Steps For Improving Your Instagram Strategy

Published on: 17 September 2018 Last Updated on: 18 November 2021

Successful execution of a plan sometimes requires updates and improvements in Instagram Strategy. If you are unable to gain the expected outcome from your Instagram account, you must consider changing your strategies. You might have some brilliant ideas, but you may fail to achieve your targeted goal. In this case, reassess your basic strategies and implement new ones to get the desired benefits.

Keep in mind that steps that help you get new likes and followers will always have an impact on your overall Instagram marketing strategy. For this, you can buy cheap Instagram likes from many online companies. Just be sure to practice some care when you go down this alley because not all sites are going to offer valuable and credible followers and likes. If after buying likes you still find yourself in trouble, it is time to check your strategy.

Here are five basic steps that will help you in evaluating and improving your strategies.

Evaluate Your KPIs:

Instagram has a lot to offer, and you can easily lose track of your basic objectives while focusing on engagement, followers, reach, and content. You must reevaluate that either your strategies are by your basic objectives of the account or they are deviating from its core purpose.

Evaluating your KPIs after short intervals lets you know how slowly or rapidly you are progressing towards your milestones. It’s always better to focus on one or two goals at a time so that you can concentrate well and drive all your energy on one side. It will also help you to stay on track without losing your attention.

Your clear goals, actionable tactics, and measurable performance metrics are core elements of a good Instagram strategy. If your targeted goal for the month is to drive traffic on your Instagram account then your main focus should be on maximizing your reach. You must implement strategies for your posts to be viewed by a maximum number of Instagram users. Closely observe metrics such as likes, follows, and profile visits. By having such clear goals and focused strategies, you can easily attain your short-term goals and long-term objectives.

Develop a distinct Visual Style:

Your Instagram posts are the virtual presentation of your personality and business. The quality of the content of your posts depicts your abilities and strengths so if you want to make your Instagram account stand out from the rest of the Instagram profiles then you must develop a unique visual style. People will recognize you on Instagram with your distinct style of posting and can easily differentiate your content from your unique style.

For effective visual presentation, you must be well aware of the strengths and weaknesses of your brand, and you must have sound knowledge of the latest trends of your industry. This will help you in designing strategies that will make your brand distinctive. Here are some other important things to keep in mind when evaluating your Instagram strategy:

You must develop a clear understanding of the preferences of your targeted audience so that you can strategize your posting frequency and upload content accordingly.
If you are clueless about what will appeal to your audience, you can always go for trial and error to the device the most successful strategies. The preferences of your audience may change after some time as the industry is growing at a rapid pace so you must keep on updating your strategies with the passage of time.

For making your posts visually attractive you can take help from various editing and designing tools available online. Designing tools like Unfold, Easily, and Canva provides you with multiple features to boost the outlook of your images or photographs.
Preset templates are also available that will assist you in making your every post different from the other. You can add a personalized element in these templates to make your posts unique and distinctive from other Instagram posts.
The content of your Instagram stories is quite important as it stays there for only 24 hours. To make your stories extraordinary, you can take assistance from apps like Factory and Quik. They will help you in inspiring your audience.

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Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Pets of Instagram Fame

If you are a pet lover and a social media fan then you will probably have spent quite a few hours pawing over (sorry) cute pics and videos of our furry friends. Some pets make it big because they are just so cute and others are co-stars to their famous owners. Here are some of the biggest and best celeb pets on Instagram and grabbing the headlines in the media: Kardashian family pets : Love them or hate them, there is no denying that the Kardashian family make the world a more interesting place. Kim’s Chihuahua (Princess) was one of the stars of the show and one of the big storylines involved Khloe’s dog Rocky getting neutered. Not really an experience most pooches would want to share with the world but there have to be some downsides of living with the Kardashians, right? If you ever wanted to find pet tags that are the height of fashion, just watch the Kardashians and their pets for inspiration! Alternatively, you can visit this site for some cool designs. Obama dogs Bo and Sunny : So famous, Bo and Sunny even have their very own wiki pages! The Portuguese water dogs are adorable and Bo is commonly referred to as the First Dog of the United States. Also allegedly name after Bo Diddley. Miley Cyrus’ Piggy and Milky : Miley is never too far from the headlines although she seems to be keeping a fairly low profile at the moment. The Wrecking Ball singer is no crowd follower so it was no surprise really when she went for the less obvious choice for a pet – a pig! After weeks and months pondering over a name she went for the very unique ‘Piggy’. Rumors that they have a pet frog called Kermit are as yet unconfirmed. Miley also has a very cute white Pitbull that goes by the name of Milky. We can only imagine the lengths she went to name him but she literally has just swapped a letter out of her own name. Lady Gaga’s Koji and Miss Asia : Koji is quite the trendsetter, just like his owner. Often pictured in cute little outfits and a superstar pout, Koji is truly an A-list pet. Asia had several verified social media accounts and travels all around the world with the singer. Living life in the fast lane, they could probably do with a bit of advice on safe travels! Duchess of Sussex’s Guy : You might know her better as Meghan Markle but the Suits actress recently got hitched to a Prince and this seems to have made quite a few headlines. Meghan is now part of the Royal family but her pet Guy has always been a Royal, well a royal beagle anyway. Apparently, Meghan rescued Guy when he was just a few days away from getting put down; this is a real fairytale ending for Guy. The Queen’s corgis were other famous Royal pets but sadly Willow, the last one passed away in April, so we’re not sure whether he got to meet Guy for a pet playdate or not. Marnie the Dog : Marnie doesn’t need famous owners because the gorgeous doggy has over 2 million followers on Instagram. You can even buy cute stuffed versions of Marnie who was rescued at the age of 11. Our favorite Marnie pic has got to be the Santa suit but the Insta star has an outfit for every occasion! Venus – Two Face Cat : We couldn’t leave out the felines, so the cat we choose to share with you is Venus, the unusual cat with a face of two different colors, split right down the center of her face. Read Also : Is Instagram Turning Into A Way Of Life Now? Top 7 Free Instagram Apps To View And Enjoy Your Photos Like A Pro How To Get More Likes On Instagram

6 Ways To Increase Real Instagram Followers Without Spending Money!

With over billions of users worldwide, Instagram has outgrown its impression as a fun, interactive, and impressive platform for content marketing, networking, audience building, and selling things. If stats are to be believed, over 200 million active monthly members are sharing over 40 million images and having around 1.6 billion likes every day. Impressive, isn’t it? But, Instagram has quite a lot of competing for content, which often gets unnoticed by many users. You can call the platform as an ocean of followers that are waiting to get their post get noticed. So, if you want to be an Instagram unicorn, your goal should be growing real followers that care and engage with your brand. Here are Ways To Increase Real Instagram Followers Without Spending Money: 1. Optimize Your Profile: The most important thing that grabs the user's attention is your Instagram profile. If it isn’t optimized, you are giving the wrong impression who looks at your website, as people like to look into someone’s profile, before they follow them. And with a shabby profile, you will end up losing a lot of audiences. Incredi Tools lists different services to use to grow your Instagram. Also, make sure that your username is simple, and your profile is clear. Keep the bio engaging and things up-to-date. Your story highlights should also be engaging and impressive. 2. Have A Community: Get a community for your business; though it will take some time, it can turn Instagram users into engaging followers. Also, find common ground, as it will help people follow you back and you will get more likes for Instagram. Ask other users to submit content to let it share through your account. To start with, engage with other users and comment, like, and respond consistently. Be on the search for like-minded people and follow them. 3. Hashtags: When it comes to hashtagging, go creative! But, do you know how many hashtags would be beneficial for the account? Which ones should be more beneficial for your ad? Well, Instagram hashtags are quite helpful because they let people find your posts and stories. Just make sure to use popular hashtags, so that your post doesn’t get lost. You can research by simply typing the right keyword to see which hashtag autogenerates. Before picking, pay attention to the number of posts or check what hashtags are your competitors are using. 4. Giveaways And Contests: Of course, running an online contest or giveaways isn’t a new thing, you can’t deny the fact that giveaways help to boost post engagement. Let's think this way, if you are offering free wine for a month to make your hotel business popular, who wouldn’t easily like, share, and even post your content. But, is running contests a worth return if you barely have any real insta followers on the account? That’s when combining with a business that already has big followers is going to help you. This way, you will be able to gain likes, comments, and followers with ease. 5. Have A Descriptive Caption: It's not just a picture that attracts, but also a descriptive caption will help you gain more followers. Make a habit of storytelling by using creative captions and create engaging posts. You can try things: Use Important Words At The Top: Captions in the field often cut off once the lines are finished, so put the most compelling words at the top. Ask questions: Asking questions will compel the audience to leave a comment on your post. Also, this will make your account visible to the wider audience. Emojis will help: Emojis play a huge role in attracting people on social media platforms. They can help draw the reader’s eye toward your account. 6. Run Ads When Your Audience Is Most Active: Instagram easily allows you to schedule the time when your ads appear. This will help you advertise to the right audience. Think of this way, if you are an online seller when doing your audience shop online? Of course, it is difficult to gauge upon the time when your audience is most active, knowing them is where you can start. So, now that you know the tips to get real followers and likes on Instagram go forth and take your business to new heights. Read Also: Is Instagram Turning Into A Way Of Life Now? Getting Familiar With The Types Of Instagram Contests A Guide To Running Your Instagram Marketing Campaign 5 Marketing Tips To Help Grow Your Business On Instagram

5 Content Ideas to Use with Instagram Influencers

By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why. But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh. Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them. Content ideas If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram. Giveaways Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers. When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee. Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram. Normally, giveaways require participants to: Follow the brand and influencer Like the giveaway post Comment on the post, tagging a few friends By doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too. Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won. The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner. Unboxings Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style. Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option. Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio. Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers. Tutorials A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack. Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content. Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing. Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram. On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile. In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram. Guides Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space. Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist. You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on. Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more! Live Q&As Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers. Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram. Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience. Conclusion These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered. Read Also: Instagram Advertising For Beginners 5 Marketing Tips to Help Grow Your Business on Instagram 6 Ways To Increase Real Instagram Followers Without Spending Money!

Steps For Improving Your Instagram Strategy

Evaluate Your KPIs:

Develop a distinct Visual Style:

Getting Familiar With The Types Of Instagram Contests

A guide to Running your Instagram Marketing Campaign

Tags

Ariana Smith

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Pets of Instagram Fame

6 Ways To Increase Real Instagram Followers Without Spending Money!

5 Content Ideas to Use with Instagram Influencers

Steps For Improving Your Instagram Strategy

Evaluate Your KPIs:

Develop a distinct Visual Style:

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Getting Familiar With The Types Of Instagram Contests

A guide to Running your Instagram Marketing Campaign

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I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

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Popular

Follow Us

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