Map Your Content Strategy: Finding Hidden Topic Opportunities

08 January 2025

If you think of your content strategy as a map, where are you right now? On a good writing day, you might be on a well-maintained, scenic highway. You are cruising with ease and taking in the view. If you find yourself in the midst of writer’s block, you probably feel like you’re in a massive traffic jam. It takes every bit of energy to move one inch forward.

Every content creator and marketer has found themselves in both positions. You’ll have no problem thinking and brainstorming new ideas when writing comes easy. But when you feel stuck and uninspired, it can take everything just to get a single piece published.

While there is no quick fix for writer’s block, there are ways to find inspiration and avoid the traffic jam. Here are three tips for finding hidden topic opportunities for your brand.

1. Identify Competitor Content Gaps

While you don’t want to chase down your top competitors’ every move, you should keep track of what they’re publishing.

Knowing what your competition is doing can strengthen your keyword strategy, allowing you to rank higher on relevant topic areas. It may also improve your overall content quality. Seeing what others are writing about might spark creativity for how you could add to the conversation.

Competitor analysis can identify areas that nobody is currently writing about. As long as the topics are relevant to your brand, these untapped areas are up for grabs.

Applying this analysis will improve your content creation, allowing you to address questions others have missed. Your audience might already be seeking this information. And providing it helps position you as an authority in the space.

However, performing this type of analysis on your own is extremely time-consuming. Consider leveraging software that will conduct a competitive content analysis. This allows you to quickly identify topics others are writing about and where you can fill in the missing pieces.

Moreover, these tools exploit weaknesses and share how to structure your content to ensure it ranks high in SERP.

2. Ask Your Audience

To best serve your audience, it is important to ask them what types of information they want to read. Predicting and guessing the content your core demographic may be most interested in only goes so far. Asking your target audience directly will help you gather fresh insights and perspectives.

To do so, consider launching a survey on your website or including it in your email newsletters. Keep it short and simple. Ask a handful of questions tailored directly to your content. Doing this will give you insight into how to plan your content strategy.

Another way to ask your audience is via social media. Gauge your audience’s interest with an Instagram Stories poll, teasing a few topics to identify which gets the most votes.

You could also drop in an open-ended question sticker on Instagram Stories. Pose the question, “What types of content do you want to see from us?” and note how people respond. It may lead to a new content pillar or angle you and your team have not yet considered.

3. Read Reviews

Customer reviews are an essential component of any business. They help establish trust between the brand and the consumer. Reviews also influence buying decisions: 93% of individuals read online reviews before purchasing. You may already use reviews to improve customer experience and ideate future products; however, reviews can help with content creation.

While browsing through reviews, you may notice a similar question regularly appears. There is a good chance your website does not properly address this question. If this is the case, create a blog post answering this query directly. You might also post a Q&A blog to answer frequently asked questions about certain products or services you offer.

If a reviewer mentions how your product shines compared to a competitor’s, spotlight this feedback for others to read. An article comparing your product to another product can help buyers in the decision-making process. Create an infographic illustrating how your brand’s offering compares to others, and share it on social media.

Reviews can be a goldmine for gaining testimonials, so take the time to read and respond on every platform. Integrating testimonials into your content may help boost potential customers’ trust in your brand.

Post a quote card with a review from a satisfied customer on your social media pages. Or, create a blog post titled “Here’s What Our Consumers Have To Say About Us.” You should plan to update this post routinely, adding more reviews as they come in.

Tips to Improve Content Strategy in 2025

No content strategy or content marketing plan is set in stone. It evolves with the changing market conditions, changes in algorithms, technology, and business plans. Here are some tips businesses can use to improve their content strategy in 2025.

Leverage AI Tools

The most wise thing to do this year is to rely on AI tools for content strategy, marketing, personalized messaging, content creation, and content optimization. It helps reduce lots of time taken throughout the day for content creation.

Focus on Interactive Content

Content doesn’t only have to be written documents, blog posts, brochures, and emails. Quizzes, polls, calculators, and AR/VR experiences are also part of the content, and it’s time to put those into content strategy.

Short Form Video

The best way to drive quick results is through short videos like YouTube shorts, reels, and TikTok videos. Cut long videos into small snippets and share them across channels.

Focus on Sustainability Messaging

There’s a growing focus on environmental and social sustainability. It’s time you made those as a part of your content creation journey. Talk about what helps communities and people build brand trust among audiences.

Build Communities

The best way to gain impressions and readers is through communities. It’s important to build a community of like-minded people who’d love to engage with your content. Go over to Facebook, Quora, and Discord to build a community of audiences who’d love to read your content and engage with them.

Apart from the above-mentioned tips, continue to repurpose your content, publish it across channels, and collaborate with micro and macro influencers to get better results. In the end, it always boils down to analyzing your content strategy and finding newer ways of renovating it.

Content Tips and Takeaways

Knowing what to write about can be challenging at times. Some days you may have a flurry of ideas, creating and publishing content non-stop. On other days, you might bang your head against your keyboard trying to churn out a single piece of usable content.

Finding relevant topic areas often means looking for unanswered questions and solving problems for your target audience.

After all, your audience is the inspiration for creating this content in the first place. Addressing their needs will help to pave a path of informative, engaging, and educational content they can’t wait to consume.

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rishab rishab.dey

Rishab Dey is passionate about SEO. He has more than 2 year of experience in Seo. Apart from Seo he is interested in Social Media Marketing, loves to create unique designs and is also an expert in Drawing. In his free time, he loves to play video games and watch movies.

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How to Reach Out to a Recruiter on LinkedIn Do’s and Don’ts

How to reach out to a recruiter on LinkedIn? But, most importantly! Can you reach out to a recruiter on LinkedIn? Actively looking for a job? How many CVs and active job requests have you sent over LinkedIn for the past few weeks? ...and are there still *crickets* from the recruiters? It is not an error from your end but something you are missing out on. If you are actively searching for your next dream job and expecting an upgrade from your previous one, you need more than simply sending CVs in bulk! Like all norms and ethics that govern other parts of your life, job searching also has its fair share of etiquette. After all, your qualifications can match those of a hundred (some are even ready to take a salary offer less than what you are expecting). Then what makes you stand out? That is what we will be discussing in the excerpt below! The Pros & Cons of LinkedIn Job Searching LinkedIn is undoubtedly one of the biggest social media platforms that has helped many find jobs. But is it the best platform to look for when finding a job? Here are some of the pros and cons of the LinkedIn platforms (especially in terms of job seeking) that you should be aware of. Pros If you are wondering about whether to go through the process of looking for a job on social media handles like LinkedIn, here I am with some encouragement. Here are the benefits of looking for a job through LinkedIn. 1. It is Beginner Friendly If you are a fresh graduate looking for a job. In most jobs, you get the easy LinkedIn application option. This is where you must fill in some basic details like age, and experience. Then upload your CV, and your application will automatically reach the recruiters. Therefore, this is a good place to start for someone who doesn’t have much experience in terms of job seeking. 2. Mail Updates LinkedIn offers you a mailing update feature. This is where you get updates about your application. When your application is successfully submitted. Or whether the recruiter viewed your application. In fact, you also get an automated update when your application is rejected. Yes, it is painful to swallow at times, but at least you are not waiting on a false sense of hope. 3. High Candidate Volume Jobs LinkedIn is a good place for someone planning to look for a freelancing job or a work-from-home job. Generally, recruiters over LinkedIn are posting for jobs which require a high number of candidacies. Therefore, the chances of you getting a job even if most seats are filled are high. Because there are generally many seats to fill! 4. It is also a social media Tool LinkedIn is a one-of-a-kind recruitment platform because it bridges the gap between candidates & recruiters even before getting a call for an interview. Alongside sending your resume and applying for the job, you can also send them a connection request. Plus, interact with their post and get the chance for personal communication to strengthen your candidacy. Cons Now, let’s discuss how LinkedIn is not helping you. Everything has a good and a bad side and does the process of Job application on LinkedIn. So, you should be looking forward to what not to do! 1. No Customization Since the job application process is generic, you have little chance for customization. These include offering a cover letter or portfolio which caters separately to the company & job role. Therefore, all you can do is send them your resume and wait! Only once they have replied can you send these customized items to strengthen your candidacy. 2. Not a Great Platform for Specialist or Management Post LinkedIn is good for fresher positions that don’t require much scrutiny. Whether it is about your experience or your resume. However, a customized portfolio, and cover letter are important when it comes to senior management job roles. LinkedIn is not where recruiters are looking to fill higher management job roles. Dos & Don’ts to How to Reach out to a Recruiter on LinkedIn For someone looking for a job and who wants to do the LinkedIn job well, here are some of the Dos and Don’ts you should be aware of. Dos – LinkedIn Job Seeking Here is what you should be doing when seeking a job over LinkedIn. Especially when you want to make a good impression for recruiters. #Do Create a Good Resume If a resume is your only means to impress on the first step, create a very good resume. In fact, write a general cover letter template and attach the same to your resume. However, do not forget to change the organization’s name & the necessary edits to make it look customized. Having that personalized message attached to your resume can help your case more. #Do Reach out to the Recruiter Be careful when you do so because it is not that simple. First, check whether the recruiter has requested candidates not to reach out. Yes, they are likely to get a lot of messages every day. Second, send them a connection request with a good opening message. Do not talk about your job here. Third, do not give vague messages. For example, “I applied for the job”. Try to be specific in your approach. For example, “Hi! I am (Y/N), and I applied for your recent opening for the job of (job name). I believe I am well qualified for the job (give 2 to 3 qualifications). Can we connect & talk about the position? #Do Update your Profile Start by updating your profile picture and background photo. If needed, get a professional photo. Then, update your job role or what you do underneath your profile picture. In fact, use the keywords that the recruiters are searching for when hiring. Your information about us should also be informative & compelling. So that any recruiter visiting should know what you do. Lastly, your qualifications & how you will make them credible. These include all the past jobs, degrees, and skill certifications you have done. You should also try your best to remain active on your LinkedIn. Add a few posts from time to time and interact with others. Don’ts - LinkedIn Job Seeking When seeking a job on LinkedIn or asking how to reach out to a recruiter on LinkedIn, here are things you shouldn’t do. #Don’t Irritate the Recruiters Personal messing will be one of the suggestions If you are looking through how to contact a recruiter on LinkedIn. However, irritating them will do you no good if you are looking for a job in a particular company they are recruiting for, or you have applied for a job. In fact, it can derail your chances of getting that job even if you are qualified for it. Stop asking about the job opening once or twice a day. If they have rejected your resume, an automated mail will reach you. So, be patient and look through other job openings. #Don’t Treat Them like Career Counsellors Let’s get one thing clear: recruiters get paid to get candidates for a particular job role. No, they are not career counselors. So, stop asking them questions like - “Can you help me find a job?” “These are my qualifications. Which job role am I most suited for?” “Can you help me write my resume?” If you are trying to build a good connection with your recruiters, then this activity could pose detrimental. The recruiters will immediately put off these questions. #Don’t Ask Just About the Job If you have already applied for the job and reached out to the recruiter, then talking directly about the job posting is unprofessional. Plus, the recruiter needs to get more messages & mails regarding the job offer. Therefore, your message will also be lost in that crowd of texts. This is why you should always curate a customized message when sending a connection request or your very first text. Here is what to message a recruiter on LinkedIn: Begin with a normal note of greeting. Then, talk about the job offer a little. You then move to talking about you as a candidate. Since this is your first impression, try to make the most of it. But do not copy-paste your entire cover letter, rather try to explain in a few words why you could be right for the post. Talk about your conceptual skills, and how it can help you get the job done better than others. Interacting with LinkedIn Recruiters Before understanding how to reach out to a recruiter on LinkedIn, it is better to learn the tips and tricks of getting noticed by recruiters. How do you send requests with the right message, what comment should you post, and how do you professionally tag someone on LinkedIn ? Day 1-2: Profile Optimization Ensure your profile is complete: professional headline, photo, summary, experience. Use relevant keywords in your headline and summary. Highlight key skills and industry-related endorsements. Day 3-5: Network Building Connect with professionals in your industry. Engage with your connections’ posts (like, comment, share). Follow key companies and recruiters in your field. Day 6-10: Content Engagement & Creation Comment on industry-relevant posts with insightful thoughts. Share articles or posts that align with your expertise. Post a short, value-driven update or tip related to your field. Day 11-15: Strategic Outreach Identify and follow recruiters for your target companies. Engage with their posts before sending a personalized connection request. once connected Send a brief, professional message, focusing on mutual interests or industry insights. Day 16+: Consistency Stay active by posting weekly. Keep engaging with relevant content and building relationships. Final Note When reaching out to the recruiter on LinkedIn, here are a few things to remember! Be authentic and patient. Recruiters notice consistent, value-driven engagement and well-crafted profiles over time. Keep refining your approach based on what resonates with your network. & No matter what you do, refrain from irritating the recruiters for no reason! Read Also: Mastering LinkedIn Etiquette: A Guide To Tagging Connections Effectively Here’s How To Block Someone On LinkedIn

Sales Manager’s Guide to Choosing the Right Sales Dialer for Your Team

Sales teams today are under pressure to close more deals and achieve maximum efficiency in an ever more competitive world. This is where there is a need for the sales dialer. Basically, it is a crucial tool for sales teams to improve efficiency and lead generation. With this software, you can automate the process of hammering down numbers by dialing for leads. Hence, you can spare your representative valuable time to create compelling pitches and nurturing customer relationships. However, once you have a pile of sales dialers to choose from — where should you start? That’s why this comprehensive guide will give you, the sales manager, the knowledge to make an informed decision. In this article, you will learn about the main features of a sales dialer. Also, you will learn its types. Moreover, you will also learn how to find the right one that suits your team. What Is a Sales Dialer? With the help of a sales dialer, you can automate dialing phone numbers. This way, you can save a lot of time when you have to make hundreds/thousands of calls in a single day. Generally, the dialer will automatically dial the number from your contact list. Then, it will connect the call to the sales representative when the sales prospect answers the call. However, if the call goes to voicemail, a quality sales dialer will leave a pre-recorded message. Hence, you can see the help it will be for a sales team. Thereby, you can make your sales team more efficient. Apart from that, your sales rep can also become more productive and focus more on conversations with prospects. On the other hand, a sales dialer will also help you manage call queues and help you streamline outbound sales dialing. To learn more about sales dialers, read on to the end of the article. Introducing Justcall.io JustCall.io is a cloud-based communication platform geared towards sales teams. As for the features, you will receive a powerful sales dialer, call recording, call analytics, and CRM integrations. Also, it consists of other tools that will help you to enhance team performance. Why Do Businesses Use Sales Dialers? Incorporating a sales dialer into your sales strategy has many good reasons. Here are some of the key benefits: 1. Increased Efficiency Generally, sales dialers offset the work of manually dialing numbers. This frees up representatives to spend more time on activities that are productive and drive more volume and outreach. 2. Improved Productivity Sales dialers do representative jobs like leaving a voicemail or making a follow-up appointment. It lets you free up representatives for activities that add real value, like qualifying leads, writing presentations, and doing deals. 3. Enhanced Call Management Call logging, real-time call analytics, call recording, and diallers all come to your help. That’s how you get representative performance insights and you can identify improvement points. 4. Reduced Costs Eliminating the need for expensive phone lines and infrastructure can make sales dialers an extremely cost-effective method of handling telephony costs. In addition to greater efficiency, this means that you’ll close more deals, which means a higher bottom line. 5. Improved Team Motivation They receive more time to sell and consider it a better opportunity to access valuable performance data. Other features, such as call routing and call conferencing, help build team and collaboration. Types of Sales Dialers: Finding the Right Fit In order to select the sales dialer that fulfills the requirements of your team, you should be aware of the different types available. Here's a breakdown of the two most common types: 1. Predictive Dialer An automatic dialer connects representatives live with prospects at the tap of a button, eliminating wait time and wasting zero time. For high-volume outbound call centers with dedicated on-sales, predictive dialers are the best option. However, you need to configure it carefully to prevent agents from being overwhelmed with too many calls at once. 2. Power Dialer With this option, representatives can dial numbers on their own, but the lists are automatically called, and they leave a voicemail; then a callback is scheduled. The power dialers are good for, let's say, smaller teams or smaller business interactions, such as complex B2B sales. What to Look for in a Sales Dialer? Now that you understand the benefits and different types of sales dialers. Let's explore the essential features you should prioritize: 1. Ease of Use The dialer should have a nice UI for fast onboarding and minimal training time for your sales team. 2. Customization Options Customizing call routing, voicemail drops, as well as many other features, is important to tailor the dialer to your exact sales process. 3. Integrations Also, make sure the dialer integrates with your loyal CRM, marketing automation platform, and more crucial related tools that your business uses. As a result, this eliminates the need for this but also clears up workflows. 4. Representative Reporting and Analytics You can make your representative tools more robust. Hence, you can have information about call volume, call duration, call outcome, and representative performance. However, you must always look out for a dialer that provides detailed representatives and real-time call analytics. 5. Security and Compliance Data security is paramount. Hence, you must opt for a dialer that sticks to industry regulations and protects sensitive customer information. Additional Considerations: Cost, Scalability, and Support Beyond the core features, there are a few additional factors to consider: 1. Cost The price of sales dialers depends on features and user count. Therefore, you must decide upon your budget and select a dialer that provides you with the necessary functionalities that you require under your budget. 2. Scalability Select a dialer that will be able to scale with your team. At scale, the dialer should expand as your sales team grows and your call volume increases. 3. Support A good customer support team is very important because it can resolve any technical issue and let your team get help accessible. Conclusion The wrong sales dialer is a very important pick that can hugely influence the sales team's performance. With the right information in hand, coming to the right conclusion on which dialer will suit you best will become clear at the end of the day. So, be sure to use resources such as Justcall.io that offer a complete platform that helps improve sales communication as well as streamline work processes. The key to getting to sustainable growth is to invest in the right technology and enough training and support to the full potential of the sales team. Do you have more suggestions to add on how to choose a sales dialer? Please share your ideas and opinions in the comments section below. Read Also: Creating a Sales Pipeline: Effective Steps To Do So Top 9 Reasons Your Sales Training Isn’t Working

How to Perform Workout Splits? – A Comprehensive Guide for Beginners

With the help of workout splits, you can divide your workout routine throughout the week. Here, the division is such that it focuses on specific muscle groups. In fact, it is a great option to choose if you want to add variety and structure to your training regime. This way, you can train different regions of the body. In this article, you will learn about workout splits and their importance for all-round training regimes. Apart from that, this article will also explain different types of workout splits and how to choose the one that suits you the best. Moreover, you will also learn tips to effectively perform workout splits. Hence, to learn more, read on to the end of the article. What Are Workout Splits? Workout splits are really helpful if you are looking for ways to structure your exercise regimen. For instance, it is not possible to do a full-body workout daily. Also, it is not a way if you want to maximize your results. In such cases, workout splits help a lot. Basically, with a workout split, you can work on different parts of your body on different days of the week. This way, you also give enough time to your muscles to recover after wear and tear that happens during a workout. Hence, with this divide-and-conquer approach, you can focus your efforts accordingly to train each part of your body daily. This is a really good way if you want to optimize your training results. Here, you are not working out without a goal by just joining a gym. In fact, you have a goal that you are breaking down with a plan. In this case, workout splits help you to work as per your plan. Hence, you can work not only harder but smarter, too. As a result, you will end up with faster and better results. Major Types of Workout Splits The type of workout splits can vary as per the goal of the person. For instance, if your goal is to improve athleticism, your splits will be different from ones that focus more on aesthetics or someone whose plan is to gain strength. Hence, it is important to learn about different types of workout splits: 1. Body Part Workout Split In this workout split, you have to train one/two body parts per training session twice every week. Actually, this workout split is a popular option among bodybuilders. This is because such a split lets them train their muscles more often. For example, you train back with biceps one day and chest and triceps the next. 2. Upper-Lower Workout Split With this workout split, you can train the upper body one day and train the lower body on the other. In fact, this is a good option for beginners and people who are on a tight schedule. If your focus is to get stronger when you are starting to train your muscles, this is a good option to consider. 3. Push-Pull-Legs Workout Split This works similarly to the upper-lower workout split. However, you actually divide the workout into three days: pushing, pulling, and lower-body training. This type of workout split is a great option if you focus on powerlifting. For example, you can build your program like this: pushing, pulling, and squats. The Benefits of Workout Splits in Training The following are the major advantages of workout splits that you will benefit from: 1. Focused Training Focused training is one of the major benefits of workout splits where you train specific muscle groups. Also, you will get better muscle recovery between workouts since you are dedicating separate days to different muscle areas in your body. Apart from that, workout splits also ensure better workout intensity since you are targeting each area of your body. On the other hand, with a workout split, you can also get shorter workout sessions. Moreover, you have the ability to address different imbalances in your muscles since you get chances to train weaker areas of your body. Hence, there shall be all-round muscle growth and fitness. 2. Better Muscle Growth As you dedicate a full workout session to different muscle groups, you get the chance to target these muscle groups with more exercises. Hence, you will have high volume and muscle growth. However, this is something that you will not get with a full-body workout. 3. More Recovery Time As you follow a workout split routine, you are giving your muscles adequate rest days between training sessions. Thereby, you do not end up overtraining your muscles. Hence, your muscle recovery is better. Also, if you have a busy schedule, using splits helps you create shorter workout sessions. Hence, exercise fits easily into your schedule. 4. More Workout Intensity By using workout splits, you are only working on a few muscle groups per workout. As a result, you can push your muscles with heavy workouts. Hence, you can stimulate your muscles more. Moreover, you can also train your weak muscle groups that are weaker than other muscles. Choosing the Right Workout Split: How to Create One? The right workout split depends on factors like training, goals, experience, recovery needs, weaknesses, and more. Depending on your bodybuilding needs, you can choose your type of workout split. However, if you are a beginner who is starting out bodybuilding, a full-body workout is more helpful. The following are the factors you must consider when you are selecting your workout split: Training Experience: If you are a beginner, you should start with simple splits and must mostly stick to full-body workouts. However, if you are an advanced individual, you can try complex workout splits. Training Goals: With different goals, workout splits change. For instance, if you want muscle training, you can choose body part workout split. On the other hand, if you want to save time, you must choose the upper-lower workout split. Moreover, the push-pull-leg workout split works more for powerlifters. Frequency of training: If you train two to three days per week, you need a full-body workout. However, if you train 5-6 days per week, you must start with workout splits. Tips for Effective Workout Splits Before you create your workout split, you must always consider your fitness level, goals, schedule, and recovery time. This will help you create a workout split that tailors to your needs and demands. The following are a few tips you must consider if you want to create effective workout splits: Your fitness levels matter. For instance, if you are a beginner, you must go with a full-body workout. On the other hand, as an advanced individual, you can try a workout split like push-pull-legs. Be consistent and sure about your workout schedule. Hence, you can design a split that fits your needs and demands. When you have sufficient days for rest, you can ensure muscle repair. Also, you can prevent muscle strain due to overtraining. If you want to have optimal strength gains, you must focus more on compound movements. Here, you work in different muscle groups simultaneously. Common Mistakes to Avoid and Precautionary Steps Here are a few precautionary steps you must take if you do not want to end up with no results: 1. Do not start with workout splits if you are a beginner. As a beginner, you need a full-body workout with a resting day between two workout days. 2. After you train a muscle area after a workout, make sure there are adequate rest days in between. This allows for better muscle recovery. 3. When you are working out, make sure to gradually increase its intensity, repetition, or weight. This will help you with growth as you progress. 4. Once you include different workouts for the same muscle groups, you end up targeting different muscle fibers. This helps in all-around muscle growth. 5. To get the best results, make sure to have the right form while you lift weights. Start Workout Splits Now Now you know the importance of workout splits and how they work to produce better results. However, if you are preparing for a split training program, make sure to prepare beforehand. Moreover, keep track of your exercises and make sure to have rest days for recovery. Do you have more suggestions on how to create workout splits? Please share your ideas and opinions in the comments section below. Read Also: 8 Motivations to Start Up Health & Fitness Guide to Understanding Training, Strenght Cycles and Alternatives

Map Your Content Strategy: Finding Hidden Topic Opportunities

1. Identify Competitor Content Gaps

2. Ask Your Audience

3. Read Reviews