Instagram Advertising For Beginners

Published on: 28 January 2021 Last Updated on: 22 March 2023

More and more businesses are using Instagram advertising to reach and engage with customers. Are you ready to hop on board?

Whether you plan on handling it yourself or working with an agent who provides Instagram advertising services, it’s important to understand what Instagram ads can do for you. Learn more on how ads benefits your business.

In this guide, we’ll cover:

  • Setting up your Instagram Ad account
  • Creating ad campaigns
  • Targeting a specific audience
  • Choosing the right ad format
  • Monitoring the success of your ads

But first, let’s chat about whether Instagram Advertising is actually right for your business.

Is Instagram Advertising right for me?

If you’re not sure if Instagrams ads will be profitable for you, ask yourself these questions:

What are my business goals?

Instagram tends to work best for businesses that want to build their brand, gather new customers, and convert people who have already made a connection with their business.

What is the nature of your business?

Instagram is an effective advertising platform for all kinds of businesses selling physical products or professional services. As a visual platform, strong brand imagery is crucial.

Who’s your target audience?

Although a wide range of people uses Instagram, the demographic is younger than Facebook users. Instagram’s advanced targeting features will help you narrow down your audience and reach the right people.

How to set up Instagram Ads

You’ll need two important things before you can start creating ads:

  1. Facebook Ads Manager account (since Instagram is owned by Facebook, you’ll be making all your ads through here)
  2. A business account on Instagram (only business accounts can run ads)

Now let’s dive into the good stuff. Making your ads.

In Facebook Ads Manager, you’ll be guided through a step-by-step process.


this is where you’ll choose your objective. What do you want the ad to achieve? It could be anything from getting more store visits, reaching a wide audience, or gaining lots of engagement.

Instagram breaks campaign goals into three sections: Awareness, Consideration, and Conversion

Ad Set 

here you’ll pick the finer details of how the ad will run. That includes who you target, how long the campaign will run for, how much you want to spend, and where the ad will show.

Ad Level 

now you can decide on what actually goes into your ad. The copy, the images, videos, colors, etc. It’s up to you to create ad content that is highly relevant and engaging for your audience.

How to target the right audience with Instagram Ads

The great thing about Instagram ads is that you get access to Facebook’s powerful targeting options.

That means you can target people based on location, gender, age, job title, relationship status, etc. You can also target based on interests such as yoga, camping, cat owners, etc.

Some cool Instagram targeting features include:


this feature lets you target people who like your page or friends of those people. You can even exclude people who like your page if you want to reach new customers.

Custom Audience

use this feature to reach people who have previously interacted with your business. E.g. visited your site, signed up for your newsletter, or watched your videos.

Lookalike Audience 

this feature helps you target people who haven’t interacted with your business before but are similar to people who have.

How much does Instagram advertising cost?

Instagram advertising is a form of Paid per Click (PPC) advertising. This means you pay every time someone performs a particular action on your ad or sees your ad – it all depends on the goals you set at the beginning of your campaign.

When setting your budget, there are two options:

Daily budget

set how much you want to spend per day the campaign is running.

Lifetime budget 

set how much you want to spend over the whole length of the campaign.

While you can start with a budget as low as $5 per day, you’ll want to come at your budget with a strategic approach. Think about your product, profit margins, and business objectives.

At the end of the day, you want to find the sweet spot that gets you the best return on investment (ROI).

Which ad formats perform best on Instagram?

Instagram offers a number of visual-based ad formats. The ideal one for your business will depend on the nature of your industry, your target audience, and the objectives you want to achieve.

Sometimes it takes testing out a few different formats to see what your audience responds well to.

Single Image Link Ad 

Simple and straight to the point. This ad format works well if you want to get one clear message to your audience.

Video Ad 

Show up to 60 seconds of video and captivate your audience with both visual and audio elements. Protip: adding captions can improve watch time.

Carousel Ad 

Show multiple images or videos and link to different pages on your website. This is a good format if you’ve got a lot to showcase.

Slideshow Ad 

Best for when you want to show multiple images. It’s automatic, so the user doesn’t have to slide through.

Story Add 

Want to reach people while they’re watching Instagram stories? This format lets you use photos, videos, or a combination of both.

How to monitor the success of your Instagram campaign

All the data about your campaign is collected in Facebook Ads Manager. Some of the most important metrics to look at are:


how many people saw your ad


how many clicks your ad received

Cost per action (CPA) 

how much you pay each time someone completes the desired action such as signing up for a newsletter or making a purchase

That’s cool and all, but what’s so important about monitoring your campaigns?

When you know the numbers, you can put more of your budget into the ads that are working and scrap the ones that aren’t. It’s all about optimizing your ads to drive up conversions and lower your CPA.

Over to you

If you’re just diving into the world of Instagram marketing, hopefully, you feel more confident having read this guide. Of course, there’s so much more to discuss – from utilizing hashtags to crafting a click worthy call-to-action and leveraging user generated content… But that’s for another day.

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Ad Exchange

What Is an Ad Exchange? Everything You Need to Know

In short, an ad exchange is a platform that allows advertisers to buy and sell advertising space. Ad exchanges automate the process of buying and selling ads, making them more efficient and convenient for both parties. Prior to the advent of ad exchanges, advertisers had to negotiate directly with publishers in order to secure ad space. This process was time-consuming and often resulted in wasted inventory, as publishers were often unable to sell all of their available ad space. Ad exchanges solve this problem by providing a central marketplace where advertisers and publishers can buy and sell ad space in real time. This not only makes the process more efficient, but it also allows for better targeting of ads since buyers can select specific criteria (such as location, demographics, interests, etc.) that they want their ads to be shown to. The result is a win-win for both advertisers and publishers: advertisers get better results (i.e., more clicks) for their money, while publishers are able to sell all of their available inventory. How Ad Exchanges Work Ad exchanges typically work like this: Publishers make inventory available on the exchange, setting a price floor for each ad impression. Advertisers then place bids on that inventory through the exchange’s programmatic buying platform. The highest bidder wins the auction and their ad is served on the publisher’s site. This auction process happens in real-time, which means that buyers only pay when their ads are actually displayed (i.e., when someone clicks on them). This pricing model is known as cost-per-click (CPC), and it's different from the traditional cost-per-impression (CPM) model in which advertisers pay a set fee for every 1,000 times their ad is shown, regardless of whether anyone actually clicks on it. CPC pricing is generally regarded as being more effective since it ensures that advertisers only pay when their ads are actually seen by potential customers. Nevertheless, prices can vary depending on the type of inventory being sold, such as whether it’s a display ad or a video ad, and also on factors like audience demographics. Private marketplaces are another type of ad exchange where only select buyers are allowed to participate in an auction for premium inventory from a specific publisher. Programmatic ads direct deals are another option for brands looking to buy ad space programmatically; in this case, they would work directly with a publisher to set up a deal, rather than going through an exchange. The History of Ad Exchanges Ad exchanges have been around since the early 2000s, but they really started to take off in 2007 when Google launched DoubleClick Ad Exchange (now called Google Display Network). Around the same time, a company called Right Media was pioneering programmatic buying with its own ad exchange. In 2007, Yahoo! acquired Right Media in a move that helped accelerate the growth of ad exchanges. In 2009, AppNexus was founded as an independent ad exchange; today it’s one of the largest players in the space alongside Google and Rubicon Project. In 2016, AppNexus was acquired by AT&T for $1.6 billion as part of AT&T’s push into digital advertising. Ad Exchanges vs Ad Networks It's worth noting that there is another type of platform similar to ad exchanges known as ad networks. However, there are some key differences between the two. Perhaps the most notable difference is that ad networks typically operate on a CPM basis, while ad exchanges use CPC pricing. In addition, ad networks typically work with smaller publishers who don't have the necessary traffic levels to participate in an exchange. As such, ad networks tend to be less effective for advertisers since they don't have as much control over where their ads will be shown. Final Thoughts Ad exchanges provide a marketplace where buyers and sellers can come together to trade advertising space quickly and easily. If you're looking for a more efficient way to buy or sell advertising, an ad exchange may be right for you! Additionals: New Platforms to Explore in Advertising this YearA Checklist Of Tools For A Successful Advertising AgencyYour Business Needs Marketing To Survive – Here’s WhyThe Disadvantages Of Synthetic Text-To-Speech In Advertising

Craigslist Seattle

Craigslist Seattle – Weirdest Things You Can Buy

Craigslist Seattle truly has it all. No matter what you want, the platform of Craigslist will make up your mind to buy it. However, there are some weirdest things listed on this platform that will blow your mind! Now, wondering how to get to Craigslist in Seattle, US? There is an app called Moovit that can help you to find the best place to get to Craigslist with step-by-step directions from the nearest public transit station. Weirdest Things You Can Buy On Craigslist Seattle After lots of research, we have listed some of the top weirdest things that you can consider buying on Craigslist in Seattle. i). Charizard & Pokemon Collection Some Pokemon collection cards can be extremely powerful. These cards are popular and in high demand at present. People are trying to get these cards to maintain their collection. On this platform, you can get the whole Charizard and Pokemon collection. Isn’t this weird? This is an amazing deal where you’ll get the whole binder of 240 holos and more. ii). Tiny House Buying a house in Seattle is expensive. However, no need to worry because the platform of Craigslist in Seattle will help you to get one. Buying a home in the US seems to be very challenging. But for less than 100k, you can own your own home in no time. Nevertheless, the listing in Craigslist Seattle leaves us just to wonder “how?” iii). Vintage Solid Wood Front Door In less than $2.6k, you can get a Vintage solid wood front door with custom stain glass speakeasy from 1950. At the same time, if you want some other door types, such as garage doors, you can get there easily on this particular platform of Seattle. This is weird and sounds crazy sometimes. iv). Andalusian Mare Do you like animals? If yes, you can consider Andalusian Mare as your pet. According to the listing, the horse is very cool and calm. Don’t worry about getting thrown off! In less than $20k, you can get a beautiful Andalusian Mare in just a few hours. So, this ad you can consider and buy the same if you have an interest in horses.  v). Driftwood Collection Of Unique Pieces Do you need some driftwood collection of unique pieces? If yes, then this advertisement can satisfy your needs.  You can scatter them around the house or utilize them in any other room to highlight their appearance. You will find a great option here and choose any! vi). Bronze 1/6th Scale T-Rex Sculpture On Marble Base Another craziest thing you can buy on Craigslist Seattle is a Bronze 1/6th scale t-rex sculpture on a marble base.  If the movie “Jurassic Park” really captured your attention and you are a fan of the movie then this can be a great gift to yourself! The Final Thoughts Craigslist Seattle has lots of things to explore. I agree that some useless things are listed on the platform to buy, but at the same time, there are some useful pieces of stuff too that you can consider for yourself. Therefore, this is all that you must know about this website, and let me know in the comment section if you have any doubts regarding the above information. Read Also: New Jersey Craigslist New Platforms to Explore in Advertising this Year Instagram Advertising For Beginners The Disadvantages Of Synthetic Text-To-Speech In Advertising

Traditional Marketing

Signs Your Traditional Marketing Campaign is Working

You might hesitate about the idea of using traditional marketing strategies in fear that they won’t work. You think that people will ignore the roll-up banners and posters you put up because everyone is getting information online. Several established companies are still using banners and posters to advertise. They see the benefits of using these strategies to win the hearts of people. It does not mean though that you will also succeed like these companies. It depends on the information you include on the banner and its overall appeal. There are signs which tell you that you did a great job with your marketing campaign. More enquiries: If you start receiving phone calls and emails about your company, it is a sign that your campaign is working. People won’t have an idea about your business unless they saw your banners. They might also be calling to ask questions because they want to know more about your business. It does not mean that these enquiries will translate into sales, but it is a good start. They can give opinions in surveys: You conduct surveys regularly to find out how other people feel about your company. If they have a favourable impression, it is a good thing. If they don't have a favourable opinion, at least you can work on it. The worst is when they don’t have any opinion at all. It means that they have never heard about your company before, or none of your marketing campaigns worked. If you conduct a survey and people have formed an opinion, your marketing campaign is working. Increase in web traffic: When using posters or mesh banners for advertising, make sure that you provide an opportunity for people to find out more information about your company through other platforms. Leaving the link to your website or a QR code that they can scan is a good idea. If you see the numbers increase after putting up the banners, it is a good sign. Social media mentions: People love posting anything interesting online. If they find your banners exciting and wish to share this information with other people, expect them to display the image online and tag your page. If there is a sudden increase in social media mentions even if you have no recent online marketing campaign, it is a sign that your traditional marketing campaign is doing well. No marketing campaign becomes an overnight success. Whether you decide to go online or choose traditional techniques, you need to wait for a while before you know if your campaign has worked. If you decided on banners and posters, look for these signs to see if you did a great job, or you need to do better next time. However, it doesn’t mean that if you don't see any of these signs, you shouldn't use banners anymore. Perhaps, you need to change the information you put up or look for a better location where more people can see the banners. It takes time, but it will be worth it. Read Also: Don’t Stick To Age-Old Methods Of Marketing: These 7 Are The Best To Date! How To Integrate Email Marketing With SEO