How to Deal With Debt By Doing Business Marketing Smartly?

Published on: 04 June 2018 Last Updated on: 03 September 2024

Small businesses and startups often find it much easier to borrow the lion’s share of their capital. Finding an investor is never completely off the table, but it is not an easy task to do. It is much easier to find lending organizations, who are ready to test out the abilities of the new entrepreneurs to multiply their monies.

Very soon, a time arises when the creditors expect at least a part of their invested money back. Now, this is a time most entrepreneurs know will come, but none are ready to face. It is almost always “too early” or “too sudden.”

Online marking, when you are already in massive debt?

Gaining momentum for a new business not only takes time and effort, but it also takes some serious marketing skills. By marketing, we do not mean TVCs, hoardings, and pamphlets. Those are ancient forms of advertising that no one even notices anymore. If you are in such a situation, what you need is a stable dose of online marketing that will make you visible to your target audience.

Here comes the biggest conundrum in the world. When a business is already nose-deep in debt, can it afford to plunge further in by going in for online marketing? That entirely depends on your perspective of online marketing. Your contenders and contemporaries may think online marketing to be an added expense, but you know what almost 71% of the US population is already online and looking for businesses like you. So, would you deem online marketing as an added expense or a smart investment?

You need a website first :

website

The first step of online marketing is getting your own presence established online. It means an excellent site. By nice, we mean something that’s functional, professional, SEO optimized, and capable of attracting and converting traffic. It should represent your selling theme, services, and products perfectly.

Building a website is no easy feat. You may have the enthusiasm to build a website from scratch, but not all entrepreneurs can have the coding skills and analytical skills needed to construct a working business website. Building a website from scratch can take up a lot of time, and it takes a lot of algorithms to perfect the buying and payment process. Either you can opt for DIY website builders like WordPress or Joomla, or you can surely approach a professional website builder.

A professional website builder will again cost you a few bucks. If you are thinking of building a PHP based website from scratch, it will also take considerable amounts of time. Now, this is not going to be cheap for your business. Therefore, it is not uncommon for entrepreneurs to wonder if going for online marketing is the best way to a debt solution.

The inspiration you need :

So, let us tell you a real-life success story. Initially a nobody, Rank Fishkin started out with his own tech startup and went plummeting into a $500,000 personal debt. From there he is now the owner of the world’s largest SEO, social media, and content marketing website Moz that is netting about $40 million in revenue for the last seven years. That is a success story better than any fairy tale you will ever hear. Was it easy? Did it involve magic spells? No! It required endless hours of smart digital marketing strategies and intelligent investment moves.

The moral of the story is: just because you are nose deep in debt, does not mean you can invest in something new. Digital marketing and social media marketing are the new ways to reintroduce your brand to a new world of potential buyers. People are waiting out there right now to hear from you about your products and services.

How to find them?

Finding the right people at the right time is the only “magic” you need to perform. You will need a few social media listening tools like HootSuite, Buffer, and Social Sprout. These offer a few free services. Their premium services cost less than a Grande. Of course, you will need to work on your social media account before you start listening to what people are saying about your brand online! So get started. Create a professional Facebook page, Twitter account, and at least an Instagram page. You need to post daily. Sometimes twice a day. Engage in regular conversations with your customers. Stay visible and exciting.

If you ever run out of original content, do not shy away from asking your followers for some. Do it tactfully. Introduce new photo contests, quizzes, and polls with attractive rewards. That is the way to create user-generated content. It is the most efficient way to keep your page and wall filled with meaningful content every minute of staying online.

Investing is not the problem, not spending in the right places is :

Online marketing is an investment in every way possible. It is like putting a bait to catch the bigger fish. Using the right keywords in your product descriptions, doctoring your URL to suit the liking of the bots, and including image tags to become visible during Google image searches are all parts of that investment. Still, you may want to consult your personal financial advisor before you take the plunge. You need to be in touch with your financial reality before you can make new investments. Your financial advisor or your debt counselor should help you in understanding the debt program’s details. Your current debt program may have reservations about making new investments or certain kinds of investments unless you pay off a certain fraction of the amount you have borrowed.

Most businesses end up in a fiscal dead-end due to ignorance and bad decision-making, rather than investing in new marketing. We have seen companies drown because they were not adventurous enough and they have always played safe. In 2017, online marketing is not a luxury or an option. It is a compulsion you need to embrace before your competitors take away all your potential clients. Making yourself more visible on the internet will get you more sales and profit. It will help you make more money and pay off your debts faster than usual.

Read Also :

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Promotion Position For Your Ex-panding SEM Business

Growing an SEO consulting business is not easy, it is not uncommon to run into issues. If you follow some elementary guidelines for expansion and professional tips, you will be headed on the right path. Here are some guidelines to keep in mind. A positive attitude has a very positive effect on the people who do SEO consulting business with you. If they see that you are happy to give them the goods and services that you sell, it will make them happy to keep purchasing those products and services from you, which means more business. Let your customers be your most important spokespeople. Ask for testimonials from your best customers, and incorporate them into your marketing materials. People often consider the advice of others when looking for an SEO consulting business or service they need. Apart from the difficult work you put into your SEO consulting business, you also have to have ample financial resources up your sleeves. It is imperative for you to keep sufficient business funds with you all the time. If you are seeking to enjoy a reputable business without any hindrance, then you need to work on this aspect. At the affair, take pictures of your consumer and then post them on your Facebook page or website. Get their acquiescence first, and then tell them the URL that they will be on. People love to see pictures of them, especially if it’s a huge SEO consulting business that is posting it. It may make them feel a bit like a celebrity Sign in to all the social networking sites such as Facebook, Twitter and the like and try providing unique and interesting information on all of them. Also, remember to connect all your social networking sites and make sure that you are continuously visible everywhere. Put the merchandise on display outside of your store. Clearance items are ideal for demonstrating outside. In most instances, products sell like hotcakes when placed in the public eye. Curiosity about other items you carry will bring more traffic to your SEO consulting business. Have a jingle written by a songwriter. Jingles directly focus attention on your SEO consulting business. Make it catchy and irresistible. Just sit back and watch the call flow increase. There are wonderful examples at Jingle dot net. Using a short song to promote your SEO company can be an excellent way to grow your business. It’s important to make sure you are running your SEO consulting business within the confines of the law. If you’re uncertain about something from a legal standpoint, be sure to enlist the help of a professional to avoid facing serious unintended consequences later. Legal issues can be the death of the business. Curious about the topic of video SEO consulting? Don’t forget to go to my SEO Blog and you’ll be able to find quite a bit of helpful tips.

Mistakes Entrepreneurs Should Avoid When Using SMS Marketing

SMS marketing has become increasingly popular for entrepreneurs to reach out to their target audience and boost sales. However, like with any form of marketing, there are mistakes that entrepreneurs should avoid when using SMS marketing if they want it to be successful. This blog post goes over the most common mistakes entrepreneurs make when using SMS marketing software and how they can fix them. So read on to learn more about SMS marketing! Not Having a Clear Objective One of the most common mistakes entrepreneurs make when using SMS marketing is needing a clear objective. Before sending out any message, you should have a goal that you would like your message to achieve. Are you trying to increase brand awareness? Are you looking for increased sales? By setting clear objectives before sending messages, you can craft messages tailored toward achieving those objectives. Not Having Clear Messaging Guidelines Another mistake entrepreneurs often make does not have clear messaging guidelines before launching an SMS campaign. Without these guidelines, it’s difficult for entrepreneurs to measure the success of their campaigns and ensure that all messages sent out are consistent with each other and the company’s overall branding and messaging strategy. It’s essential to establish a set of guidelines that outlines how often messages should be sent out, what type of content should be included in each letter, who should receive each piece of news, etc. so that all messages remain consistent and on-brand throughout the campaign. Not Getting Permission from Recipients The law requires companies to get permission from recipients before sending them promotional or transactional text messages. Please do so to avoid legal issues and a poor reputation among your customers. To ensure compliance with this law, companies need to provide customers with options on how they can opt in or opt out of receiving text messages from the company at any time during their relationship with the company. This ensures that customers always have control over whether or not they want to receive text messages from your company and helps protect both parties from potential legal issues or reputational damage in the future. Not Testing Messages Before Sending Them Out It’s also essential for companies to test their text messages before sending them out en masse so as not to send out incorrect or incomplete information, which could lead customers astray. Before sending out any message, companies should test it thoroughly by testing different versions of the same message until they find one that works best for their audience and goals. This will help ensure accuracy and consistency throughout all aspects of your SMS campaign while also helping you avoid potential pitfalls such as typos or incorrect information being sent out in your messages which can lead customers astray or give them a negative impression of your brand. Conclusion: SMS marketing effectively enables entrepreneurs to reach their target audience and boost sales. Still, there are several mistakes entrepreneurs need to avoid when implementing an SMS campaign if they want it to succeed. Companies must have a clear objective before launching a campaign and setting up clear messaging guidelines. Hence, as not keep track of its effectiveness over time while ensuring consistency across all aspects of its communication strategy with customers. Additionally, companies need to get permission from recipients before sending them promotional or transactional text messages to stay compliant with laws regarding texting campaigns and protect their reputation among customers. Finally, companies must test their text messages before sending them out en masse to avoid sending wrong information, which could lead customers astray. By avoiding these common pitfalls, businesses can maximize the success potential of their SMS campaigns. Additional: What Is SMS Gateway And How It Works Exploring The Different Types Of Digital Marketing Strategies Get More Installs: Which Extensions Can Help Drive Installs Of Your Mobile App? A How-To Guide For Every Entrepreneur – How To Use Unified Communications

Content Marketing: Tips For Better Results

Content marketing has been around for quite a long time, and it is the go-to marketing strategy for many businesses nowadays. But everybody uses it, and the results they get are more or less along the same lines…in terms of the time they take to materialize. What if you’re looking to get better results from your content marketing endeavors? What if you want to do some smart work rather than hard work? In this post, let’s take a look at some answers to this question. What Is Content Marketing? Content marketing is basically defined as the type of marketing that involves creating and publishing/distributing content to a certain audience. The purpose of distributing this type of content is to increase awareness of the product/services so that they can be sold more. While “content,” in this context, refers to the content of all types, mostly written stuff is utilized for marketing purposes. This type of marketing takes different shapes and forms. Some people can engage in content marketing by writing and publishing blogs regularly. Others can utilize their product pages as a medium to engage in marketing, i.e., by making the descriptions and the visuals, etc., appealing and attractive. Actually, instead of mentioning them here somewhat haphazardly, let’s look at some of the content marketing methods in detail before moving on to the tips. What Are Some Common Methods Of Content Marketing? Here are a few of the common ways in which content marketing is employed. Blogs: Blogs, especially when created by a professional writing service, have a key role that goes beyond just advertising products or services. Their main goal is to educate and engage readers. This approach helps grow a brand's readership and audience. By providing valuable and informative content, the brand naturally attracts more people. This isn't just a marketing strategy; it's about genuinely helping readers. As more people find the blogs helpful, they start to trust and follow the brand, leading to increased business opportunities. With the help of a blog writing agency such as Compose.ly, brands can consistently deliver high-quality content that connects with their audience. Emails: Email marketing is technically a marketing strategy on its own, but since it almost always utilizes content of some sort, it can also be mentioned in content marketing. In an email marketing campaign, individuals are reached out separately by the brand. These emails can either inform the recipient about some sort of new product release, a sale or a special discount, etc. Newsletters: Newsletters are technically emails, but they are not like other messages that are typically used and sent in an email marketing campaign. While the latter, for the most part, directly promote the offerings of a brand, newsletters are geared toward educating the readers. You can think about them to be a type of hybrid between a blog and a typical email marketing message. E-books: While this one is a more elaborate step than what brands usually do, it is a good way to engage in content marketing. Now, with all that out of the way, let’s take a look at some tips that you can follow to get better results from your content marketing endeavors. Tips For Getting Better Results From Content Marketing As we mentioned earlier, while content of all types can be employed in content marketing, written content is the most common…and perhaps the toughest to create. That is why our tips will be geared towards it in particular. Don’t Write Like A Robot, And Don’t Write For Robots In that rather wordsmith-is line, we’ve summed up one of the most important principles of writing online content. Firstly, when you write content for marketing purposes, be it of whatever type and kind, you should make sure that your tone is friendly, communicative, and human-like. Mind you, there are exceptional cases where a totally opposite tone would be more suitable, but we are talking about the common cases here. This is what we mean by not writing like a robot. Here is what you can do to make your writing tone fall into this criterion. Of course, depending on the situation at hand, some of these tips may not be very applicable. Try and refer to the reader as “you” and yourself as “I” or “we.” This is one of the basic and simplest ways to make your tone look more natural and human-like. Since you have to make your written content look more like a conversation than a piece of written text, you should reduce your overall use of passive voice. People hardly use passive voice when they speak. I mean, I could have just said, “The passive voice is hardly used by people when they speak,” but I did just make my point. Keep sentences short. Keeping your sentences short can also give a natural touch to your writing and make it more reader-friendly. The second part of our tip was Don’t write for robots. We should actually clear this up a little before moving on. Nowadays, a lot of content marketing is done via search engines. When people write blogs, they channel them to their readers via search engines. The same goes for a lot of other types of content, like product descriptions and e-books, etc. Now, in a bid to make their content look nice to the search engines, a lot of people can end up making it look too mechanical, erratic, and awkward for human taste. Consider the following example: We offer the best ramen in Tokyo. Our quality ramen store in Tokyo is very good. Buy quality ramen near me in Tokyo. (Note the atrocious keyword usage) Good content? For the search engine, maybe. For the reader? It’s just gibberish. You have to avoid doing this sort of stuff when writing content for your audience. You should strike a balance between making the content appealing for SEs as well as your human readers. Do Proper Research…And Use It When it comes to content marketing materials such as blogs and newsletters, your aim should be to provide reliable and educative content to your audience. This can only be done if you do proper research and then utilize it when writing the content itself. In this part, let’s look at how you can do research properly and what benefits you can get from it. Here are some things that you can do for effective research: Look for popular and reliable sources on the internet. Before you start gleaning information from anywhere, you should establish its reliability first. Once done, be sure to find out relevant facts and figures to add to your content. This tip is, of course, subjective. In some types of content, adding facts and figures may not be very suitable. However, it can be a good idea in things like blog posts, emails, and the like. If you find yourself in a situation where you have to use some material from a source verbatim in its actual form. (More important than implementing theoretical and conceptual information is the utilization of the data you get from audience research. In other words, you should conduct audience research and then use the details that you find to adjust your content as per the needs of the audience. When we say “audience research,” we basically refer to using analytical tools to find out necessary information and details about your audience, such as the details about their age, gender, location, and so on.) Now let’s look at what benefits you can get by doing and incorporating research into your work. Authority: When your content is backed with research, it comes off as authoritative. For example, when you present a stat for a certain situation or occurrence, it looks more grounded as compared to an opinionated guess. Up-to-date information: Conducting research can also get you in touch with up-to-date information. By not researching your material before writing it, you can get stuck with old, outdated information that can neither help you nor your readers. Value: When your content is based on research, it provides value to your readers. For problems, it can provide solutions. For choices, it can provide expert opinions. This sort of content is a lot more potent in building a better readership and for growing your brand. Aim For Content Perfection Perfection is not attainable, but if we chase perfection, we can catch excellence. Vince Lombardi It’s a bit of a dramatic way to start off this heading, but it does make the point that we want. No content is perfect because perfection (least of all in written content) is not achievable. But if you aim for the bullseye, you can land somewhere close to it. That is why you should make all the effort possible to remove all types of imperfections from your content. Grammar errors: Grammar errors are by far the most common and most harmful errors that you can make in your content. You should be proactive about avoiding such errors during the writing phase. And once you do write the content, you should take steps like proofreading the content and using an online grammar checker to weed out the remaining ones. Clunky readability issues: Readability issues, such as confusing words, long-winded sentences, and weird phrase choices, can also adversely affect the quality of content. you can remove these types of imperfections from your content by using an online AI-driven paraphrasing tool. A good AI paraphraser can improve the readability of the provided content during the rephrasing process. Plagiarism: Plagiarism is like the diamondback of content imperfections. You can’t spot it quickly enough, and it can kill the quality of your write-up without you realizing it. Removing this imperfection is necessary and tricky at the same time. The best way to go about it is to use an online plagiarism checker and then analyze the results to take the steps you need. Conclusion A lot of brands do content marketing nowadays. But, to bring yourself a cut above the others, you have to follow some best practices. We’ve outlined a few of those in the post above. Read Also : How To Monitor The SEO Health Of Your Website Best SEO Tools For Ranking The Website Get A Return On Investment With Your SEO

How to Deal With Debt By Doing Business Marketing Smartly?