Instagram Advertising For Beginners

Published on: 28 January 2021 Last Updated on: 24 December 2024

More and more businesses are using Instagram advertising to reach and engage with customers. Are you ready to hop on board?

Whether you plan on handling it yourself or working with an agent who provides Instagram advertising services, it’s important to understand what Instagram ads can do for you. Learn more on how ads benefits your business.

In this guide, we’ll cover:

  • Setting up your Instagram Ad account
  • Creating ad campaigns
  • Targeting a specific audience
  • Choosing the right ad format
  • Monitoring the success of your ads

But first, let’s chat about whether Instagram Advertising is actually right for your business.

Is Instagram Advertising right for me?

If you’re not sure if Instagrams ads will be profitable for you, ask yourself these questions:

What are my business goals?

Instagram tends to work best for businesses that want to build their brand, gather new customers, and convert people who have already made a connection with their business.

What is the nature of your business?

Instagram is an effective advertising platform for all kinds of businesses selling physical products or professional services. As a visual platform, strong brand imagery is crucial.

Who’s your target audience?

Although a wide range of people uses Instagram, the demographic is younger than Facebook users. Instagram’s advanced targeting features will help you narrow down your audience and reach the right people.

How to set up Instagram Ads

You’ll need two important things before you can start creating ads:

  1. Facebook Ads Manager account (since Instagram is owned by Facebook, you’ll be making all your ads through here)
  2. A business account on Instagram (only business accounts can run ads)

Now let’s dive into the good stuff. Making your ads.

In Facebook Ads Manager, you’ll be guided through a step-by-step process.

Campaign 

this is where you’ll choose your objective. What do you want the ad to achieve? It could be anything from getting more store visits, reaching a wide audience, or gaining lots of engagement.

Instagram breaks campaign goals into three sections: Awareness, Consideration, and Conversion

Ad Set 

here you’ll pick the finer details of how the ad will run. That includes who you target, how long the campaign will run for, how much you want to spend, and where the ad will show.

Ad Level 

now you can decide on what actually goes into your ad. The copy, the images, videos, colors, etc. It’s up to you to create ad content that is highly relevant and engaging for your audience.

How to target the right audience with Instagram Ads

The great thing about Instagram ads is that you get access to Facebook’s powerful targeting options.

That means you can target people based on location, gender, age, job title, relationship status, etc. You can also target based on interests such as yoga, camping, cat owners, etc.

Some cool Instagram targeting features include:

Connections 

this feature lets you target people who like your page or friends of those people. You can even exclude people who like your page if you want to reach new customers.

Custom Audience

use this feature to reach people who have previously interacted with your business. E.g. visited your site, signed up for your newsletter, or watched your videos.

Lookalike Audience 

this feature helps you target people who haven’t interacted with your business before but are similar to people who have.

How much does Instagram advertising cost?

Instagram advertising is a form of Paid per Click (PPC) advertising. This means you pay every time someone performs a particular action on your ad or sees your ad – it all depends on the goals you set at the beginning of your campaign.

When setting your budget, there are two options:

Daily budget

set how much you want to spend per day the campaign is running.

Lifetime budget 

set how much you want to spend over the whole length of the campaign.

While you can start with a budget as low as $5 per day, you’ll want to come at your budget with a strategic approach. Think about your product, profit margins, and business objectives.

At the end of the day, you want to find the sweet spot that gets you the best return on investment (ROI).

Which ad formats perform best on Instagram?

Instagram offers a number of visual-based ad formats. The ideal one for your business will depend on the nature of your industry, your target audience, and the objectives you want to achieve.

Sometimes it takes testing out a few different formats to see what your audience responds well to.

Single Image Link Ad 

Simple and straight to the point. This ad format works well if you want to get one clear message to your audience.

Video Ad 

Show up to 60 seconds of video and captivate your audience with both visual and audio elements. Protip: adding captions can improve watch time.

Carousel Ad 

Show multiple images or videos and link to different pages on your website. This is a good format if you’ve got a lot to showcase.

Slideshow Ad 

Best for when you want to show multiple images. It’s automatic, so the user doesn’t have to slide through.

Story Add 

Want to reach people while they’re watching Instagram stories? This format lets you use photos, videos, or a combination of both.

How to monitor the success of your Instagram campaign

All the data about your campaign is collected in Facebook Ads Manager. Some of the most important metrics to look at are:

Impressions 

how many people saw your ad

Clicks 

how many clicks your ad received

Cost per action (CPA) 

how much you pay each time someone completes the desired action such as signing up for a newsletter or making a purchase

That’s cool and all, but what’s so important about monitoring your campaigns?

When you know the numbers, you can put more of your budget into the ads that are working and scrap the ones that aren’t. It’s all about optimizing your ads to drive up conversions and lower your CPA.

Over to you

If you’re just diving into the world of Instagram marketing, hopefully, you feel more confident having read this guide. Of course, there’s so much more to discuss – from utilizing hashtags to crafting a click worthy call-to-action and leveraging user generated content… But that’s for another day.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

how do upgraded URLs help advertisers with third-party conversion tracking?

How Do Upgraded URLs Help Advertisers With Third-Party Conversion Tracking?

Question: How do upgraded URLs help advertisers with third-party conversion tracking? Allow advertisers to direct users to the app store to download their app Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL  ✅ Show deep link URLs only to people who already have the app Show app install ads only to people who haven’t downloaded the app yet Answer: Manage a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL Explanation of "how do upgraded URLs help advertisers with third-party conversion tracking?" All upgraded URLs help advertisers with third-party conversion tracking by managing a single tracking URL at the campaign, ad group, or ad level that is separate from the landing page URL. To make your concept more clear, we have explained the same below in detail. Let's learn. All You Need To Know About Upgraded URLs Upgraded URLs provide specificity and more control over how you define the landing page and tracking parts of your URLs. These URLs start shared tracking templates that divide landing pages and track portions of the URL, providing updates to tracking data without triggering an editorial analysis of the ad. Google has a new Google Ads Upgraded URLs format to give advertisers more features and save time. Actually, upgraded URLs have many benefits, and this is the reason why Google Ads Destination is not used at present. In fact, the final URL is highly recommended by Google. Benefits of Upgraded URLs Definition of Upgraded URLs is already described above. Now, let’s know the top benefits of upgrading URLs that can help advertisers with third-party conversion tracking. i). Additional Tracking Insights: “How do upgraded URLs help advertisers with third-party conversion tracking?” Upgraded URLs have the capability to add both custom parameters and URL parameters to your tracking template to obtain extra insights about the origin of your ad clicks.  ii). Less Down Time, More Conversions & Clicks: Updates to tracking templates don’t need an editorial review. This means there will be no stoppage on your ads, and it keeps on running and thus, gives you more conversions.  iii). More Efficient Tracking System: Manage and update tracking data of several URLs with one shared tracking template. Hence, you can turn many URL edits in one quick change. Instructions For Upgrading Your URLs The upgraded process copies your latest destination URLs to the new final URL for all keywords and ads. After the upgrade, you get centralized URL tracking management. So, let’s follow the simple instructions for upgrading your URLs. First, you need to select the Ads or Keywords tab in Google Ads. Then, pick the keywords or ads where you want to upgrade your URLs Select the Upgrade destination URLs from the edit drop-down menu. Now, you can preview the changes to view your upgraded results. Then, tap on make changes. The Final Thoughts I have tried my best to present more ideas and information on the table to make your doubts clear for “How do upgraded URLs help advertisers with third-party conversion tracking?” You just need to follow the instructions as described above and see its results and benefits in the long run. More Resources: How To Use Google Ads To Your Advantage. Instagram Advertising For Beginners. Benefits of Pay Per Click Services to Your Business

READ MOREDetails
grow tent

Best grow tents for growing cannabis

Developing weed inside is exceedingly fulfilling. Be that as it may, firmly controlling the measurement of essential requirements can be a test! Besides, when cannabis is developed, the smell can get exceptionally pungent. Joyfully, you don't have to battle with overseeing conditions in a grow tent. The perfect solution is to get yourself an indoor grow tent. To enable you to pick the Best Grow Tent for Growing Cannabis, we've taken a gander and sorted out the best cannabis grow tents for you. Reasons to use a grow tent : According to the report by Cattail Gardens, Grow tents make it easy to raise great cannabis since they make the ideal condition. At the point when the lights are on, the intelligent dividers of a grow tent spread the "daylight" all around the plants. At that point when the lights are off, the haziness is finished, giving the weed time to rest. A grow tent helps keep the plants warm regardless of whether the room where it's found is a storm cellar or carport. You can likewise purchase grow tents with an inherent ventilation framework so the weed doesn't get excessively hot from the lights, thus the neighbors don't sniff what you're going to collect. It may be a major starting speculation, however a decent grow tent will pay for itself after some time. It's a beneficial decision in the event that you plan to raise cannabis for quite a long time to come. It's better to use a bigger tent than you require for the growth of cannabis. Top Grow Tent Brands 1.Gorilla Grow Tents : Established in 2011, the founders of gorilla grow tent were baffled by the nature of the grow tents available in those days. They needed to make a tent that was thick, solid, and durable...but in particular, one that was tallness flexible. their tent is highly flexible and you can easily buy them on the internet. 2. Mystery Jardin : Mystery Jardin has been around for some time and has taken the world over. They offer the main tents available and are mostly the loved one with different types. They're very light-confirmation and offer 95% reflecting mylar. 3. Apollo Horticulture : Apollo Horticulture makes an extensive variety of hydroponic items, yet as of late they've discovered their balance in grow tents, offering a portion of the best tents for the cash. Certainly, they're not awesome tents that have each component you could need. In any case, they're great decisions where it makes a difference like texture, zippers, and casing. They as of late moved up to metal interlocking corners from plastic corners, which is a major solid design. Best grow tent for cannabis 1. Gorilla LITE 2' x 2.5' x 5'7" Tent Details   Dimensions 2' x 2.5' x 5'7" Weight 19lb Frame Steel interlocking poles and corners Reflective Material Diamond Mylar Fabric Density 210D w/ PVE binding technique Extra Features Height adjustable, viewports, tool pocket 2. Quictent 2' x 2' x 4'7" Tent Details   Dimensions 2' x 2' x 4'7" Weight 11lb Frame Interlocking steel poles Fabric Oxford cloth Fabric Density 600D Extra Features Flood tray, eco-friendly 3. Apollo Horticulture 3' x 3' x 6' Product Details   Dimensions 3' x 3' x 6' Weight 23lb Frame Interlocking metal poles Fabric Double-stitched Fabric Density 400D Extra Features Flood tray, filter straps 4.Gorilla 4' x 4' x 6'11" Product Details   Dimensions 4' x 4' x 6'11" Weight 53lb Frame Interlocking steel poles and corners Reflective Material Diamond Mylar Fabric Density 1680D Extra Features Tool pocket, flood tray, viewports, height adjustable. 5. iPower 4' x 8' x 6'8" Product Details   Dimensions 4' x 8' x 6'8" Weight 39lb Frame Interlocking metal poles Reflective Material 95% Mylar Fabric Density 400D Extra Features Flood tray   [embed]https://www.youtube.com/watch?v=Pk81unB-Lt0[/embed]  

READ MOREDetails
New Jersey Craigslist

New Jersey Craigslist – 11 Strangest Free Items Posted

New Jersey is a northeastern US state with some 130 miles of Atlantic coast. This is actually one of the worst places to live in the US. You will also be shocked to know how weird things you can get on New Jersey Craigslist. You may find both used and new items on the platform. Some items may be useful, and some may not be. However, to make things easy, we have listed some items from Craigslist. Proceed to read to know the items. 11 Strangest Free Items Posted On New Jersey Craigslist After so many days of research, we found the top 11 strangest free items that were posted on New Jersey Craigslist.  1. Wooden Train Tunnel If you love to collect train parts, you can get a wooden train tunnel that you will love for sure. This is actually some kind of solid scrap wood that you can get if you live in New Jersey. 2. Bamboo & Paper Fans The Bamboo & Paper Fans is a strange free item posted on New Jersey Craigslist is the Bamboo & Paper Fans. There are 190 fans in this post, and if you want it, you must immediately message the owner. 3. Home Security Sign This is actually a plan to secure your home in a smarter way. If you put a poster declaring that you have a strong security system outside of your home, then there are chances that people may not rob you. 4. 8’ Fiberglass Polar Bear 8’ fiberglass polar bear? Yes, you read it accurately! We don’t know exactly why people want to keep this outside of their homes. Do you want to keep people away from your home? If yes, then you definitely want this.  5. Twinkie-Shaped Pen It sounds crazy! Isn’t it? If you don’t have a pan like this or love cooking, then you may need this. Now, all you need is the recipe to utilize this pan in the kitchen. 6. Free Goat Tower Another free item posted on New Jersey Craigslist is a free goat tower. Do you have a goat, or are you willing to keep it? If yes, this advertisement will blow your mind.  7. Free Book Socks Do you want free books and socks? There is an advertisement on New Jersey Craigslist where varieties of books and socks are listed for free, and you can consider this.  8. Free Cleaning Supplies Items such as free cleaning supplies are also listed on Craigslist. If you are interested in a sort of cleaning product, you can check out this service platform where you can get bundles of cleaning supplies. 9. Used Medical Exam Table Do you need some interior decorating? Are you willing to open up your own practice? If yes, you can get a used medical exam table that will be helpful for you in the long run. 10. Gas Can You can use a free gas can, and having gas in it can be an advantage for you. However, the owner of the gas isn’t sure if the gas in it is pure or not. So, you can consider this ad for yourself if you really require this. 11. Small Animal Cage If you are searching for a place for your animal, then this advertisement on New Jersey Craigslist can be helpful for you. You can get this cage for free, or maybe you need to pay some penny to get the same. The Final Thoughts  Craigslist is a popular website where various kinds of services and jobs are posted on a regular basis. People visit this platform thinking if they can get some good stuff out there. While navigating New Jersey Craigslist, you will find some craziest things posted, and sometimes, it will make you wonder “why?” Hence, this is all about this platform, and let me know in the comment section if you have any queries regarding the same information described above. Read Also: New Platforms to Explore in Advertising this Year Instagram Advertising For Beginners The Disadvantages Of Synthetic Text-To-Speech In Advertising

READ MOREDetails