How Personal Branding Online Can Help Your Job Search

15 July 2017

Every day, you see brands, you wear brands, you use brands, and you eat and drink brands. Business branding is everywhere.

You are also a brand.

Personal branding is especially useful when you’re job hunting or promoting yourself for other reasons. It’s up to you to craft your personal brand so that it conveys what you want it to convey.

What is a personal brand?

Your personal brand is the combination of factors that create an impression of you in the minds of other people. It’s your values, strengths, personality, passions, and all the other characteristics that people see in you.

You don’t need a logo, and your resume is only a part of your personal brand. You are a complete package. When you develop your personal brand, you shape it to help your best qualities stand out. You can shape it differently for different purposes to show employers and others who you are.

How a personal brand can help you

How many times have you had what you thought was a successful job interview, knowing that you were fully qualified for the job – and you didn’t get it?

It used to be that a good resume and a suitable personality were all you needed to get the job you wanted. These days, employers look further. When they research applicants online, they may find LinkedIn profiles, Facebook profiles, articles that you wrote, questionable photos, snide remarks on Twitter that you posted, and so on.

In fact, almost 80 percent of recruiters are required to look into your online reputation to see if there are any red flags.

Your personal brand helps you set yourself apart from others. Chances are that your competitors have already built their personal brands, making it easier for hiring managers to make decisions about them. One of them may have been hired for your dream job.

A well-developed personal brand can also help you with these endeavors:

Getting job promotions
Having recruiters notice you
Receiving recognition in your field
Developing industry connections
Attracting clients
Strengthening your desirable qualities
Reaching your goals more easily

How to develop a personal brand

First, identify the elements of your personal brand.

You are a brand product, and you need to know how to describe it. You need to know what skills, strengths, talents, and experience you offer, what accomplishments show what you can do for others, and what are your core values and passions are. You need to be able to explain your goals and decide what you want to people to recognize you for.

The answers to those questions form the unique package that is you. Once you’ve identified these traits, you need to package and publish them. There’s a bunch of different ways to go about this.

LinkedIn is a key part of your personal brand. Prospective employers and clients will look for you and expect to see you there. Spend time writing a profile that shows off your personal brand. Review and update it regularly. Take part in LinkedIn discussions. Quality contributions will make people notice you and view your LinkedIn profile.

Create profiles and take part in other social media platforms as well. Keep personal posts private so that professional connections see only posts that contribute to your personal brand.

Applicants who have a personal website are more likely to be hired than those who don’t have one. Use your website to draw attention to your accomplishments, and keep it updated. If you write well, consider having a blog. A blog with industry-relevant articles can go a long way to building your credibility and attracting job offers.

How to use your personal brand

Now it’s time to create a resume that highlights the characteristics that form your personal brand. Use it to help employers understand your unique qualities that are relevant to their needs.

Today’s resumes are more than lists of past jobs and responsibilities. Start your resume with a personal statement that describes your brand and what you offer of value to employers. Have a bulleted list near the top of the first page with accomplishments that illustrate your proficiency.

Hand in hand with resume writing is researching target employers. Read their job ads carefully, and shape each resume to underscore the aspects of your personal brand that can best meet their challenges. Research jobs not only on large aggregate sites but also on local job boards. If you live in New York, for example, search the ads for jobs in your field at New York Jobs.

You can also post your resume online. Choose a version that will appeal to the majority of employers you’re targeting.

Let recruiters and your personal contacts know that you’re looking for a new position. When they understand your personal brand, they’re better able to recognize potential job matches. Networking groups may also help you find the right connection.

Continue to take part online, monitor your social media presence, and write in your blog if you have one. Hiring managers and recruiters could be searching for you online at any time.

Continue to connect with more people online. Past colleagues and supervisors, college alumni, people in your networking groups, and other people in your field can be valuable connections. Help them when you can, and they’ll want to help you.

Read also:

How is Social Media Playing A Role In Career Building?

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Is Investment Bankers/Brokers/Service A Good Career Path?

Is investment bankers/brokers/service a good career path in 2023? How many jobs are available in investment bankers/brokers/service? What are the best paying jobs in investment bankers/brokers/service? Let’s discuss these queries in detail. Banking careers refer to any kind of position within a financial institution. For example, some of the top banking careers include bank administrators, trust and investment bankers, major banks, bank tellers, commercial banks, etc. Before considering banking as your career path, you need to understand all the pros and cons of this sector, and then you can pursue the same in the long run. Investment Bankers/Brokers/Service - All You Need To Know An investment banker is a person who works for a financial establishment and is essentially concerned with building capital for governments, corporations, and other entities. An investment broker is an institution or a person who conducts investment transactions on behalf of a client. These types of brokers work for a large brokerage firm. On the other hand, investment service is a general term used to describe the complete range of activities related to investments in financial instruments. This banking denotes a financial service that produces capital for organizations and individuals by counseling on marketing plans that can maximize their returns and reduce their risks. Moreover, investment bankers provide assistance for restructuring, acquisitions, and mergers. The best advantage of being an investment banker is that you get the opportunity to learn from big and real corporate transactions. Is Investment Bankers/Brokers/Service A Good Career Path In 2023? The answer to this question is an absolute Yes. Many individuals consider this as their career path just for the sake of money. This banking career attracts people who are: Interested in specific exit opportunity Interested in deals rather than simply following the market Solid in terms of reading and writing Extremely attentive to detail Competitive High achievers who are willing to work for long hours. Investment bankers/brokers/service can be a well-defined career path with high packages, offering life insurance, medical, and other benefits. These institutions also offer many opportunities for advancement, and many banks pay for talented employees. On the other hand, the banking sector is an excellent career path, but there are many disadvantages. One such con is serving the public which can, in turn, be an extremely stressful task. How Many Jobs Are Available In Investment Bankers/Brokers/Services? An investment banking career can be extremely demanding, with analysts working a hundred hours a week. Till 2028, the career is expected to grow by 4% and produce more than 18k job opportunities in the US. Now, let’s discuss the top paying jobs in investment bankers/brokers/service. 1. Financial Advisor Financial advisors get unlimited earning potential via incentives, pay structures, and commissions. You need to work closely with the clients and build genuine relationships to deliver purpose-based and personalized guidance that’s aligned with their values. At the same time, you need to achieve important monetary goals and meet individually with the clients to determine their financial assets, expenses, income, risk tolerance, and objectives. 2. Relationship Banker Relationship bankers should have experience in financial services and knowledge of the same industry. To get this job position, you need to have a bachelor’s degree or a business-relevant associate degree such as finance, business administration, and business management. At the same time, you must apply strong critical thinking and problem-solving skills to meet clients’ needs. You must also have the ability to learn and adapt to new information and technologies. 3. Capital Markets Capital markets consist of both debt and equity markets where the team advises the client on the most appropriate issuance, valuation, and appropriate time. This is one of the best paying jobs in investment bankers/brokers/service. They help companies develop the execution and origination of equity offerings such as convertible notes, follow-ons, IPOs. 4. Mergers And Acquisition Mergers and Acquisitions are responsible for servicing the client strategically and acting as an advisor in negotiations, structuring, and facilitating valuation. To get a role in this career path, you must have a minimum of 4-5 years of experience in financial services. This division is one of the top sources of revenue for investment bankers across the world. 5. Insurance Marketer Insurance Marketer specialists are responsible for creating, strategizing, and implementing marketing campaigns that support growth and business development. You also need to meet the designated sale quota by customizing the marketing plan in order to sell insurance goods to individuals or businesses on behalf of the insurance company. What Are The Best Paying Jobs In Investment Bankers/Brokers/Service? Now that you know what this sector is all about, You might be thinking about which job pays you the most in this area. Well, worry not, as I have you covered! Here are the jobs in this sector that pay you the best: 1. Investment Banker: Investment bankers play a crucial role in driving financial transactions within the capital markets. They offer expert financial advisory services and facilitate various transactions, including mergers, acquisitions, initial public offerings (IPOs), and debt and equity financings. These financial professionals meticulously analyze market trends, assess investment opportunities, and craft tailored financial strategies for their clients. Given the intricate nature of their work and the high level of expertise required, investment bankers often command substantial salaries, reflecting their pivotal role in propelling major financial transactions. 2. Stockbroker: Stockbrokers serve as intermediaries, bridging the gap between investors and financial markets. Their primary responsibility is to facilitate the buying and selling of securities, such as stocks, bonds, and mutual funds. In addition to executing trades, they offer valuable investment advice and adeptly manage portfolios on behalf of their clients. Leveraging their profound knowledge of financial markets, effective communication skills, and adeptness in navigating intricate investment strategies, stockbrokers often earn competitive salaries, which may include commissions tied to transaction volumes. 3. Wealth Manager/Private Banker: Wealth managers and private bankers cater specifically to high-net-worth individuals, delivering personalized financial counsel, meticulous portfolio management, and strategies to preserve and grow wealth. They embark on a comprehensive journey by analyzing clients' financial aspirations, assessing risk tolerance, and recommending tailored investment opportunities. The trust vested in their expertise and their ability to manage substantial assets is reflected in their attractive salaries, signifying the level of responsibility and specialized knowledge they bring to the table. 4. Financial Analyst: Financial analysts are the driving force behind in-depth research on companies, industries, and investment prospects. Their responsibilities include dissecting financial statements, scrutinizing market trends, and formulating investment recommendations grounded in their extensive findings. Armed with robust analytical skills, unwavering attention to detail, and the capacity to provide invaluable insights, financial analysts in investment banking and financial services often command competitive salaries for their prowess in evaluating investment prospects. 5. Compliance Officer: Compliance officers occupy a pivotal role in guaranteeing adherence to regulatory requirements and industry standards across investment banking, brokering, and financial services. They are instrumental in designing and implementing comprehensive compliance programs, conducting thorough risk assessments, and vigilantly monitoring internal processes. Their profound expertise in regulatory compliance and their ability to mitigate legal and reputational risks make compliance officers highly sought-after, with their salaries reflecting the critical role they play in upholding the integrity of financial services operations. 6. Hedge Fund Manager: Hedge fund managers shoulder the responsibility of steering investment portfolios on behalf of clients, often high net worth individuals or institutional investors. Their roles encompass the development of intricate investment strategies, analysis of market trends, and the formulation of investment decisions geared toward maximizing returns. Given the intricate nature of their work and the potential for substantial profits, hedge fund managers frequently earn significant salaries, which may include performance-based bonuses. The Final Verdict Is Investment Bankers/Brokers/Service A Good Career Path in 2023? I hope you have got an answer to your above question. Investment bankers are one of the great career paths that you can consider in the long run. Besides, let me know your doubts in the comment section below if you come across any. Read Also: Is Energy A Good Career Path? - A Detailed Guide A Beginners Guide to Listed Investment Companies Is Property Investment Still a Good Way to Make Money?

You Need to Know the Pros and Cons of a New Career in Real Estate

Will a career in real estate work for you? It can be an exciting and challenging career change. Deciding on whether or not a real estate career will work for you depends on your personality. You will discover a new level of independence at work and there will always be new challenges. Before you dive in, consider some of the pros and cons of a career in real estate. Pros of Becoming a Real Estate Agent: 1) Money – Real estate agents work on a commission. Whenever you sell (or help your clients buy) property, you earn a percentage of that sale. Given that property is usually the most expensive purchase and investment the average family makes, that’s a large chunk of change. There’s no salary cap. If you can find a way to make a million dollars on commissions, there’s no one to put a cap on your earnings the way there would be in a salary job. 2) You’re Your Own Boss – Working as your own boss, you’ve got an unprecedented level of freedom to come and go as you please and vacation when you want. 3) Excitement – Real estate agents are constantly on the move. They’re always out there meeting new people and making new deals. If you’re the type to get bored at a desk job where every day feels the same, a real estate career will shake things up. 4) Knowledge & Experience Pay Off – The more you know, the more you sell. If you love to learn new things and experience more, it’s a career path that will pay off. You will have the chance to become an expert, not just on a neighborhood or types of property, but how to work with people and make sales. Cons of a Real Estate Career: 1) Getting Started – The flipside of working in a commission-based industry is that it takes time to get started. If you’re working for yourself, there’s no one to pay your salary when you’re not making sales. It will take time before you can find clients and make sales, so be prepared financially to survive until you get the ball rolling. Many people start off part-time until their careers develop. 2) You Need Discipline – The downside to working as your own boss is that you need discipline. No one’s going to make sales and put money in your pocket if you’re spending all your time at the beach. 3) You Need to Know when to Take a Break – For others, the problem might be the exact opposite. If you’ve got a workaholic streak, you’ll need to discipline yourself to put the work away when it’s time to rest and recharge. Find a way to disconnect from your job and relax. Real estate can be an incredibly rewarding career if you’ve got the personality to thrive in an environment where you’re independent and constantly meeting new challenges. Earning your real estate license is something you can do quickly and cheaply. With online real estate schools like RealEstateU, it doesn’t take long to start getting your real estate license. Don’t worry if you’re not an expert in homes or home renovation. Your ability to tell whether a home has hard or soft water will not determine your success as an agent. The ability to work with people, work hard and go above and beyond for your clients will ultimately matter much more! However, the more knowledgeable you are in all facets of real estate, the better you will be at ensuring your clients make educated, long-term decisions. Once you sign up for online real estate classes, you’re free to complete them at your own pace. They will prepare you for your state real estate license exam, and most states require you to complete the courses before you try writing the exam. With online real estate courses from real estate, you get all the resources you need to succeed at your exam, including video/audio lectures, a 200-page PDF textbook, and lessons from top real estate experts. Get started on your career change today. Sign up for online real estate classes and be your own boss. Read Also: How Many Jobs Are Available In Real Estate Investment Trusts Is Computer Software Prepackaged Software A Good Career Path? What Are The Three Components In The Youtube Ecosystem?

Hotel Jobs in NYC – Top Reasons to Explore This Opportunity

It is famously said “In New York, they like winners. They don't like second place.” This quote perhaps sums up the character of this city which has witnessed hundreds of ‘rags to riches’ stories over the years. For more than a hundred years this city has attracted people from around the world who come here to realize their dreams.The hospitality industry in NYC is no different and it has helped hundreds of thousands of people build a great career. , New York City sits top on everyone’s radar. Here we discuss some of the reasons for you to explore hospitality jobs in the city. The Odds Are High: As a job seeker, you would always want to work in a place that offers you maximum career options. And when it comes to stats, there can be no better option than New York City if you are looking to make a career in the hotel industry. The top 250 hotels in NYC have a total of about 70000 rooms and employ about 35000 people. Apart from this, there are hundreds of other smaller hotels, inns and B&Bs in the city that employ more than a hundred thousand people. The city being the center of the global economy is visited millions of people annually creating a vibrant hospitality industry. So your odds with hotel jobs in New York are substantially higher than anywhere else in the world. It is Constantly Growing: If you thought that the above figures are mind boggling and the growth has stabilized, think again. Since 2007, an estimated 35000 hotel rooms have been added to the city and each year more than 4000 rooms are being added. This has resulted in constant demand for new talent in the industry. In 2014, a record 55 million people visited the city with the majority in the corporate travel bracket. These figures are all-time high in the post-recession world and has stimulated the construction of new properties and hiring of fresh talent. Higher Wages: Working in one of the biggest cities in the world comes with its own perks. As per the latest figures released by the New York State Department of Labor the basic hourly wage for people in the hotel industry stands at $9 per hour which is among the highest in the United States for entry level employees. Apart from this employees also receive other allowances for Uniforms, Food and Lodging. And here we are only talking about minimum wages. If you are passionate about your job and possess the right skills you will never have a reason to feel disappointed about your remuneration in New York. It Adds To Your Resume: If you are planning to explore hospitality jobs in other parts of the world, the experience of working in a hotel in New York would act as a huge plus in your Resume. Finding hotel jobs in NYC involves going through the most stringent selection process where only the best make the cut. There is an aura about working in such a competitive ecosystem where you would have to deal with people from different parts of the world that come with their own expectations. This works as a great learning experience for any professional irrespective of his/her role. So even a small stint in New York improves your future prospects in this industry exponentially. As you can clearly see the hospitality industry in New York offers you an ocean of opportunities to explore. Irrespective of your skills and expertise you would find an opportunity that would lay a strong foundation for your long career. To scout for the most lucrative opening, you need to choose a job portal that is dedicated to the hospitality industry. These would keep you updated on the latest job openings across various hotels in the city and let you apply at your ease.

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Is Investment Bankers/Brokers/Service A Good Career Path?

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Hotel Jobs in NYC – Top Reasons to Explore This Opportunity

How Personal Branding Online Can Help Your Job Search

What is a personal brand?

How a personal brand can help you

How to develop a personal brand

How to use your personal brand

Share this Article

How to Write an Effective Resume that Get Noticed?

Why is sleeping well so important for job performance?

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

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