How Philanthropy and Entrepreneurs Are Changing The World


04 January 2020


Philanthropy and Entrepreneurs

If you have been following the news and are tuned to social media, you might have come across billionaires pledging sizable fortunes to charity. Bill Gates, Warren Buffett, and others have pledged to donate more than half their wealth to improving the condition of the less fortunate in society. You will know about how Philanthropy and Entrepreneurs are changing the world in this article.

Entrepreneurship is not only about working hard and earning millions, but it is also about feeling good about doing something valuable. Yes, you might get satisfaction from buying supercars and private yachts. However, beyond a point, all those things fail to excite you.

In this article, we will look at what entrepreneurs are doing to change their society, one step at a time. We will also discuss some lesser-known entrepreneurs who are silently engaging in meaningful philanthropy.

Entrepreneurship and Philanthropy: Relationship

The trend of entrepreneurs giving back to society is not a new phenomenon. America’s old billionaires like Rockefeller and Carnegie were famous for donating huge fortunes to uplift the deprived sections of society.

Owning and distributing is one of the key tenets of philanthropy. Entrepreneurs know that they have benefitted greatly from the society that has allowed them to succeed. They also realize that giving back to society has a spiritual and otherworldly connotation to existence.

You might see some of the top CEOs and Founders talk about meditating early morning and believing in things like ‘Karma’. In simplistic terms, it might be about feeling good about yourself. It can also be about not feeling guilty about enjoying some of the best things that money can buy.

Most of the entrepreneurs are not from lineage. They are first-generation success stories. They have seen their parents struggle when it comes to food, health, education, and other middle-class challenges. Their sense of social responsibility to philanthropy stems from their humble background and origin stories.

According to Forbes, philanthropy is about solving social problems that can help establish large enterprises. It needs disruptive ideation, innovative insights and a real zeal to engineer change. Entrepreneurs are famous for exhibiting the just-mentioned qualities.

Entrepreneurs making a real difference to Philanthropy:


While news stories about Philanthropy and Entrepreneurs doing the rounds usually concern themselves with big billionaires, many others are doing just as much. In recent years, entrepreneurs like Matt Redhawk are trying to benefit society in multiple ways.

Matt Redhawk dons many hats. He is a writer, entrepreneur, producer, writer, and mentor. He is also a philanthropist who likes staying away from all the publicity. His publication, ‘Drought and Dreams: Stories of Resilience During America’s Darkest Time’ provides fascinating insights about American families and their struggles during periods like depression.

However, the best thing about people like Matt Redhawk is the way they are inspiring similar entrepreneurs to follow a similar path.


Entrepreneurship and philanthropy should be considered as a journey, rather than a destination. Rather than considering it as a goal in itself, people should think of it as a continuous process. With so much strive, struggle and destitution, everyone should definitely do their bit in alleviating the situation in their immediate society.

In this article, we looked at the intricate and varied relationships between Philanthropy and Entrepreneurs. We also looked at how entrepreneurs like Matt Redhawk are trying to change the world, one small step at a time.

If you know of similar entrepreneurs, pleas mention them in the comments section below, You can also email this article to your entrepreneur friends to inspire them to take up the path of giving.

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Freelance Work

How Business Owners Can Better Utilize Freelance Work

Small businesses don’t always have a ton of cash or room to make costly mistakes, so every penny, every asset, every minute, counts. Often, small businesses will turn to freelancers for certain projects where they need expert help, but that can also take a hit on your bank account, so ensuring the freelancer does good work is crucial. Sometimes though, the freelance work falls short, leaving the small business low on funds with a deliverable that is unusable. So how do you avoid that? Let’s talk about a better way of finding freelance workers for your business. Revenue Sharing Model Each freelancer can be paid differently. Some are paid upfront or given equity, others are paid a percentage of the final revenue, and some are paid when the job gets done. Here’s the best thing a small business that is low on upstart funds can do when it comes to hiring a freelancer: Adopt a revenue-sharing model. What that means is the freelancer gets paid when you do. They’ll complete the project, deliver all final assets to the business owner, but they’ll only get paid if and when you start making money. There will be a percentage that is agreed upon by both parties before the project begins, and if your business starts bringing in revenue, you’ll then pay off the percentage owed to the freelancer. If your business never makes money, you do not have to pay the freelancer a dime. Why is this a good idea? First of all, it decreases the risk for the business by waiting to pay the freelancer until there is secure revenue coming in. Second, with this idea in mind, freelancers can do some of their best work. They aren’t just getting paid to finish a job, there’s a higher expectation of their work. They understand that if their work is mediocre, there’s a lower chance of them getting paid. It’s in their best interest to do the best work they can, not only to help you as a business owner but to help themselves as well. Develop a Relationship Far too often, businesses pay freelancers for work only to be unsatisfied with the end product. Many times this is due to a lack of communication on one or both sides. To ensure that you are getting quality service delivered from a freelance worker, it’s important to have an understanding relationship. Here are a few tips on how to accomplish that: Describe Your Communication Style If you’re not sure what your communication style is, it’s not a bad idea to find out or develop a system that works for you. Some people have very blunt ways of communicating while others are timider. Talking about your preferred communication style with the freelancer you hired will help to avoid conflict, assumptions, and hard feelings. Explain Your Needs Don’t be afraid to express where there are gaps in understanding. The freelancer is there to be an expert in an area that you may not be familiar with. It’s okay to say things like, “I’m not sure I understand that, could you explain how that works?” The more you can understand the process, the better you’ll be able to communicate and get an end product you’re happy with. Do Your Part If you feel there are gaps in understanding, take a step back, and see if there is anything you might have left out in communication with the freelancer. Sometimes we get in our own bubble and assume other people understand what we are talking about when in reality we need to explain certain things in more depth. Good Luck! Some of these tips may seem like a no-brainer, but you’d be surprised how often business owners fail to communicate well with the freelancers they hire. If you can adopt these practices into your business model, your freelancers’ work will improve significantly and you won’t have to worry about an unfortunate loss of precious funds. Read also: 5 Office Organization Tips Every New Business Owners Must Know The significance of face-to-face networking for freelancers Five Reasons Why Freelancers Should Use a Coworking Space 5 Most lucrative home-based business opportunities

Grow Your Business Online

How Do You Grow Your Business Online?

Is your company reliant on clients from the internet? If yes, then you’ve come to the right place. It has become customary to see businesses migrating their content to their own websites. You can grow your business online. The digital space is continually expanding, making room for more and more businesses who have decided that they would go online. If you need help with growing your business online, here are THREE WAYS to ensure that your online business stays in the game Different Ways To Grow Your Business Online Are As Follows    There are multiple ways you can adopt to grow your business online and in the right way. In this article, you will get the complete details about it how you can grow your business online. 1. SEO: I’m sure we have all heard of the term SEO. But what is it and what does it really do? Search Engine Optimisation is the process of improving a website’s content to get it to the top page of the Google Search Result. It may not seem much to you but it actually is the difference between getting your conversion rates to go up or not. Ask yourself this: When was the last time that you went to the second page of a Google Search page? Do you even scroll down or like the others just choose the first two or three links on top and ignore the rest. Having a search engine optimised page is very important especially if you rely on the internet for getting clients. How can you get clients when your prospects do not even see your site? There are a lot of ways to optimise your website. However, it is recommended that you contact the experts instead of doing it on your own. If you do it on your own, there is a high chance that instead of improving your ranking, you will lose authority and go lower. In some cases, partaking in unethical SEO Practices i.e. Black-hat link building gets websites banned on the Google Search Page. 2. Have a Responsive and Engaging Website: Of course, you spent a lot of effort and money to get on the first page of Google - to be visible. You shouldn’t waste this by having a responsive and engaging website. Ensure that your website is aesthetically pleasing and does not cause problems for your visitors. Having a lagging website with handfuls of glitches can create an aversion towards your brand. It gives off the message that you’re sloppy and doesn’t care about your customers. User Experience is very much one of the most important factors to consider when building a website. In an age where most users of the internet use mobile, having a non-responsive website to mobiles could spell disaster for your brand. Do some research on who your prospects are and incline your website in a way that it would attract them. Older people tend to lean towards professional-looking, minimalistic designs while the younger generations favour interactive, colourful web layouts that become more enjoyable the more you look at it. 3. Social Media Marketing: There are over 2.77 billion social media users in the world and this number is fast rising. It is no secret that social media websites have taken over the world by storm. Facebook, Twitter, and Instagram are just some social media accounts that most can’t live without. By migrating your online business and advertising through social media, you are doing yourself a favor. Most social media websites now allow for ads to run through them for a small expense. This allows business and brands to target their own prospects, that is to say, you only spend money on people that have a high chance of availing your service. You are not throwing your ads to a distant void but instead, towards a targeted amount of people. Social Media Marketing is also one of the best ways to increase brand awareness and name recall. We all have certain brands that we associate with products. For example, mobile phones are immediately associated with Apple and Samsung. While there are hundreds of other mobile phone brands, the brand awareness and campaigning that these two mega-companies did set their name in stone. This is what you can do for your brand - increase brand awareness through social media to ensure that your name is seen and does not get forgotten. Growing your business online is not an easy feat. There would be times when you will get discouraged but don’t. In the end, when you’re ranking on top and you’re getting so many clients, you will realize that it was worth it. Read Also: 5Tricks For Using Twitter To Grow Your Business A Guide To Running Your Instagram Marketing Campaign

product placement in movies

6 Shameless Examples of Product Placement in Movies We’d Like to Forget

Imagine you're on the edge of your seat in the middle of an action-packed, spellbinding movie. After a few climactic scenes, the main character makes a frantic phone call. He then cracks open a can of soda. Nothing about this scene seems out of the ordinary. The character is simply quenching his thirst after a big police chase or a kung fu brawl. That is until some familiar brand of soda appears on the can in a big, bold, unapologetic font. Talk about a plot twist. But product placement in movies is nothing new. Old school marketing techniques show how far companies will go to advertise. They'll even go as far to pay directors and producers to feature them in films. There have been great instances of advertising that worked well in films. But there have been plenty of others that were so shameless and unnatural, we wish we could forget them. Here are 6 of the silliest, most cringe-worthy moments of advertising in movies. 1. Starbucks (You've Got Mail): 'You've Got Mail' may be the first film to portray online romance. Given that it takes place in 1998, AOL was practically its own character in the film. Without it, Tom Hanks and Meg Ryan's characters would have never "met" and fallen in love. But AOL wasn't the only company to get prime ad space in 'You've Got Mail.' At the beginning of the film, Tom Hanks quips about the obscurity of Starbucks. His character's snarky commentary doesn't serve much to the plot. But it does help to give the audience somewhat of an introduction to his character. All while appealing to pretentious coffee drinkers like his character in the process. 2. Designer Brands (Sex and the City): Curious which movies with the most product placement made our list? It shouldn't come as a surprise that the 'Sex and the City' film featured dozens of fashion labels. After all, fashion was a constant theme throughout the hit TV series. The series has long appealed to women in the 20-30 age bracket. So, when it went to the big screen, tons of the biggest fashion labels came calling. You better believe Louis Vuitton and Chanel made a handful of cameos throughout the film. But some other products made the cut, too. Nike, U-Haul, Apple, and Marie Claire are just a few of many brand name drops in 'SATC'. Producers and creator Darren Starr were clearly not ashamed. 3. Reese's Pieces (E.T the Extra-Terrestrial): Not all instances of product placement in movies are bad. Certain films have done it so subtly we hardly pick up on the smell of advertising. Steven Spielberg's 'E.T the Extra-Terrestrial' is undeniably one of those movies. Who could forget when Elliot entices E.T by scattering Reese's Pieces around the woods and back to his house? Hershey's certainly cashed in when E.T became a box office hit. But this was back in 1982. So, can product placement still hold merit today as an advertising technique? The technique may actually be more effective than ever before. You can discover more about the different ways this technique continues to work. 4. Popeyes Chicken (Little Nicky): Whereas E.T is a good example of subtle product placement, Adam Sandler's 'Little Nicky' is not. It's one of several Happy Madison comedies that wasn't well-received by critics. But it gained a cult following for its ridiculousness and quotability nonetheless. In one scene, Adam Sandler, who plays the kindhearted son of Satan, learns how to eat with the help of a talking dog. What does he learn to eat with? Popeyes fried chicken. And the large takeout box of it sits in the center of the shot. Even a big K-mart bag makes a small cameo, as well. The scene concludes with Nicky proclaiming how awesome Popeyes chicken is. Not subtle in the least, but the scene is something fans continue to quote to this day. 5. "I Will Not Bow to Any Sponsor" (Wayne's World): Is it any less shameful when a movie calls itself out on its attempts to advertise? Few films are able to make fun of themselves about their blatant attempts to advertise. But the first 'Wayne's World' film provided a plot where it was possible to do so. Wayne and Garth sell their public access show to a big-time TV producer. In the build-up to the climax, the producer confronts Wayne and Garth about their contract. They agreed to air an interview with the show's new sponsor, but Wayne insists otherwise. What follows is a satirical scene of obvious advertisements all surrounding Wayne's opposition. While opening up a box of Pizza Hut, Wayne proclaims, "I will not bow to any sponsor." Wayne goes on to explain that he doesn't believe in "selling out" while holding a bag of Doritos and drinking a Pepsi. Garth also gives his two cents on the idea of selling out while clad in Reebok gear from head to toe. 6. Heineken (James Bond Franchise): The character James Bond has always had an affinity for dry martinis. This trait has inspired fans of the franchise to become martini drinkers for decades. But over the years, James Bond has dabbled in other commercial alcoholic drinks. In 1997, the famous film franchise partnered up with the Dutch beer company, Heineken. Heineken has advertised the James Bond films since 1997's 'Tomorrow Never Knows.' The ads have always been over the top, contributing to the promotional side of the Bond franchise. But Bond himself never drank the Dutch beer until 2012's 'Skyfall.' In one scene, while James Bond is in bed cuddled up with his latest love interest, he drinks a Heineken. For any fan who has ever wished to be like James Bond, this scene is definitely inspirational. At least that's the kind of association Heineken had intended to portray. The Power of Product Placement in Movies: If you've ever watched a movie and noticed an advertisement, you may have reacted one of a couple of ways. You may have hardly noticed or didn't care all too much. You could've felt preyed upon as a consumer or felt the ad ruined the experience. Or, you may have thought to yourself, "Wow. That was actually a great instance of advertising." Product placement in movies allows companies to reach a worldwide audience. Depending on how big the film is, these audiences can reach into the millions. When characters we love use certain products, we're more inclined to buy them. But there are other lots of other innovative and clever ways to advertise in movies - and beyond. If you're in need of some inspiration, check out more advertising news and ideas. Read Also: Online Marketing: Selling Your Product And Services Important Things To Consider When Packaging Your Product