5 Ways to Improve Mobile SEO

Published on: 24 July 2018 Last Updated on: 08 August 2019

Statistics show that people spend a minimum of 5 hours a day on the phone. In this digital error, smartphones, tablets, and other mobile devices have become more than a means of communicating with family and friends.

People are increasingly using it for businesses purposes. What does this mean? There could be more people than you can probably imagine that search for your site on their phones. Look at it this way; most people get time to visit their social media pages during their commuter time or lunch breaks.

While doing it, they might bump into your paid ad on Facebook; this does not mean they will have to wait until they get to their computer for them to visit your website. It is where mobile SEO comes into play.

Ignoring search queries originating from mobile devices could make your scrapbook look bad. The whole idea of mobile SEO is to enable your website to rank on web searches by ensuring that the quality of the searches is top-notch. How is it done? By focusing on content visibility, loading speed and user experience to mention a few.

A few tips on how to optimize mobile searches will help you a great deal in getting those conversions.

Tips on how to improve mobile SEO

1. Improve your site speed :

No one wants to spend his entire lunch break trying to access a website: which is why you should ensure that your site loading speed is on point: lest the user will give up and go searching for other things.

Speed is a vital ranking factor: and has been for a long time now. It can be backed by studies that show that people are so quick at leaving sites that take forever to load.

2. Cut on redirects :

If redirects are applied the right way, they may contribute to the excellent user experience. Redirects will enable visitors to track down your website if you deleted or moved to a particular page.

However, note that redirects will slow down your page. Focus on having more direct links than infinite redirects. Also, take time to clear links that lead to dead or removed pages.

3. Use a responsive web design :

What is meant by having a responsive web design? It means that development and design should be in alignment with the user’s environment and behavior. That is the screen size, orientation, and platform.

The catch is that when a user switches from using a computer to a smartphone, they should not feel the impact of a change in resolution, scripting abilities, and speed. In simple terms, your website should have technologies that retort to user preferences

Also, having a responsive design will make it easy for Google to understand and index your URL since your site will be living on one URL. Having a responsive web design will also save you from the hassle of developing a new design every time a new gadget is introduced to the market.

4. Straighten out your images :

What does optimizing your images entail? It is all about ensuring that your images do not interfere with the loading speed of your mobile site at the same time making them easily accessible. Balancing the use of pictures on your website will have an impact on the attractiveness of your page, the performance of your page and user experience.

The first step towards image optimization is by doing away with images that do not add value to your site and making the most out of the ones that will be remaining.

Also, you could make use of compression tools to reduce the weight of the image and still have the quality of the pixels intact. You can make use of HTML specifications to create various surrogate photos to fit multiple viewports.

Such tricks will enable visitors to have a faster loading speed at the same time have zoomed in instead of cropped out images: this is the ultimate user experience.

5. Improve legibility :

There is no point in giving your visitors a hard time on your website. The most you could do is ensure that your site is readable on mobile devices.

There are various techniques that you could use to make your website readable. The first one is ensuring that you are quick to drive the point home. Will the user have to devote extra time to try to understand what your content means? Does your content give the reader any useful information?

These are some of the questions that you should ask yourself. The typography of your content should make the user experience even better. On this point, you could also make use of readability tools that will help you gauge how readable your text is.

You should do everything to mend your mobile website, remember that mobile is the future!

Read Also :

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Critical Off-Page SEO Mistakes To Avoid

As a website owner, it’s easy for you to fix all the on-site SEO mistakes that you make because everything about the on-site SEO is under your control but things are completely opposite when we talk about the off-site SEO of a website. The thing about off-site SEO is that once you make a mistake, it then becomes difficult for you to get rid of it and the worst part about off-page SEO is that most of it is not under your control. Now, if you are someone who just started a website of his own then you need to stick to this article a little longer because today we are going to tell you about some of the common off-page SEO mistakes that a lot of marketers out there are making. Get yourself a notepad or something because this article can actually be very useful for you in the long run. 1. Buying Links : You will see hundreds of online websites that will actually sell you backlinks for your website. Well, honestly, this is one major shady tactic that can get you into a lot of trouble. The problem is not with the backlinks, in fact, the problem is basically that Google is now becoming extremely smart when it comes to sniffing out the purchased links and if someday you get caught by Google then there are chances that your site can get blocked or in the worst-case scenario, your the ranking of your site will drop to an unimaginable level. Moreover, you should know that the search engines are also smart enough to check the relevancy and authority of the websites that you are linking back to. So, yes, both Google and the search engines can become a big problem for you if you have your site full of purchased backlinks. 2. Unnatural Linking : It might be a tactic used by your SEO firm but if you search for the best SEO providers like Digitrio, you’ll know that they do not appreciate unnatural linking because sooner or later this can become a problem for your site. You might have extraordinary results with unnatural links in the beginning but honestly, sooner or later, you will regret this tactic. Remember, you cannot and you should not try to manipulate the search engines. 3. Directory Submissions : There was a time when directory submission was one of the best ways to get backlinks back to your website but guess what? Things got uglier when people started submitting their websites to the irrelevant directories. It’s pretty simple to understand that if you are trying to cheat the Google search engine by using non-relevant directories then you will get the extremely poor quality of backlinks that will be of no use to your website. 4.Targeting the wrong URL : Most of the people target irrelevant URLs that have nothing to do with the keyword on their websites. Now, again, this is a serious mistake that any website owner would make because ultimately the ranking of your website can drop to an extremely low level which means you can face some serious loss in your business. What you should do is to target the right URL, use the relevant keyword and make sure that everything on your website is completely fair and sincere. Don’t use smart tactics to cheat the search engines because Google is unpredictable when it comes to taking action. These are the 4 main off-page SEO mistakes that no one should clearly make. Most importantly, you need to keep this thing in your mind that it is difficult to fix an off-page SEO mistake so be careful with whatever you do and post on your website. Read Also : Things To Consider While Doing SEO 8 Key SEO Strategies For E-Commerce Websites Local SEO Is A Vital Aspect Of Any SEO Tactic; Let’s Find Out Why?

How Can Digital Marketing Increase Your Business?

Businesses must adapt in numerous ways to the rapid advancement of contemporary technology. Online marketing has progressively replaced traditional marketing. Brick-and-mortar retailers have been working day and night and spending more on their advertising strategy by concentrating on digital marketing strategies. However, achieving your marketing goal would be difficult without the help of a qualified and experienced digital marketing agency. You should hire a Bangkok digital marketing agency if your business is located there. These marketing and digital strategies aim to seize a lucrative and rapidly expanding online market. Read our article to learn how digital marketing can increase your overall business revenue? Here's How Digital Marketing Strategies Increase Your Business: 1. Global Reach and Expansion of Business Using conventional marketing tactics to expand your company to a new location is a time-consuming and exhausting endeavor. Expansion of a firm into new regions and locales is made simple using effective digital marketing strategies. Because you can put up online marketing initiatives quickly and because they are so adaptable, you may reach whatever kind of audience you want with them. 2. Tremendous Opportunity to Build Brand Image To gain customers' trust, a company must be able to deliver on its promises to them. You may develop more robust and better connections with customers by gaining the end-users confidence. An effective online marketing strategy relies heavily on brand recognition. Satisfied customers are more likely to spread the word about the company's products and services, which will lead to new customers and new markets. Regardless of the size of your company, digital media marketing may help you establish a solid and dependable brand identity. For example, an organization's logo, tagline, or motto may assist convey a sense of stability and trustworthiness. 3. Highly Cost-Effective than Traditional Marketing When it comes to marketing, small and medium-sized companies don't have much money to spare. TV and billboard advertising costs are high, as are print advertising prices. Almost no tiny firm can afford to spend as much money on marketing as other big brands. Here's where digital advertising plays a vital part since digital marketing strategies don't need a lot of money and may reach a much larger focused audience at a lesser cost than traditional marketing methods. Digital Media Marketing solutions provide improved and more cost-effective online marketing platforms, connecting more effectively and converting many customers. 4. Increase Overall Revenue In the long run, a successful digital marketing strategy leads to increased income for the firm. Compared to conventional marketing channels, digital marketing programs generate much more revenue. Digital marketing programs have a 2.8 times better revenue growth expectation than those that don't, according to Google. In addition, a company's chances of expanding its staff and revenue are 3.3 times more significant when using digital marketing. 5. Better ROI in Marketing A company's brand value and income may be increased via successful digital marketing initiatives. Additionally, it generates a higher return on investment than conventional marketing. Digital marketing methods are simple to track, allowing you to see how your efforts affect your target audience. When it comes to a successful digital marketing strategy, a steady flow of visitors that you can turn into leads is essential. The more targeted traffic you receive, the faster your investment pays off. 6. Worldwide Marketing Opportunity Businesses with a well-thought-out digital marketing strategy may reach the hundreds of millions of people who own smartphones and tablets. If you have a product or service, you may sell it to everyone who utilizes the internet. Nearly 75% of internet users currently access the internet through mobile devices. Your firm loses out on a huge potential if you don't use digital marketing. Using a digital marketing approach, you don't have to wait till the future to break into the mobile internet market. You may sell to people all over the globe if you have an eCommerce marketplace and provide international delivery. 7. Opportunity for Even the Smallest Business The playing field is entirely leveled when it comes to digital marketing. Regardless of how little your company currently is, you can expand it. In addition, you don't have to spend a lot of money competing with major digital marketing companies. Nowadays, most small businesses can develop from startups to million-dollar companies in less than five years. Before Dollar Shave Club came around, Proctor & Gamble controlled the razor market. On the other hand, Dollar Shave Club was able to take off thanks to savvy YouTube advertising and the addition of several YouTube influencers. They shattered their marketing strategy. When boys reach puberty, they begin shaving. When you know a product so well, it's pretty uncommon that you'll switch to anything new. On the other hand, Dollar Shave Club was able to do so thanks to internet marketing. It's an excellent example of using growth hacking to your advantage. 8. Cheap Marketing with Highest Result You don't need to be a math whiz to realize that advertising online is far less expensive than conventional methods. It's not uncommon for a company's entire marketing budget to be consumed by advertising in newspapers, magazines, and radio. You may spend as little money as your budget permits on digital marketing. But, to be clear, this doesn't mean you should abandon your traditional marketing methods. 9. Result-Oriented Approach You can improve the look and feel of your high-rise product page, increasing the conversions by many folds. Digital marketing has its benefits, as you can see. In addition, your sales may be optimized in real-time by A/B testing. A considerable contrast exists between digital and conventional marketing in this regard. On the other hand, a billboard can't be A/B tested and continually optimized. Once it's out in the open, it's out of your hands. On the other hand, you may establish precise targets with each digital marketing campaign and monitor your progress. That is why digital marketing should be your first step toward a better strategy for marketing that is more conversion-focused. 10. Opportunity to Generate More Revenue than Usual No, we aren't advocating that you abandon entirely conventional marketing. Digital marketing, on the other hand, may assist you in generating more cash for your company. We've previously seen how digital marketing is inexpensive and easy to grow. Making more money without sacrificing your unique brand is possible with this method. Conclusion Most businesses in Bangkok are increasing their expenditure on digital marketing techniques to reach their target audience. Also, they are employing digital marketing agency Bangkok to get the most out of their marketing campaign. Nevertheless, digital advertising remains, and it's plain to understand why. To avoid being left behind in the digital marketing race, your firm must incorporate digital marketing methods into your company's entire marketing plan. Read Also: 5 Types of Digital MarketingEffective Ways to Utilize Digital Marketing5 Questions To Ask Your Digital Marketing Agency Before You Start WorkingWhat Is The Future Of Digital Marketing In Regards To Shaping Up Small And Large Businesses?

The Ultimate Guide To Choosing The Right SEO Agency

We are now in the digital era. A strong online presence is key to achieving success in any business. Search Engine Optimization (SEO) plays a significant role in elevating your online visibility and driving organic traffic to your website. However, mastering SEO techniques and staying updated with the ever-changing algorithms of search engines can be a daunting task. This is where the search engine optimization agencies have their own role to play. But how do you choose the right one for your business? This guide will examine the crucial factors to consider when opting for an SEO agency that connects with aspirations and vision. Guidelines To Follow When Selecting The Right SEO Agency In this section, we discuss some of the key elements to consider while selecting the SEO agency that can deliver solutions to your problems. Understanding Your Seo Needs Before you start searching for an SEO agency toronto, it's vital to have a clear understanding of your SEO needs and objectives. Are you looking to enhance the ranking of your website, increase organic traffic, or revamp your entire online presence? Identifying your goals will help you narrow down your options and find an agency that specializes in the specific services you require. Assessing Industry Experience One of the first things to look for in an SEO agency is their industry experience. How long have they been in the business, and do they have quite a strong track record of success? An agency with a solid history of helping businesses in your industry is more likely to understand your unique challenges and opportunities. Portfolio And Case Studies An SEO agency of high repute must have an impressive portfolio of past and current clients. Review their case studies to see the results they have achieved for businesses similar to yours. This will give you valuable insights into their capabilities and the types of projects they excel in. Comprehensive SEO Services Ensure that the SEO agency offers a wide range of services that cater to your needs. This may include on-page optimization, off-page optimization, content creation, keyword research, and technical SEO. A holistic approach to SEO is essential for long-term success. Transparent Communication Communication is an important element that becomes a factor in a successful partnership with an SEO agency. They should be able to explain their strategies and give frequent regular updates on the progress of your campaigns. Transparency ensures that you are always aware of how your investment is performing. Customized Strategies Every business is unique, and so should be your SEO strategy. A good SEO agency will tailor their approach to match your specific goals and target audience. Avoid the agencies that provide a common solution to all problems. White-Hat SEO Practices Beware of service providers that provide the assurance of quick results through unethical practices. A reputable SEO agency follows white-hat SEO techniques that are compliant with search engine guidelines. This ensures long-term success without the risk of penalties. Reporting And Analytics An excellent SEO agency should provide detailed reports and analytics to track the progress of your campaigns. Regular analysis of data allows for adjustments and optimizations to achieve the best results. Budget And Pricing Consider your budget when choosing an SEO agency. While it's essential to invest in quality SEO services, you should also ensure that the agency's pricing aligns with your financial capabilities. Compare quotes from multiple agencies to find the best value. Client Testimonials Reading client testimonials and reviews can offer valuable insights into the reputation and customer satisfaction of an SEO agency. Look for agencies with positive feedback and happy clients. Industry Recognition Has the SEO agency received any industry awards or recognition? These accolades can be a sign of their expertise and dedication to excellence in the field. Scalability And Flexibility As your business grows, your SEO needs may evolve. Choose an agency that can scale their services to accommodate your changing requirements. Flexibility is crucial for long-term partnerships. Lastly, Measuring ROI Ultimately, the success of your SEO investment should be measured in terms of ROI (Return on Investment). Discuss how the agency plans to track and demonstrate the value they bring to your business. Selecting the most convenient SEO agency is a critical decision that can significantly impact your online presence and business success. By considering the factors mentioned in this guide, you can make an informed choice that aligns with your goals and sets you on the path to SEO success. By considering the factors mentioned in this guide, you can make an informed choice that connects with your goals and sets you on the path to SEO success. Read Also: The Best WordPress Plugins For Marketers Why Is An SEO Services Company Better Than Others? Utilizing Search Engine Optimization (SEO) for Boosting Web Traffic

5 Ways to Improve Mobile SEO

Tips on how to improve mobile SEO

1. Improve your site speed :

2. Cut on redirects :

3. Use a responsive web design :

4. Straighten out your images :

5. Improve legibility :

Know Why Content Marketing Is Important For SEO

Ways to use Google analytics to find content ideas

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Technologies For Creating A Startup Idea

How to Download Facebook Videos on Android?

7 Rules of Effective Ecommerce Web Design

The 10 WordPress Plugins Every Sucessful Blogger Uses

Follow Us

Recent

Caribbean CBI and Does India Allow Dual Citizenship?

Self-Driving Cars And Pedestrian Safety: Who’s Responsible When Tech Fails?

Ryan McCorvie on Helping Kids Develop a Global Perspective

Safe Tree Care Tips for Urban Homeowners

Related

Critical Off-Page SEO Mistakes To Avoid

How Can Digital Marketing Increase Your Business?

The Ultimate Guide To Choosing The Right SEO Agency

5 Ways to Improve Mobile SEO

Tips on how to improve mobile SEO

1. Improve your site speed :

2. Cut on redirects :

3. Use a responsive web design :

4. Straighten out your images :

5. Improve legibility :

Share this Article

Know Why Content Marketing Is Important For SEO

Ways to use Google analytics to find content ideas

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

Leave a Reply

Popular

Follow Us

Recent

Related