Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve.
Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns.
The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram.
The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com.
Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily.
In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite.
In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured.
I enjoy writing and I write quality guest posts on topics of my interest and passion. I have been doing this since my college days. My special interests are in health, fitness, food and following the latest trends in these areas. I am an editor at Content Rally.
Many people think about running a marketing campaign on Instagram though few know where to begin. Marketing campaigns on social media platforms such as Instagram are a great opportunity for you to increase brand awareness for your business. It can also help you grow your following on Instagram and generate more sales for you to make progress on your business.
Executing a marketing campaign on Instagram is not hard. You only need a bit of creativity and proper planning for it to be a success. Instagram can help you gain a lot of customers by adapting brilliant strategies. More people tend to engage on Instagram compared to other networks like Twitter or Facebook. Here is how you can launch your marketing campaign on Instagram successfully.
Wait for the right time to launch:
When launching a marketing campaign, the most important factor is timing. The time you choose to launch it should be in line with the goals and plans of the company. According to Foundr starting the marketing campaign at the right time can help you get many followers within a few hours. You can get organic likes with a service such as Growthoid.
Social media performance is all about the right timing. If you are looking to make a marketing campaign go viral, spot the trends and check for topicals that are gaining traction. This will not only allow you to gain more followers but also improve your branding, awareness, and other KPIs as a brand on social media. If you want to gain more Instagram followers, you can check Viral Race for assistance.
Establish practical goals:
Come up with clear goals as you plan for your marketing campaign so that you can give your team something to anticipate. Practical goals also help you prioritize the most important details for the success of your campaign. It makes it easy to understand the tasks in front of you to increase productivity.
Ask yourself what you want to achieve from the campaign. Is it to raise awareness for your brand or to increase sales? You may also want to build an email list from the marketing campaign. Identify the specific purpose and set goals on how to achieve it. If you are trying to promote your new product, you can come up with a goal like how many units you would like to sell during the marketing campaign.
Research your target audience:
Identify the group you would like to reach out to from your marketing campaign. For you to get a lot of engagement, you must create a strategy around interesting content for the audience to show their participation. You should aim at understanding the needs of your customers for you to develop useful products or services.
Interview your target audience to know their expectations and work hard to satisfy them. Feel free to follow your target audience on Instagram to identify the kind of posts they like sharing. Find out how they use Instagram and use different features to learn more about your target audience. Here's Kicksta you can learn more of IG likes and followers
Plan for your marketing campaign:
After setting measurable objectives, establishing the purpose, and understanding your audience, you should find out how you will implement them. Come up with a timeframe to determine how long the campaign should run. Identify the number of posts you should publish and who you are going to work with.
You may need to get a professional photographer to help you get high-quality photos to post. Purchasing auto likes from our website can help you increase visibility for your campaign. Our Instagram service is 100% safe, Checkout our Frequently Asked Question for more information regarding how the auto likes service works. Plan all the resources you need to use in advance for you to come up with high-quality content that is interactive for you to gain a large following and encourage them to like and share.
Promote your campaign using Instagram influencers:
Working with influencers can promote your Instagram marketing campaign and increase brand awareness. Identify the relevant influencers and contact them to confirm if they are willing to work with you. They should have a lot of followers on social media for them to help you with the campaign.
Some Instagram influencers have more than a thousand followers. You may have to implement some negotiation skills to get a good rate for them to sponsor your posts. Remember to check your budget and choose an affordable influencer who can accept your product in exchange for the promotion.
Try working with more than one influencer to promote your campaign. They can share posts about the campaign on different channels to expose you to a large audience. This makes it easy for a lot of people to participate in it.
Schedule the posts and organize your campaign:
Organizing your campaign can increase your productivity on the social media platform. Schedule your Instagram posts for the campaign beforehand. This gives you enough time to focus on other important factors such as engaging the public and replying to their comments. You can easily plan how the posts should follow each other as you decide the right captions to use on each post.
Use different content forms to optimize your marketing campaign:
Instagram content forms are numerous therefore the need to test them and choose one that fits your needs. Assessing them helps you select the most effective one as you eliminate the content formats that may not be effective for your marketing campaign.
One of the useful formats that are gaining popularity among media fans is Instagram stories. It is a trending format that you can use to run your marketing campaign successfully. Other brands also utilize traditional video and photo content to achieve their objectives. Most young people tend to identify with Instagram live video. Choose a format that is easy to use for you to increase your following on your marketing campaign.
Use a cross-channel strategy:
Many consumers prefer interacting with different brands through multichannel campaigns. As a marketer, you need to use other channels to support your campaign. You can do this by including channels such as display ads, email, live events, and direct mail. This gives you better engagement among your target audience.
Create great content:
If you are not very creative when it comes to creating content, you can get some inspiration from content creators that run major brands or some videographers and photographers. They can help you come up with a good story or video content to make your marketing campaign a success.
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Signs Your Traditional Marketing Campaign Is Working
Instagram possesses over six hundred million active users that are scrolling feeds, liking comments, and responding to posts regularly. Since consumers engage with their favorite brands on social platforms, having a strong presence on this social platform is a smart move of bolstering your strategy, growing brand awareness, and connecting with your audience. When developing your Instagram marketing services, you will have to focus on specific goals and the type of results you desire.
Back in the day, people used to use Instagress to grow their Instagrams. However, that is gone, so now people are using services like these.
Here are 5 Marketing Tips to Help Grow Your Business on Instagram:
1. Use Instagram insights
Just like in the insights found on Facebook, there is an insights tool found on Instagram that is invaluable to the business. They provide vital metrics like the number of times your video or post has been viewed, the number of followers you are getting, and the total number of clicks your link is getting on a daily basis.
The results of this tool include demographic information that indicates the age and gender of your followers. You will get a quick peek at the general profile of the people viewing your profile. You will have the ability to customize your marketing campaign to match their requirements. If you want to get more views, then you can buy Instagram views from the most popular site.
2. Link your Instagram page to your site
Some businesses do not connect their Instagram profile with their websites. You will lose an opportunity when aiming at furthering your marketing options. You will have to stop flooding your page with photos of your products. Instead, you will have to use it as a chance of showing the human side of your firm. It is advisable to use your employees in your videos.
Your traffic will go up when people understand the real people that are behind your company. In your video and photos, do not forget to add the location for SEO and geotagging.
3. Engage your followers
Followers who are die-hard fans of your brand deserve a reward for their loyalty. For this reason, you need to assign an administrator who has to reply to relevant comments made by clients.
Engaging them will make them appreciate that you hear their voices when it comes to expressing complaints and giving suggestions. It is vital to follow back your followers so that you learn about their hobbies, likes, tendencies, travels, and any other information needed for your benefit.
4. Make hashtags relevant
Instagram marketing tips state that you need to use industry-specific hashtags when engaging in Instagram marketing. You need to identify the niche of your industry so that you differentiate yourself from the rest.
You can find some online sites that will help you tweak hashtags for optimization. It is advisable to use hashtags that relate to a video or image so that it prevents marking it as spam. A good idea that can help you when marketing on Instagram is piggybacking, but you need to make sure that you do not overdo it.
5. Host Instagram contests
One way of improving Instagram marketing is through investing in Instagram marketing services and getting followers to interact with your content through contests. This will generate a buzz around your business and also show the fun side of the business.
Contests on Instagram can be easy to execute, and you can hold them on a weekly basis to boost exposure, grow your followers, and create the expectancy of keeping the visitors coming back. For the giveaways of the contest, make sure that it is an item that will make your audience like to take part. You need to make it enticing and exciting to compel new people to join.
Conclusion
Instagram is an excellent platform for boosting your social media marketing strategies. According to Instagram marketing strategies, this platform will help in building awareness of your brand. Instagram marketing services by ExplodeGram will help to implement the tactics listed above, test the results, and start moving forward with Instagram. The key is implementing and discovering the aspects that resonate well with your site.
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How To Get More Likes On Instagram
In the present day, Instagram is too popular to not be recognized by millions of men and women from all over the world. iPhone, iPad and iPod users go mad over supplemental programs for this service. And they are right! Because the idea of taking photos, using and sharing them via social networks is so incredible and alluring that you can't stay beside. In the past (up to 10, I guess) your cell phone was simply a phone and now really a phone, a camera, a media player, and a computer – all in one small device. That's fantastic! So you should be ready to get the times and monitor the latest trends in the IT world. In case you do not have a lot of popularity on Instagram, you can always buy Instagram likes.
In this article, I have gathered the top 7 free apps for Instagram which will help you make an awesome photo. The following apps are distributed via the Apple Store or Google Play Store for free.
Instagram
When it’s come to Instagram apps, it would be preferable to download and install the main app itself (in case you still no longer have it). Over million users are sure that Instagram is a great and convenient way to adapt, edit and share photographs. If you are a lucky owner of the iPhone you are welcome to have a great time with Instagram. The Android version of the app has also been released.
InstaBAM
If you miss some places in the world you are able to look at photographs from there employing this simple photography app. Adjust the desired location on the map and enjoy photographs obtained from and around that place.
Postagram
If you want to please someone having a long way away from you then this photography application is a real godsend. This allows choosing an image from your iPhone collection, Instagram or Facebook, to set up it like a real postcard.
Followgram
If perhaps you're a blogger or perhaps one Instagram-maniac with an obsessional notion of 'liking' all photographs on Instagram and following all of their authors then use this web image iPhone app right now. The account on the Followgram will save all the information about your friends, enthusiasts, and galleries.
52Grams
This site allows users to share their stylish and trendy looks. It’s a growing community for men and women of fashion as well as for companies and brands.
Lovestagram
This awesome photo software was created by the girlfriend of the Instagram co-founder on St. Valentine's eve. The app creates an ecard with photographs distributed between you and your partner (a loved one, a friend or even a co-worker). It's possible to arrange pictures in a slideshow or to incorporate them into a collage in one body.
Fotogramme
Fotogramme is free of charge to use Instagram user. It’s a good tool searching at images which have already recently been published on Instagram and for viewing users' information.
Now you're familiar with the most popular Instagram software and you could choose the best ones for your iPhone, iPad, iPod or PC. We all apologize if we overlooked a few of your selected photography programs. There are so many Instagram viewer apps and you are able to suggest other programs to be included in this list in circumstance you think they are interesting for Instagram geeks like you. So enjoy the collection and have a good time with it!
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How To Get More Likes On Instagram
5 Marketing Tips To Help Grow Your Business On Instagram
