New Platforms to Explore in Advertising this Year

13 February 2019

Each year is treated by marketers as a time to shed old methods and adopt new ones. This past year saw major upheavals in online search algorithms and privacy standards (to name a few). For average customers, this means less of the same annoying “tricks” used for summoning consumer’s cash. Marketing developers will need to come up with new strategies based on winning the buyer’s trust.

As e-commerce grows at an annual rate of 23%, the cost of digital advertisements will increase. These costs can be cut once marketers begin adopting revolutionary methods of ad placement. Listed below are just a few of the new platforms to explore in online advertising for 2019.

New Platforms to Explore in Advertising this Year:

Demand Side Platforms:

Purchasing ads couldn’t get easier with Demand Side Platforms. DSPs use supply-side platforms to streamline bidding and posting. The ad’s impression information is sent to the SSP for processing where it’s then matched to the highest bid within their algorithm.

Ad purchases take a few seconds; the same amount of time it takes to load a webpage. The program uses data such as demographics and visits counts for audience targeting. This ensures an ad will get only the highest exposure.

Dashboards:

Anyone with a YouTube page will notice the dashboard feature located in the “Creator Studio” section. This dashboard provides charts for the amount of time spent watching a video, the number of subscribers, and how many “Likes” and “Dislikes” it received. App developers have now been able to make this platform and make it a bit more streamlined.

Companies, like Sprout Social, are creating customizable dashboards attuned to a business’s specific analytics. All current data can be collected and calculated to generate presentation-ready graphics. Certain features even allow you to synch these dashboards with multiple social media accounts.

Wearables:

In an age where refrigerators can be smart, even the accessories we wear can have internet capabilities. Wearable devices like smart watches make accessing data less complicated as we move about our daily activities. Marketing agencies are abuzz with various methods to introduce wearable device and programs.

Wearable ads go hand in hand with blockchain technology. A block chain model can be used to authenticate user IDs and provide tokens to register them. Through the IDs, businesses will be able to track the user’s buying habits so online ads can be precisely placed and scheduled. These new features may even be used to gauge the customer’s personality traits.

Transparency:

News of hackers and trolls are causing consumers to hold off on accepting any offer from an online business. The more profitable a business is, the more it is held to the same light as government and relationships. That’s why it’s important to seek out transparent platforms for use.

Transparency is a virtue that many potential customers are willing to spend the extra dollar on. Areas that customers demand transparency on include company values, practices, and policy or pricing changes. Honesty, when answering questions and admitting mistakes, is the best demonstration of transparency.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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A Checklist Of Tools For A Successful Advertising Agency

When you are running an advertising agency, sometimes the question of what kinds of tools you’ll need pops up. There are some obvious ones, such as art, photo editing, and copywriting tools as well as employees who know what they’re doing to make your firm successful. There are other tools, however, that may slip your mind. What are you doing your business accounting on? How are you communicating with your employees and customers? How are you keeping track of employee time and pay? Here are some of the various categories of management tools to take a look at to assist you along the way. Let's Checkout Various Four checklists Of Tools For A Successful Advertising Agency: 1. Accounting Every business needs the means to keep track of its money. You need to track the money in, the money out, and what the money is actually being spent on. Larger firms have dedicated accountants but if you’re a small firm, you may need to rely on either outside help or a program to do it. It’s likely for the best if you use a combination when you can afford to. Keeping track of things day to day can easily be done with a number of different software suites. If you’re good with math and creating spreadsheets, you may be able to work with something as simple as Office Excel. In addition to this, you will have to keep in mind that tax season will come around. Whether you need to submit your taxes quarterly as an entrepreneur or have it done once a year, you will need either a software suite or a tax professional to take care of the work for you. If you have employees, you will also need to make sure appropriate takes are not only taken from their pay but also issue any and all tax documents your employees will need to complete their own taxes for the year. Speaking of pay, you will also need the means to get your employees their paychecks. There are many payroll services out there. Doing a google search or asking other business owners will point you in the direction to find the perfect service for your needs. 2. Time clock/scheduling You will need a means of keeping track of your employees’ working hours. This can come in a variety of different forms. There is software available for employees to clock in digitally which can tie into your payroll systems. Some may prefer to have a physical timesheet filled out by each employee. Yet others may want to put a lot of trust into their employees and have them verbally report their time in and out. Each of these systems has its ups and downs. Verbal communication relies on your employee’s words and can turn out to be unreliable. A physical timesheet does generate a lot of waste and can still be lied on. Also, if you lose the only copy of an employee’s timesheet you will then have to rely on their word. In this day and age, a digital time clock that is hard to lie to is going to be the best option. While the system does have a chance of going down, it can then be backed up with a physical timesheet. This also ensures that few people have access to an employee’s timesheet, making it more secure. For more on managing your agency, click here. Related Resource: What is a Digital Marketing Agency and What Can It Do For You? 3. Interoffice communication There are many different ways to manage interoffice communication. In this day and age, it has become common to use chat applications to communicate between employees. This can happen not only to employees in the same office but can help facilitate communication when an employee is out of the office. There are many programs available for this purpose. For more in-depth conversations, telephone, video, and in-person conversations remain the best option. The logic behind this is that it is hard to read a person based on text alone, even if you know them well. Misunderstandings can happen at times. Therefore, making sure you have a solid system set up for these kinds of meetings is vital. This may take some trial and error, but the results will help you have a better relationship with your employees and a smoothly communicating office. 4. Email I decided to put email separately because an email address can make or break your first impression on a customer. Always have an email that is dedicated solely to your business. To start out, it is okay to use a generic email service. You will want to make sure that, as soon as you can, you get a hold of an email domain name that is solely for your business. Sometimes, especially if you use email marketing, your email address is going to be the first impression a potential customer gets of you. If it’s the email address you had as a young teen, with many letters and nonsense, or even swear words, you do not come off as a professional. Instead, simply your name or your business name, with your domain name will serve to make people think of your firm as a professional business and make them more likely to want to do business with you. While this was just a broad generalization of tools, you’ll need to make your Advertising agency successful, this should give you some ideas of what you’ll need to look out for. Get what you need to start out and expand on the tools through time to make your firm shine. Read Also: How to Start Social Media Agency in India What to Consider When Starting A Marketing Agency Uncover the Benefits of Partnering with a Social Media Agency in Malaysia

How To Promote Live Music Events For Your Bar

Live music events possess the potential to transform your bar into a bustling spot for memorable experiences and fun nights. To make them genuinely outstanding, you'll need a hidden ingredient: killer promotion! This blog post will offer some cool and inventive strategies for taking your bar's live music events to the next level. Prepare to sell out your venue, leave your audience wanting more, and produce experiences that will make your bar the talk of the town. So grab your air guitar and crank up the rhythm like never before. Engage the performing artists Make a sincere attempt to connect with the musicians playing at your bar. Engage them in discussions about your event promotion plans and work together to develop unique solutions. Encourage them to use their social media profiles and official websites to promote their upcoming performance at your venue. Request shoutouts or short videos from the artists inviting their fans to the event. Their participation lends legitimacy to your event, broadens its reach, and improves the entire experience for attendees. Also, this way, you can get authentic leads to new and upcoming artists and get them on board before anyone else. You can get your "first ever show" strategy perfectly if you keep your performers happy and have good ties with them. Insta-boost live music events Instagram is your hidden weapon for promoting live music events. Use interactive features to keep your audience interested. Create polls, competitions, or challenges. Request that followers vote for the opening act or submit videos of themselves singing along to featured artists' songs. Reward those eager players who dive headfirst into the action. Offer them complimentary tickets or exclusive discounts to pique their interest while encouraging them to spread the word to their networks. Watch as the excitement for your live music events builds! Rock the stage with local influencers Your Instagram marketing will skyrocket once you pick the right people to promote your events! Collaboration with local influencers with a large following in your area can significantly increase the visibility of your live music events. Identify significant people in your neighborhood who enjoy music or entertainment, and invite them to your events. In exchange for advertising your event on their social media networks, offer them exclusive privileges such as VIP access or a reserved table. Their endorsement might generate attention and bring a larger audience to your bar. Involve user-generated content What better way to get everyone interested in your live music events than by having your customers/audience do it for you? Use user-generated content (UGC) to highlight the unique experiences your live music events provide. Encourage guests to use event-specific hashtags to capture and share their favorite moments on social media. Repost the greatest UGC on your bar's social media pages or include it on your website. Doing so adds authenticity to your event marketing and encourages others to join the fun. Spark excitement with exclusives If you have money to spare, create excitement and exclusivity by organizing pre-event showcases highlighting the musicians performing at your bar. These intimate performances can be presented in a smaller venue or a designated space within your bar, allowing customers to interact with the performers up close and personal. Use these showcases to reach your target demographic, distribute fliers, and sell advance tickets. Attendees' word-of-mouth recommendations will help spread the word and increase ticket sales. Posters and flyers Wish to fill your bar with music lovers? If so, then look at the live music posters and flyers! These creative promotional techniques have generated the buzz to make your events remarkable. Your live music posters will turn heads and pique people's interest with their eye-catching designs and exquisite details. If designing isn't your strongest suit, consider using online bar flyer templates to construct catchy posters and flyers, and everyone will applaud you for your epic music choice and design prowess. Fill them with the seductive allure of your event, including the date, time, featured musicians, and your bar’s name. Rock the stage with innovative methods and a creative attitude. Transform your bar into a live music destination everyone wants to participate in. So follow the beat, and let your live music events light up the stage and create unforgettable nights. Prepare to create memories, shake the walls, and leave your audience wanting more! Read Also: How To Choose The Best LED Stage Lighting 8 Problems Only Music Lovers Will Know What Makes A Great Streaming Service?

Craigslist Nashville – All You Need To Know

Craigslist Nashville or Craigslist is one of the most popular websites for individuals looking to buy and sell products quickly. Unlike other sites such as Amazon and eBay, this website enables users to list items for free. If you live in Craigslist Nashville, you may have spent some moments browsing Craigslist to save money on items you may require. Besides, maid service and house cleaning are found typically in many service categories. You can also find other categories of jobs that will surprise you. What Is Craigslist Nashville? Craigslist is an American classified advertisement website with sections devoted to jobs, discussion forums, resumes, gigs, community service, items wanted, and for sale. Now, Craigslist Nashville is a terrific resource when it comes to searching for excellent deals. Here, people can list their items directly to other people for sale. This service began in 1995 by Craig Newmark as an email distribution list to friends and slowly it expanded into other classified sections. At present, it covers 70 countries and has begun expanding to other Canadian and United States cities. On 8th September 2010, the website said that they were closing the adult services in the US and this was praised by many state lawyers. Categories of Craigslist Nashville The business genre of Craigslist Nashville is Advertising and Marketing. Some of the most common categories of Craigslist Nashville are: Childcare Garage & Estate Sales Rooms for Rent Rideshares Pets Real Estate for Sale Job Listings Tickets Car & Trucks for Sale If you are selling or buying any items in your Nashville then Craigslist can be your best choice. If the item is in high demand, you can immediately make the deal within an hour. This is what Craigslist can do for you. Top Craziest Ads From Craigslist Nashville Many people use Craigslist for their own purposes while the posts of other people will scratch your head. So, let’s discuss the top ads from Craigslist Nashville that you should know even if you’re not part of the website. 1. Wedding Ceremony And Dinner Guests People keep on finding some creative ways to use Craigslist and one of them is promoting wedding ads. The wedding is one of the most important occasions in everyone’s life. However, there are some couples who struggle to find guests for their reception and wedding. They invite them through their ads and also offer them free dinners. 2. Need A kidney, please Another craziest ad that you will come across on Craigslist Nashville is asking for organ help. Besides, finding an organ donor is a serious issue and you should not make fun of it at any cost. If you are one of many people, you will not agree to donate your organ just because you came across an ad asking for help for an organ. 3. Prom date Prom is one of the biggest events of any teenager’s high school career. Some teenagers struggle to find a date while others get one very easily. One guy came across free advertising on Craigslist Nashville. So, he advertised himself as “Looking for a prom date” with his picture. Isn’t this crazy? 4. Dirty diapers Some women are seriously crazy! Her ex-boyfriend cheated on her and she advertised whether any woman has some dirty diapers that she can lay on her ex-boyfriend’s truck. Yes, this advertisement seems to be funny and annoying at the same time because all may not have the same amount of time to watch all these kinds of ads. 5. Ducks Craigslist Nashville is a perfect place where you can find ducks who can fly for about 4-5 seconds. I just wonder who are the people who search for these kinds of stuff. I hope the ducks find a good home but do not end up being the food for someone. So, this is one of the ads on Craigslist Nashville that can make you crazy. How To Use Craigslist Nashville Safely? It is possible that in Nashville you can come across things that are not genuine or even people that are looking to cheat you. Stay cautious while using the platform. Avoid Scams With every online platform, there are scams involved. Craigslist Nashville is no exception. When dealing with potential buyers stay alert and look for common red flags that can give off fraudulent vibes. Meet With Clients In Public Places If you are set to meet with other Craiglist users for payments and exchanges you must select a place that is public and partially crowded. The location must be well-lit too so it can provide you with increased safety and minimize the risks of hoaxes and scams. Trust Your Gut Suppose you are in the middle of a transaction and something about it feels off, drop it immediately. Our instincts are rarely wrong. You must prioritize your safety and not continue with an exchange that does not feel right. Why You Should Use Craigslist? Here are some real people telling you why this app is good and what they found good about it: “Like I mentioned before, I received five jobs from applications I submitted through Craigslist. If you want to get technical, over the past 10 years of my personal use of Craigslist I would estimate I was selected for a job interview 15 different times and from those interviews was offered the job position nine different times. There was a period where I went a little crazy with applications and was interviewing at five different places within the same week and of those five, four contacted me with an offer resulting in having to choose between them. It is also a great place to sell and buy used cars and I personally know many people who have done both with great success. As long as you are smart about what you are inquiring to purchase you should have no problems. Always make sure to read everything and do not be afraid to ask the poster any questions you may have. 9/10 you will be met with a friendly person willing to answer whatever you need. I highly recommend Craigslist.” - Micchelle A. “I've always had a special place in my heart for Craigslist. It has was created in 1995 although it feels like it was always the place to go for your differing needs. From being able to sell your stuff, searching for jobs, the various different services offered and purchasing things, this site offers it all! I primarily have used it for job postings and it did not disappoint! I have secured five different jobs in the past 10 years due to a job listing I found and applied for through Craigslist. It has a very easy to use interface and I love the option of filtering what you are searching for to your specific criteria. My sister purchased our Newfoundland dog Bubba from a posting she saw on Craigslist from another state (he was in Ohio and we live in Michigan). She was so impressed with the pictures that she had seen and the description given of the kind of pet owner they were looking to sell to that she responded right away requesting to go pick him up!” - Kim H. The Final Thoughts Craigslist Nashville is one of the top places where creative things always pop up in people’s minds. The above listed are the top categories as well as the ads on Craigslist that can make you wonder about the silliest things young people do on this platform. Besides, let me know your doubts in the comment section below if you come across any! Read Also About: 7 Tips To Purchase A Prime Real Estate Property Craigslist Seattle – Weirdest Things You Can Buy Beginners Guide To Choosing The Right Property

New Platforms to Explore in Advertising this Year

New Platforms to Explore in Advertising this Year:

Demand Side Platforms:

Dashboards:

Wearables:

Transparency:

Signs Your Traditional Marketing Campaign is Working

Demand Side Platforms: Trends and Benefits.

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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A Checklist Of Tools For A Successful Advertising Agency

How To Promote Live Music Events For Your Bar

Craigslist Nashville – All You Need To Know

New Platforms to Explore in Advertising this Year

New Platforms to Explore in Advertising this Year:

Demand Side Platforms:

Dashboards:

Wearables:

Transparency:

Share this Article

Signs Your Traditional Marketing Campaign is Working

Demand Side Platforms: Trends and Benefits.

Tags

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

Leave a Reply Cancel reply

Popular

Follow Us

Recent

Related