10 Ideas To Successfully Sell Your Art Online

Published on: 28 June 2018 Last Updated on: 07 October 2020
Sell Art Online

Selling art is always a challenge. You have to find ways to bring it to the attention of interested buyers. This involves working with agents, having big galleries to display your art, and so on. However, with the explosive growth of the web and the online market, artists now have more choices when it comes to promoting their work.

How to Sell Your Art Online :

You now have many different ways to provide exposure to your art online and find buyers. From online art galleries to creating your own website to sell your art, to promote your work through social media, there are many options.

1. Online Art Galleries :

Online Art Galleries

The best way to sell art is to get people to see it. Sign-up with a good online art gallery that provides good exposure and if they sell your art, you should get the major share of the sale price. You have to spend some time doing research to find good ones.

The best online art galleries do not just display your work. They also curate your work and help you promote your work and to connect with other artists, and buyers, and collectors. Your art will be displayed well in the gallery in the relevant categories. Potential buyers can narrow down the results by filters like the subject, style, medium, etc.

2. Sell Through Specialized Art Marketplaces :

Art Marketplaces

Websites like Etsy, ArtFire, etc. focus on providing a marketplace for artists and for handcrafted work. On these websites, you can connect with other artists and artisans, show-off your work, and also get the opportunity to sell them.

3. Popular Shops and Auction Sites :

Popular Shops and Auction Sites

While you are exploring your options, don’t forget websites like Amazon and eBay. Yes, they deal with a lot of different products. But they also let you reach millions of people across the world. To sell your art through these sites, you have to make sure that you promote your product links on social media, ads, and other means.

4. Build Your Own Website :

Build Your Own Website

There are now many ways to get your own online store with minimal investment. You can try TicTail, SquareSpace, or an eCommerce platform like Shopify. You can choose web templates to make sure your website looks good. Choose templates that are ideal for displaying art. Build your website and start promoting it to get visitors to your site who may become buyers.

5. Sell Through Social Media :

Sell Through Social Media

Use social media websites like Facebook to promote and sell your art. However, for social media to be an effective marketing tool, you need to establish yourself as a person worth following. You need to build your personal profile, connect with other people, respond to other people’s posts, contribute useful content in communities, and so on. You can begin talking about your work and try to generate interest in it.

Tweet about any sales you made or a new painting you added to an online gallery etc. on Twitter. Use Facebook well. Create a business page on Facebook and post interesting content about your art, show off your work. You can even set up shop on Facebook and sell on it.

6. Print-On-Demand Websites :

With print-on-demand websites, you can get exposure to your artwork in many ways. You can sell prints of your work. You can have your art printed on several merchandise like shirts, coffee mugs, smartphone cases, and so on. This will create an awareness of your work and also provide a stream of income for you, letting you concentrate on creating more art and saving the funds to promote them in traditional ways.

7. Create Photobooks :

Photobooks

Take professional photographs of your artwork and then select a few to create a beautiful photo book of your art. Use a service like a Blurb which lets you create stunning photo books. Blurb has partnered with Amazon so you can easily sell your photo books directly on Amazon.

8. Use Instagram :

Instagram

Instagram is an image sharing site. Take snaps of a few of your paintings or other artwork and share it. Use Instagram to create awareness about your art, your style, the media you use, and so on.

9. Make Use of Stock Art Sites :

Select a few of your art that you feel are good but you can afford to give away to get more exposure to your work. Create a profile for yourself on sites like Shutterstock that tell a little about your work and your style. Upload good images of your art and let people use it for other derivative works. This can give more exposure to your art and people who use your images can share your image or your whole portfolio with others on social media, spreading the word.

10. Promote Your Art Through Occasional Giveaways :

Everyone likes to get something for free, and if it is an original piece of art, that adds more value to the prize. Choose a small painting or illustration that is good but one you don’t mind giving away. Choose a picture or handicraft with size and weight that won’t cost too much to send to the winner.

To ensure that you get entries for the giveaway from people who are interested in the work, ask them for instance, to write about why they would like to win the prize. Make it easy for them to share the giveaway page on social media.

The internet has opened up so many ways to promote your art and sell it, through your own website, through online galleries, through social media, by organizing promotional events like a giveaway. Explore your options and use as many as you can to create a buzz about your work and finding buyers for it.

Read Also :

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Magento vs. Shopify

Magento vs. Shopify: Which Is Best For Your E-commerce Store?

The first quarter of 2019 has almost passed, and it has been predicted that 18% of the purchases will be made online by 2040. Further, 95% of the orders will be facilitated by e-commerce store. Considering the above statistics, it comes as no surprise that the fate of your online business is dependent on how your website works. But did you know that all your website operations rely on the choice of your e-commerce platform? Now, as the online store owners narrow down the choices, they are only left with two main platforms as the contenders- Magento and Shopify. While both platforms can create a one-of-kind e-commerce store, they differ in many areas. To start with, Shopify works best for smaller businesses. On the flip side, Magento is aimed at enterprise businesses. This post is going will give you an in-depth insight on Magento and Shopify and help you decide which is an ideal platform for your e-commerce store. Magento and Shopify in a Nutshell: e-commerce store Magento: Launched in 2007, Magento is a self-hosted e-commerce platform that powers a number of web stores. The platform is open source and comes with two versions including community (suitable for developers and small businesses) and enterprise edition (best suited for mid-sized and large e-commerce stores). The usage of the platform is free, but you’ll have to pay an amount for premium apps, themes, and hosting. Irrespective of the price you have to pay, this platform is best known for its flexibility, ability to customize, and scalability. Shopify: Shopify is a hosted e-commerce platform that allows single-step order fulfillment and lets you set up a store with a custom domain and a theme. This platform comes with an easy-to-use interface and is more for beginner developers. Moreover, it comes with a 14-day free trial, allows integration with over 70 payment gateways, and is available in almost every language. Although there are numerous Shopify alternatives available across the web, what sets this platform apart from others is its ability to set up a dynamic store in no time. You will have to pay for the platform after the free trial, but the Shopify team takes care of all the technical tasks. Magento and Shopify: What Numbers Say! Description Shopify Magento Number of Websites 600,000 250,000 Number of Extensions 2,400+ 3,000+ Number of Themes 60 (external purchase is allowed) 12 (external purchase is allowed)   Now when you are aware of what these platforms are, here is a feature comparison of Magneto and Shopify. 1. Basic Functionality and Ease of Usage: Both the e-commerce platforms have all the basic store functionalities that are easy to use and maintain. But if we compare both the platforms, Shopify is a drag and drop website builder. Magento has a steep learning curve, and you will have to learn some technical terms to get through the e-commerce store development process. With Shopify, the developer can add the products; customize the look and feel of your store and set up the payment process in no time. The best part is you can make the entire e-commerce store without any technical knowledge. In Magento, you have to learn some code to develop an entire e-commerce store. Not to forget, they have comprehensive user guides that walk you step-by-step through various processes. They also have a forum from where you can learn some tricks of the trade. 2. Search Engine Optimization (SEO) When it comes to SEO, both have great search engine optimization capabilities. However, you’ll have to leverage extra plug-ins in the cases for both platforms. But in the case of Shopify, SEO features are automatically built into the website, even in the product pages. 3. Themes and Templates Availability: In terms of themes and templates, both platforms offer highly-functional customization capabilities. They let you edit the raw code directly and give you full control over the design and appeal of your e-commerce store. Coming to the differences, Shopify offers a wide variation of mobile-optimized themes. Although many of them are free, if you go for the paid ones, your store gets a professional look and gets equipped with great sales potential. You also get the option to add new pages, change the color palette, move or resize the elements, and integrate the social media feeds. When it comes to Magento, it has 12 themes. Out of 12, 10 of them are fully responsive. This platform does have free themes, and the paid ones also start at just $1. With this platform, you can also create your theme or template from scratch. You have the option to add a slide, newsletter, and animation to the website. 4. Inventory Management: All Shopify plans allow unlimited products in the store. Magento also allows you to add or create an unlimited number of products on the website. But Shopify is one step ahead in this point due to its integration with drop shipping inventory apps such as Oberlo. Further, in Magento, you have the risk of slowing down your website. 5. Hosting Features: Your website's performance, storage, security, and speed are dependent on the hosting you choose. Did you know that 40% of people will abandon a website if it takes more than three seconds to load? This will result in a loss of customers as well as revenue. As Shopify is a hosted platform, it takes care of your entire domain and hosting needs; offers you 24*7 support, and let you concentrate on your business. Magento comes with two hosting options, including Open Source and Cloud. In Open Source hosting, you have to buy your domain and hosting. But in the case of Cloud, your e-commerce store is hosted and maintained by Magento. 6. Payment Processing: Shopify platform is already equipped with a payment processor, which is known by the name of Shopify Payments. If you use Shopify Payments for your e-commerce store, you won’t be charged any transaction fee. Moreover, it comes with the support of 60 external payment processors. For Magento, you will have to download the extension of the payment processor that you want in your e-commerce store. You can look for these extensions in Magento’s marketplace. However, some factors that make Magento worth the consideration are international market coverage and support for multiple languages. Summing Up: When it comes to choosing an ideal e-commerce platform, there are lots of factors to consider including interface, scalability, number of themes, templates, speed, load time, cost, search engine optimization, and more. Is Shopify worth it? If your considerations are ease of usage, availability of themes, not wanting to pay the transaction fee, and having the hosting and bandwidth taken care of, look no further than Shopify. It is user-friendly, has a payment processor, and comes with an array of themes to help you get started. But if you are technically savvy and want to build an e-commerce store for a large enterprise, go for Magento. With this platform, you will also have to find your hosting provider, which can become expensive, as your business scale. Moreover, there is a chance that you might have to invest some time as well. If you are still stuck on the decision, skim again through the comparison of features, weigh their pros and cons, and make the best choice for your business. Read Also: What Are the Common Causes of Catastrophic Injuries? Top 5 Sites Like Solarmovie To Watch Movies Online Do I Have To Pay Out Of Pocket For Wisdom Teeth Removal?

READ MOREDetails
Email List

3 Easy Ways to Grow Your Email List

The email marketing industry is expanding and there is growing competition between brands: they all want to get people’s attention. Sometimes, acquiring more subscribers seems hard. If you are looking to grow your email list, we have three easy ways maybe you never thought of.  Whether you offer a service, product or content is the product, use these tips to add more subscribers to your database and become more successful at email marketing. Why you should grow your email list There are good reasons to build your email database. It can be an instantaneous way to reach the people who want to hear from you. Also, it’s cheaper than advertising or mass mailings. Every marketer wants a large email list which is understandable. In general, the more people you reach, the better results and this has never been more true than with emails. The typical ROI for email is $42 for every $1 spent. However, before you try any email list growth strategy, remember it’s not always about the numbers. You want true engagement and a long-term relationship with your audience. To build that, focus on adding real subscribers to your list – people who genuinely want to connect with your brand. How do you do that? Let’s get into three ways to grow your email list without much effort. Is it easy for someone to sign up? Many organizations and freelancers have only one sign-up form and you’d be surprised how much you have to search the website to find that form. So, the first tip: make your email sign-up visible and easy to find. For instance, you could place it at the top of your website and not buried down by the copyright notice. Also, avoid making the text so small that someone can’t read it. Instead, let your signup form be the first thing people see when they land on your platform. Are you promoting your email list on your social media channels? Maybe you’ve been working hard to gain followers on Facebook, Instagram, and Twitter. There’s certainly inherent value in this, but a lot of marketers make the mistake of not cross-promoting channels. Who’s to say that someone can’t follow you on Facebook and be a subscriber to your email list? Just remember that people will frequently leave social media channels for one reason or another. You don’t want them forgetting about your brand and what you offer, so do your best to get them on your list. Post periodically on social media and invite people to subscribe to your emails. Your newsletters’ content should have real value and be unique from your website or social media content. This is a great incentive to gain an email audience. Plus, you can think outside the box to gain new followers. Maybe you can run a contest or offer a freebie, such as an e-book to anyone who signs up – whatever you think would entice your audience. Do you include an email subscribe button in every email you send? Word of mouth is the best marketing.  If someone on your list really likes your email and forwards it on to a friend, they need an easy way to subscribe. A “subscribe” button makes it simple by saving them the trouble of looking you up, going to your website, and finding your form. So, at the end of every email you send, include a call-to-action. It could be as simple as: “Did you get this email from a friend? Get yours” + “Subscribe” button. The more convenient you make it for people to subscribe, the faster your email list will grow! Also, it doesn’t hurt to encourage your subscribers to forward your email. Some of them will do that and that’s a great way to grow your audience. It’s not all about numbers Now that we’ve gone over a few easy ways to grow your email list, it’s important to keep in mind that it’s not all about numbers. There is another aspect to growing your campaign: email list quality. Gathering lots of subscribers is great for email marketing, but you have to make sure those subscribers are real. You may be asking, “Well, why wouldn’t they be?” In the world of email marketing, there are quite a few types of emails that degrade your sender reputation. A sender reputation is a score that every email sender has. It’s the rating Internet Service Providers use to determine your behavior as an email sender. Some of the factors that influence your sender score are: your bounce rate your overall engagement: open and click-through rates are vital metrics the number of spam complaints and unsubscribes you get Bad email addresses you could have in your list All these factors are in direct connection with the quality of your email list. Unfortunately, every organization or marketer will acquire some bad email addresses over time. Some of the most damaging yet prevalent ones include: Fake email addresses: for a number of reasons, people sometimes provide fake email addresses. Sometimes they just want to take advantage of a freebie and have no intention of being a subscriber. Abuse emails: some people are malicious and others just careless. Abuse email owners have a habit of marking emails as spam, even those they signed up for. You don’t want these people on your list because they will hurt your sender reputation. Temporary email addresses: would you believe there are websites that exist for the sole purpose of generating temporary emails? These email addresses are sometimes called disposable because the person uses them for a day or two and never again. Then, they only cause your bounce rate to go up. On top of these, we can’t forget there’s always natural decay of the list. People simply change email addresses. Some people use their school or work email and they graduate or quit. You must get those email addresses off of your list. Use an email verifier to keep your database clean Thankfully, there is a healthy way to grow and maintain your list. The first thing is to never buy or trade email addresses to add to your list. First of all, it’s illegal to email people without their consent. Furthermore, a purchased list isn’t likely to result in anything positive and most likely the people you add will mark you as spam. The simplest way to keep your list healthy is to: The first clean it in bulk using an email verifier then, install an email verification API on your sign-up forms. Clean your list in bulk If you already have a substantial number of contacts in your list, but are not sure about their validity, run your list through a bulk email verifier. The process is simple and doesn’t take much time: you upload your list into the system and get it back clean within hours or even minutes. Install an email verification API This simple piece of software checks every new email address in real-time. It grants permission to good emailers and keeps out any of the problematic accounts mentioned above. Once your list is clean, consider adding the API to all your sign-up forms to ensure it stays in good shape. The sky’s the limit You would be surprised what a difference email marketing makes. It’s the most personal way to reach people and is an incredible tool to communicate the story of your brand and service. Using careful planning, creativity and email verification tools you are on the right path to growing your email list and getting good results. Read Also: How to Integrate Email Marketing With SEO Why Email Marketing is the BEST Digital Marketing Outreach in Singapore

READ MOREDetails
Advertise Coupon Codes

Ways On How to Advertise Coupon Codes in Social Media

For most e-commerce websites today, be it a small one or a big one like Verizon Wireless, Coupon Codes are essential to have the business advertised on the right portals. Most coupon sites promote your brand and keep it top in the competition with similar brands. If you thought that coupon codes essentially sacrifice your revenues to get more sales, you could be quite wrong. Sometimes, even a huge discount coupon code could help drive a major sales hike. The best way to get more traction with your audience and stand out is by using effective social media strategies. Wondering how to get it done? Check out here Set Your Goals : Before you start working on your promotional campaign on social media channels, it is crucial to set your goals. Apart from getting you new customers, coupon codes can also retain existing customers when you place them right on social media. There are many interesting ways to set up your social media promotional coupons. If you are intending to clear out stock, you could start a buy one get one offer. If you would want to do it on a regular basis, the best way to do it is by setting a weekly or monthly clear out sale for your social audience. Your weekly or monthly promo cycle could help your audience look forward to your posts on social channels. This also aids customer retention. By offering a promotion on the most popular product in your shop, you can attract new customers. Set specific goals and plan your coupon code offer that suits best. Here are some of the most popular offer types: Offer Types using coupon codes: Percentage off on a specific product - 20% off all shirts Percentage off on a sale cart - 5% off on your cart at checkout Dollar off on a specific product - $10 off on your first product purchase Dollar-off on a sale cart - Buy for $100 or more and get $10 off Free shipping coupon code Buy Two Get One offers or Buy One Get One offers Coupon codes promotion on social media at regular intervals would make your brand more popular and sought after. With short-life coupon codes, you can get a good brand following. Promotion helps you fix any market gaps that your brand might face. A perfect promo plan can help you work positively towards your goal. Create Your Coupon Codes : If you are using Shopify or Bigcommerce, creating your coupon codes is pretty simple. Amazon also offers a promo code feature that is designed for social media platforms. You might also consider using tools like Snipcart to create your coupon codes and promoting them. Platforms like Rignite offers one-stop for coupon codes on social media, you can create, share as well as track the effectiveness of your coupon code that you use. It does not matter how you create your coupon codes, what matters is tracking and monitoring the campaign to derive results. Designing Your Social Media Posts : It is important to create engaging and interesting social media posts to promote your coupon codes. When you schedule your posts, make sure that they go live at the same promotional period that you have set in the system All About Creating Your Promotional Posts : When you create promotional posts for coupon codes, place your coupon codes both on the image as well as text. When your audience sees your promotion, make it clearly standing out to help them see the value. Adding a sense of urgency like short-life coupon codes or setting up a set number of codes can help to make better conversions. Adding relevant hashtags also help to promote your posts and taking them up in the right direction. Spend On Social Media Advertising : Paid promotion on social media websites like Facebook and Twitter help reach your campaign to a specific target audience outside your main followers base. Micro-Influencers Promote Your Business : Micro-influencers are a great way to promote specific niche related coupon codes. Although their audience may be smaller in number they are usually more involved and attentive to posts. Promoted posts hold more value as the base audience are usually peers who trust the micro-influencer. To partner with micro-influencers, you can use Dealspotr to find your perfect match. Branded Videos Impact On Promotion : Another effective way to promote your coupon code is by creating relevant branded videos. One of the overlooked platforms to advertise your product is YouTube. If you find creating a video difficult, you could also contact a micro-influencer from YouTube to promote your brand. Famebit is one of the popular channels to connect you with the right influencer. Tracking and Measuring ROI : Always monitor your social media promotions to find out what works best for you. Tracking down the platform that brings you more conversions is one of the most effective ways to focus your time and money on what's most effective for your brand Social media is one of the places to find the right target audience for your brand. Instead of using bargain shopping websites like Groupon and Coupon.com, promoting your coupon codes on social media is the right way to target potential buyers. Read Also : Advantages And Disadvantages Of Coupon Codes In Your Business Ways To Spice Up Your Online Shopping Of Apparels 5 Actionable Mobile Marketing Tips That Drive Sales

READ MOREDetails