A guide to Running your Instagram Marketing Campaign

Published on: 03 December 2018 Last Updated on: 12 September 2024

Many people think about running a marketing campaign on Instagram though few know where to begin. Marketing campaigns on social media platforms such as Instagram are a great opportunity for you to increase brand awareness for your business. It can also help you grow your following on Instagram and generate more sales for you to make progress on your business.

Executing a marketing campaign on Instagram is not hard. You only need a bit of creativity and proper planning for it to be a success. Instagram can help you gain a lot of customers by adapting brilliant strategies. More people tend to engage on Instagram compared to other networks like Twitter or Facebook. Here is how you can launch your marketing campaign on Instagram successfully.

Wait for the right time to launch:

When launching a marketing campaign, the most important factor is timing. The time you choose to launch it should be in line with the goals and plans of the company. According to Foundr starting the marketing campaign at the right time can help you get many followers within a few hours. You can get organic likes with a service such as Growthoid.

Social media performance is all about the right timing. If you are looking to make a marketing campaign go viral, spot the trends and check for topicals that are gaining traction. This will not only allow you to gain more followers but also improve your branding, awareness, and other KPIs as a brand on social media. If you want to gain more Instagram followers, you can check Viral Race for assistance.

Establish practical goals:

Come up with clear goals as you plan for your marketing campaign so that you can give your team something to anticipate. Practical goals also help you prioritize the most important details for the success of your campaign. It makes it easy to understand the tasks in front of you to increase productivity.

Ask yourself what you want to achieve from the campaign. Is it to raise awareness for your brand or to increase sales? You may also want to build an email list from the marketing campaign. Identify the specific purpose and set goals on how to achieve it. If you are trying to promote your new product, you can come up with a goal like how many units you would like to sell during the marketing campaign.

Research your target audience:

Research your target audience

Identify the group you would like to reach out to from your marketing campaign. For you to get a lot of engagement, you must create a strategy around interesting content for the audience to show their participation. You should aim at understanding the needs of your customers for you to develop useful products or services.

Interview your target audience to know their expectations and work hard to satisfy them. Feel free to follow your target audience on Instagram to identify the kind of posts they like sharing. Find out how they use Instagram and use different features to learn more about your target audience. Here’s Kicksta you can learn more of IG likes and followers

Plan for your marketing campaign:

After setting measurable objectives, establishing the purpose, and understanding your audience, you should find out how you will implement them. Come up with a timeframe to determine how long the campaign should run. Identify the number of posts you should publish and who you are going to work with.

You may need to get a professional photographer to help you get high-quality photos to post. Purchasing auto likes from our website can help you increase visibility for your campaign. Our Instagram service is 100% safe, Checkout our Frequently Asked Question for more information regarding how the auto likes service works. Plan all the resources you need to use in advance for you to come up with high-quality content that is interactive for you to gain a large following and encourage them to like and share.

Promote your campaign using Instagram influencers:

Working with influencers can promote your Instagram marketing campaign and increase brand awareness. Identify the relevant influencers and contact them to confirm if they are willing to work with you. They should have a lot of followers on social media for them to help you with the campaign.

Some Instagram influencers have more than a thousand followers. You may have to implement some negotiation skills to get a good rate for them to sponsor your posts. Remember to check your budget and choose an affordable influencer who can accept your product in exchange for the promotion.

Try working with more than one influencer to promote your campaign. They can share posts about the campaign on different channels to expose you to a large audience. This makes it easy for a lot of people to participate in it.

Schedule the posts and organize your campaign:

Organizing your campaign can increase your productivity on the social media platform. Schedule your Instagram posts for the campaign beforehand. This gives you enough time to focus on other important factors such as engaging the public and replying to their comments. You can easily plan how the posts should follow each other as you decide the right captions to use on each post.

Use different content forms to optimize your marketing campaign:

Instagram content forms are numerous therefore the need to test them and choose one that fits your needs. Assessing them helps you select the most effective one as you eliminate the content formats that may not be effective for your marketing campaign.

One of the useful formats that are gaining popularity among media fans is Instagram stories. It is a trending format that you can use to run your marketing campaign successfully. Other brands also utilize traditional video and photo content to achieve their objectives. Most young people tend to identify with Instagram live video. Choose a format that is easy to use for you to increase your following on your marketing campaign.

Use a cross-channel strategy:

Many consumers prefer interacting with different brands through multichannel campaigns. As a marketer, you need to use other channels to support your campaign. You can do this by including channels such as display ads, email, live events, and direct mail. This gives you better engagement among your target audience.

Create great content:

If you are not very creative when it comes to creating content, you can get some inspiration from content creators that run major brands or some videographers and photographers. They can help you come up with a good story or video content to make your marketing campaign a success.

Read Also:

Content Rally

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

What are Instagram Presets

Instagram presets (or Lightroom presets) allow you to edit photos in a click of a button. More than that, you get a professional-quality edit. The best part of it all is that you can easily do it from your phone. There’s no need to transfer the images to your computer. In this article, we will talk about how Instagram presets are different from Instagram filters, how they work, and which ones are better to choose. How is Instagram Presets Different from Instagram Filters? In short, advanced Instagram presets work in a similar way that an Instagram filter would. The main difference is that the presets are more advanced. Once you apply an Instagram filter, you can’t customize it. You can only choose its strength as a whole. However, you can most definitely adjust Instagram presets. All of the settings are still available to you. You can see what the photographer has done and learn from it as well. Another huge difference is that professional photographers wouldn’t use Instagram filters. However, they either buy or create their own presets because that allows them to save tons of time. How Does Instagram Presets Work? To put it simply, Instagram presets copy preset settings that a professional photographer as created. Once you apply the preset, everything gets applied that the photographer would if he or she would have done for the images. So, the clarity, tone curve, split toning, shadows, whites, and all the other settings get applied. The best part is that you can still add your own settings if you want to. Hence, you are completely free to express your creativity. By adjusting exposure, you won’t mess up the tones of the image. You would only make the photo brighter or darker. If you don’t overdo it, you can add a nice personal touch to the photos after the presets are applied. What Kind of Presets Should You Choose? First of all, just check out the other people’s Instagram feeds and note what you like and don’t like. Do you find some presets too bland or too saturated? Are certain colors irritating you? A preset is a celebration of your style. It allows you to explore your own creativity. Hence, everything goes down to personal preference. Once you select the style you want, the preset is basically created for you. That’s why 123presets.store made sure to create many different ones. Hence, you can definitely choose the ones that fit your personality. However, there are a couple of things that you may want to pay attention to. For example, Minimal presets work best for lifestyle influencers, urban photographers, and people who love minimalism. Their main idea is to reduce the number of colors in the picture. That being said, if you are planning to take loads of photos in nature, there are better presets for you. Traveling photos look best with their country's presets. For example, 123presets.store has created multiple presets for specific cities. E.g., Santorini, Barcelona, Paris. Each of these presets have a certain vibe to them. What to Pay Attention to While Choosing the Presets? Ideally, after the presets are applied, you wouldn’t need to make any changes. However, it’s great that you have the option of shifting things around because then you can easily personalize the presets. Read the reviews. Many times people post their own images with the photos that have preset applied to them. Check how many presets variations you get with one preset. 123presets.store gives you multiple presets for a reason. You may shoot in different lighting conditions, but you will still want to keep the same style, Read Also: Will Instagram remove likes from posts in 2020? 6 Ways To Increase Real Instagram Followers Without Spending Money! Instagram Marketing Statistics You Should be Aware of in 2019 How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes

Instagram Marketing Statistics You Should be Aware of in 2019

Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve. Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns. The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram. The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com. Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily. In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite. In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured. Read Also: Steps ForImproving Your Instagram Strategy A Guide To Running Your Instagram Marketing Campaign

5 Content Ideas to Use with Instagram Influencers

By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why. But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh. Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them. Content ideas If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram. Giveaways Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers. When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee. Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram. Normally, giveaways require participants to: Follow the brand and influencer Like the giveaway post Comment on the post, tagging a few friends By doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too. Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won. The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner. Unboxings Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style. Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option. Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio. Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers. Tutorials A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack. Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content. Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing. Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram. On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile. In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram. Guides Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space. Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist. You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on. Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more! Live Q&As Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers. Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram. Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience. Conclusion These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered. Read Also: Instagram Advertising For Beginners 5 Marketing Tips to Help Grow Your Business on Instagram 6 Ways To Increase Real Instagram Followers Without Spending Money!