Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

Published on: 27 October 2023 Last Updated on: 30 October 2024

All those pesky YouTube Ads are turning out to be a boon for YouTube. For the end of the quarter on September 30, 2023, tech giant Alphabet, the parent company of Google, reported a total ad revenue of $59.6 billion. The ad revenue touched $44 billion, which was brought in by Google’s search business, which marked a hike of 11.3 %.

YouTube has generated $7.95 billion in ad revenue for Q3 2023. It has been a 12.5% increase from the previous year. The corporation has credited the positive outcome to brand and direct-response advertising. The total ad revenue for the company has grown by 9.5%.

The ad revenue in the previous year had been a far lesser number- a mere 1.9% since 2021.

At an investor call, Sundar Pichai, CEO of Google, reported that daily views for the short-form video platform have increased significantly. YouTube Shorts has increased in views to 70 billion per day. It was 50 billion earlier this year. He even added that the company is planning to introduce enhancements for Shorts, including AI-powered editing tools along with other features.

In his statement, he said, “I’m pleased with our financial results and our product momentum this quarter, with AI-driven innovations across Search, YouTube, Cloud, our Pixel devices and more. We’re continuing to focus on making AI more helpful for everyone; there’s exciting progress and lots more to come.”

Google has registered a total profit of $19.7 billion for the third quarter of 2023. It marks a 46% increase from that of Q3 of 2022. The company’s total revenue has reached $76.7 billion (11%).

Google’s cloud computing services, Google Cloud, have also seen an increase in profit margins due to increased business in AI training tools. It marked a growth of 22% year over year in revenue.

Interestingly, Google Cloud’s performance in Q3 revenue of $8.41 billion fell short of investor expectations. It missed the planned $8.64 billion. Alphabet is even facing an antitrust trial, where it has been alleged of monopolistic practices in search dominance.

This has led to Alphabet’s shares declining over 6% in after-hours trading, despite YouTube’s otherwise strong performance.

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Can’t Go To The Beauty Salon In Lockdown? Here’s How Women Used To Do It

The global pandemic has impacted all of our lives, schools are shut, employees are working from home and our regular beauty treatments have been put on hold until further notice. Even if we haven’t got anywhere to go, it’s still important to take the time for some self-care, feeling glamorous, even at home, can be an instant mood lifter. Flawless Lashes by Loreta know some of us can’t even get to the shops at the moment and it began an interest in how women throughout history achieved that luscious long lash looks we all dream of. Lash extensions are the latest luxury fashionistas are having to do without, the next best thing is applying strip lashes. Check out the range of strip lashes offered by Flawless here. If you can’t get to your nearest beauty store, want to try something new (although some of these techniques we certainly don’t recommend!) or are simply curious about how women still managed to be glam even without the modern treatments we have today, keep reading. Ancient Egypt This is where makeup obsession began. You can’t get more dramatic than the intense eye makeup of the Ancient Egyptians. A copper ore known as malachite was used to create that famous green we associate with the people of the pyramids. It was crushed into a powder and applied in large quantities on the upper lid. Kohl was used to creating the sweeping black eyeliner and also provided the benefit of protection from the searing sun. It may surprise you to know this trend first started among men, the women quickly caught on not wanting to feel left out from this new fashion. It wasn’t reserved for the rich either, poorer families would still adorn this extravagant look. However, they didn’t have access to the more expensive application tools such as ivory or metal, instead, they settled for clay or sticks. Ancient Rome It wasn’t just fashionable to have long eyelashes in Ancient Rome, there was a deeper meaning behind it. It was believed that sex caused eyelashes to fall out, so to prove their chastity (or fool potential suitors) Ancient Roman women would use kohl to create the illusion of longer, thicker lashes. Another alternative was burnt cork, using a small stick of ivory to meticulously apply this to their lashes. When Christianity began to rise in popularity, Christian women were discouraged from using cosmetics, opting for a more natural look. For centuries after, eyelash modification was forgotten about. The Elizabethans Just like we copy celebrity makeup trends today, people did the same centuries ago. The difference was the only real celebrities were royalty and it was expected that ladies of the upper-class were to follow the reigning monarch’s look, no matter how ridiculous. Queen Elizabeth, I certainly had a distinct look and this meant extreme measures were taken to copy her. Her pale complexion was sought after by ladies of the court but with few being born with the skin of a redhead, they turned to alternative measures. White lead and vinegar became the method of choice, not only was this extremely heavy on the skin, but it was also incredibly toxic. Some women even bled to death just so they could be fashionable. The queen’s famous red hair was the most enticing craze, wigs were the most popular choice but women wanted to copy Elizabeth down to every detail, including her red eyebrows and eyelashes. Oil was mixed with saffron, cumin seeds, and celandine for an at-home dye treatment. However, it was deemed ‘unacceptable’ to do this so many women had to attempt this beauty regime in private. Considering high-class women often had little knowledge of how to do anything themselves as they were used to being served by maids, it’s likely many suffered the consequences of this going wrong. The Victorians The Victorians are infamous for some grisly medical practices and the beauty salon is no different. You can’t get more Victorian than teaming painful procedures with dangerous drugs and that’s exactly how women of the time achieved long fluttering eyelashes. We definitely don’t recommend you do this one at home! Cocaine was used to numb the upper lid of the poor client, then individual human hairs were trimmed to size and sewn with a sewing needle through the epidermis. Thankfully this fad didn’t last for long, women across the globe can thank Eugene Rimmel for inventing the first mainstream mascara and creating the Rimmel brand that still stands strong today. This mascara was a mix of vaseline and coal, although it was worlds away from the precise mascara we see today, it was certainly a welcome alternative to poking eyelids with sharp objects. The early 1900s 1902 saw the first patent for false eyelashes registered and they certainly weren’t subtle. While they may have finally given women the long lashes they wanted, they were certainly far from perfect. More specifically, the glue needed a lot of work. They were made popular by the Hollywood actress Seena Own adorning them in Intolerance. The director, D.W Griffiths requested her lashes ‘brush her cheeks’ and they have become iconic for the era. Unfortunately, the glue caused irritation to Owen’s eyes and was hard to remove, it was so bad that her eyes swelled and they were glued shut. Griffiths didn’t regret his decision, especially as this reaction happened after all her scenes had been shot. So are you still feeling sorry for yourself not being able to visit the salon? Just think what these poor women had to endure in the name of fashion. While using a safe, natural makeup alternative could be a fun thing to try in lockdown, the other methods are definitely best left in the past. Read Also: 5 Different Things You Can Try During Quarantine Have You Been Laid Off Because Of Coronavirus? Here Are 5 Income Earning Opportunities For You

Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns

Taylor Swift announced the cancellation of her Rio concert amid safety concerns. The high temperatures are also posing as a threat. The statement comes a night after a fan 23-year old Ana Clara Benevides Machado passed away before the singer's era tour. It was held at Nilton Santos Stadium in Rio de Janeiro. Swift posted on her Instagram stories, saying, “I’m writing this from my dressing room in the stadium. The decision has been made to postpone tonight’s show due to the extreme temperatures in Rio. The safety and wellbeing of my fans, fellow performers, and crew has to, and always will, come first.” The temperatures prevalent in Rio have become a cause for concern. There have been several concerns about the conditions at the concert venue. On Friday, the temperatures reached a height of 35 degrees Celcius in Rio. Swift fans raided the stadium to watch Swift. Video footage from the concert saw Swift perform in front of a crowd of 60,000. It also shows how water was distributed with the music stopping momentarily. “If somebody says they need water when it’s this hot, they really need it." Swift was recorded to have said so. Rio de Janeiro's Mayor Eduardo Paes spoke on the issue, “The loss of a young woman's life yesterday at the show in Engenhão is unacceptable. Obviously, we are still finding out more details about the circumstances of what happened,” he wrote. “In any case, I have already ordered the municipality's Executive Chief of Operations to demand action with the production of the show.” Brazil’s National Consumer Secretary, Wadih Damous, also spoke out following Benevides Machado’s death. He said, “In addition to the Distribution of free water, through ‘hydration islands,’ which are easily accessible and visible to the public, bottles will be allowed for personal use." Read More About: Country Music Wins Big At The 2023 Billboard Music Awards Taylor Swift Is Topping The Charts On The U.K. Board With ‘1989 (Taylor’s Version)

Taylor Swift Sings 'Say Don't Go' 'It's Time To Go'

Taylor Swift Performs ‘Say Don’t Go’ and ‘It’s Time To Go’ Live

Taylor Swift has put together a collection of theme songs for the final Eras Tour concert she is set to play in 2023. The São Paulo crowd in Brazil chanted "Reputation" during Swift's acoustic set on Sunday, November 26. But they did not get any Reputation surprise songs. Instead she performed 'Say Don't Go' and 'It's Time To Go' treating them to the live renditions of both for the first time. This was the 13th international date of The Eras Tour. It was the last date until the tour is set to resume in February 2024. The emotionally charged number that Swift debuted live with a guitar was co-written with Diane Warren and it was released in October as a vault track in 1989 (Taylor's Version). After that the concert debut of 'It's Time To Go', co-written with Aaron Dessner came, featured on the deluxe version of 2020's Evermore, on piano. Swift has been performing two surprise songs every night of the Tour, avoiding any repeats. https://twitter.com/TheSwiftSociety/status/1728946654521233674?s=20 She said, “There’s some songs that I still really, really wanna play,” while explaining that when she is back on Tour she will reset and “make all the songs fair game. "Earlier in the tour night she sat at the piano during the Evermore leg of the program. She addressed her fans at the last day of the tour, saying, "This has been the most magical adventure of my life. We find ourselves on the last night of The Eras Tour 2023. This tour is something that I thought of because I really wanted to celebrate all the times you guys have been there for me, and put together a show that incorporated all my favorite memories of touring — and I’ve been touring most of my life. I love traveling through these memories with you.” Learn More About: 1989 Taylor’s Version Is Out: Why Is Taylor Swift Re-releasing Her Old Albums? This Is Why Taylor Swift Sends Kelly Clarkson Flowers After Every Re-Recording

Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

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Can’t Go To The Beauty Salon In Lockdown? Here’s How Women Used To Do It

Taylor Swift Postpones Rio Concert Following Fan’s Death: Safety Concerns

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Youtube’s Ad Sales For Q3 Fy23 Surged By 12.5%, Reaching Nearly $8 Billion

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Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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