Mailing lists have been one of the most cost-effective methods of targeted business promotion activities. Mailing lists will never become redundant in b2b because of the need for businesses to get in touch with other businesses. Nothing can change the need for soliciting new business through cold calling and email marketing efforts. And without contact details, it would not be possible to get in touch with the targeted entities to promote products and services.
Access to information on different categories of b2b entities :
One of the most important requirements in mailing lists is the need for having access to specific information about the b2b entities. Details such as the size of the business, exact nature of the business, accurate contact information, the domain of the business and other information are of great importance. A marketing effort that is targeted has better conversion rates of leads into actual business relationships. This is precisely why it is important to have a mailing list of companies by industry.
Making The Right Pitch To The Right Clientele :
Another advantage of using a segmented mailing list is the ability to create a pitch as per the needs of the targeted company. For instance, a business that needs to sell a service may have options and resources to handle both large-scale operations and operations on a smaller scale to meet the requirements of small-sized entities. However, when mass mailers or brochures are mailed out to clients, it may not be a good idea to mention services that are intended for another segment. By using a mailing list that is clearly segmented as per the size of business and volume, it is possible to send the relevant information alone. This will have a better chance of converting a lead, rather than sharing information that may not be relevant to everyone.
Mining Of Information From Credible Sources :
By using the services of the featured site, users get the advantage of information that is credible and verified. Most of the databases comprising records of our businesses and other businesses are compiled from public sources, cleaned, and verified before being made available to clients. This process of verifying and cleaning of information needs to be carried out by a dedicated team to offer the assurance of the accuracy of information. The featured site takes care to cross-check the information before making it available for users. This ensures that mail and calls do not bounce due to incorrect information.
Data for all industries and business :
The featured site offers mailing lists with data on most of the b2b categories of business that will be of use to businesses. Entities keen to tap into new territory will find the availability of credible information to be of great use in their marketing efforts. A business that manufactures products or makes available serves that can be used by all sectors of industries will find the need to make the right pitch to all industries. However, the pitches may itself differ from industry to industry, and this may require segmentation. With the availability of databases containing information about all aspects of the business, it is possible to identify the right resource who needs to be contacted. Marketing efforts differ across hierarchies in business. For instance, a c-level executive will need to be approached in a manner that is different from a manager.
Relationship building exercise :
Many businesses rely on mailing lists with the understanding that efforts to acquire new business may not actually succeed immediately. However, mature businesses are aware of the need for building relationships with clients over a period of time and using the relationship as a basis for converting the relationship into a business-client relationship. This can be achieved by dispatching informative newsletters and updates on the products and services, in addition to the latest information about the specific industry. By remaining in contact and engaging the b2b clients, it is possible that at some of the time in the future, the clients would find the need to use the service or the product. And it is also important to understand that clients may not necessarily avail of all the services or products, but may make a small beginning through a micro-conversion. This can slowly scale into a full-scale conversion.