How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 13 September 2024

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Step-By-Step Guide On Becoming An Esthetician In 2024

An esthetician helps to promote healthy skin by giving clients skin care treatments. If you want to work in a spa or salon and want to be a part of the wellness community, an esthetician is a good choice. You can decide if this is the right career for you by learning about the common requirements and potential benefits. This article explains what an esthetician is, how to become an esthetician, and what the average pay and job outlook are for the field. You will also learn about the skills these professionals typically use. Who Is an Esthetician? An esthetician is a specialist in skincare. They work with patients to help them take better care of as well as maintain their skin. The ability to identify and treat skin conditions like wrinkles, sun pigmentation, or blemishes is a specialty of estheticians. Moreover, as an esthetician, you can work in a salon or spa. But some also work in nursing homes, hospitals, movie sets, hotels, and specialty resorts. Estheticians assist their clients wherever they work. They give them advice on how to take care of their skin at home. They can also provide skin treatments on the spot. Cosmetic skin treatments such as facials, superficial chemical peels, body treatments, waxing, and makeovers can be administered by estheticians to their patients. Advanced procedures like full chemical peels, pore cleaning, light therapy, and hair removal may also be carried out by them. To aid patients with cancer or burn injuries in recovering from surgeries and other procedures, estheticians may also work with these patients. Other specializations available to estheticians include: How to Become an Esthetician? You need not go on Google and search “how to become an esthetician in Texas” or “how to become an esthetician in California.” The rules and regulations for becoming an esthetician are more or less the same all over the country. Even if you are asking, “how long does it take to become an esthetician” or “how much does it cost to become an esthetician.” If you want to pursue a career in esthetics, here are a few steps you can follow: Enroll in Cosmetology or Esthetics Finish a cosmetology or esthetician program approved by the state in which you wish to work. Some states accept applicants if they are at least 16 years old. Others require applicants to have a high school degree or GED before allowing them to enroll in cosmetology or esthetician schools. The cost, location, scheduling, as well as availability of esthetics program can differ. So, it is a good idea to look into all the options in your area to determine which one will benefit you the most. Training is provided by cosmetology or esthetician programs in the following fields: Customer relations Cosmetology Esthetician treatments Methods for sanitizing tools and workspaces Enrolling in a cosmetology or esthetics program can verify that your abilities are sufficient and provide you with an understanding of the tasks an esthetician does daily. Most of the cosmetology and esthetician programs combine classroom instruction with practical experience in the form of coursework. Get A License Obtain a license to practice esthetics in the state in which you intend to work. To ensure you receive the correct license, it's important to research your state's specific regulations. Each state may have different requirements or processes for obtaining licensure. A passing score on the state licensing exam and hours of classroom and practicals are required by many states. Written sections and practical components, such as administering treatments or demonstrating a mastery of techniques, are usually included in these exams. Many states mandate that you renew your license after a predetermined number of years. States may differ in this regard, so as soon as you obtain your license, think about when to renew it to ensure you can continue practicing law. Certification While certification isn't necessary for many jobs, it can demonstrate your commitment to practice and enthusiasm for the industry. This is another of the crucial things you must consider when looking up how to become an esthetician. Having a certification may set you apart from other applicants. Especially when you apply for jobs as an esthetician because not all candidates have pursued one. After graduating from cosmetology or esthetician school and working in the industry for at least two years, estheticians can begin the certification process. Estheticians who meet all the requirements can take an exam and, if they pass, receive certification. The National Coalition of Estheticians Association (NCEA) offers the National Esthetician Certification. It is the most widely used certification for estheticians. Moreover, to become certified, candidates must study from a training manual and apply in four to six weeks. You get permission to take the test after submitting an application, and you can use a computer at home to do so. You can retake the exam to renew your NCEA certification after it expires, which is good for three years. Certification is a big deal when you want to know how to become an esthetician. Acquire Practical Experience Apply for jobs as an esthetician at entry level. After you get to know about how to become an esthetician, this is another of the things you must do. Estheticians can work in independently run spas or salons or for larger companies like resorts, hotels, and hospitals. By practicing what you learn, you can become a more skilled esthetician and become an expert at performing chemical peels, facials, and other treatments. Additionally, it can help you establish a solid clientele that knows you both personally and from your work. Estheticians can also work in sales, as makeup artists, in public relations, or as representatives of beauty companies in other industries. If you were working as an esthetician for a few years, then you might be presented with these opportunities. During this time, you can hone your abilities and build your reputation in the industry. Then, if you'd like to find a new career that's still in the esthetics field, you can use your experience and clientele to pursue opportunities in other industries. Go Back to School When you begin working in the field, try to continue completing the courses necessary to become an esthetician. This will include maintaining a state license. Being aware of when to renew your license can be beneficial because most licenses require renewal after a set number of years. This could entail retaking the test or putting in a certain number of practical hours. Estheticians can take advantage of this chance to pick up new treatment methods. Since there are always new discoveries in medicine, estheticians usually keep an eye on changes in both established practices. There is the efficacy of a given treatment and emerging ones. For example, the introduction of novel procedures or treatments. Keeping up with advancements in the field can help guarantee safe, effective treatments that increase patient satisfaction. Salary and Job Outlook for Estheticians Data from Indeed indicates that estheticians make, on average, $59,797 annually. This number may differ depending on variables, including the esthetician's location, experience, company size, credentials, and specializations. These professionals frequently receive 401(k) matching, tuition reimbursement, and support for their professional development. According to the United States Bureau of Labor Statistics, employment of skincare specialists is set to grow by 29% from 2020 to 2030. This rate is comparatively faster than the average of all the other occupations within this time period. The agency has attributed this growth to the high demand for anti-aging procedures and a popular desire to pursue a healthier lifestyle. This simply means the job opportunities in this field are going to soar. Criteria To Become an Esthetician Before you ask about how to become an esthetician, there are certain things that you must keep in mind. To obtain a license as an esthetician, start by researching the Board of Cosmetology requirements in your state. To be eligible for a license, most states require completion of 150–1200 hours (about 1 and a half months) at an approved training program. Certain states permit apprenticeship hours in addition to or in place of school hours. When your hours are up, you'll apply to take the State Board exam. As soon as possible, you should begin preparing for this test by reading and practicing! Approximately 51% of individuals do not pass the written portion of this exam, so preparation is essential. After completing your hours, you can apply to sit the state exam and earn a professional license. The National-Interstate Council of State Boards of Cosmetology (NIC) exam is used in thirty-one states. It's likely that other states employ a similar strategy. When it comes to assessing esthies seeking a state license, the NIC is the foremost national authority. The exam, which takes about three hours to complete, consists of two parts: a written exam with about 120 questions covering science concepts, best practices, and skin care. And a practical exam where you must perform services in compliance with state laws and regulations. How to Become an Esthetician Online? Numerous recognized online esthetician programs are available that will give you all the instruction required. It will help you obtain your license and start a lucrative career in esthetics. The average number of hours required for specialized training won't change if you take an online course. But it may be slightly more flexible and less expensive. Enrolling in an accredited online program is the first step toward becoming an online esthetician. It must fulfill all state board requirements in your area. The next step is to select the specialization and program type (associate degree, certification, or diploma) that you wish to enroll in. After that, you will attend your online courses, finish your required hours, pass your training, and then sit for the esthetician exam. You can apply for your license and start working as a licensed esthetician as soon as you pass that! If you wanted to know how to become an esthetician online this is your best bet. Uses of an Esthetician Certificate There is a wide range of career options available to estheticians. It includes positions at salons, spas, resorts, and even cruise ships. In addition, licensed estheticians can work as: Medical estheticians Makeup artists Salespeople Salon managers Product purchasers Marketers Content developers Brand educators State board members Brand ambassadors As there is no one way to become an esthetician, once you have your license, the possibilities are endless. Identifying your niche is the trick. Most esthetician schools only provide rudimentary instruction in following state board guidelines. They may not adequately equip you for "the real world." You should consider furthering your education or taking up an apprenticeship in facials, hair removal, or other modalities. You can opt for microblading, threading, or eyelash extensions for advanced training in your chosen field. Are Estheticians Rich State-by-state variations exist, but the average salary for a licensed esthetician in the US is approximately $40,000. Remember that this is the average pay for an esthetician working in a salon, exclusive of tips. Additionally, this figure excludes the possible income of independent contractors and estheticians who work in industries other than providing skincare services. Can Estheticians Make Six Figures Those with a license in esthetics have a lot of career options and a lot of opportunities to make six figures. There is truly no upper limit to the question, "How much can an esthetician make?" Estheticians can make a lot of money, from high-end service providers in salons to salon owners and executive beauty marketers. With your work, you can even elevate yourself to the status of social media celebrity esthetician, at which point you can start earning some serious cash! Building a devoted clientele takes time if you're a salon professional, but once you have a high-volume clientele, it's time to buy your own place or open your own salon. It's a good idea to start your career as an apprentice at upscale salons or spas before branching out on your own and charging top dollar for your chosen esthetic services. If you are a waxer, for instance, your goal should be to become an expert in more costly services that you enjoy performing. One of them is Brazilian waxing, which can help you charge the higher end of your market rate for that service. Those who provide expensive services like microblading or eyelash extensions may be able to make six figures annually. Nursing graduates who work as medical estheticians can provide more costly and invasive treatments like high-percentage acid peels, laser therapy, and Botox. Estheticians’ Products Regardless of the esthetics field you choose, selecting the appropriate products requires expertise. Here are some pointers for selecting the ideal products for your company Select goods and brands that have a reputation for serving salon professionals. Collaborate with brands that provide comprehensive brand support and wholesale goods. Positive reviews ought to be attached to your products. To enable full service in your chosen field, select full-service curated kits such as a spa starter kit. How To Become an Esthetician: Get Rich Regardless of the esthetic niche you have selected, creating and managing educational and captivating content for digital marketing purposes can be your main source of income. It's essential to have an online store if you want to sell retail goods. It's also critical to provide online reviews, payment processing, and appointment scheduling for your clients. If you want to make six figures, even if you provide the best services in your field, you will still need to market yourself. This calls for strong business and marketing skills. Additionally, it's critical to ensure that you're providing your customers with a distinctive, varied, and extensive selection of goods and services as take-home extras and for services. By providing your customers with services that are tailored to their individual skin types or lifestyle preferences, you can take advantage of niche markets. It will also help you build a devoted clientele that will come back time and time again. Make sure your wax types suit the needs, skin types, and hair types of your clients, especially if you've entered the waxing specialty. Think about who else you'd like to attract to your salon in addition to your current clientele when choosing which waxes to use. Wrapping Up If you're interested in making the career switch, it can be difficult to know where to start. There are so many options to consider when learning how to become an esthetician. After you've determined that this is the career for you, be sure to enroll in a course that will help you succeed in your field. Your success in the field is largely up to you once you start practicing! You will be able to treat skin conditions such as sun pigmentation, wrinkles, and blemishes. This will allow you to make a name for yourself in an unbeatable niche and promote your brand and company. You must also keep abreast of market trends and customer preferences. The possibilities are endless once you've figured out a workflow and procedure that suits you! If you have thoughts to share or questions to ask about how to become an esthetician, please leave a comment below. We would love to hear from you! We also have more information if you want to know how to become a pediatrician, a therapist, a phlebotomist, an orthodontist, an anesthesiologist, a psychologist, or a physician assistant. Learn More About: Achieve Firmer Skin With Skin Tightening Achieving Aesthetic Excellence: How Skin Clinics Deliver Beautiful Dermal Results

What Soft Skills Do You Need As A Live-in Carer?

With a growing number of elderly people choosing to stay in their own homes for as long as possible rather than moving to the unfamiliar surroundings of a residential care home, there is a growing need for people to work in the live-in care sector. If you have been considering a career as a live-in carer, then you may be wondering exactly what soft skills will be of benefit to you in the role. Here we look at exactly what constitutes a soft skill and the skills that will really be effective to someone working in the live-in-care sector. What Is A Soft Skill? When it comes to the skills that are needed for any job people understand the need for the relevant professional and industry-relevant skills. These are skills that can be gained through training. However, when it comes to soft skills, some people are not exactly sure what this means. Soft skills, sometimes referred to as core skills or common skills, are a group of skills that are transferrable from one profession to another. They include things like problem-solving, teamwork, leadership, a professional attitude to work, communication and listening, and a great work ethic. They are the sort of skills that everyone has to some degree at the start of their career and are improved over time with experience learned in any role. Here are the soft skills we think are essential for those considering working as a live-in carer. Top 4 Soft Skills You Will Need As A Live-in Carer 1. Communication and listening A huge part of the live-in-care role involves providing companionship to the elderly person. The ability to listen to a person’s opinions and wishes and respect what they have to say will go a long way towards helping to foster a trusting and caring relationship. This will allow the elderly person to feel comfortable and secure. Communication is a key skill that is not only needed when talking with the elderly person, but good communication skills are essential when accompanying them on appointments with the doctors, opticians, etc. The ability to retain and then clearly communicate any instructions given during appointments can make all the difference to the person being cared for. 2. Organization The role of a live-in carer is a varied one and requires a good degree of organization in order to help deliver the appropriate care plan for the elderly person. This may mean ensuring that medications are taken on time, appointments are attended, and even that trips to regular social activities take place as scheduled. For many elderly people, a strict routine can really help so it is important for a live-in carer to be organized enough to follow this. 3. Caring The ability to care for someone is a soft skill that not everyone is suited for. Being a live-in carer takes dedication and compassion, putting the considerations and needs of another before your own. 4. Patience Being able to handle any situation without becoming frustrated and potentially distressing the elderly person you are caring for is also a vital soft skill. If you think you have the soft skills required for work as a live-in carer, why not consider it as a career. You could certainly get job satisfaction from ensuring your care charge is safe, well, and comfortable as they age. Read Also: Is Computer Software Prepackaged Software A Good Career Path?Is Telecommunications Equipment A Good Career Path In 2021?Are Commercial Banks A Good Career Path In 2022?What To Consider When Searching For A New Job

What No One Tells You About Working Remotely

Remote working has been on the rise for some time now, with thousands of organizations the world over embracing more flexible working options to accommodate their employees and provide them with a better work-life balance. Additionally, many professionals are themselves catching onto this millennial style of working, having realized that their job shouldn’t determine where they choose to live or confine them to any one particular region or country. The progress in digital technology over the past decade has led to a significant difference in the way we organize our lives, meaning we have the freedom to move around more while still holding down a steady career. Nevertheless, some people are still coming to terms with this newer form of working, so we’re here to bust some of the most common myths surrounding remote working and what it really means to take on such a flexible approach to work. Myth #1 Become a Millionaire by Working from Home You may have come across many such clickbait-type ads in the course of your browsing the internet, claiming how easy it is to make yourself a small fortune by working from home, without even having to do any real work. Unfortunately, this happens to be one of the biggest myths about remote work. Just like any other office-based job, you will actually be required to put in the same level of hard work, if not more, as your boss is maybe even more likely to check up on you to be satisfied that you’re reaching your set targets and not slacking off watching daytime tv in your PJs all day. Myth #2 You’ll never get promoted when you work remotely People may assume that just because you don’t physically show up at your place of work every day, your superiors will have no way of knowing how hard you work. This is a common misconception since most companies that support remote working keep close tabs on their employees’ tasks. Hence, if your work is up to scratch, there’s no reason why your efforts won’t be recognized and rewarded accordingly. Myth #3 You have to work the same hours as the rest of your non-remote team With the exception of Skype meetings and the like, one of the major advantages of remote working is the fact that you won’t be expected to work a regular 9-to-5. Very often, you’ll get to make your own hours and as long as the work is done efficiently, your employers won’t care when you work. In fact, as long as you’ve got a laptop and a Wi-fi connection, the rest should not be an issue. This gives you more flexibility to plan your work around your life, rather than the other way around. If you need to run errands or go to the gym, for example, you can do so. Working remotely also leaves you with more time to do the things you love, whether spending time with friends or family or just relaxing with a cup of coffee, entertained by the options online gaming provides. With so much extra time on your hands, your quality of life will definitely take a turn for the better. Myth #4 You’ll get bored, lonely, and depressed when working remotely Sure you may occasionally miss the office small talk and water-cooler chit-chat while working remotely. However, most organizations that promote remote working have set up instant communication channels so you can be in touch with your colleagues easily, even though you won’t be seeing them on a daily basis. Additionally, there are now many remote working communities that act to reduce these feelings of loneliness and may increase productivity levels by mimicking office environments. If you’re thinking about taking the plunge into the world of remote working, you should now have a better understanding of how it works and what to expect. All in all, we believe remote working is the way forward, and many more companies are likely to adopt this approach in the near future. Read Also : 5 Of The Highest Paid Remote Jobs Go For A Better Legal Job In 2018!

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Step-By-Step Guide On Becoming An Esthetician In 2024

What Soft Skills Do You Need As A Live-in Carer?

What No One Tells You About Working Remotely

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

Share this Article

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related