Last year, Instagram announced that they have more than 1 billion monthly active users.
The growth of the social media network has seen many brands and influencers in competition to take advantage of its marketing potential.
You may already be posting great content, but you’re just not getting the shares, likes, and comments you’d like.
That’s why you need our top 10 tips for Instagram engagement. Let’s check it out together!
1. Make the Most of Hashtags:
Twitter made the hashtag famous. But, now Instagram is widely associated with the power of the hashtag.
If you know how to use hashtags, you can reach out to an ever greater number of followers.
Your hashtags need to stay relevant to your brand and message. Too many Instagrammers carelessly throw hashtags into posts.
It’s important to do your research before you use a hashtag. You can take advantage of tools, such as Websta to optimize your hashtag strategy.
2. Post Engaging Content:
It may sound obvious to say that you need to post engaging content for Instagram engagement.
This means different things depending on your audience. Do you need to consider what kind of content is meaningful for your users?
This doesn’t only mean your pictures and captions. You need to concentrate on producing content that attracts and inspires your audience.
If you’re in the food and drinks industry, then lots of snaps of your delicious meals and brightly colored ingredients will do the trick.
3. Instagram Stories:
Does your audience want to know what happens behind the scenes? You can give them insights into your brand with Instagram Stories.
Why is the Instagram Stories feature so important for improving engagement? Because Instagram stories have around 300 million users each day. Can you believe it?
And yet, this isn’t a feature that is occasionally used by people. In fact, the average user spends nearly 30 minutes per day enjoying Instagram Stories.
4. The Power of Geotags:
Geotagging is when you add location information to your social media posts. This is especially popular among Instagrammers — so take note!
Geotagging is another means by which your audience can discover your brand alongside hashtags. This is a really important tool if you want to connect with people in a specific location.
If you’re opening a new store or organizing an event in a particular location, then you can effectively reach out to your audience with this.
5. Include a Call to Action:
How to end each Instagram post?
If you’re not already doing it, then you need to be including a call to action on every post. This leads to greater engagement. So, encourage your audience to comment or share your posts.
You can also request your audience to visit your company website or click on the link to your online store.
Alternatively, you could ask a question which gets people to further engage with your activity on the social media network.
6. The Best Time to Post on Instagram:
Many people ask the question: what is the best time to post on Instagram to optimize engagement?
The simple answer is that you should post when your audience is most engaged on Instagram.
How do you discover this? Well, Instagram’s analytical tool provides you with some insights about your audience.
There is lot of debate about the overall best time to post on Instagram. After all, each audience behaves differently.
According to Sprout Social, the best day to post on Instagram is Thursday while the worse is Sunday.
However, if you want to play it safe, stick to Tuesday to Friday between 9 am and 6 pm. If you have a global audience, then choosing the best times is quite complicated.
You need to experiment with different posting times to determine which works best for engagement for you.
7. Engagement for Prizes:
People love free stuff. This is a great rule to live by if you want to improve your Instagram engagement.
So, why don’t you start running competitions for free prizes among your audience? You could host a contest in which everyone who shares your post with their followers is put into a draw for some prizes.
8. Focus on Quality over Quantity:
Twitter and Facebook may be about near-constant engagement with your audience. However, Instagram is more about quality than quantity.
You don’t want to put off your audience simply because you’ve overloaded them with content.
That’s why it’s important to stick to a maximum of two to three posts per day. Otherwise, you risk being on the end of “follower fatigue” and spamming your followers.
9. Instagram Filters are Key:
Instagram is the most visually appealing social media network on the market. It’s all about aesthetics.
One of the most effective ways to appealing to your audience is to make use of Instagram filters for your pictures.
You should know that each filter has a different association for Instagramers. Make sure you make the right choice for each post.
You can learn more about Instagram filters here.
10. Engage Your Competition’s Audience:
If you want to broaden your audience even further, then you could check out your competition’s audience. This isn’t just spying on your rivals. You need to actually engage the followers.
You can start by searching for Instagramers who produce content similar to your own. If they find similar accounts interesting to follow, they’ll probably feel the same way about your content.
Instagram Engagement:
Now you know how to build your Instagram engagement strategy – what are you waiting for? If you need more help in building your brand on Instagram with a real audience and real engagement, you can always take help from some of the best tools and software on the market like urinsta.
Follow our strategies for building your Instagram audience and you’ll immediately experience results.
If you want to find out more about how you can use Instagram effectively, check out our blog for the latest news and topics.
Now you know how to build your Instagram engagement strategy – what are you waiting for?
Follow our strategies for building your Instagram audience and you’ll immediately experience results.
If you want to find out more about how you can use Instagram effectively, check out our blog for the latest news and topics.
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