere 1.9% since 2021.

At an investor call, Sundar Pichai, CEO of Google, reported that daily views for the short-form video platform have increased significantly. YouTube Shorts has increased in views to 70 billion per day. It was 50 billion earlier this year. He even added that the company is planning to introduce enhancements for Shorts, including AI-powered editing tools along with other features.

In his statement, he said, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”

Google has registered a total profit of $19.7 billion for the third quarter of 2023. It marks a 46% increase from that of Q3 of 2022. The company’s total revenue has reached $76.7 billion (11%).

Google’s cloud computing services, Google Cloud, have also seen an increase in profit margins due to increased business in AI training tools. It marked a growth of 22% year over year in revenue.

Interestingly, Google Cloud’s performance in Q3 revenue of $8.41 billion fell short of investor expectations. It missed the planned $8.64 billion. Alphabet is even facing an antitrust trial, where it has been alleged of monopolistic practices in search dominance.

This has led to Alphabet’s shares declining over 6% in after-hours trading, despite YouTube’s otherwise strong performance.

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Taylor Swift Is Topping The Charts on The U.K. Board With '1989 Taylor's Version

Taylor Swift Tops U.K. Charts with ‘1989 (Taylor’s Version)’

Taylor Swift successfully fends off the challenge Oasis and BTS' Jung Kook posed to her album re-release. She is holding on to the UK chart for a second week with 1989 (Taylor's Version). Being the fourth in Swift's re-recording projects, 1989 Taylor's Version is squeezing past The Masterplan of Oasis. It is enjoying a new chart life because of its 25th anniversary. Released originally in 1998, The Masterplan brings together b-sides from the Britpop Era. Its first three albums Definitely Maybe (1994), (What's The Story) Morning Glory? (1995) and Be Here Now (1997). These were led-off by "Acquiesce" which is a fan favorite. By the middle of the week, The Masterplan makes it into the chart at No. 2 which is also the original peak position after its release in 1998. It is a bestseller at the UK's latest chart cycle. The freshest of the lot is the is Jungkook's Golden from BigHit Entertainment. It completes the podium at No. 3. It has become the highest-standing album from a member of BTS with the best position for a solo Korean artist. The news has been confirmed by the Official Charts Company. Another track from the album, "Standing Next To You" comes in at No. 6 on the national singles chart. This becomes his fourth U.K. top 10 for the year. English pop artist Cliff Richard brings in his 48th U.K. top 10 album with Cliff With Strings- My Kinda Life (EastWest/Rhino). It stands at No. 5. While Johnny Marr's Spirit Power: The Best Of Johnny Marr (BMG) that debuts at No. 7. This also marks the 5th U.K. solo top 10 appearance of the ex-Smiths guitarist. The U.K. Singles Chart rings in Beatlemania once more with Now And Then (Apple Corps) which is powered to No.1. Fans of Fab Four are feeling the rush of nostalgia. The 2000 career retrospective 1 makes a come back to the top 40 at No. 21.Gregory Porter (Christmas Wish) ranks at No.14 via Decca, Caroline Polachek (Desire I Want To Turn Into You at No. 23 via Perpetual Novice) and Van Morrison (Accentuate The Positive at No. 39 via Exile) debut at top 40 for the first time. Learn More About: Meta Launching Free Subscription For Ad-Free Experience In Europe Elon Musk To Introduce New Products That Will Challenge YouTube And LinkedIn

Why you should Consider Immigrating to the United States

The United States is the dreamland to a lot of people around the world. The country is blessed with a lot of tourist attractions which gives her the ability to be among the most visited countries in the world. As much as the United States is a dreamland to a lot of people all over the world, some people still find no reason why they should consider immigrating to the United States. It is very bad when someone decides not to do a thing because of one negative reason or the other without investigating if the reasons are true and relevant. There are some common factors that make people lose interest in immigrating to the United States which include: Racism: Racism is the brutal segregation against some group of people due to their race, ancestry, or skin color. The issue of racism has been fought against over the world by governments and various organizations of the world. It is very sad that as much as racism is being fought, there are still faint traces of it in the United States which is part of the reasons why some immigrants feel reluctant to travel to the country. If you are worried about facing racism throughout the process of immigration, and getting a final citizenship then download a Family Immigration Lawyer. Harsh immigration laws and penalties: The United States has been known for its harsh immigration laws and punishments over the years. Many immigrants are scared of coming to the United States due to the fear of having to serve a harsh punishment due to any breach of the immigration laws of the country. A very good example of the harsh immigration laws in the United States is the decision of President Donald Trump to build a wall at the border of Mexico. Since the building of the wall has commenced, thousands of immigrants who are trying to cross the border into the United States illegally have been arrested, brutalized and put in very bad camps and cells. Security: The United States is the most powerful country in the world. The country is expected to be the most secure country in the world due to its military might and popularity. There are a lot of internal insecurity issues that have been rocking the United States of recent which include mass shootings, cultism, and robbery amongst others. A lot of people are scared of immigrating to the United States due to the increase in the rate of the aforementioned crimes in the country. The record shows that about a thousand immigrants have lost their lives due to hate crimes in 2019 alone which backs up the reason why immigrants are choosing other countries over the United States. The question, who needs esta? Is to be answered by citizens of visa waiver countries that are planning a trip to the United States. Also, it is always advisable that every esta holder checks the ESTA validity before traveling to the United States. Even though the United States has some ill side when it comes to immigrating, there are a lot of positive reasons why immigrants should consider immigrating to the country. The positive reasons include: Employment When talking about countries with the highest rate of employment, the United States is one of the countries that must be reckoned with. Over the years, the United States has always been among the list of countries with the highest number of jobs created per annum. One of the essential things immigrants do consider before immigrating is the availability of a job in such a country and the possibility of being able to secure one. Even though the United States visa is not too easy for immigrants to get, the country is still very lenient when it comes to giving work permits to immigrants. According to statistics, 75 percent of immigrants who immigrate into the United States with the intention of working in the country do get jobs within their first three months in the country. Good Educational system the United States has a very good educational system which gives the opportunity to immigrants from different parts of the world to study in the country. The system gives students a chance to fit into their various school schedules easily by choosing their preferred lecture schedule without the influence of the school, i.e. morning, afternoon, summer or winter classes. The United States educational system is one of the best for immigrants as they are given enough time to settle in to the country, unlike other countries where international students may get bombarded with compulsory gigantic school schedules. Accommodation the good news about immigrating to the United States is that the country has cheap housing system. This makes it a good place to immigrate to as it is easy for immigrants to get affordable homes in the country, unlike other countries where a lot of immigrants do end up being homeless due to the exorbitant mortgage prices. Read Also: Top 5 Ways To Avoid Canada Immigration Consultancy Frauds Steps To Emigrating To Australia

How Do You Absorb a Foreign Culture? Live and Work There

There’s a big difference between parachuting into a foreign place and living there long enough to soak up some of the customs, history, and maybe even a language. Yes, if you can travel anywhere for even a few days, do it! Travel is an incredible way to broaden your outlook and learn about the world, and you should do it for any amount of time you can. But here are the reasons why living and working in a foreign country is the best way to experience it. Impart Some Important Skills: If you’re working in another country, the odds are you’re bringing an uncommon skill set that the locals don’t have in abundance. Many native speakers teach English abroad. You can get help finding a teaching job in Korea in most of the big cities, such as Seoul, Inchan, Daegu, Geoje Island, Songdo, and Ilsan. Teaching is a great way to interact with a cross-section of people in that country, from staff and administrators to all the students. Make sure the company you engage can handle all the mundane logistical concerns you’ll need, such as finding appropriate housing, sorting out your work visa, booking flights, preparing you for the classroom, and checking in on you to make sure you have adjusted and acclimatized to your new surroundings. Depending on where you decide to go, you may need to get some vaccines first, so it’s essential you see to that before departing. Work Puts You in a Local’s Daily Routine: If you want to live as the locals do, you have to work. That’s a very different way of experiencing the country than dropping in for a few days to make your way around the famous sites and restaurants. The locals don’t live like tourists! Waking up in the morning, commuting to a job, and then finishing the day among colleagues with a post-work routine is how people in this country actually spend their day. This puts you in sync with the people around you. You can’t hope to understand the character of another country without experiencing it the way locals do, and that means work. Work Makes You Meet People: If you’re traveling to another country you might meet other tourists, but it’s hard to become very close to locals, especially if you’re not there for very long. If you work in a foreign country, you become friends with your colleagues and get to understand the place you’re in by seeing people in the context of their natural daily life. Aside from the people at your work, you’ll see other people in their work rituals too. Maybe you’ll come to know the proprietor of a local shop near your work after you keep seeing them every day. A regular work schedule will put you in contact with the people who really live there, which is what absorbing a foreign culture is all about. Imagine the place where you currently live: would you understand it as fully as you do now if you had only visited there? Of course not. The best way to come to know another country is to live there for a substantial time, and that means working there. Read Also: How To Find The Best Exchange Rates So Much To See And Do During A Visit To Chicago 7 Travel Tips To Feed Your Wanderlust In Europe Tips To Help You Learn A New Language In A New Country

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