Social Media Marketing: Six Trends to Keep Your Eyes On

08 March 2018

As the New Year begins, brands are focused on developing their marketing strategy. Marketers should know that it’s time to “Go social or go home.” Social media is another most famous marketing trend which needs to be followed by all the brands. Already so many brands are investing in social media marketing campaigns to keep up with the competitors and to expand reach to the customers. We can see that the number of people using these platforms is creating such a hype that brands cannot resist but to invest in social media marketing campaigns and be reaching customers, creating brand awareness.

If you’re looking for the trends to keep your eyes on here are six trends in social media marketing:

Brands going Life (Live-Streaming):

People buy the latest phones with upgraded hardware and software version every year, but for what possible reasons? The answer is to get quick access to social media platforms for not missing out on videos, pictures, and live streaming videos. Following this live streaming trend will prove to be more helpful for the brands, as it will reveal the organic reach. Because the most significant thing about live streaming is that it not only makes the brand popular instead it makes them reach the real targeted audience.

Also, people want to feel valued and loved, so live streaming sums up this factor, and it doesn’t attain the attention of maximum potential customers. Facebook and Instagram are providing brands with the facility of live streaming.

According to the research it’s found that more than 80% of people would prefer watching live videos rather than reading a blog post.

Rule of Social media influencers & Micro-Influencer:

Social media influencers are ruling all over the social media platforms and a smart marketer can use their help to reach their targeted audience and create hype for the brands in this year as well. Although the trend should be swift a little forward and be more authentic rather than working with social media influencers or hiring celebrities. Brands should work with those influencers who have their best interest in the products by heart this will prove to be more beneficial for the brand instead of working with those who lack interest in their products.

No Organic reach?

As marketers are facing a massive decline in organic reach on social media platforms, brands are very much concerned and are focusing on finding other approaches to fight that decline of organic reach on social media and to do so they should be very careful about posting their ads on social media platforms and have invest large amount of money for those ads to improve the number of organic reach.

Are you investing in social media advertisements? If the answer is no, then it’s time to do it and add it to your marketing campaigns budget list to get organic reach before it goes in vain.

Tell your story:

Social media is a platform seems to be the best choice for telling your story to the public to create brand publicity and awareness, marketing can use this platform a tool for getting quick access to the public which is easy and can also calculate the response of the audience. Facebook and Instagram and Snapchat are helping brands engage their customers from their feature of “Stories”. So many brands are still not using this feature should adopt it and bring creative and interesting videos and content for these stories this will surely bring a better customer response than usual.

Create Chatbots:

If you’ve ever visited a website where the moment you go you suddenly get a message from the person asking if you need help? You might think that must be some person sitting on their websites and sending this text, but it’s a chatbot program which is designed to interact with you.

So, in this year use of chatbots and messenger apps will become another trend on social media platforms followed by the brands. This show that robots are taking over, but people will look for the voice of the person behind this message and will try to exploit it, better make sure your content is ready for voice search!! If you’ve planned yet make sure to be on it. You might need one at some stage this year.

Read also:

5 Steps on How to Market Your Business Using Social Media

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How To Refresh Outlook? A Beginners Guide In 2022

Do you want to refresh the Outlook? If yes, you have to identify specific facts that can help you make things work well in your favor. But, again, proper implementation of the strategy can help you make things work your way. Some simple steps you can follow to refresh your outlook to make things work well in your way. Ensure that you avoid making things too complicated at times to conquer your objectives with ease. Effective execution of the process can help you to refresh the outlook. It can make situations work in your way within an estimated time frame. So let’s find out how to help you make an effective plan to work in your way. What Happens When Outlook Is Not Refreshed? If you do not refresh or if you do not make any updation of the emails, then all the incoming mails will take a little longer time to come into your inbox. It can make your life difficult if you do not get the official email updates. It is the reason why you must know how to refresh Outlook. Read More: Social Media Usage: Pros And Cons How To Refresh Outlook In Windows In 2022? You can employ several ways to make things work to achieve your objectives effectively. Here are some simple steps you can follow to refresh the outlook effectively. Let’s find out how to refresh outlook effectively in 2022. You just have to follow specific simple steps to refresh the outlook In your windows in 2022. So let’s understand the procedure one after the other to get a better insight into it. First, try to start the outlook in your windows.Make a click on the receive/send button with one click.Now you have to click on the drop-down button or the icon to send/receive groups to select, or you have to define the send and receive groups.After that, You Can Go To “All Accounts,” You can select the automatic sending and receive of each check box option.After it, you have to alter the minute's option from 30 to its lower numbers. A value setting of fewer than 5 minutes can cause duplicate sets in your mailbox.Once the time settings are correctly adjusted in your mailbox, you can make a click on the close button.Within every 10 minutes, all your outlook mailboxes can be updated automatically with ease. How to refresh Outlook will no longer be a problem for you if you follow the above procedures correctly. How To Refresh Outlook Email In Few Seconds? You can click on the send and receive groups dialog panel to click the settings for the group in the all accounts tab. Secondly, you have to value schedule automatically for the estimated refresh rate. Always keep in mind to keep in that regular updates can keep duplicate emails in your inbox. It can negate the efficiency of your site to a great extent. How To Refresh Outlook Calendar? You have to follow certain simple steps to refresh the outlook calender in an effective manner. Proper execution of the steps can make things easier for you. Some of the crucial steps are as follows. In the receive/send groups dialog box, click on the Edit button.Ensure that the email account is marked on the left side.On the folder setting section, ensure that the calendar folder is marked.Click on the Apply button if the calendar folder is selected. How to refresh outlook will no longer be a matter of concern if you can follow the mentioned steps above. You May Like To Read This: How To Run Effective Social Media Ads How Can You Restart & Synchronize Your Outlook? You can make the Sync or the outlook reset work well in your favor. Some of the standard procedures are as follows.First, you have to open the finder.You can make the selection of the option “Go” from the menu bar.Hold down the option and alt select the Library from the Menu.The next step is to pen the preference folder.After that, delete the two files one after the other.Open the preferences/ Microsoft office/ of 2011 folder.The second last step is to delete these files.The last step is to Exit and Reopen the Outlook completely. How Do You Can Restart Outlook App? If you are a user of the Android Nougat, you can follow the following steps to refresh the Outlook efficiently without any problems. Some of the crucial steps are as follows.Open the Settings Button.Under the section of the Device option, tap on Apps.Make use of the Android app settings and use the Tab on Outlook.Click on the storage section.Click on the clear cache and clear data option buttons to reset the apps. Frequently Asked Questions (FAQs): 1. How Can You Refresh Your Outlook? To refresh the outlook inbox manually, you have to click on the button of refresh manually, and you must wait for few seconds for that. You can also press the F9 button on your PC to refresh the outlook on your system. 2. What Is The Procedure To Auto refresh Your Outlook? You can enter the refresh rate in the box, and you can automatically schedule, send and receive _ every minute. You can alter the settings in all accounts to make things work well in your way at the correct time within a specific period. 3. How To Refresh Outlook Inbox? Tap on the clear android and the precise browsing data on your android Ipad or the Iphone to clear your data with ease. It can make things work well in your way at the right time. 4. What Is The Procedure To Refresh Outlook On Mac? To refresh the Outlook on the Mac, you must do it manually. Open the Send and Recieve Tab to restore it properly. Final Take Away Hence, if you have questions in your mind about how to refresh your outlook in 2022? Then, I have mentioned the complete details to make things work well in your favor within a stipulated period. Feel free to share your views, comments, ideas, and opinions to make things work well in your way at the right point in time. Then, prepare an effective strategy that can impact your business long-term. Share your tips if you feel that something is left out in the article. The more you can make comments, and like our blog, the next time you will receive more informative content next time. Read Also: ➊ 6 Benefits of Microsoft 365 Security ➋ Identify Malicious Emailers With Online Tools ➌ Everything You Need To Know About PKI In Cybersecurity

How To Protect Yourself On Social Media

Social media can be an excellent people finder tool if somebody wants to be found. The challenge is that it can also be a dangerous place. Many people don't realize that hackers use social media accounts to steal identities and perform other criminal tasks. Everybody should take it upon themselves to understand how to protect their information. 7 Ways to Protect Your Social Media Presence From checking your connection to having a strong password, choosing settings, and making intelligent decisions, here are the seven top ways to protect your social media presence. 1. Check Your Connection Is Safe Hackers can add malware or trojan horses to your account if your PC isn't protected by anti-virus protection. These innovative virus-like programs can steal your login details. Be mindful of accessing social media pages over a WiFi network in a coffee shop or internet cafe. It's easy for hackers to access sites via these open networks. 2. Use a Creative Password Some bots can guess passwords based on commonly used ones. Never use a person's date of birth or mother's maiden name, as they're easily worked out. A creative password that's harder to hack consists of lower and uppercase letters, numbers, and special characters, with no recognizable words. Consider a password security app that generates random passwords for each login. An extra level of protection is to enable two-factor authentication, for example, a site password and a one-time password (OTP) on your smartphone. 3. Manage Privacy Settings The default setting for any new social media account is 'public.' This designation means that anyone can see anything posted, and somebody doing a Google search for your name could bring up the post. Popular settings are private, friends only, or custom. Think carefully about your intended audience. 4. Approve All Tags Friends love to tag each other, which is one of the social media's many benefits. However, not everyone wants the world to know what they're doing at any given time. Most social media apps have an option for the person to allow or reject a post that includes them. 5. Don't Automatically Accept Friend Requests Many people like to build their friend lists on social media platforms, but there is a danger. Accepting a request from a stranger could open the door to the site being hacked. Always check the profile of the person making the request; if it's brand new with only a profile picture and nothing else, it may be a bot. If a request comes through from someone who's already a friend, it could mean they've been hacked. Before accepting it, contact them via another medium to confirm the new page is legitimate. 6. Think Before You Post Before clicking the 'post' button, ask the question, 'Would my grandmother like this?' If the answer is 'no,' reconsider it. Many people believe once something is deleted from the internet, that's the end of it. Sadly, this isn't true; things can be recovered. Future employers may discover images and comments that paint a person in an unflattering light, so make wise choices. 7. Don't, or Delay Sharing Location Data 'Check-in' is a popular feature on many social media apps. While it's fun to let everyone know where you are, it also tells others with bad intentions. For example, checking into a shopping mall can let a stalker know where to find you. Alternatively, it can also let burglars know you're not currently home. Most smartphone cameras have a GPS function that stamps the image with the date, time, and location. A photo can give that data away even if you don't use the 'check in' function. Take the Time to Get Protected As hackers get better at accessing people's social media accounts, users can take steps to limit the chance of something happening. Always be sure that the pages are being viewed on a secure network. Use strong passwords that aren't easy to guess, and manage the settings early to decide who can access what. Be vigilant about being tagged and accepting random friend requests. Think carefully about what gets posted, when, and from where. Do these things, and there's a fair chance a hacker will move on to an easier target. Read Also: The Most Common Reasons Why You Cannot Log In To a Website What Are Some Best Practices To Prevent Phishing Attacks? How To Prevent A Ransomware Attack

15 Inspiring Christmas Social Media Post Ideas

Christmas is the season of e-commerce and social media! With Christmas coming soon, it's a good idea to plan your brand-new Christmas social media campaign. So in this blog post, we're going to list 15 inspirational Christmas social media post ideas based on actual life posts and images from other businesses they’ve successfully connected with their audiences using social media over the holiday season. Christmas Social Media Post Ideas: Do you have a Christmas social media post, or do you want to make one? If so, you can use these ideas to help make your holiday posts successful. 1. Christmas greetings If you want to spread the holiday cheer on social media, this is a great way to do it. You can post a happy holiday greeting and include some of your best seasonal images. Your followers will love seeing their favorite things all wrapped up in festive paper. 2. Giveaways Giveaways are always popular with consumers, but they are even better when you create them yourself. You can create a giveaway for complimentary products or services, such as free shipping or discounted goods. In addition, you can offer other benefits like discounts or coupons for future purchases from your store or website. You can also give away gift cards through social media platforms like Facebook and Instagram. 3. Celebrate a success Posting a celebratory image on social media is one of the simplest ways to show your followers that something good has happened in your life. This could be anything from getting approved for a new loan to finding a new job or opening up a new business venture. The possibilities are endless! 4. New products/services Christmas is the perfect time to launch new products and services, especially if they're related to your business. You can also use this opportunity to promote discounts on existing products or services. 5. Spotlight your customers For example, you could post a video of an employee talking about their experience as a customer or even share a few photos of an employee enjoying one of your products at home. This will encourage people to follow you on social media and engage with you. 6. Festive images and workspaces Christmas is all about the Christmas spirit! Use this opportunity to create some festive images that express that feeling in unique ways, such as by using different filters or making them look like they are being projected onto a wall in front of an audience – this could even be done with a video! 7. Show Your Holiday Staff Party on Instagram Stories! Instagram Stories is the most excellent platform to do so if you want to promote your festive mood. It's just like Snapchat but with less drama. Your followers will love seeing the crazy costumes you're wearing while they're still in bed. 8. Gift ideas for clients, friends, and family Why not go all out if you want to make a lasting impact on everyone this Christmas? Give them something to show your concern for them. It could be a fantastic gift for their kids or a book full of photos from your trip abroad. Whatever it is, make sure it's something they'll appreciate! 9. Seasonal recipes This is tricky because it's challenging to find seasonal recipes but simple enough. If you want your recipe to show up on social media, make sure it's easy enough for people to follow along with step-by-step instructions so they can stay aware of the process. 10. Holiday office decorations and festivities Show off your holiday spirit with a holiday office decorations post. Share photos of office spaces decked with garlands, wreaths, and trees. Include a quote or link to your favorite Christmas songs to start the party. Let people know that you're excited about this season's festivities! 11. Share Holiday Recipes If you love cooking and baking during the holidays, share your best recipes with readers on social media. If you need to get recipes to share, use this opportunity to offer tips on making the best treats for holiday celebrations. Your readers will appreciate it! 12. Holiday discounts and offers Remember other ways you can save money during the holidays! Share coupons for discounts at local shops or restaurants and deals on holiday gifts from online retailers like Amazon. This will ensure everyone gets what they need without spending too much money on unnecessary items. 13. Ask a question about the holidays. Suppose you're looking for an easy way to connect with your followers and engage them during the holiday season; ask a question about the holidays. For example, "What should I do this year?" or "What would you like to see more of on Instagram?" Keep it light and fun, and ensure you include a link to your Instagram account so people can check out your answers later. 14. Wishlist from your company or employees If you're looking for an easy way to connect with your followers and engage them during the holiday season, create a list of things they can wish for this year. Include links to videos, photos, and other content they can use to inspire or motivate when creating their wishes list. You can also use this opportunity to promote any upcoming events or promotions in your organization by sharing them on social media platforms like Facebook, Twitter, or Instagram. 15. Get creative with some Christmas decor. Consider some of these ideas if you're looking for a way to make your social media posts stand out this holiday season. Don't be afraid to get creative with your holiday decor. This can include anything from adding lights to your home or tree to creating your decorations (like this tutorial). Use photography to showcase the season's beauty in your posts. If you have them, you can also try taking a photo of yourself or your family members wearing their Christmas sweaters and hats! Summing Up Please feel free to use these ideas or your variation to make the most of your Christmas social media marketing efforts. Read Also: 5 Steps to Building an Influencer Marketing Campaign Best Ways to Get more From Your Outreach Campaign Why Would The Data For A Search Network Campaign Show Conversions But No View-through Conversions?

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Tags

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

How To Refresh Outlook? A Beginners Guide In 2022

How To Protect Yourself On Social Media

15 Inspiring Christmas Social Media Post Ideas

Social Media Marketing: Six Trends to Keep Your Eyes On

Brands going Life (Live-Streaming):

Rule of Social media influencers & Micro-Influencer:

No Organic reach?

Tell your story:

Create Chatbots:

Share this Article

Using Social Media to Promote Start-Up Businesses

5 Steps on How to Market Your Business Using Social Media

Tags

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related