10 Tips to Design the Perfect Business Card


04 October 2017


Business Card

Handing out business cards is a good way to promote your brand and foster personal connections.

But, the creation of perfect and memorable cards clearly remains a challenge. Research shows: 88%—or 9 out of 10—of distributed business cards will be thrown out within one week.

How to Design the Perfect Business Card

So, what makes these tangible objects impressive?

A lovely design.

The perfect business card doesn’t only present your contact information. It also communicates your brand’s professionalism.

So, if you’re interested in making a positive impression, consider the business card design tips below.

1. Adhere to the Principles of Good Design

The perfect business card is a visual representation of your brand. It’s a determining factor in whether people trash your card.

And, the following elements of good design are important in capturing people’s attention:

  • Alignment and length
  • Color scheme
  • Content hierarchy
  • Typography
  • Kern
  • Layout
  • Tracking
  • White Space

2. Avoid Complexity in Design

When designing the perfect business card, you should aim for simplicity.

Simplicity in color and contrast to prevent overwhelm. Simplicity in fonts to prevent difficulty in reading.

Remember, you want a prospect or customer to reach out to you for help with their needs. And, by avoiding complexity, you make it easy for them to read your contact information, call your number, and partner with you for your services.

3. Provide Key Information

Above, we discussed simplicity in design. And, you can keep it simple by only presenting the information required to communicate who you are, what you do, and how to contact you. Details such as:

  • Name
  • Title, role, or function
  • Business name and logo
  • Physical address
  • Telephone number

If space allows, for social connections, you can also add virtual information. For instance, you can include:

  • Professional e-mail address
  • Website landing page or blog address
  • One or two professional social media handles
  • QR code

4. Emphasize Benefit and Value

You should also take it a step further and emphasize your benefits. In other words, the perfect business card should do two things:

  • Tell (or remind) people about what you can do for them
  • Tell (or remind) people about the value you offer

Limit your explanation to a line or two, describing your service, specialization, and value statement.

5. Consider a Nontraditional Shape

Can you choose the standard 3.5×2 inch horizontal rectangle/square?

Yes. But nowadays, you also have more creative options available. With die-cuts, for example, you can choose from a variety of shapes:

  • Circle
  • Folded
  • Half-Circle
  • Leaf
  • Oval
  • Rounded Corners
  • Single Rounded Corner
  • Slim
  • Vertical

6. Improve Your Card’s Appearance

Additionally, you can improve the look and feel of your business card, through imprinting. Again, you have several methods to choose from:

  • CMYK or Four-Color Printing
  • Embossing
  • Debossing
  • Foil Stamping
  • PMS or Pantone Matching System

Depending on your chosen imprint, “finishes”—such as lamination, UV, and spot coatings—can also positively enhance your card’s quality and design.

7. Invest in High-Quality Materials

Presentation is an important part of designing the perfect business card.

And, the quality of your chosen material impacts your brand’s impression.

You have a few choices, when choosing your card’s paper, weight, and thickness: regular, plastic, textured, thick, thin.

But, high-quality material is a better investment. How do we know? The National Institutes of Health’s research on haptic sensations found: physical touch can influence the impressions and thoughts formed about people and situations.

8. Ensure Branding Consistency

What you shouldn’t do, when designing your business card, is display a lack of cohesion in branding. If there are style, color, and typography inconsistencies in your marketing materials, then people will notice.

Remember, your brand identity helps customers and prospects recognize your business. And, when consistent, your business cards reinforce your visual elements.

9. Double-Check for Errors and Unreadable Text

You want customers to take you seriously. To trust you.

So, double-checking your business cards, before printing, is critical. Read, reread, and edit. Search for spelling, punctuation, grammar, layout, and omission mistakes.

But, don’t stop there. Also, make sure your business card is readable by:

  • Using at least 8 point fonts
  • Using font colors complementary to its background

10. Beware Printing Specifications

When designing the perfect business card, you must ensure optimal printing.

Many printers stop at a certain point. So, it’s important to consider the following specifications:

  • Bleed Area. You should include at least a 1/8” bleed area as it eliminates white space during printing.
  • Safe Area. The center of the business card is the safe area, so you want all your readable text and graphics there.

Ready to Design Your Card?

Now, you’re armed with 10 good design tips for creating the perfect business card. Use this Vistaprint coupon code to save on your next order. Will you apply them? If so, you’ll have what you need to increase your brand awareness, make a memorable impression, and even attract new clients.

Read also:

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Pricing Tools

Why Should Retailers Use Pricing Tools For Their Businesses

The majority of retail businesses in the world are still dependent on extensive spreadsheets and excel when it comes to pricing strategies. Other than the fact that multiple spreadsheets can cause confusion and duplication, they bring down productivity. This is why businesses are reinventing themselves and adopting technological innovations to improve businesses. One of the most successful tools that retail businesses are using in 2019 is ‘Pricing Tools’. In this article, we will look at some major questions like- What are Pricing Tools? How can a pricing tool add advantage to your business? How does the pricing tool help you automate different aspects of the price-fixing strategy? What are the costs that you are going to incur when subscribing to a pricing tool? What is a Pricing Tool? A ‘Pricing Tool’ is a dynamic software, which helps businesses set up their pricing strategy in a dynamic manner. It helps in reducing duplication, accelerates the process in real-time and saves time, which can be efficiently used elsewhere. If you look at a traditional business, you will find that fixing prices requires three or four people and extensive discussions. By using a pricing tool, you limit all the price related discussion to one workstation only. Modern businesses are adopting smart, automated and powerful pricing tools to improve sales, offer discounts in real-time and transform revenue goals. An effective and useful pricing tool helps in streamlining the process. It also brings inefficiency into the process. For companies who want to adopt a strategic business plan for long-term growth and sustenance, a pricing tool becomes a necessity. Advantages of using Pricing Tools: The following are some of the major advantages of using a Pricing Tool for your retail business- 1. Saves Time that can be productively utilized elsewhere: Real studies carried out by research agencies show that a good pricing tool saves up to 40 hours per week when it comes to determining to price. This reduction in time can be used to concentrate on some other aspects of improving the business. 2. Dynamic Price-Fixing at one go: Most retailers fear days like ‘Black Friday’ rather than get excited about them. This is because they worry about fixing prices and attracting users. A pricing tool is very effective especially during holidays, festivals and special sales days. The dynamic pricing means that you need to concentrate just on sales and logistics and leave the pricing part to the tool. 3. Forecast sales and make accurate projections: Most retailers make manual sales projections. However, there is scope for human error when doing this. A pricing tool through rigorous automation and analytics is able to accurately make sales projections and forecasts. This is an able ally when it comes to sales and marketing. 4. Integrate your ERP and Ecommerce on one Pricing Tool: Most retail businesses are experimenting with Ecommerce aggressively.  Retail businesses can also have other outlets and franchises. This means coordinating everything at one go. Fortunately, a pricing tool is able to integrate ecommerce and ERP in one single platform. 5. Improve sales and increase revenues: Using an efficient, powerful and affordable pricing tool, which integrates three or four functions, is going to help you improve sales and drive up revenues. Bringing down the decision times, saving hours and eliminating errors is going to help you grow your business. Can an Automated Pricing Tool Software help a Business effectively? One of the major challenges, which any retail business faces, is tying loose ends. This means that there are so many verticals when it comes to sales and pricing that it becomes nearly impossible to streamline them all. Until now, businesses were using traditional methods of working and fixing prices. They started using ERP but were unable to tie it to their other verticals like Ecommerce. Corrective measures that needed to be taken in case of an error delayed processes even further. A pricing tool is able to blend five or six functionalities, all in one dashboard that can easily be monitored by one person alone. You can never imagine the asset value of something like a pricing tool. It aids businesses in a major way. By helping, businesses fix projections, set goals and timelines it helps in giving unorganized retail businesses proper shape and character. This, in turn, improves productivity, decreases wastage and improves revenue figures. Conclusion: If you are looking to give your business a midlife boost, then you should definitely check out the best pricing tools on the market. Most software companies, which offer pricing tools, offer affordable plans and bundles that are negotiable. Do let us know what you thought about the article in the comments section below. Do you really think pricing tools are an effective way to boost revenues for retail businesses? Read Also: Top Utility Tools You Need For Your Website 7 Ways To Communicate With Customers In A Better Way! Why An Automated Sales CRM Platform Is What Your Business Needs To Take Off Why Every Business Holder Should Start Using The Drip Marketing Campaign

Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?

Which product was originally marketed as an “esteemed brain tonic & intellectual beverage”?

 Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Coca Cola Pepsi Sprite Thums Up Correct Answer: Coco Cola The success and failures of an organization depend on its marketing strategies. The strong marketing plans are, the rapidly you will observe growth. It is basically a summative master plan drafted by specialists in an organization to reach a maximum number of prospective leads.  The final goal is thus to convert those leads into potential customers in the long run. Therefore, brand message and taglines are two of the most crucial components of marketing. Without a quirky marketing tagline, it is possible to capture a market after a particular stage.  There are some unique brand taglines that the world would remember forever. One such tagline is “Esteemed Brain Tonic & Intellectual Beverage.” But do you know which company or brand marketed their products with this tagline? So, today, in this article, we will answer Which product was originally marketed as an esteemed brain tonic & intellectual beverage? Which product was originally marketed as an esteemed brain tonic & intellectual beverage? You must have searched this question multiple times on the Internet but failed to receive a confirmed and suitable answer, right? Well, you now are at the right place because, in this segment, we will answer which product was originally marketed as an "esteemed brain tonic & intellectual beverage"? So the famous brand that initially marketed its products with the slogan "esteemed brain tonic & intellectual beverage" is Coca-Cola. Yes, you heard it right, it is your favorite drink only! It has changed its slogans several times since its inception. However, this was the original one when it arrived in the market for the first time.  Some Hidden Facts Here are some trivia about Coca Cola which we bet nobody knows. However, through extensive and in-depth research about the brand, we have become able to extract this information. So brace yourself to get some fantastic surprises.  During its first hit in the market of the United States, the company advertised it as an "Esteemed Brain Tonic and Intellectual Beverage." In addition, it was also marketed as a ”brain nerve tonic” as well as an “Intellectual beverage.” In the beginning, it also promised to “cure headaches, relieve exhaustion, and deliver you with exhilarating and invigorating joy.” Moreover, it was beneficial for women and said that “ladies, and all those whose sedentary employment causes nervous prostration.”  You will be surprised to know some sources state that it was accessible only in the pharmacy shop during its initial days. But later, with time, it has made its way to the restaurants, food outlets, frozen food shopsç, etc., as a soda-based carbonated soft drink.  Brief Description Of Coca-Cola Just the name of the brand and some facts are not sufficient enough to answer this question - Which product was originally marketed as an "esteemed brain tonic & intellectual beverage"?. So we have elucidated the history and present marketing tactics that the company adheres to at present. Coca-Cola is actually a carbonated soft drink found by The Coca-Cola Company. As we have seen in the previous section, initially, it was a patent medicine and a temperance drink. Then, at the end of the 19th century, John Smith Pemberton founded this company while contemporary business tycoon Asa Griggs Candler bought it.  It is said that the marketing principles of Candler led Coca-Cola towards what it is today. This soft-drink giant uses two critical ingredients among many to prepare the drink: Kola nuts and coca leaves. Nevertheless, the formula of Coca-Cola is intellectual property, and therefore, it is a trade secret.   Coca-Cola introduced a plethora of variants all over the world. There are fruit flavors apart from the caffeinated version which is pretty popular. Some of the other quirky versions are Coca-Cola Zero Sugar and Diet Coke, Coca-Cola Vanilla, Coca-Cola Raspberry, etc.  The marketing tricks which Coca-Cola adopted to take these products nearer to the customers are incredible. It is their marketing tactics that have made them stand steadily amidst a severely competitive market even after series of criticisms. Marketing Strategies Of Coca Cola There is much more in this article rather than simply answering Which product was originally marketed as an esteemed brain tonic & intellectual beverage? By now, you must have understood that when it comes to marketing and branding, Coca-Cola ranks higher in position than many of its competitors. One of its prominent examples is its first marketing message - “esteemed brain tonic & intellectual beverage. Let us now take a detailed look at their marketing strategies today: Product Strategy: In terms of products, the brand is highly versatile as it has released a range of innovative drinks in the market: Sprite, Fanta, Diet Coke, Minute Maid,  Fuze Tea, Powerade, Coca-Cola, Simply Orange, etc. The Bottle: The design of Coca-Cola’s bottle is one of the defective marketing strategies. The bottle design is itself a part of the logo and is an outcome of a contest arranged in 1915. Pricing Strategy: Its pricing strategy is one reason why they are a rival of many other leading brands. For 73 years from 1886-1959, they kept a fixed price and that is 5 cents. Later the price upgraded with the economic changes but still, it is a really affordable purchase in the market still now.  The Final Words As you have arrived at the final stage of the article, you have not got a clear idea about, Which product was originally marketed as an esteemed brain tonic & intellectual beverage? There is no limitation on to what extent a brand can frame its marketing strategies. But whatever they design, those must be effective enough to catch the attention of a considerable customer base. If you have any other ideas on this topic, feel free to leave a comment. Also, forward this message to anybody who wants to enhance their knowledge through this little fact about Coca-Cola. Finally, if any question pops up in your mind, do not forget to let us know by posting it in the box below. Read Also: The Value of Business Systems 6 Crucial Aspects to Consider Before Starting a Business 4 Lessons Content Marketers Can Learn from E-learning Courses

Company Logo

3 Things to Consider When Designing a Company Logo for Your Business

A logo has a significant impact on your customer’s perception of your brand. Careful consideration in its design is therefore necessary. You will want to make your logo outstanding and aesthetically pleasing, but you will also want it to bear your company values. 3 Things to Consider When Designing a Company Logo for Your Business From brainstorming your logo to putting in the design choices, there are things you could put into consideration for the process: 1. Logo Identity that Makes You Unique: The first impression lasts, brainstorming and a good business plan is required when starting a business. Coming up with a business logo and proceeding with an advertisement plan are also both critical processes to consider when designing the logo. Your design and the elements you will include in your logo will have to be viable across platforms. In this respect, you have to carefully and creatively curate your logo identity. You will need to design a logo to be different. You will have to be unique. You can’t compete unless you offer something different but useful. Therefore, make it a point to gather the strength, weaknesses and overall impact of your logo. While you do it, try to identify your competitors in the market too and learn from them. It would be a mistake not to try to get to know the field. Differentiate your logo design from the rest of the businesses in the market or similar pool. From there, realize your impact and compete. 2. Finding a great Designer: A strong logo and branding should couple with great advertising. Start building your dreams by finding a great graphic designer than risking the design on your own. The creation of a logo is just one part it, essential to your plan is to be able to publicize and share it- make it known. In this respect, you should also have the prospect to promote your logo and spread the word about your business through advertising materials. There are lots of options to go for, but for a start, put up signage where you could put up your logo and make it known. Signages will pique the curiosity of your customers, ShieldCo Metal Displays, for instance, will interest them to try out your products or services. Investing in the right advertising is essential as you will be communicating the goals and qualities of your company. Entrusting your design to a team that could guarantee you a good plan will ease you the burden of having to revamp it again should it not work out in the long run, or if it fails to live up to the expectations of the market or that of your promises.  Get expert opinions from advertising providers out there or get the services of freelance designers who could give you just the idea of how to work things out with the design. 3. The flexibility of your Company Logo and Design: Your logo must be able to articulate the meaning and logic behind it. It has to convey the symbol and deeper elements in it such as the value, a touch of origins, etc. It must be able to communicate the image of your company. You wouldn’t want to spend so much time trying to explain to your company why your logo appears in a certain way. Your brand strategy must be able to do its way for you. Your visual representation, therefore, must be concise and should describe your brand as a whole. Making your customers continue guessing the purpose it serves is not just a sign of a lousy advertising and marketing but also a bad logo design. Make it a point for your logo to be flexible and instead of complicated or difficult to comprehend will garner more customers. Let your logo be ready to make its way to the big market. Make it marketable. It should be able to blend into different fabrics or materials for advertising, and it should go along with digital advertising, it should be able to translate its presence online.  In this case, the design of your logo should also be appropriate for the format online. For example, do not go for a too-tall vertical logo as it would appear inappropriate in the context of web-based business. Conclusion A logo distinguishes a specific company or product and essential to it is the scalability of the logo, its elements, and the branding. Make it the visual image that will distinguish your business in the market by curating it uniquely, dedicatedly, and resourcefully. Read Also: How To Design An Effective Company Website Tips On Building Your Resume For A Website Design Company