Instagram Marketing Statistics You Should be Aware of in 2019

Published on: 30 January 2019 Last Updated on: 08 August 2019
Instagram Marketing

Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve.

Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns.

 

  1. The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram.

 

  1. The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com.

 

  1. Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily.

 

  1. In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite.

 

  1. In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured.

Read Also:

I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Instagram Fame

Pets of Instagram Fame

If you are a pet lover and a social media fan then you will probably have spent quite a few hours pawing over (sorry) cute pics and videos of our furry friends. Some pets make it big because they are just so cute and others are co-stars to their famous owners. Here are some of the biggest and best celeb pets on Instagram and grabbing the headlines in the media:  Kardashian family pets : Love them or hate them, there is no denying that the Kardashian family make the world a more interesting place. Kim’s Chihuahua (Princess) was one of the stars of the show and one of the big storylines involved Khloe’s dog Rocky getting neutered. Not really an experience most pooches would want to share with the world but there have to be some downsides of living with the Kardashians, right? If you ever wanted to find pet tags that are the height of fashion, just watch the Kardashians and their pets for inspiration! Alternatively, you can visit this site for some cool designs. Obama dogs Bo and Sunny : So famous, Bo and Sunny even have their very own wiki pages! The Portuguese water dogs are adorable and Bo is commonly referred to as the First Dog of the United States. Also allegedly name after Bo Diddley. Miley Cyrus’ Piggy and Milky : Miley is never too far from the headlines although she seems to be keeping a fairly low profile at the moment. The Wrecking Ball singer is no crowd follower so it was no surprise really when she went for the less obvious choice for a pet – a pig! After weeks and months pondering over a name she went for the very unique ‘Piggy’. Rumors that they have a pet frog called Kermit are as yet unconfirmed. Miley also has a very cute white Pitbull that goes by the name of Milky. We can only imagine the lengths she went to name him but she literally has just swapped a letter out of her own name. Lady Gaga’s Koji and Miss Asia : Koji is quite the trendsetter, just like his owner. Often pictured in cute little outfits and a superstar pout, Koji is truly an A-list pet. Asia had several verified social media accounts and travels all around the world with the singer. Living life in the fast lane, they could probably do with a bit of advice on safe travels! Duchess of Sussex’s Guy : You might know her better as Meghan Markle but the Suits actress recently got hitched to a Prince and this seems to have made quite a few headlines. Meghan is now part of the Royal family but her pet Guy has always been a Royal, well a royal beagle anyway. Apparently, Meghan rescued Guy when he was just a few days away from getting put down; this is a real fairytale ending for Guy. The Queen’s corgis were other famous Royal pets but sadly Willow, the last one passed away in April, so we’re not sure whether he got to meet Guy for a pet playdate or not. Marnie the Dog : Marnie doesn’t need famous owners because the gorgeous doggy has over 2 million followers on Instagram. You can even buy cute stuffed versions of Marnie who was rescued at the age of 11. Our favorite Marnie pic has got to be the Santa suit but the Insta star has an outfit for every occasion! Venus – Two Face Cat : We couldn’t leave out the felines, so the cat we choose to share with you is Venus, the unusual cat with a face of two different colors, split right down the center of her face. Read Also : Is Instagram Turning Into A Way Of Life Now? Top 7 Free Instagram Apps To View And Enjoy Your Photos Like A Pro How To Get More Likes On Instagram

READ MOREDetails
instagram

Getting Familiar With The Types Of Instagram Contests

Using Instagram for branding and advertising is a great idea because you can gain access to millions of users. You just need to know how to grab their attention, and it will all fall into place. One way to grab their attention is to buy Instagram likes and followers, but you will still have to invest time in keeping your Instagram page up-to-date to attract new followers. Interestingly, you can try some ways to engage your followers, and one interesting idea is to start a contest. A contest works great because it keeps people on their toes. It keeps them interested in what you have to offer. They may be willing to check your page frequently to learn more about the contest and the prizes you may be offering. While it is true that contests help you engage your followers, the success also depends heavily on the type of content you select. Here is a bit more about the types you can choose. Instagram Contests You can try to be creative here, but in most cases, you can improve engagement by trying four types of Instagram contents. 1. Like AndWin Contest : Contests are a great source of attracting the audience to your Instagram account and boosting your popularity. People are often interested in contests and usually try their luck for a chance to win. The probability of participation by the users' increases if the contest is simple with easy to follow the rules. One such contest is alike and wins the contest. People only have to like your post, follow your Instagram account and comment under your post to confirm their participation. Use all the possible hashtags that are relevant to the theme to attract the maximum audience to your post. Hashtags like #contest and #giveaway should be included. A high-resolution graphics image with attractive prize offer will increase the chances of success of your contest. Users often get more motivated to participate when the giveaways are unique and worthy. The announcement of the winner name loud and clear give an incentive to people to participate in the next contest. A regular series of the contest is more effective than just a one or two random contests. The greater number of contests give a chance for more followers to win. It also increases the traffic on your account as people keep on checking for contest updates. 2. Photo Contest : Arranging a selfie or photo contest is another good option for boosting engagements on your profile. You can ask people to post their selfie or pictures of their kids or family event relevant to the theme of the contest. You can also promote the sale of your brand by asking people to include your product or brand logo in their photos. Put up the winner photo on your Instagram story to attract more people in the upcoming contests. Selfie contest also let you know your followers by face and increase traffic on your account with a large number of posts. This contest is a great way to judge your popularity and present the world your brand power. 3. Hashtag Contest : Hashtags are one popular source of promoting business on Instagram. Arrange a hashtag contest and ask your followers to repost your Instagram post with your brand hashtag. This contest will help you to promote your brand name among the followers of your followers. You will be able to communicate your message to a larger number of audience and will be successful in grabbing their attention. 4. Voting Contest : If you want to take your audience partition to the next level, then you must arrange a voting contest. Ask your followers to vote the contest pictures by liking them and select the winner with maximum likes. This contest will give you multiple benefits. First of all your followers will be assured of no favoritism from your side to the winner. People will ask their social circle to like their photos which in turn increase traffic on your account. It will increase the bonding of followers with your brand as you empower them to select the winner. The voting contest is the most effective contest among the contests mentioned above. Read Also : How To Get More Likes On Instagram 5 Marketing Tips To Help Grow Your Business On Instagram

READ MOREDetails
instagram

Will Instagram remove likes from posts in 2020?

On the 14th of November last year Instagram announced a worldwide test in which it is set to hide likes for a post that appear on users’ feeds. A move that has been received with a lot of controversies. This was not the first time the Facebook-owned social media giant was running these tests. Since July the same year, Instagram has been running similar tests that have affected users’ posts in Japan, Australia, Italy, New Zealand, Brazil, Ireland and a small portion of users in Canada. The move has been received with mixed reactions; nobody understands why while several people aren’t happy about the move. Many people ask will it be worth gaining more likes on Instagram via brand promotion and ads in the future? So, Will Instagram remove likes from posts in 2020? Recent announcements from Adam Mosseri, Instagram chief executive officer indicates that the company is not stopping any soon. They are rolling out tests of what they are calling ‘private like counts’ to cover other countries including the united states where a small portion of users have been affected by the recent tests. Unless you aren’t using Instagram for marketing purposes the news should not surprise you. But for marketers, this is quite shocking. Likes have played a key role in their marketing strategy cutting them out isn’t something small. But why is Instagram shutting its doors to likes?  Instagram, Twitter, and Facebook have been the center for heated debates like inline addiction, smartphone addiction, online insensitivity, and other online related issues for a while now. As a result, many social media platforms including those mentioned above have made it their priority to combat the vices in an attempt to hit a balance between user engagement and growth over the perception that they are leading causes of online related problems. Combating online related problems seems to be the motivating force behind this move. As CEO Adam Mosseri explains, the whole idea behind limiting likes to the owner of a post is to try to depressurize Instagram. They are trying to make the platform less competitive, and try to give users a chance to focus more on connecting with people as opposed to concentrating on how many likes they get. Another reason for this move affects the users, Instagram explains that by cutting out likes, users will be inclined to focus more on the content being posted as opposed to how many likes the content has gained. What is the implication of the same? The move has impacted both the viewer and the content creators. Certainly, it takes power from fake users who buy likes and gives it to content creators. Content creators will now have an upper hand on the platform since you will only get followers if you have something to offer to the audience. Will this move have an impact on my business?  The move will affect influencer who are starting out but as I said earlier if you are on Insta as an influencer or marketer you will need to be extra creative to get attention. For marketers, the movie will have a great impact on your business if you have been depending on bought likes. Otherwise, you will be able to see the number of likes you garner but your followers won’t see them which has no huge impact on business. Read Also: Best Instagram Bots for Safe Automation in 2020 - Influencive 6 Instagram Marketing Tips for Business Top 10 Computer Security Mistakes

READ MOREDetails