Published on: 22 March 2016
Last Updated on: 04 September 2024
It is very important for all homeowners to maintain the home basements, kitchen, bathroom and rooftop areas free from the leakage related problems. Professional waterproofing contractors can also help by providing a permanent waterproofing solution by getting the right mechanism installed. However, the cost for this task depends greatly on the degree of external and internal waterproofing required. Waterproofing can be done for kitchens, bathrooms, basements and also for rooftops, to keep these areas dry, in spite of the fluctuations of weather.
Symptoms that indicate that waterproofing is required
There are some common signs and symptoms that indicate that waterproofing is required. The possible signs and symptoms are listed below:
Wet basement
Leaking walls
Unusual odor
Damp room
Presence of mildew and fungus
Putrefying furniture
Presence of pests and insects
Fine cracks in the walls and floor basement areas
Existence of an inner curve or an outer bulge on the walls
A single symptom or a combination of most of these cases points out that the particular zone needs immediate waterproofing to last longer. Proper waterproofing service would help the homeowner to get rid of the dampness, fungus, odor, cracks, etc. and would help in protecting the health of the family members.
How to choose the right waterproofing contractor?
If you are planning on getting waterproofing service done for your home, get in touch with the right contractor to prevent wastage of money, time and energy.
Check if the company provides services for areas like terrace, walls, sunshades, skirting areas, bathroom walls, kitchen sink areas, ceilings, etc.
Check if the company has expertise in providing treatment for the swimming pool areas, water tanks, sunken areas, etc.
Find out if the company is a certified company and whether it provides a service guarantee to the customers.
Find out the charges that are required for completing the task along with the time frame within which the contractor will finish the work.
Search for the company’s rating, customer reviews, experience and complaints before hiring the company.
Search if the company has consumer helpline for queries, complaints, and grievances.
Check if the company is equipped with the right kind of tools and employees who can handle any problem related to waterproofing.
There are many waterproofing agencies listed on the internet, so more information can also be found out on their websites. Customers can always compare the price before they assign the task of waterproofing to a particular company.
Benefits of waterproofing:
Waterproofing increases the shelf life of the property by reducing the costs of recurrent maintenance and repair.
Waterproofing increases the resale value of the property by maintaining the exterior look for a long time.
Protects the property from leakage, and seepage problems and the excess moisture from building up.
Waterproofing saves post-construction mental stress, time, and money if it is done in the new house.
Waterproofing protects the rooftop from external influences such as rain and snow.
Waterproofing facilitates both old and new constructions:
With the rising demand for the waterproofing service, there are many companies that provide a range of different waterproofing products and services to solve the diverse needs and requirements of the customers. Waterproofing can be of various types such as
Cementitious waterproofing
Liquid waterproofing membrane
Bituminous coating
Bituminous membrane
Polyurethane liquid membrane
Each of these types of waterproofing has different advantages and uses. Therefore, one must get in touch with experienced waterproofing contractors for getting the best solution for the property.
Abdul Aziz Mondol is a professional blogger who is having a colossal interest in writing blogs and other jones of calligraphies. In terms of his professional commitments, he loves to share content related to business, finance, technology, and the gaming niche.
Choosing the right Forex broker can make a big difference in launching a successful investment career in the trillion-dollar forex market. However, choosing the best forex broker is no easy task given the overwhelming number of brokers all gunning for people’s money at any given time.
1. Types of Forex Brokers :
When it comes to online foreign exchange trading, an important consideration is opening a trading account with a reputable forex broker. There are three types of forex brokers ranked based on how they handle transactions and how they execute market orders.
No Dealing Brokers :
As the name implies, No Dealing Brokers lack a dealing desk and instead, strive to offer the best composite quotes from multiple forex quote providers. In this case, providers will post their best market prices that NDD forex broker will have to choose to execute transactions.
NDD brokers charge a commission or widen the bid-offer in order to make profits from trades entered by traders.
Market Makers :
A market maker is a type of forex broker that offers a two-sided customer market. In this case, the broker always ends up taking the other side of trade depending on the side that a forex trader has taken. In case a trader makes a buy, the broker is obliged to take the sell-side.
Electronic Communication Network :
An ECN forex broker provides a platform whereby forex traders from all walks of life regardless of skills congregate to place trades.
2. Features of a Reliable Forex Broker :
Regulatory Compliance :
In a sector where the number of international forex brokers can be overwhelming, scrutinizing regulatory compliance can be the only way of ending up with a reliable forex broker. Going through forex brokers reviews do not a sure way of ending up with a reputable broker as such reviews can be manipulated.
Highest rated forex brokers are always in compliance with the highest level of regulation depending on jurisdiction. For example in the U.S, regulated forex brokers are members of the National Futures Association and are registered by the U.S Commodity Futures Trading Commission as well as the Retail Foreign Exchange Dealer.
A flashy forex broker website cannot be used to rate a broker. Trading with a regulated broker is essential if one is to rest assured of the security of their deposits as well as the integrity when it comes to trade execution.
Trading Platform :
The best forex trading account is one that comes with a trading platform that is pleasing, easy to use and has a variety of indicators and tools for technical analysis. Legit forex trading companies offer trading platforms that have clear-cut buy and sell buttons. Some go the extra mile and provide panic buttons for closing all open positions at once.
Conversely, trading with a forex broker offering a poorly designed platform can lead to costly mistakes such as opening a trade when one intended to close or going short when one meant to go long.
Customer Service :
Highest rated forex traders come with a robust customer service team that is always on dial any time of day to address forex trader’s needs. When choosing a forex broker, it would be essential to give them a random call just to get an idea of the service they are likely to offer once an account is opened.
3. How to Identify a Good Broker :
A good forex trader is one that charges lowest transaction costs when opening and closing trades. Spread and commission charges can significantly eat into one returns if caution is not taken.
Legit forex trading companies allow people to deposit and withdraw funds hassle-free. Any broker that comes with restrictions on when one can withdraw or the amount of money one can withdrawal should be a big no.
Execution of trades is another aspect that one should always pay close attention to when selecting forex brokers. Under the normal market condition, a forex broker should allow trades to get filled, at or very close to the market price on the screen.
Going through forex broker reviews is of utmost importance prior to opening a forex trading account. Such reviews provide clear-cut information about the kind of forex trading service one is likely to experience based on other forex trader’s experience. In addition, trading with a regulated forex broker is a must.
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Excerpt: Delivering email campaigns that perform exceedingly well requires effort and email audits help you get closer to better ROIs. Read on!
So half of the year has gone by smoothly (well, almost), your brand’s making money, your workflows are automated, and your email marketing campaigns are doing well. Wait, yes, pause at the last part of the sentence. Are they really performing optimally?
To get a clear understanding of the efficacy of your email marketing campaigns, no matter how great and well-automated they might be in your perspective, you NEED to run audits twice or thrice every twelve months.
If you meet an email marketer over drinks, they will probably have a lot to say about their KPIs and how the click-throughs are not making the cut. So how can one ensure that their email marketing efforts don’t go down the drain? The answer is quite simple indeed: execute email marketing audits to unveil your strengths and weaknesses, areas of improvement, and those that are doing just fine.
In the blog that follows, we will delve into the different kinds of email marketing audits that one can conduct and ways to go about executing them. Let’s get cracking!
The Kinds of Email Marketing Audits That One Can Conduct
In simple terms, an email marketing audit is a deep analysis of the various factors that contribute to the success of an email campaign so that you know what’s working and the areas that need to be tweaked.
The following are some kinds of email audits that you can carry out; each of them focuses on different facets of the email.
1. Email Content & Design Marketing Performance Audit
One of the most common kinds of audits, here you delve into your various KPIs (CTR, CTOR, etc.) to get a holistic understanding of the email campaign’s performance. The aspects that you need to look out for are:
Subject line: Try to keep them personalized, crystal clear, non-sales, and within the range of 40-45 characters, optimized for mobile viewing. Please steer clear of spammy words such as “earn quick money” or basically anything that sounds too good to be true.
Preheader text: It should be related to the subject line, albeit not repetitive.
Header: First impressions are often long-lasting; cliched though that may sound, it does hold some weight. The header text next to your logo should be noticeable, clear, and in alignment with the brand ethos.
Email copy: Grammatical errors and typos are a major turn-off. No wonder brands invest in the best copywriters to churn out good copy, even in the age of AI! Keep it crisp, clean and deliver maximum value in minimum words.
CTA: The Call to Action buttons are the ones that can make or break the ROIs. Keep the design and text in tandem with the brand guidelines, easy to spot and click, devoid of broken links that lead nowhere!
Graphics: When crafting an HTML or interactive email, ensure that the graphics render well across devices and the visual hierarchy is maintained.
Conversions & Engagement rates: This is the litmus test of your email campaign. Are your emails good and engaging enough to keep subscribers interested, or are there more hits than misses? The KPIs should spill the beans on this one.
2. Email accessibility audit
When crafting your emails, if one overlooks the critical aspect of disability, you might fail to foster inclusivity with your campaigns, thereby risking losing the patronage of your subscribers. Keeping email accessibility in mind is absolutely essential, and is something that all email marketers should perpetually strive for.
Ensure that there is no sensory overload for those with visual disabilities by keeping a simple and clean email layout.
For those living with tactile difficulties, make the CTA buttons larger to ensure greater clickability and visibility across a range of devices.
Remember to check for alt text in images to simplify things for users deploying the services of a screen reader.
3. Deliverability Audit
You might have the best of Salesforce email templates (or Hubspot; whatever rocks your boat) and check all the above aspects, but if your email campaigns fail to reach the intended inboxes, all your efforts will end up in vain.
To check for email deliverability issues, one needs to check the following aspects;
Clean email list devoid of incorrect email ids
Email Authentication
HTML code failures
Domain reputation
Blocklisting
Spam traps
IP address
4. Compliance Audit
This would include checking the level of compliance of your email campaigns with the guidelines and requirements of CCPA, GDPR, PECR, etc.
5. Email Code Audit
Here, one would evaluate and carry out a code clean-up, fix bugs (if any), and ensure the incorporation of the best practices in email coding. One would also conduct tests to see how well the email renders across different email clients and devices.
6. Design Audit
In this kind of audit, one would review the emails from the design and aesthetics viewpoint and check how consistent the layout is with the branding guidelines. The different elements one would generally bring under the lens in this kind of audit are checking for the right use of white spaces, design patterns in accordance with the heat map, fonts, logo, layout, graphics, etc.
7. Automation Audit
Here, one would check automated email campaigns to see if everything is in order, such as API triggers, templates, links, rules, customer journey maps, etc.
One can either carry out all these audits or create a bespoke audit plan that includes permutations and combinations of the different kinds of audits mentioned above.
Steps For Conducting The Perfect Email Audit
Now that we are privy to the kinds of email audits that one can carry out, let’s move over to getting started with the process of what’s going well and what’s lacking in your current email campaigns.
Firstly, you need to begin with drafting a clear set of goals. Much like in other areas of life, the lack of well-defined goals in sight can very well be akin to sailing in a rudderless ship, and frankly, no one wants to be aboard such a ship!
You could begin by jotting down the kinds of audits you’d want to run on your existing campaigns and, based on the purpose of the audit, figure out your bespoke learnings and takeaways.
Then, you’d like to create a list of measurable Key Performance Indicators (KPIs) that you will be evaluating to check the health and effectiveness of your current campaign.
These may include:
Unsubscribe rates
Open rates (albeit not a very effective one as per Apple’s Mail Privacy Protection feature unveiled in the WWDC conference held on 7 June 2021)
CTR (Click Through Rates)
CTOR (Click To Open Rate)
Spam complaints
Conversions
Email client & device assessment
You can create a spreadsheet to maintain a record of your audit. Here’s what you can document:
Name of the email campaign
Date deployed (not applicable in case of automated emails)
Name of the audience segment
Subject line
Soft bounce rate
Hard bounce rate
CTOR
CTR
Conversion rate
Unsubscribe rate
You can modify the contents of the spreadsheet as per your unique requirements. One can also diversify the main spreadsheet by adding tabs for different kinds of emails, such as promotional, transactional emails, etc.
Once you have your data in place, you can and should proceed with the data analysis. Begin with scanning all the metrics and specifically scrutinize those that fall on the extremities of the curve. The ones that did really well and the ones that missed the mark. Proceed with asking yourself the following questions,
Are the subject lines and preheader texts enticing enough? Will I click on them if I receive them in my inbox?
Is the visual hierarchy of the email in place, or does it look too cluttered?
Does it offer a personalized experience to the subscriber?
Does the email copy offer value to the reader, or does it appear too salesy?
Does it cater to specific buyer personas and age demographic, or does it appear mass-produced with no specific target audience in mind?
Is the cadence too annoying for the subscribers leading to higher unsubscribe requests?
Are the CTAs visible, quirky, and enticing enough to get users to click on them?
Are your emails accessible to users across the entire spectrum?
Wrapping It Up
While there are a number of tools available in the market to help you conduct email audits, and you can always request colleagues for a fresh eye perspective on your campaigns, if you’d rather have experts analyze the game for you, that’s possible too! Email Uplers will not only help you analyze your existing campaigns but also deliver interactive emails from scratch attuned to your specific needs. Do drop by for more information!
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The email marketing industry is expanding and there is growing competition between brands: they all want to get people’s attention. Sometimes, acquiring more subscribers seems hard. If you are looking to grow your email list, we have three easy ways maybe you never thought of. Whether you offer a service, product or content is the product, use these tips to add more subscribers to your database and become more successful at email marketing.
Why you should grow your email list
There are good reasons to build your email database. It can be an instantaneous way to reach the people who want to hear from you. Also, it’s cheaper than advertising or mass mailings.
Every marketer wants a large email list which is understandable. In general, the more people you reach, the better results and this has never been more true than with emails. The typical ROI for email is $42 for every $1 spent.
However, before you try any email list growth strategy, remember it’s not always about the numbers. You want true engagement and a long-term relationship with your audience. To build that, focus on adding real subscribers to your list – people who genuinely want to connect with your brand.
How do you do that? Let’s get into three ways to grow your email list without much effort.
Is it easy for someone to sign up?
Many organizations and freelancers have only one sign-up form and you’d be surprised how much you have to search the website to find that form.
So, the first tip: make your email sign-up visible and easy to find. For instance, you could place it at the top of your website and not buried down by the copyright notice. Also, avoid making the text so small that someone can’t read it. Instead, let your signup form be the first thing people see when they land on your platform.
Are you promoting your email list on your social media channels?
Maybe you’ve been working hard to gain followers on Facebook, Instagram, and Twitter. There’s certainly inherent value in this, but a lot of marketers make the mistake of not cross-promoting channels.
Who’s to say that someone can’t follow you on Facebook and be a subscriber to your email list? Just remember that people will frequently leave social media channels for one reason or another. You don’t want them forgetting about your brand and what you offer, so do your best to get them on your list.
Post periodically on social media and invite people to subscribe to your emails. Your newsletters’ content should have real value and be unique from your website or social media content. This is a great incentive to gain an email audience.
Plus, you can think outside the box to gain new followers. Maybe you can run a contest or offer a freebie, such as an e-book to anyone who signs up – whatever you think would entice your audience.
Do you include an email subscribe button in every email you send?
Word of mouth is the best marketing. If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form.
So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow!
Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience.
It’s not all about numbers
Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality.
Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?”
In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender.
Some of the factors that influence your sender score are:
your bounce rate
your overall engagement: open and click-through rates are vital metrics
the number of spam complaints and unsubscribes you get
Bad email addresses you could have in your list
All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include:
Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber.
Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation.
Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up.
On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list.
Use an email verifier to keep your database clean
Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. First of all, it’s illegal to email people without their consent. Furthermore, a purchased list isn’t likely to result in anything positive and most likely the people you add will mark you as spam.
The simplest way to keep your list healthy is to:
The first clean it in bulk using an email verifier
then, install an email verification API on your sign-up forms.
Clean your list in bulk
If you already have a substantial number of contacts in your list, but are not sure about their validity, run your list through a bulk email verifier. The process is simple and doesn’t take much time: you upload your list into the system and get it back clean within hours or even minutes.
Install an email verification API
This simple piece of software checks every new email address in real-time. It grants permission to good emailers and keeps out any of the problematic accounts mentioned above. Once your list is clean, consider adding the API to all your sign-up forms to ensure it stays in good shape.
The sky’s the limit
You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results.
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