5 Steps on How to Market Your Business Using Social Media


14 April 2018

Social Media

5 Steps on How to Market Your Business Using Social Media

Social media has today become a popular way of enabling customers to research and discover brands of different products offered by different business entities. The platform has also helped marketers of various products reach their potential customers with just a click. Currently, a very high percentage of marketers prefer marketing their products and services using social media due to its high coverage, unlike other forms. Some of these social sites include Instagram, Twitter, Facebook among others. However, for you to successfully gain traction in this you need to follow the essential steps below.

1. Start By Reviewing Your Business Objectives :

Although many people tend to skip this step, it is very important, to begin with, it in order to find a niche market on social media. However, an evaluation of your business objectives will help you to successfully develop an appropriate social media marketing plan for your business. For instance, if one of your business objectives aims at growing your market share in a certain region, develop a social media marketing plan that fully supports such an objective. Above all, remember to stick to your objectives when posting or engaging your fans and followers on your social media page.

2. Plan On Where To Spend Your Time :

You need to have a clear digital strategy for you to successfully drive sales on social media. Since each social network has a different audience population, you should strategize on which platform to use on the basis of your target customers. The following is an example of population differences:

  • Approximately 70 percent of people use Facebook, making it the topmost social network.
  • Approximately 60 percent of Facebook users comprise of a female.
  • Most of the Instagram users are aged between 18 years and 35 years

From the above highlights, you need to choose a social network that will best work on your products and services in relation to the target audience.

3. Create High-Quality Contents :

Coming up with high-quality contents can really engage your audiences. The contents can be shared across a number of platforms and harvest more interest in that particular brand. This means that the contents should be actionable, informative, shareable, and relevant to your target group of audience.

4. Always Be Active And Responsive :

Potential customers, fans, and followers will always congregate to the business’ social site and post their comments. In the process, they will expect the business to be social to them. A timely response will always create a positive relationship between the company and the customers. However, some companies tend to create automated responses on their sites to the customer. As a result, the automation gets the company’s brands in trouble due to inappropriate responses. This can inadvertently promote negative attention making the business look uncaring the customers. For this reason, all automated responses should be avoided to give consumers a positive perception during the interaction.

5. Stay Updated Always :

Always ensure that your social network marketing plan consistently reflects the times. This means that you should always stay ahead by developing a list of resources you are planning to use.

In summary, although social media is widely used to market brands today, the marketing will be a success if the above steps are keenly followed. Reviewing the business objectives, creating high-quality contents will always attract a good number of customers. However, you should always be responsive and updated in order for you to maintain your potential customers.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Social Media Quizzes

Why It is important to Participate In Social Media Quizzes

A quiz is a form of feedback from your audiences. In any business, let’s say, it tells where it is at its best, and where it requires focus. Social media quizzes are of course important. Social media quiz is another form of social media marketing. According to research, no marketing is complete without a social media quiz. It lets you know what the followers prefer, their likes, dislikes, and the changing needs want, and the demands of their audiences. To get an exact and targeted audience, buy real Instagram followers from a trusted source. People enjoy taking social media quizzes. It's a unique, quick, and easy way of revealing new information. Answering a question, or selecting a certain option in a quiz does no harm or does not affect others in any way. Others understand that it’s your choice and your decision. It’s a mature way of telling me what you want, your likes, dislikes, etc. Audiences but also marketers do not only like quizzes because there is no rocket science in creating a quiz. It is easy to form and it takes very little time in creating a quiz. Quizzes can provide you with a lot of information about your business, your company’s progress according to the audiences, and it’s a way of letting companies know what their audiences think of them. It is an effective way of gathering feedback. How to create a social media quiz  Create a goal: You should be clear with your goals and objectives. What do you want to achieve? Why are you creating a quiz? You should have one strong reason. You should know that whether you want to introduce your product to the audience or you want more followers or customers via the quiz. Know the needs of the customers: Know what your target market wants from you. Creating a quiz regarding the likes, dislikes of your audiences is a great way of communicating with your audience. Your audience might feel delighted to know that you are addressing their needs, wants, and desires. Social media marketing is all about providing value to your customer. The best way of providing value to a customer is to address their needs. Design the Quiz: In order to have an appealing, successful, and attractive social media quiz. Your quiz needs to have a fun factor to attract large audiences. Address your audiences through your quizzes. The audience loves it when they are being addressed and they think that the brand cares for them. The quiz should be simple, easy, and understandable. Moreover, you can add images to your quiz to attract large audiences. Share the Quiz: After you are done with the rest of the steps, all you have to do next is to publish your quiz to your website, page, blog, or you can publish it on your social media profiles including Facebook, Twitter, Instagram, LinkedIn, etc. After that, have a look at the results. Evaluate the results. Know where you are having progress and what parts need your attention. Hence, social media quizzes are important to take. It can be very beneficial for a company as it lets them know about their drawbacks. Read Also : 5 Unusual Social Media Tips That No One Will You About This Is Why Social Media Is Essential In The B2B Sales Process How Social Media Can Boost Up The E-Commerce Industry


5 Tricks for Using Twitter to Grow Your Business

You may already be familiar with social media marketing on sites such as Facebook and Instagram, but have you considered growing your business through Twitter? Many tweeters assume that the word count availability limits marketing potential, but that couldn’t be less true. Businesses that know how to use Twitter to their advantage are able to create successful marketing campaigns that increase traffic towards their sites. Here are just a few strategies for using Twitter to grow your business. 1. Write Succinct Tweets: This is arguably the most important for any successful marketing campaign on Twitter. With Twitter, your words are already limited, but it’s still important to be as brief as possible with your message. Even on Twitter, a massive bubble of text that takes up their entire feed will turn off your targeted audience. Limit your tweet character count by focusing on your message. Remember that you can always include a link to a longer blog post or text page. Instead of explaining everything to your audience, use your tweets to suggest an offer to them. They’ll be more likely to learn more by clicking on the links you provide and discovering your business. Let’s look at two examples: New to the Los Angeles area from The San Fernando Valley to Long Beach? You’re going to need a smog test no matter where you live, and we offer a smog test near you. Click here to learn more. You can probably tell that this tweet is unnecessarily long and rambling. The user can accomplish the same ideas in shorter phrasing, like this: New to LA? You’ll need a smog test. We’ve got you covered. This tweet is succinct. It successfully condenses the same message in a shorter word count, and it entices the reader to follow through by clicking on related links. A succinct tweet is impactful. It has the potential to entice readers and shows that you are able to get your point across concisely. It also demonstrates that you understand how to use Twitter, which will make you seem professional, contemporary, and appealing. 2. Plan Your Tweets: Social media users are known to impulsively post content, and it’s easy to think that your tweets have to be thought of on the spot. A great idea towards perfecting tweets for your business is actually planning them out. You can do this by writing each one down on paper or a computer document. This allows you to plan when each tweet will be posted, edit before the post date, and adjust your campaign if your posted tweets aren’t landing. 3. Engage the Audience: Successful marketing campaigns are not just brief but capture their audience through engaging visuals and participatory posts. High-resolution photographs, intriguing logos, and succinct videos go a long way towards making a tweet visually appealing. You can also engage with users directly by using tweets to ask questions related to your business. To really boost engagement, interact with users in the comments. Use Twitter to offer promo codes or create polls to enhance your relationship with your audience. 4. Plant Hashtags: Just like with Instagram, it’s important to also plant hashtags. These are a powerful tool that allows readers to find your business through trending feeds. By using a current hashtag, you increase the potential of being found by a user who otherwise might never have become a customer. Just like your word count, remember to limit your hashtags. Nothing is more off-putting or unprofessional that a string of random hashtags in a single tweet. 5. Consult a Professional: Adapting to any social media site takes time, so it’s important for users who want to take advantage of business growth potential through Twitter to seek help if they’re unsure of how to approach their ideal marketing plan. Reach out to an established marketing agency like digital marketing by Edge. SEO and online marketing agencies will understand how to reach an audience via Twitter and will help you develop strategies towards your business goals. Read Also: 5 Marketing Tips To Help Grow Your Business On Instagram

Social Media Tips

8 Social Media Tips for Your Business

Advancements in technology have influenced the way people live and interact with one another. The world has now become a global village with the improvement in telecommunications networks and the growth of Internet connectivity in many parts of the world. People can access information from all parts of the world with a click of the mouse. The improvement in telecommunications have eased business operations and opened new markets for business. Many successful companies have turned to online marketing to reach various target markets. There are various methods of online marketing that any business should know to maximize profits. Social media marketing is a powerful online marketing strategy that is helping businesses to sell their brands to many people. Here are a couple of effective social media tips for your business: 1. Conduct thorough research: You need to know the online microenvironment of your business to post an engaging social media content. Some of the critical information you need to have included: your competitors, who are your customers, and what social media platforms do your customers and competitors use. Finding the answers to these questions will help to do social media monitoring for your brand and identify the differences with your competitors. 2. Identify the right platforms to use: There are various social media platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and many others. As a business person, you need to identify the right channels to reach your target audience. You need to identify at least three channels to use to make use of the available time and resources you have. 3. Work on how to craft an engaging content: You need to plan how your content will look like after deciding on the platforms for your marketing. Your content should be tailored according to your business's core marketing strategy. Some of the critical factors to consider in the plan including the objective of the company and the budgets you have set aside for social media marketing. You also need to craft the posting schedule to ensure content reaches your audience at the right time. 4. Create quality content: Create engaging content that will attract the customers to know what your business is offering. Do not just post for the sake of it. Ensure that your titles, captions, are interesting, videos are of high quality to capture the attention of your target audience. 5. Connect with your audience: Build your relations with customers by engaging them in your posts. Comments likes and answers to your customers' questions will help to build a positive relationship with your customers. 6. Search for influencer: You should look for social media influencers who will talk positively about your business's products. You can also hire a brand ambassador to promote your products in their networks. Influencers and brand ambassadors help in the marketing of your products across their networks since some followers will be willing to try the product. 7. Monitor the effectiveness of the channels: Evaluate the performance of the marketing channels by measuring the impact over a specified time frame. Make adjustments where necessary and keep learning. Technology is evolving, and you need to make sure that you are up to date with the current technological trends. 8. Work with a Professional Social Media Agency Between creating the best creative strategy, deciding on the copy, improving branding, and businesses might find their hands full. If businesses want to spend in the form of ads, they should look to take help from specialized social media companies Dubai. A professional and successful agency always has at its disposal, a team of designers, copywriters, and PPC experts, which can help with maximum returns from social media. Read Also: 5 Types Of Digital Marketing Online Marketing: Selling Your Product And Services Exploring The Different Types Of Digital Marketing Strategies IdeaPros, A Comprehensive Strategic Partner For Entrepreneurs Creative Marketing Strategies To Put Your Small Translation Business On The Map