How Personal Branding Online Can Help Your Job Search

Published on: 15 July 2017 Last Updated on: 08 August 2019

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

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Is Capital Goods A Good Career Path? [Updated 2023]

In this article, we are going to cover the above-listed topics in detail. Capital goods are produced by the service sector and are physical in nature. A society acquires capital goods by preventing wealth that can be utilized in the means of production. Proceed to know more about the same in detail. Capital Goods Definition Capital goods are physical assets that a firm uses in the production process to discover goods and services that consumers will use in the long run. These are usually fixed assets such as tools, vehicles, equipment, machinery, buildings, etc. According to Wikipedia, the economic concept of capital goods is a series of heterogeneous commodities, each having particular technical specifications that are utilized in the making of products and services. In simple words, capital goods are goods that humans make of society. These goods are the ones whose transactions bring capital or money to the economy. Some of the best examples of capital goods are electronics, facilities, computing technology and vehicles. However, you must be aware that capital goods are the tangible items of society. So, businesses or industries buy these items and produce finished goods for consumers. Therefore, there are a lot of components that are included when we talk about capital goods. Is Capital Goods A Good Career Path In 2023? The answer to this question is an absolute Yes. Capital goods are crucial for increasing the long-term productive capacity of the economy. Moreover, you can choose your career in capital goods because it includes all types of wealth, excluding nature’s gift, and this yields income. Man, not nature, produce capital. Moreover, it can simplify your living standards in the long run. Remember that only that part of the wealth that is used for further production is known as capital. It does not generate income or output. It is just the claim on assets. This is actually the means of production and a passive factor of the same. Hence, capital goods is a career path, and the skills required to become the same can be useful in other industries as well. What Are The Best Paying Jobs In Capital Goods? Any man-made durable item used to do business is called a capital good. This is because these goods are used to produce other goods. Now, there are many best-paying jobs in capital goods, and these are: i). Implants Sales Representative Implants Sales Representative is one of the best paying jobs in capital goods. Here, you must have the ability to meet divisional goods and key performance objectives. However, that is not all. In addition to this, you must be able to work independently and must not be dependent on anyone. Estimated Salary: 50,000 Dollars (USD) ii). Territory Manager Territory managers establish and maintain relationships with clients. Therefore, if you are seeking this role, your communication should be very strong, you must be self-motivated, and you must have a positive attitude. Estimated Salary: 90,000 Dollars (USD) iii). Capital Equipment Sales Representative Capital Equipment Sales Representative gets high rewarding salaries and promotes long-term customer satisfaction. Here, the work environment and job role can vary from country to country. Estimated Salary: 76,000 Dollars (USD) iv). Remote Sales Representative Remote Sales Representative brings sales talents to a leader in healthcare solutions and medical technology. However, to qualify for this job role, you must have more than three years of experience in health care sales. Estimated Salary: 48,000 Dollars (USD) v). Medical Capital Equipment Medical Capital Equipment is also one of the best paying jobs in goods. Therefore, this job adds value to your question, “Is Capital Goods a Good Career Path?.” Additionally, to get this job role, you must have strong analytical skills and effective presentation skills. Estimated Salary: 152,000 Dollars (USD) Is There An Opportunity Cost To Increase Investment In Capital Goods Today? The answer to this question is Yes. There is an opportunity cost to increase investment in capital goods today. It is because improved production of capital goods means lower consumer goods today.Moreover, the weight of demand falls when the cost rises and vice versa. Here, we must choose between consumer goods and capital goods at present. Let’s see the difference between the two below! What Is The Basic Difference Between Consumer Goods And Capital Goods? Consumer goods are used by consumers and have no future productive use. Whereas, Capital goods are used by one business to help another business create consumer goods. Consumer Goods Capital Goods Final consumption Final investment Price determination is done by suppliers Price determination is done by companies Direct demand Derived demand Consumers are the buyers Manufacturers are the buyers Bought for personal consumption Bought for making other products Business to the consumer marketing process. Business to the business marketing process. Which Type Of Inflation Would Include Capital Goods And Consumer Goods? The answer to this question is ‘The GDP Price Index’ as it measures the price of all goods (capital goods and consumer goods). There is a basic difference between consumer goods and capital goods that is described above, and you must refer to the same. The Final Thoughts Is Capital Goods a Good Career Path? So now, you know the reasons why capital goods is a good career path, and your career can be bright if you choose the same. Besides, if you come across any doubts, you can mention them below in the comment section, and we will try our best to clarify them at the earliest. Read Also: Is Precious Metals A Good Career Path Is Hotels/Resorts A Good Career Path In Is Oil & Gas Production A Good Career Path Is Clothing/Shoe/Accessory Stores A Good Career Path Is Real Estate Investment Trusts A Good Career Path

Master’s In Business Analytics: Is It Worth The Effort?

There are many different degree programs that professionals with established careers have looked to as a way of improving their prospects, but a master’s in Business Analytics is one of the newer educational programs on the market. Despite being younger than other traditional business degrees, the master’s in Business Analytics has proven popular, with a range of students looking to give themselves an edge in an increasingly competitive job market. What, exactly, is business analytics, and is it worth the effort it takes to earn one? What Is A Master’s In Business Analytics? Although a business analytics curriculum will vary between institutions and programs, all offerings tend to encompass a few main elements. This includes the advanced use of quantitative and analytical tools to enhance strategic business decisions. Students in this program will become adept at manipulating large datasets and applying this information in real-world settings. As a result, students will be better equipped to make data-backed judgments in a wide range of business and organizational settings. This could include coursework that covers everything from machine learning and algorithms to probability, advanced computation, and more. In addition to giving you the tools to mine and gather this data, it will also equip you with decision-making frameworks to put it to use. Sample modules could include business analytics in practice, big data for decision making, data mining, web analytics, and effective management consultancy. What Skill Set Does A Master’s In Business Analytics Give You? The unique structure and content of master’s in Business Analytics programs give you the opportunity to develop and refine many of the technical skills that are demanded by employers across a wide range of industries and sectors. These include the course master in business analytics. Problem-solving skills: Develop competence by using analytical tools along with multiple SEO techniques. That produces effective team management and changes it within a data-driven team along with other organizations.Strategic decision-making: Uncover patterns, correlations, market trends, and customer preferences that can be used to make informed decisions in commercial environments Analytical enterprise: Refine your analytical skills and learn how to apply software packages, machine learning, textual analysis, and predictive modeling With this in mind, here are some of the main benefits associated with a master’s in Business Analytics degree: Increase your earning potential by becoming a candidate for senior management positionsCreate career options in a diverse range of sectors and industriesIncrease your influence within your current business or organizationEquip yourself with an increasingly in-demand set of skillsBuild confidence in your own analytical and decision-making abilities Are Masters In Business Analytics Graduates In Demand? The skills that a master’s in Business Analytics provides you with are in high demand these days, which is another benefit of pursuing this program. You know what the analytics meaning is. In fact, the commercial demand for graduates who can analyze data and put it to use, solving complex business problems, has never been higher. There are two broad trends creating this demand. Firstly, businesses are more sensitive than ever to the need to use data when making business decisions. In addition, businesses are now able to capture an increasingly diverse and voluminous array of data using a variety of different tools. However, while businesses and organizations realize just how important big data is to their organizational or commercial outcomes, they are also faced with a deficit of qualified individuals who can make use of this data. The national labor database Burning Glass has recently reported a 14.3% rise in business analyst jobs. Similarly, the Bureau of Labor Statistics has indicated that the job prospects for business analytics graduates have never been higher. For those who are weighing the risks of undertaking a business analytics program, particularly given the costs associated with them, this can be viewed as a positive sign that you will likely see a return on your investment. Although the demand is high for these skills, what specific career options will master in Business Analytics graduates have open to them? Career Options For A Master’s In Business Analytics Graduate Although the master’s in Business Analytics degree is open to individuals with essentially any academic or professional background, graduates of this program have found themselves in the following roles after graduation: Data scientistBusiness analystData analystDigital strategy managerDigital or business consultantBusiness data analyst Ultimately, this is only a small selection of the career options that are available to graduates of this program. For example, graduates of the master’s in Business Analytics program from Aston University have ended up working in a wide range of different fields and disciplines, the human resources and strategic management-related operations, along with marketing and accounting. This includes postings at some of the world’s most valuable companies, such as Unilever, Lloyds TSB, Deloitte, and Rolls-Royce. Who Is A Master’s In Business Analytics Suited To? A master’s in Business Analytics is worth investing in if you want to learn how to interpret data and put it to use, solving complex organizational or commercial problems. It is also useful if you want to increase your decision-making abilities, particularly if you are looking to increase your career prospects at the senior management level. In both cases, a master’s in Business Analytics will give you the edge in an increasingly data-driven economy. Is It Worth The Effort? With all these benefits and potential career prospects in mind, you may still be wondering if a master’s in Business Analytics degree is worth the effort. Ultimately, the answer to the question depends entirely on your own individual circumstances. If you are perfectly happy in your current job and don’t want to commit to an intellectually rigorous program of study to advance your career, there is certainly no requirement to undertake one. However, if you have a sense that you are beginning to hit a wall in the progression of your career or you feel that you need to upskill in order to apply for more senior roles, a master’s in Business Analytics degree could be just what you need. Additionals: What Are The Features Of SAP Business One?Crucial Role of Content Marketing in Local BusinessHow Can Master Data Management Help Your Business?10 Must-Have Marketing Tools To Add In Small Business Growth Strategies!

Secrets to the Perfect Bedroom Light

Gorgeous atmosphere in a home is essential, and nowhere more so than in your bedroom. Seeing how this is a place where we go when we want to rest or be romantic, the setting needs to reflect the mood. Now, this can be done in several ways, mostly by using eye soothing colors and cozy furniture, but for the overall atmosphere, tending to the lighting the right way is a must. Here are a few secrets for a perfect bedroom light. Read also: A Rundown of the Basic Led Lighting Natural Light: The first thing you need to consider when it comes to your bedroom is having a good natural light source. However, this is a slippery slope. If the bedroom faces your backyard, you could easily replace an entire wall with folding glass system and maximize the amount of natural light. On the other hand, if your bedroom is on the ground floor and facing the street, this is the last thing you want to do for both security and privacy reasons. Finally, there is nothing more beautiful than being woken up by sunlight gleaming through your window. However, when this happens at 5 AM on a Sunday, you might want to consider getting quality blinders. For an extra touch, you can always add curtains that will match the rest of your interior. Spice it Up: Apart from being a place where you rest, the bedroom is also a romantic hotspot. This is why it needs to have a lighting system to match. Dimming your lights can do the trick, but truth be told, there are many, more interesting solutions you could resort to. Some of them are DIY, like homemade lanterns and lamps, while others are of more traditional. Using candles to enhance the bedroom atmosphere is the oldest trick in the book. However, the choice of these candles matters as well. If you are planning a special evening, you might want to go with something more daring like a heart- or flower-shaped candles. Color-wise any shade of red will do, but you can also go with purple, white or even black. Candles also come in different scents so going with cherry, vanilla or strawberry may spice up the atmosphere. Lighting System: No matter how romantic or sexy it may feel, using candles and natural light won’t be enough on its own. You will need an artificial lighting system as well. There are several interesting solutions. While a lot of people go for luxurious chandeliers in their bedroom, others see this as a bit over the top. Some think that there is nothing more elegant, tasteful and efficient than using LED downlights. Apart from looking good, these fixtures also save energy, to a great extent, especially on the annual level, making them quite convenient, both visually and practically. A bedside nightlight for the nighttime reading sessions is also essential. As you can see, the bedroom light is not to be taken lightly. In fact, if done correctly, it can bring numerous benefits to both your health and your love life. There are only a few principles you have to follow and few rules to abide by. The first one is that you should use natural light for as much as you can, not only to be frugality but for the soothing effects it has on one’s psyche. The second one, light bulbs are not the only artificial light source and they are definitely not the most romantic one. Finally, saving some more on your power bill by switching to LED is never a bad idea. Read More: Seven Simple Ways For Achieving Cozy Bedroom Environment: For Perfectly Night Sleep 5 Perfect Ways To Create Size Illusion In Room With Home Accessories How To Make Your Home Look Like A Splendid Hotel?

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Is Capital Goods A Good Career Path? [Updated 2023]

Master’s In Business Analytics: Is It Worth The Effort?

Secrets to the Perfect Bedroom Light

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

Share this Article

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

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