Published on: 30 January 2019
Last Updated on: 04 November 2024
Instagram continues to be a massive influence on consumer habits. It is a platform where brands and influencers can directly reach their customers every day at a relatively low marketing cost. To make it in today’s market you have to engage with your target audience on social media, and to make it on social media you have to constantly adapt and stay ahead of the curve.
Instagram is still the third most used social media platform just after Facebook and YouTube, making it a must-have marketing platform. These Instagram statistics will give you some deeper insight into Instagram trends and help you optimize your Instagram marketing campaigns.
The most popular Instagram brands get a 4.2% engagement rate per follower. This is about 58 times more than they get from Facebook as well as 120 times more than they get on Twitter. This shows us the powerful potential of using Instagram correctly. Marketers can get amazing results and interaction if they use Instagram in an effective way. This stat was sourced from Hootsuite and you can improve these stats using Acheter des Followers Instagram.
The most active brands on Instagram are of course media brands. The least active and least represented brands are services in business and finance and also consumer goods that sell at rapid speeds. With Instagram’s business side still being relatively new we are only now starting to see a normalization in the frequency that brands post, this allows us to start measuring the rapid increase that has occurred. A survey showed that 41% of the online marketers also use videos on Instagram and about 44% say they are still planning to use videos on Instagram. These stats are sourced from Simply Measured and wyzowl.com.
Out of all the Instagram users, 90% are under the age of 35. This makes it abundantly clear that Instagram is the perfect platform to reach the millennial target audience. Another survey found that out of all the teenagers who use Instagram, 32% of them felt that there is no other social media platform as important as Instagram. Also when it comes to genders, woman is 38% prone to make use of Instagram compared to men at 26%. Sourced from ScienceDaily.
In 2015 product content received the highest numbers of engagement by far at a rate of 60%. This is more than 20% higher than the second category on the list namely lifestyle. Marketers welcome this news because it means people already know and are fine with it that brands will push their products. This makes it easier to offer your products and services. Sourced from Hootsuite.
In terms of engagement, tagging your Instagram posts in a location or with some other user receives much higher rates. Tagging a person gets 56% higher engagement and tagging a location gets 79% higher engagement. People seem to be more intrigued and more inclined to contribute when a post also revolves around a location they know or when it is in a more social setting like with someone else. So it is a valuable habit to tag the where and who. Sourced from Simply Measured.
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Using Instagram for branding and advertising is a great idea because you can gain access to millions of users. You just need to know how to grab their attention, and it will all fall into place. One way to grab their attention is to buy Instagram likes and followers, but you will still have to invest time in keeping your Instagram page up-to-date to attract new followers. Interestingly, you can try some ways to engage your followers, and one interesting idea is to start a contest.
A contest works great because it keeps people on their toes. It keeps them interested in what you have to offer. They may be willing to check your page frequently to learn more about the contest and the prizes you may be offering. While it is true that contests help you engage your followers, the success also depends heavily on the type of content you select. Here is a bit more about the types you can choose.
Instagram Contests
You can try to be creative here, but in most cases, you can improve engagement by trying four types of Instagram contents.
1. Like AndWin Contest :
Contests are a great source of attracting the audience to your Instagram account and boosting your popularity. People are often interested in contests and usually try their luck for a chance to win.
The probability of participation by the users' increases if the contest is simple with easy to follow the rules. One such contest is alike and wins the contest. People only have to like your post, follow your Instagram account and comment under your post to confirm their participation.
Use all the possible hashtags that are relevant to the theme to attract the maximum audience to your post. Hashtags like #contest and #giveaway should be included.
A high-resolution graphics image with attractive prize offer will increase the chances of success of your contest. Users often get more motivated to participate when the giveaways are unique and worthy. The announcement of the winner name loud and clear give an incentive to people to participate in the next contest.
A regular series of the contest is more effective than just a one or two random contests. The greater number of contests give a chance for more followers to win. It also increases the traffic on your account as people keep on checking for contest updates.
2. Photo Contest :
Arranging a selfie or photo contest is another good option for boosting engagements on your profile.
You can ask people to post their selfie or pictures of their kids or family event relevant to the theme of the contest. You can also promote the sale of your brand by asking people to include your product or brand logo in their photos.
Put up the winner photo on your Instagram story to attract more people in the upcoming contests. Selfie contest also let you know your followers by face and increase traffic on your account with a large number of posts. This contest is a great way to judge your popularity and present the world your brand power.
3. Hashtag Contest :
Hashtags are one popular source of promoting business on Instagram. Arrange a hashtag contest and ask your followers to repost your Instagram post with your brand hashtag.
This contest will help you to promote your brand name among the followers of your followers. You will be able to communicate your message to a larger number of audience and will be successful in grabbing their attention.
4. Voting Contest :
If you want to take your audience partition to the next level, then you must arrange a voting contest. Ask your followers to vote the contest pictures by liking them and select the winner with maximum likes.
This contest will give you multiple benefits. First of all your followers will be assured of no favoritism from your side to the winner. People will ask their social circle to like their photos which in turn increase traffic on your account. It will increase the bonding of followers with your brand as you empower them to select the winner. The voting contest is the most effective contest among the contests mentioned above.
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Do you want to know and understand how to delete Instagram account? It isn't as quick or simple to delete Instagram as it ought to be. And it could be because you no longer require a certain finsta or because its parent company, Meta, is stirring up controversy, AGAIN. It couldn't even be done from within the Instagram app up until recently.
If you want to make the required "I'm deleting Instagram" post, feel free to do it because now is the time. There are two options available for you going forward.
Using the app to delete the app is the simplest method for iPhone users to erase Instagram. To do this, go to your profile, and click Settings from the hamburger menu in the upper right corner. After that, select Account and navigate to the bottom of the menu. Under the Branded Content button, there will be a Delete Account button.
When you see it, pressing on it will bring up a choice asking if you want to delete or deactivate your account. You can learn more about those other alternatives in the "Temporarily suspending your Instagram account" part. A notice stating that you can stop the deletion process by logging back in by a specific date will appear. This will happen when you click the Delete Account button.
When you click the Continue deleting account button highlighted in red, the program launches a website. After responding to a question about why you're doing so and entering your password to confirm, you can finish deleting.
According to Apple's policies, Instagram's iOS app must allow you to terminate your account. The feature hasn't always been accessible on the Android version of the app throughout our testing. If you don't see it, you'll need to use the web. You can check for the Delete Account option by using the previous procedures for iOS.
How To Delete Instagram Account?
If you can't remove your account using the app, you'll need to follow the instructions below. It can be done on a computer or phone as long as you're using a browser.
You must first visit Instagram's specific page to request account deletion. It is accessible by clicking the link in the support article for account deletion on Instagram. You'll need to punch in your credentials if you are not already signed into Instagram (the majority of users won't be). In fact, it's possible that you will need to enter your password twice while the file is being deleted, so you should probably review it right away.
The original Instagram logo and a dropdown box asking why you wish to deactivate your account should appear on the final page. Depending on the option you select, you can see a variety of links to Instagram's support center. It will display a message that advises you to double-check the account you are deleting.
Whichever option you select, a popup asking you to reenter your password can be found below the links. When you're finished, press or click the Delete (your account name) button to be certain you want to do it.
Your data won't be instantaneously deleted, as Instagram mentions several times on the account deactivation page; Meta will retain it for 30 days. Your posts and profile, however, won't be visible to other users.
Don't forget to uninstall Instagram from your phone if you're ending your relationship totally. By doing this, you will be able to save a little space. It will also reduce the likelihood that you will sign up for the service again.
When You Should Delete Instagram?
If you want a reason to delete your Instagram, maybe you don’t need to do it. However, if you do and are confused, that needs to be addressed. There are options to temporarily deactivate the account before you think about permanently deleting it. Deactivation is on way to take a short break from the app and whatever has been bothering you on Instagram.
It will give you the much-needed time away from the public eye, and help you gain mental. It will make you gain emotional strength and maybe come back to the app with a renewed and fresh perspective. Here are some of the reasons why you might want to delete the app, so decide accordingly:
You have lost your focus.
Using the app makes you want to compare your life to others, leaving you with a sense of depression and failure.
Instagram is starting to prove detrimental to your mental health.
You have become addicted to the app and doom-scrolling (scrolling for hours) instead of doing something more productive.
You have tried to work your way around Instagram for quite some time, but it has not yielded the desired results.
There could be many more reasons that we did not enumerate. Anything about the app that makes you feel less of yourself or proves disadvantageous can be a good enough reason to delete it. Whether you start over sometime later or not is a personal choice.
How To Un-Delete?
Now that you know how to delete Instagram account, let’s say you have permanently deleted your account. It has been more than 30 days since you deleted it. You will no longer be able to reverse the process. You will need a new account because your old one will be erased, and your username might already be taken.
However, you can get your account back and all of its posts and direct messages if you have 30 days left on your subscription. Simply return to Instagram and log in there to accomplish this. You'll get a notification stating that you asked to have your account deleted and the date by which you can expect your account to be deleted.
Wrapping Up
Whatever your reason, deleting a social media app is really as easy as installing them. Instagram does have a few twists to its deletion process, but it's not above usability.
Have you deleted your account recently? Or are you looking for ways to permanently delete your Instagram? Instagram can be pretty useful for many reasons and also mess with your mind at times. If you want to know how to delete Instagram account, we hope this article helps.
If you have thoughts to share or questions to ask, please leave a comment below. We would love to hear from you!
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Instagram presets (or Lightroom presets) allow you to edit photos in a click of a button. More than that, you get a professional-quality edit. The best part of it all is that you can easily do it from your phone. There’s no need to transfer the images to your computer.
In this article, we will talk about how Instagram presets are different from Instagram filters, how they work, and which ones are better to choose.
How is Instagram Presets Different from Instagram Filters?
In short, advanced Instagram presets work in a similar way that an Instagram filter would. The main difference is that the presets are more advanced.
Once you apply an Instagram filter, you can’t customize it. You can only choose its strength as a whole. However, you can most definitely adjust Instagram presets. All of the settings are still available to you. You can see what the photographer has done and learn from it as well.
Another huge difference is that professional photographers wouldn’t use Instagram filters. However, they either buy or create their own presets because that allows them to save tons of time.
How Does Instagram Presets Work?
To put it simply, Instagram presets copy preset settings that a professional photographer as created. Once you apply the preset, everything gets applied that the photographer would if he or she would have done for the images. So, the clarity, tone curve, split toning, shadows, whites, and all the other settings get applied.
The best part is that you can still add your own settings if you want to. Hence, you are completely free to express your creativity. By adjusting exposure, you won’t mess up the tones of the image. You would only make the photo brighter or darker. If you don’t overdo it, you can add a nice personal touch to the photos after the presets are applied.
What Kind of Presets Should You Choose?
First of all, just check out the other people’s Instagram feeds and note what you like and don’t like. Do you find some presets too bland or too saturated? Are certain colors irritating you? A preset is a celebration of your style. It allows you to explore your own creativity. Hence, everything goes down to personal preference.
Once you select the style you want, the preset is basically created for you. That’s why 123presets.store made sure to create many different ones. Hence, you can definitely choose the ones that fit your personality.
However, there are a couple of things that you may want to pay attention to. For example, Minimal presets work best for lifestyle influencers, urban photographers, and people who love minimalism. Their main idea is to reduce the number of colors in the picture. That being said, if you are planning to take loads of photos in nature, there are better presets for you.
Traveling photos look best with their country's presets. For example, 123presets.store has created multiple presets for specific cities. E.g., Santorini, Barcelona, Paris. Each of these presets have a certain vibe to them.
What to Pay Attention to While Choosing the Presets?
Ideally, after the presets are applied, you wouldn’t need to make any changes. However, it’s great that you have the option of shifting things around because then you can easily personalize the presets.
Read the reviews. Many times people post their own images with the photos that have preset applied to them.
Check how many presets variations you get with one preset. 123presets.store gives you multiple presets for a reason. You may shoot in different lighting conditions, but you will still want to keep the same style,
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