A guide to Running your Instagram Marketing Campaign
Many people think about running a marketing campaign on Instagram though few know where to begin. Marketing campaigns on social media platforms such as Instagram are a great opportunity for you to increase brand awareness for your business. It can also help you grow your following on Instagram and generate more sales for you to make progress on your business.
Executing a marketing campaign on Instagram is not hard. You only need a bit of creativity and proper planning for it to be a success. Instagram can help you gain a lot of customers by adapting brilliant strategies. More people tend to engage on Instagram compared to other networks like Twitter or Facebook. Here is how you can launch your marketing campaign on Instagram successfully.
Wait for the right time to launch:
When launching a marketing campaign, the most important factor is timing. The time you choose to launch it should be in line with the goals and plans of the company. According to Foundr starting the marketing campaign at the right time can help you get many followers within a few hours.
Establish practical goals:
Come up with clear goals as you plan for your marketing campaign so that you can give your team something to anticipate. Practical goals also help you prioritize on the most important details for the success of your campaign. It makes it easy to understand the tasks in front of you to increase productivity.
Ask yourself what you want to achieve from the campaign. Is it to raise awareness for your brand or to increase sales? You may also want to build an email list from the marketing campaign. Identify the specific purpose and set goals on how to achieve it. If you are trying to promote your new product, you can come up with a goal like how many units you would like to sell during the marketing campaign.
Research your target audience:
Identify the group you would like to reach out to from your marketing campaign. For you to get a lot of engagement, you must create a strategy around interesting content for the audience to show their participation. You should aim at understanding the needs of your customers for you to develop useful products or services.
Interview your target audience to know their expectations and work hard to satisfy them. Feel free to follow your target audience on Instagram to identify the kind of posts they like sharing. Find out how they use Instagram and use different features to learn more about your target audience.
Plan for your marketing campaign:
After setting measurable objectives, establishing the purpose and understanding your audience, you should find out how you will implement them. Come up with a timeframe to determine how long the campaign should run. Identify the number of posts you should publish and who you are going to work with.
You may need to get a professional photographer to help you get high-quality photos to post. Purchasing auto likes from our website can help you increase visibility for your campaign. Our Instagram service is 100% safe, Checkout our frequently Asked Question for more information regarding how the auto likes service works. Plan all the resources you need to use in advance for you to come up with high-quality content that is interactive for you to gain a large following and encourage them to like and share.
Promote your campaign using Instagram influencers:
Working with influencers can promote your Instagram marketing campaign and increase brand awareness. Identify the relevant influencers and contact them to confirm if they are willing to work with you. They should have a lot of followers on social media for them to help you with the campaign.
Some Instagram influencers have more than a thousand followers. You may have to implement some negotiation skills to get a good rate for them to sponsor your posts. Remember to check your budget and choose an affordable influencer who can accept your product in exchange for the promotion.
Try working with more than one influencer to promote your campaign. They can share posts about the campaign on different channels to expose you to a large audience. This makes it easy for a lot of people to participate in it.
Schedule the posts and organize your campaign:
Organizing your campaign can increase your productivity on the social media platform. Schedule your Instagram posts for the campaign beforehand. This gives you enough time to focus on other important factors such as engaging the public and replying to their comments. You can easily plan how the posts should follow each other as you decide the right captions to use on each post.
Use different content forms to optimize your marketing campaign:
Instagram content forms are numerous therefore the need to test them and choose one that fits your needs. Assessing them helps you select the most effective one as you eliminate the content formats that may not be effective for your marketing campaign.
One of the useful formats that are gaining popularity among media fans is Instagram stories. It is a trending format that you can use to run your marketing campaign successfully. Other brands also utilize traditional video and photo content to achieve their objectives. Most young people tend to identify with Instagram live video. Choose a format that is easy to use for you to increase following on your marketing campaign.
Use a cross-channel strategy:
Many consumers prefer interacting with different brands through multichannel campaigns. As a marketer, you need to use other channels to support your campaign. You can do this by including channels such as display ads, email, live events, and direct mail. This gives you better engagement among your target audience.
Create great content:
If you are not very creative when it comes to creating content, you can get some inspiration from content creators that run major brands or some videographers and photographers. They can help you come up with a good story or video content to make your marketing campaign a success.