Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Published on: 27 October 2023 Last Updated on: 30 October 2024
Youtube's Ad Sales For Q3 Fy23 Surged By 12.5%

All those pesky YouTube Ads are turning out to be a boon for YouTube. For the end of the quarter on September 30, 2023, tech giant Alphabet, the parent company of Google, reported a total ad revenue of $59.6 billion. The ad revenue touched $44 billion, which was brought in by Google’s search business, which marked a hike of 11.3 %.

YouTube has generated $7.95 billion in ad revenue for Q3 2023. It has been a 12.5% increase from the previous year. The corporation has credited the positive outcome to brand and direct-response advertising. The total ad revenue for the company has grown by 9.5%.

The ad revenue in the previous year had been a far lesser number- a mere 1.9% since 2021.

At an investor call, Sundar Pichai, CEO of Google, reported that daily views for the short-form video platform have increased significantly. YouTube Shorts has increased in views to 70 billion per day. It was 50 billion earlier this year. He even added that the company is planning to introduce enhancements for Shorts, including AI-powered editing tools along with other features.

In his statement, he said, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”

Google has registered a total profit of $19.7 billion for the third quarter of 2023. It marks a 46% increase from that of Q3 of 2022. The company’s total revenue has reached $76.7 billion (11%).

Google’s cloud computing services, Google Cloud, have also seen an increase in profit margins due to increased business in AI training tools. It marked a growth of 22% year over year in revenue.

Interestingly, Google Cloud’s performance in Q3 revenue of $8.41 billion fell short of investor expectations. It missed the planned  $8.64 billion. Alphabet is even facing an antitrust trial, where it has been alleged of monopolistic practices in search dominance.

This has led to Alphabet’s shares declining over 6% in after-hours trading, despite YouTube’s otherwise strong performance.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Taylor Swift Sings 'Say Don't Go' 'It's Time To Go'

Taylor Swift Performs ‘Say Don’t Go’ and ‘It’s Time To Go’ Live

Taylor Swift has put together a collection of theme songs for the final Eras Tour concert she is set to play in 2023. The São Paulo crowd in Brazil chanted "Reputation" during Swift's acoustic set on Sunday, November 26. But they did not get any Reputation surprise songs. Instead she performed 'Say Don't Go' and 'It's Time To Go' treating them to the live renditions of both for the first time. This was the 13th international date of The Eras Tour. It was the last date until the tour is set to resume in February 2024. The emotionally charged number that Swift debuted live with a guitar was co-written with Diane Warren and it was released in October as a vault track in 1989 (Taylor's Version). After that the concert debut of 'It's Time To Go', co-written with Aaron Dessner came, featured on the deluxe version of 2020's Evermore, on piano. Swift has been performing two surprise songs every night of the Tour, avoiding any repeats. https://twitter.com/TheSwiftSociety/status/1728946654521233674?s=20 She said, “There’s some songs that I still really, really wanna play,” while explaining that when she is back on Tour she will reset and “make all the songs fair game. "Earlier in the tour night she sat at the piano during the Evermore leg of the program. She addressed her fans at the last day of the tour, saying, "This has been the most magical adventure of my life. We find ourselves on the last night of The Eras Tour 2023. This tour is something that I thought of because I really wanted to celebrate all the times you guys have been there for me, and put together a show that incorporated all my favorite memories of touring — and I’ve been touring most of my life. I love traveling through these memories with you.” Learn More About: 1989 Taylor’s Version Is Out: Why Is Taylor Swift Re-releasing Her Old Albums? This Is Why Taylor Swift Sends Kelly Clarkson Flowers After Every Re-Recording

READ MOREDetails
Taylor Swift Postpones Rio Concert Following Fan's Death

Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns 

Taylor Swift announced the cancellation of her Rio concert amid safety concerns. The high temperatures are also posing as a threat. The statement comes a night after a fan 23-year old Ana Clara Benevides Machado passed away before the singer's era tour. It was held at Nilton Santos Stadium in Rio de Janeiro. Swift posted on her Instagram stories, saying, “I’m writing this from my dressing room in the stadium. The decision has been made to postpone tonight’s show due to the extreme temperatures in Rio. The safety and wellbeing of my fans, fellow performers, and crew has to, and always will, come first.” The temperatures prevalent in Rio have become a cause for concern. There have been several concerns about the conditions at the concert venue. On Friday, the temperatures reached a height of 35 degrees Celcius in Rio. Swift fans raided the stadium to watch Swift. Video footage from the concert saw Swift perform in front of a crowd of 60,000. It also shows how water was distributed with the music stopping momentarily. “If somebody says they need water when it’s this hot, they really need it." Swift was recorded to have said so. Rio de Janeiro's Mayor Eduardo Paes spoke on the issue, “The loss of a young woman's life yesterday at the show in Engenhão is unacceptable. Obviously, we are still finding out more details about the circumstances of what happened,” he wrote. “In any case, I have already ordered the municipality's Executive Chief of Operations to demand action with the production of the show.” Brazil’s National Consumer Secretary, Wadih Damous, also spoke out following Benevides Machado’s death. He said, “In addition to the Distribution of free water, through ‘hydration islands,’ which are easily accessible and visible to the public, bottles will be allowed for personal use." Read More About: Country Music Wins Big At The 2023 Billboard Music Awards Taylor Swift Is Topping The Charts On The U.K. Board With ‘1989 (Taylor’s Version)

READ MOREDetails
Hospital

Finding the Right Hospital

In 2016, 7.3 percent of Americans took a trip to the hospital that required an overnight stay, according to numbers from the Centers for Disease Control. There were also 136.9 million visits to hospital emergency rooms that year, although some of those were certainly repeat visits. By the time you’re in the back of an ambulance, you might not be in a position to make requests about which hospital you’re taken to. But if you do have some say in the matter, you’ll want to be prepared, so here are some topics worth further investigation. Essential Facts To Consider While Finding A Hospital Do they accept your insurance? Even the most ardent defenders of the American healthcare system can acknowledge that’s it often very confusing. Not everyone knows that patients are entitled by law to receive emergency treatment, regardless of whether or not they have enough money to pay the bill. That’s thanks to a law passed in 1986 called the Emergency Medical Treatment and Labor Act. Among other things, it requires hospitals “to medically screen every patient who seeks emergency care and to stabilize or transfer those with medical emergencies, regardless of health insurance status or ability to pay.” Unfortunately, stabilizing a patient isn’t the same thing as treating the underlying condition. Even if you do have insurance that the hospital accepts, they may demand at least partial payment upfront. In late 2016, NPR reported that more hospitals are requiring patients to pay thousands of dollars for medical procedures before they’re performed. Asking if your insurance is accepted may not be enough. You may also want to ask when you’re expected to provide the first payment. If they need it before surgery, it’s better to know now rather than be surprised a couple of hours before you go into the operating room. Do patients give them good reviews? Locating reliable reviews of hospitals is tricky. First of all, customers are much more likely to leave a bad review than a good one. That’s because good or at least neutral expectations are the baseline. Things often have to be either really good or really bad for us to consider writing a review of the experience. Think about what you had for dinner last night. Unless it was something like the best or worst meal you’ve had, you probably don’t remember many specific details. It can be hard to know which reviews to trust, but looking at multiple reviews across many sites will improve your chances of getting a full picture of how patients feel. Look for patterns in reviews as well. If one person says a doctor ridiculed her, that’s weird but not exactly reliable. If ten people say that, then either there’s a coordinated campaign to trash the doctor or, more likely, this doctor really does insult patients. Have they been sued a lot? Search local news for any recent mentions of your local hospitals. You can also search for the name of the hospital plus “lawsuit” to see how often they get sued for things like medical malpractice. Every hospital gets sued sometimes, and that’s why doctors and medical professionals carry insurance. But you want to make sure there’s not a trend of people leaving the hospital worse than when they came in. People typically go to hospitals to get better, and if they don’t, they’ll end up looking for a medical malpractice attorney once they’re out. Look for signs that the hospital’s culture is problematic. One bad doctor is an issue, but if half the staff can’t do their job right, then something has gone terribly wrong inside that facility. You don’t want to get treated at a hospital that’s in the midst of an institutional crisis. Read Also: Everything You Need To Know About Term Insurance Plan Premium Have You Heard Of Upcoding? It’s A Big Part Of Medical Fraud

READ MOREDetails