Creating Successful Mobile Games: What You Need to Know

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30 November 2018

Gaming

Mobile Games

Mobile game development can be a huge income earner. Statistics by Admob show that 3 out of 5 smartphone users will download a mobile game within a week after buying their phone. But even with this great potential for success, only a few mobile game developers have been very successful.

To create a profitable mobile game app, you need to develop an engaging and habit-forming game and monetize it effectively. That’s why we are providing these tips to help you get on the right path to success in the gaming industry.

Adaptor Expand a Popular Idea:

Developing a successful game starts with a brilliant idea. Interestingly, great gaming ideas are seldom original. So you can generate ideas for your game by looking at some of the most successful games in your chosen genre.

Take two games that you love to play as a model for your new game. Study every aspect of each game and read reviews to discover what the users love about them. Then you can use their comments and your creativity to develop fresh ideas for your game.

Keep the Interface Simple:

A game with a simple interface (at first glance), has the potential to attract many first-time users. They will be able to start playing the game quickly, a few minutes after downloading it, without going through a lengthy tutorial.

After the simple entry-level stage, your users will be more willing to tackle tough challenges. As the user moves to higher levels, you can add more characters, increase the speed of response and make the game more exciting.

Make it Habit-forming:

Let your game become a habit so your users will keep playing it and recommend it to their friends. One of the best ways to create a habit-forming game is to have short and snappy levels. Short levels will hold your user’s interest especially when there is a lot of content that can be unlocked by payment or by achieving higher scores. You can also make users come back by providing frequent updates and by offering gifts on special occasions or during holidays.

Tell an Interesting Story:

A well-written story or plot will help your players to find a purpose in finishing the game. Your story may have a hero and a villain like most popular games, or it may make the player the hero. Then you should define your hero’s and villain’s strengths and weaknesses as well as the path to the hero’s final victory.

Choose the Most Profitable Platform:

Choosing the best platform or operating system to build your game for is not always an easy task. The most popular platforms for gaming today are Android and iOS and focusing on one or the other is probably the best way to start. Whilst it might be easier to focus on one platform, you’re also limiting the number of potential users who will be able to enjoy your work.

If you don’t want to create a native game for a particular platform, you could decide to build a hybrid model that will be available to users on any platform. A good example of this is Casino Mobile’s offering on iOS, Android, Blackberry, and desktop alternatives – which allows it to cater successfully to a large portion of the market.  This comes with its own costs but it could make it easier to update and upgrade the game app. It also allows you to master the use of a smaller set of tools like HTML5, JavaScript, and CSS that will run in a container on any platform.

Develop a Good Monetization Scheme:

You should have a plan to monetize your game before the development starts. This will make it easy for you to weave in-game purchases and ads into different parts of the game. To attract as many users as possible, you should have a free download to quickly attract a large number of users.  Then you can provide an option for people to pay a subscription fee to remove ads. Bear in mind that you need to filter your ads and choose an appropriate size so they don’t annoy your users.

Creating a successful mobile game may not be a stroll in the park. But you can still achieve success by applying these tips while you work with highly skilled game developers.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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