Required Content Marketing for Your E-Commerce

07 April 2020

According to HubSpot, in 2019, 75% of the world’s companies used content marketing and found it more efficient than other ways to attract customers. Small businesses with up to five employees predominate among them. The fact is that young companies with budget deficits, in contrast to large market players, prefer to invest in useful content, offering users detailed and objective reviews.

User-generated content of the E-Commerce

E-commerce is an excellent platform for generating content by users and customers. Reviews, Q&As, photo and video reviews of products provide an opportunity to receive unique and useful content almost for free. It’s enough only:

simplify registration;
add authorization through social networks;
abolish premoderation;
motivate users to communicate and express themselves;
ask to bark, share in social networks;
provoke discussion;
to give bonuses for comments or reviews.

The advantage of content marketing can be considered an increase in the image and customer loyalty due to the trust in the expert opinion of the store. With the same level of traffic to useful content and to the selling page, the content gives the best conversion into sales. If your niche is not yet engaged in content marketing, you have a great opportunity to become an expert and leader in their field.

The disadvantage of this method of attracting clients in high labor costs and the long-lasting effect of investments. But during the regular publication of quality materials, the cost of each client involved is constantly falling, which makes content marketing profitable in the long term.

Criteria for the effectiveness of content marketing

Google Analytics, together with E-C ommerce reporting, allows you to track all quantitative and qualitative indicators of content marketing efficiency:

viewings;
malfunctions;
time on the site;
number of subscribers;
likes, reposting, comments;
returns to the site;
lids and sales;
conversion rate;
marketing costs.

Sales and lids are just one of the criteria for efficiency. Much more emphasis is placed by experts on the involvement of the audience, which is subsequently converted into sales.

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Content Rally

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Make Sure Your Product Hits the Market As Soon As Possible

If you have a product that you want to make and market, there are countless things that are surely on your mind. Be it supply, production, or marketing, it can be pretty overwhelming to keep track of everything. In most cases, the packaging comes last and at that point, people no longer have the energy and the will to innovate and experiment. That’s why most people work with box manufacture and design professionals. However, there is a way to optimize your packaging process and make sure that your product is available on the market as soon as possible. Here’s what you should do. Shape and Size Matter : Before you make a decision about what kind of packaging you need and want, you need to be clear about the size and the shape of your product. There are certain norms and traditions when packaging certain products. You can learn more about that here https://www.boxcoop.com/boxes-by-industry/. However, even if you don’t want to follow in the footsteps of others, there are still certain designs and shapes which are not suitable for certain product sizes and shapes. What’s more, even the weight and fragility of the product can be an issue that takes serious deliberations when picking the perfect packaging option. Choose the Right Material : Not only the design options are limited by your product, so are the materials you can use. For instance, it is really difficult to package fragile products in a thin, one-layer paperboard without risking breakage. Once again, there are some typical and traditional packaging options for various product types. For instance, high-end electronics are typically packaged in thick, highly compressed cardboard boxes, whereas food items tend to be safe enough in thin paperboard, and so on. However, if your product is not limited by such factors, it is entirely up to you what kind of material you choose. In that case, you can take other factors into account, including the price, the availability of printing options, and so on. Collaborate with Professionals : When choosing your partners, there are several factors which you need to take into account. Some people will give you fantastical prices and timelines which they are not very likely to uphold. Make sure that you only collaborate with people with good track records. You can do a lot of research online and find genuine and verified information about the company you want to do business with. The old maxim ‘if it’s too good to be true, it probably is’ makes perfect sense in this situation. Manufacturing anything costs money and takes time. Assess whether your proposed partners can actually deliver what they are promising. You can also ask for samples of their work to evaluate the quality of their work. Speak Your Mind : Once you have been given the preliminary packaging concept, it is time to give your opinion. There is plenty of time to make adjustments and change things that you don’t like before the sample is manufactured on a larger scale. The graphic designers from your packaging manufacturers will surely do as much as they can to reach a mutually agreeable option. However, once you approve the design, it is likely too late to change anything in the packaging design, at least for the first batch, so make sure you genuinely like it and want it to represent your product. Once your product is ready to hit the market, you should be confident that you have chosen the right packaging and the right design options. Read Also : How To Get Product Ideas For Your E-commerce Business 5 Steps On How To Market Your Business Using Social Media Get The Details On How Sferic Protect Can Benefit Your Business & Its Safety

The New Wave: Conquer Gen Z with Effective Marketing

“Millennials are just a bunch of spoiled brats!” The clamor against the Millennial generation, or Gen Y, has been a long-standing argument between the Baby Boomers and their successors. Not only did the coming of this new generation stir up the older generation and their way of living, but they also changed the way content marketers do marketing. Now, with the arrival of an even younger demographic, Generation Z, marketers face a new challenge. Gen Zers are currently the youngest generation having been born on or after 1996. They are also the first digitally-oriented flock with their smartphones, laptops, and of course, the internet. Marketing tactics like voice search and maps marketing are even more prevalent than ever before. The Post-Millennials are growing up. They're taking up a bigger and bigger slice of the world's consumer base, and Gen Xers are a tricky group. Think of them as a demographic stuck between getting ready for college applications and being full-fledged adults. Generation Z is the next big focus for a lot of brands and marketers, so should you. Here are five things you should do to keep up with the new wave of consumers. Let’s Get Real It's getting harder and harder to speak to Generation Z. They are blocking more ads through prevalent ad blockers. You might as well call them the ad-blocking generation. In fact, 31% of Gen Zers have ad blockers installed. Traditional advertising focuses on making ads that speak to an audience through carefully crafted messages. But Generation Z will have nothing to do with it. Instead, they would rather hear from real people in real-life situations. Post-Millennials want authenticity and reliability. It’s becoming a branding identity and marketing strategy. Reliability makes consumers feel like they've come to the right place and the right people. The key is to connect and encourage interaction. Keep Up With Social Media Generation Z is the first generation to have been born without knowing how life was before the digital age. Hence, the term “digital natives.” While Millennials pioneered Facebook and MySpace, Gen Z prefers platforms that are more personal, private, and uplifting. Before, career success, relationships, and financial prosperity played central roles in one's happiness. But according to the Center for Generational Kinetics, 42% of Post-Millennials feel that social media directly impacts how they feel about themselves. To connect with Generation Zers, use your brand to lift them up. Make them feel good about themselves. Create an Impact As we know, most Gen Zers barely give promotional content the time of day. They've never lived a life without the internet, making them the most technologically adept generation. They know heavily sponsored content when they see one. And they know what their attention is worth. Gen Zers expect your brand to have an impact, be it on the environment, or for social causes. They want to make a difference. A whopping 60% of Post-Millennials want their jobs to impact the world, and 76% are concerned about how humans are affecting the planet. If they’re concerned about making a stand and changing the world, they also expect your brand to do the same. Take a cue from some established brands, such as Toms, dedicated to providing shoes, water, etc. to those in need for every purchased pair. Don’t Beat Around the Bush Yes, attention spans are getting shorter than ever. From the reported 12 seconds, it has now declined to a mere eight! This reality means that marketers will have to work twice as hard in creating creative content that immediately engages the audience. But, it isn't all bad news. Think of today's scenario: On average, Millennials use three gadgets simultaneously, from TV screens, laptops, and tablets. On the other hand, Gen Zers use about five screens at the same time. If you present information that is fast, concise, and compelling, it increases the chances of young people sharing your content. It's a win-win situation. You get to craft better content and gather more shares. Go Digitally Native The secret to capturing the Post-Millennial's attention is through involvement. That's it. Gen Z was raised on technology, feeding off smartphones and social media and they know how to weed unauthentic ads from the genuine ones. Peer to peer involvement is crucial. Connect with your Gen Z consumers by making them a part of your products’ development. Through this strategy, you can build relationships and bridge the gap between the younger generation and your brand. No matter how much research you do, it will not be able to replace first-hand involvement. Takeaway In this day and age, you can say that Generation Z and technology are the same things. Have you ever seen a toddler playing games on an iPhone? It's a fascinating phenomenon. Gen Z grew up with technology from the start, and that's what makes them a trickier bunch to market. Be authentic and relatable. Show your intentions on making an impact with your brand. And most importantly, build relationships and meet Gen Z through the bridge that you've created. Read also: Should You Hire A Digital Marketing Agency Social Media Marketing Role In Technology

Behavioral Targeting – A potential DSP strategy for media campaigns

Aren’t you happy that you are finding the perfect leads that automatically convert into customers in your digital media campaigns? Behavioral targeting, a recent technique in digital advertising, has enabled marketers to achieve 90% success from their campaigns. Although the name itself tells about the kind of marketing strategy behavioral targeting is, let’s find out more… Behavioral targeting effectively uses a customer’s past activity while displaying an ad. While matching an ad with the user, the media planning software uses non-personal and anonymous information from the user. The fact that identifying user behavior is not just limited to the desktop makes media planning software a versatile technology. There are some mobile media platforms that help companies to target users depending on their mobile search patterns. One of the key factors in mobile tracking is where the users are located when they conduct a particular online search. How behavioral targeting functions The agencies use demand-side platforms (DSPs) for buying the advertisements across the networks in real-time. As there is media software that can track the user’s IP address and content type, the user browses using deep package inspection (DPI), and the marketer is able to identify the ad appropriate for the user. The marketers then buy relevant ads via real-time bidding (RTB) and put them up on the websites. This media planning software allows marketers to focus on ads for granularity specified audiences. The tool uses different kinds of data to show the right ad to the right audience. Information marketer’s use for behavioral targeting: The demographic information that the user has shared with partner websites Data extracted by cookies from the websites visited by the consumer General assumptions based on the types of websites visited by the user Social networking sites for collecting data for this kind of targeting Types of behavioral targeting Several technologies and approaches are used in behavioral targeting. Every company in space has its set of nomenclature and approach. However, the entire gamut of behavioral targeting can be roughly divided into three categories: Targeting based on affinity Also known as traditional targeting, the tracking is based on the information the users take in. Here, the user is tracked within a particular category. By consistent consumption trait, the tracking is based on the interest the user shows in web search. This way, advertising is based on unique profiles of users rather than by focusing on the current search that the user has keyed in. Re-targeting This tracking is simpler than affinity-based targeting. Here, the user has already visited a website, made some pre-decision stage activities, but has not completed the action. Usually, users get tagged through cookies and they can be targeted again via some cross-selling prospects. According to the user’s latest interest, an advertisement can be tailor-made using re-targeting. Predictive targeting Predictive targeting is based on a series of data collected both, online and offline. The first step is gathering data online— analyzing user behavior through their clicks and real-time internet surfing. The user gets monitored through the websites they visited the amount of time spent on each website, etc. The first profile of the user gets created through online monitoring. Complete data is then collected by some kinds of socio-demographic survey, which provides complete information on the lifestyle and interests of the user. Predictive technology is used to analyze the survey data (offline) with performance data (online) to complete the profile. Thus, there is the extrapolation of socio-demographic data of the sample population to a larger user base, using the similarities in the behavioral patterns observed in the sample users to a larger population. Behavioral targeting is definitely a valuable media planning software for digital advertising. However, you need to beef your strategies up with adequate tactics. Start with the identification of the right audience for a certain media buy, the required accomplishment of the campaign, and consequently its appropriate channels and communication media. Within this framework, identify if behavioral targeting can achieve better or not. Author Bio: Preethi Vagadia is currently a Senior Business architect with the Service operations practice at a well-known IT Industry in Bangalore. She has worked in several process improvement projects involving multi-national teams for global customers. She has over 8 years of experience in mortgage technology and has successfully executed several projects in logistics management, logistics integration, reverse logistics, content management system software, warranty software, and programmatic solutions.

Required Content Marketing for Your E-Commerce

Popular sites for content marketing:

User-generated content of the E-Commerce

Criteria for the effectiveness of content marketing

What to Consider When Starting A Marketing Agency

3 Easy Ways to Grow Your Email List

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

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Related

Make Sure Your Product Hits the Market As Soon As Possible

The New Wave: Conquer Gen Z with Effective Marketing

Behavioral Targeting – A potential DSP strategy for media campaigns

Required Content Marketing for Your E-Commerce

Popular sites for content marketing:

User-generated content of the E-Commerce

Criteria for the effectiveness of content marketing

Share this Article

What to Consider When Starting A Marketing Agency

3 Easy Ways to Grow Your Email List

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related