Top 8 Benefits of Professional Business Cards
Wondering if you should invest in professional business cards?
You might think that business cards aren’t necessary for your industry, or that you aren’t successful enough to need them yet. However, professional business cards can be useful in every industry, and along every step of your professional journey. They help people remember you and can go a long way toward making the right impression.
In fact, there are all sorts of situations when business cards can benefit you. You never know when or where you may meet a professional connection who can really help you. Are you ready for that moment? Read on to learn why you need to get business cards in your wallet as soon as possible.
1. They Feel Genuine :
In this modern-day, it’s perfectly easy to exchange business information via phone or email. In fact, professional business cards can even start to seem outdated in this environment.
However, one of the great things about business cards is that they aren’t digital. They make things feel personal and genuine – which is what networking is really all about.
Business cards provide an opportunity to shake hands, make eye contact, and have a real conversation. This allows you to develop a sense of a genuine professional relationship from the start. If you’re both typing information into your phone, it’s much less memorable later on. Instead, use business cards to create a memory – people can save info in their phones later.
2. They’re Highly Effective :
Did you know that professional business cards are a form of direct marketing?
You might be using paid media, search engine optimization, and email marketing already. But while you’re at it, you should also visit a site like New Era Print Solutions for business card templates. In-person meetings can go much further as direct marketing tools, for the same reasons as those listed above.
You might discover valuable contact just about anywhere. Networking events and trade shows are to be expected, but you can also develop valuable leads at the grocery store, the airport, or a party. If you have business cards on hand, you’ll never miss out on one of these direct marketing opportunities.
Store them in your wallet, pocket, or laptop bag, and you’ll always be prepared.
3. They Give a First Impression :
Anyone who’s ever worked to develop an elevator speech knows that first impressions are everything. Professional business cards can help you make a lasting, memorable first impression.
Sure, you can give out your information without a business card. But if you have a memorable, unique card, the interaction will be much more meaningful. For example, no one wants their brand to be thought of as cheap. A nice business card can speak for the quality of your work, by representing your values and aesthetic in miniature.
Your business card should be unique enough to stand out and aligned with your company’s values. Even if you work in a conservative industry, paper quality and font choice can make your card stand out, giving the impression you want.
4. They Get Shared :
When you have out your business card, it might change hands a few more times. This is a great way to expand your network quickly.
Business cards are physical objects, unlike contact information that’s privately stored in a phone or computer. If you hand out your business card to a connection, they might then turn around and show it to even more people. This is especially true if you have a unique, creative card.
5. The Show That You’re Well-Prepared :
If you have business cards on hand, your new connection will see that you’re prepared at all times. This level of foresight can make them much more likely to want to do business with you.
Fumbling with a phone or writing your information on a piece of scrap paper doesn’t give the right impression. Show your professionalism with plenty of neatly stored cards that make exchanging information a breeze.
6. The Show What You Do :
If you work in a unique industry that’s hard to explain, a business card can help the conversation move forward. If you can hand out a card with a succinct explanation of what you do, or even a visual representation of it, you don’t need to worry as much about your explanation.
Ultimately, doing business is about getting results. Even if your industry is hard to explain, your business card can demonstrate the results that you will get. For example, a graphic designer should be able to hand out a beautifully designed card that offers an example of their work. Even if your design niche is unconventional, your card will be able to speak for you.
7. They Are Tangible :
Humans are creatures who rely on our senses. Even though it’s easy to forget it in the modern world, tactile objects speak to use on a deep level.
When you have someone a physical business card to hold, they’re having a visceral experience that can make the moment seem more important and memorable. If your business card is made of high-quality material that feels nice to hold, even better.
Your card can use multiple senses to offer the right impression. It should feel nice – for example, a raised font can make professional business cards luxurious to hold. It should also look attractive – use both visual and text elements to gain attention. Make sure to keep your cards looking nice with a professional business card holder, too.
8. They Can Have Multiple Purposes :
Business cards don’t have to just give out contact information. They can also feature coupon codes, fun facts, or helpful information, such as a diagram. Or you might want to include space on your cards for handwritten notes to remind the recipient of when and where you met.
Find Out What Professional Business Cards Can Do For You
Don’t just take our word for it – order professional business cards today and see the difference they make.
When you start handing out business cards, you’ll open the door for all kinds of opportunities you would never have expected. Looking for more ways to grow your business? Check out our tips here.
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