Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion


27 October 2023


Youtube's Ad Sales For Q3 Fy23 Surged By 12.5%

All those pesky YouTube Ads are turning out to be a boon for YouTube. For the end of the quarter on September 30, 2023, tech giant Alphabet, the parent company of Google, reported a total ad revenue of $59.6 billion. The ad revenue touched $44 billion, which was brought in by Google’s search business, which marked a hike of 11.3 %.

YouTube has generated $7.95 billion in ad revenue for Q3 2023. It has been a 12.5% increase from the previous year. The corporation has credited the positive outcome to brand and direct-response advertising. The total ad revenue for the company has grown by 9.5%.

The ad revenue in the previous year had been a far lesser number- a mere 1.9% since 2021.

At an investor call, Sundar Pichai, CEO of Google, reported that daily views for the short-form video platform have increased significantly. YouTube Shorts has increased in views to 70 billion per day. It was 50 billion earlier this year. He even added that the company is planning to introduce enhancements for Shorts, including AI-powered editing tools along with other features.

In his statement, he said, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”

Google has registered a total profit of $19.7 billion for the third quarter of 2023. It marks a 46% increase from that of Q3 of 2022. The company’s total revenue has reached $76.7 billion (11%).

Google’s cloud computing services, Google Cloud, have also seen an increase in profit margins due to increased business in AI training tools. It marked a growth of 22% year over year in revenue.

Interestingly, Google Cloud’s performance in Q3 revenue of $8.41 billion fell short of investor expectations. It missed the planned  $8.64 billion. Alphabet is even facing an antitrust trial, where it has been alleged of monopolistic practices in search dominance.

This has led to Alphabet’s shares declining over 6% in after-hours trading, despite YouTube’s otherwise strong performance.

Read Also:

Sarmind is a Writer and an aspiring Editor who has experience in various short and long-form niches. Her academic pursuits intensely mold her industry background in content creation. She holds a Master's degree in Literature, and when not writing for professional purposes, she can be found re-reading old classics of Jane Austen and the Brontë sisters. She is super fond of cats and enjoys hours of doom-scrolling through memes on social media while cuddled up with a cup of desi chai. She likes to think she is an intellectual badass (colloquial: nerdy bore), and now all she needs is a sewing kit to complete the look!

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *


YouTube Premium Introduces International Price Hikes After Cracking Down Ad Blockers

YouTube Premium Introduces International Price Hikes After Cracking Down Ad Blockers  

After the incident of disabling ad blockers, YouTube Premium has recently made headlines by implementing significant price increases for its services, impacting users in the US, Canada, and beyond.Last October, the YouTube Premium family plan experienced a substantial price hike in the US and Canada. Subsequently, in July of this year, the company raised the cost of its YouTube Premium individual plan by $2 for US customers, leaving international users unscathed. These changes were coupled with YouTube's experiments in delivering longer ads and combating ad-blockers, indirectly encouraging users to consider subscription options. off the heels of YouTube's global crackdown on ad-blockers, the company has decided to elevate the prices of its Premium plans for international users. This decision has sparked reactions from YouTube Premium and YouTube Music Premium subscribers in various countries, including Germany, Australia, and others, who have received emails notifying them of significant price increases. These new rates are set to take effect on November 1, impacting individual, family, and student plans.In Australia, where the YouTube Premium subscription was previously priced at AU$12 per month, a notable AU$5 increase will bring the monthly cost to AU$17. The family plan, too, is witnessing an increase, rising from AU$23 to AU$33 per month. However, for those on grandfathered plans, the price hike is even steeper, climbing from AU$18 to AU$33 monthly, constituting an 83% surge.YouTube acknowledges the impact of these changes, noting in its email that this marks the first price increase for the service in Australia and that such decisions are not made lightly. Long-term subscribers will experience a higher subscription cost from April 2024, with an additional three months at the existing rate as a token of appreciation for their loyalty.Meanwhile, in Germany, YouTube Premium will see a €1 increase, rising from €12 to €13 per month, while the family plan undergoes a more substantial €6 rise, reaching €24 monthly. New users will experience these changes immediately while existing subscribers will witness the new pricing after 30 days from their next billing cycle.Reports from 9to5Google indicate that price hikes are also impacting YouTube Premium users in Austria, Chile, Poland, and Turkey, suggesting that YouTube may roll out similar price increases in other key international markets in the near futureRead More About:WhatsApp Is Testing Pinning Feature With Specific TimeframeYoutube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 BillionElon Musk To Introduce New Products That Will Challenge YouTube And LinkedIn

Is Walmart Open On Thanksgiving

Is Walmart Open On Thanksgiving? Here Is A List Of What’s Open

Prepare for Thanksgiving with this quick guide on what's open and closed this holiday. Whether you're in need of last-minute groceries, planning to grab a quick bite, or thinking about some holiday shopping, here's what you need to know.Some major players like Costco and Target are taking a break on Thursday, but fear not – options abound. Kroger and Big Lots keep their doors open, although some have reduced hours. According to industry experts, this shift reflects changing consumer habits and a nod to employee well-being.Walmart is giving its associates a break, with all stores closed on Thanksgiving. Similarly, Target and Ross are following suit, keeping their doors shut this year on the holiday. and Sam's Club won't be luring shoppers in on Thanksgiving either. Meanwhile, Home Depot and Lowe's are also taking a pause.Ace Hardware stores, being independently owned, have varying hours, but many will join the Thanksgiving closure trend, according to the company.Most CVS stores keep regular hours for those needing some pharmacy items, and the same is true for Walmart Pharmacy. But it's wise to check for local variations. For the first time in its history, Walgreens is closing most locations on Thanksgiving, with 24-hour stores being the exception.Remember, the U.S. Postal Service won't deliver mail on Thursday, but fear not – normal operations resume on Friday. UPS and FedEx stores are also closed on Thanksgiving, and no packages will arrive to you on Thursday. Operations return to normal on Friday for both.If you're in banking mode, major banks like Wells Fargo, Bank of America, Capital One, Citibank, PNC, and Truist are closing their branches on Thanksgiving. However, Friday sees them back in business as usual.Stay informed by checking your local store or restaurant online before heading out – hours and closures can vary. Thanksgiving is a time to give thanks, and knowing what's open and closed makes planning your day a breeze. Enjoy your Thanksgiving!Read More About:How To Cancel Walmart Plus? – Step By Step GuideWalmart Deals On Black Friday: Apple Watch, PS5, And More

Children Go Missing

How Many Children Go Missing in the US Every Year?

For parents, nothing is more important than the safety and security of their children. They do everything they can to provide their children with the best life possible.Therefore, it can be incredibly stressful when a child goes missing. Even though parents may lose track of their child in a grocery store, may not know exactly where they are when they go to hang out with friends, and might even let teenagers go out on their own, most parents still have a general idea of where their children are located and what they are doing.When parents truly have no idea where their child is located, this can be overwhelming. Fortunately, missing children in the United States almost always make it home alive. Most Children Make It Home AliveThe reality is this: more than 99 percent of children who go missing eventually come home alive. Thanks to technological advances in the way searches are conducted, and much greater awareness when it comes to quick action, the overwhelming majority of children who go missing are eventually recovered.In 1990, just 62 percent of children who went missing were recovered alive. In 2011, that rate had risen to 97 percent. Now, the rate is over 99 percent. This includes not only high-risk cases but also abductions by a stranger or family member who might be wanted on an arrest warrant. This rapid increase in successful recoveries has served as solace to the countless parents who deal with missing children every year.So, how many childrehn go missing every year in the United States. Every year, approximately 800,000 children are reported missing. This includes children who might be injured, lost, run away from home and those who are abducted.Out of the children who are abducted, approximately 200,000 are taken by family members. Usually, this takes place during a custody battle.Approximately 58,000 children who go missing involve non-members. These are usually people who are familiar with the child but have targeted that child for one reason or another. This could include someone who befriends the child over a long amount of time, a next-door neighbor, or even a friend of some sort.Even if the abduction is performed by a stranger, this usually is perpetrated by someone who has studied the child for an extended amount of time. They understand where the child goes, how the child behaves, and how the child responds to certain situations.If they are able to learn the schedule of the child, they can increase their chances of successfully abducting the child. In many cases, a child abduction is more an act of seduction than abduction. The child usually goes willingly with the adult in an effort to avoid drawing attention to the scene.That is why it is important for parents to think carefully about who their child to spending time with. That way, they can reduce their chances of their child being groomed and abducted by someone. How To React When a Child Goes MissingAnd parents realized that their child has gone missing, this can be an incredibly stressful experience. The first thing those parents want to do is to hit the streets and start looking for their children. After all, they know their child, that knows how their child behaves, and they know where their child might go.Even though this is a normal got response, it is always better to work with a professional law enforcement agency. A professional agency has the tools and training necessary to recover children as quickly as possible.Parents who need help networking with law enforcement agencies, particularly in the event of international parental kidnapping, to take a look at the resources that are available from The Committee for Missing Children. That way, parents understand that this is not something they have to go through on their own.The most important thing parents have to remember is that they need to listen to the law enforcement professionals. For example, law enforcement professionals are going to do a lot of things at once because they have the manpower to do exactly that.Law enforcement professionals are going to use technology to take a look at who the child might have been interacting with online. Parents do not know everything their children do on the internet. Take me to look at their internet history can be a great place to get started.It is also important to get as many pictures out there as quickly as possible. When people have some idea of what the child looks like, they can keep their eyes open as well. For example, pictures might be placed on shopping bags, toll booths, billboards, and even in some of the major shopping buildings.The more people who see the picture, the better. Law enforcement professionals have the manpower to get pictures up as quickly as possible. This will get people looking for the child, increasing the chance of the child being recovered alive.Ultimately, the most important reason my parents need to rely on law enforcement professionals is that time is of the essence. The numbers show that the percentage chance of successfully recovering a missing child drops with every hour that goes by.Therefore, it is important to cast a net as quickly as possible to prevent the child from getting away from the immediate geographical area. Law enforcement professionals understand how to blitz the streets quickly in order to find a missing child.That is why parents should reach out to law enforcement professionals as quickly as possible when they realize that their child has gone missing. This will maximize their chances of recovering their child.Read Also:Should You Send Your Child with Autism to a Regular Summer Camp? Style Your Child: How to Find Comfy and Cute Clothing for Kids