Published on: 19 January 2018
Last Updated on: 13 September 2024
We all have been constantly obsessing over social media for a very long time now. Since the very introduction of Orkut, it has become imperative for people to get judged and approved by a hoard of people out there who do not even know each other. Is it a habit or a disease? Well, we will discuss that later but let us now explore some of the habits and trends that people have been showing on different social media platforms.
Why do people go on different social media platforms?
The answer is simple yet very complicated. They go for approval which is received in the form of likes over Instagram, Facebook, Tumblr, and Twitter, among many other platforms. It has become an immortal obsession of people to grow in the social media chart through a raging number of followers in their follower bank. People talk about social media and how many likes they received all the time like they are experts without being experts. It is always the talk of the town when someone gets a hit on any social media platform and people gossip over what they wore, what they ate, where have they been eating out or buying those stuff. It has recently become a very predictable act of people to vouch over their social media profiles and showcase every bit of detail of their life. Why do they do it? Again yes for approval and then to be famous and also expand an online or offline business.
People have a variety of reasons to be social media buffs. Either they are relatively very free or are in the process of creating a steadfast online image for future business purposes. Sometimes it is related to a hobby or talent that they want to show to the entire world without spending much on marketing.
One of the most famous platforms that have recently gained traction in the social media industry is Instagram. With its different features and add-on emoticons, Instagram is now ruling over the social media arena, and not only informally, but formally also people are growing over Instagram for personal as well as professional expansion. Instagram has loads to offer and various concepts to follow. The features added in the story to vote, buy, and redirect to a different page and a link have gained a lot of appreciation as of now. The game of Instagram as an established social media platform is relatively very strong.
Hacks
Of course, having a wide friends group and a large number of acquaintances on social media helps in increasing followers and likes over Instagram, but being a great storyteller and photographer means that being Insta famous will not be a much of a difficult task. Moreover, Instagram along with other social media platforms has certain marketing hacks and strategies.Social Clout Club is a brand new service you can use to know more about marketing strategies.
#hashtag is a concept that has recently gained a lot of popularity. Seeing its popularity Instagram has also added a feature that lets you follow hashtags as well and whenever someone with that specific hashtag posts it, you get it on your home page.
Great Photography and Keep Readers Intact
Good picture quality is a must. High-quality pictures always attract a good amount of followers. Writing good and original stories is also imperative. Research your audience along with the people whom you follow so that they can follow you back.
Instagram has many more tricks but for beginners, this is the heads-up start hack.
Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.
By now it’s no secret that Instagram influencers can help your brand take its social media game to the next level. According to a Mediakix study, in 2020 Instagram was the most important and most impactful channel for influencer marketing. And with over 1 billion monthly active users, 90% of who follow a business, it’s easy to see why.
But another reason Instagram is great for influencer marketing is that it allows for a variety of content types. The platform offers different media formats and features that let influencers maximize their creativity and keep brand campaign content fresh.
Let’s take a look at some content ideas to use in your brand’s collaboration with Instagram influencers, as well as the different media formats you can use to publish them.
Content ideas
If you spend a lot of time on Instagram, you’ve probably seen some of these at some point. And if you’re new to influencer marketing, these ideas might be new concepts for you. Either way, keep reading for some tips about how to use each of these ideas on Instagram.
Giveaways
Giveaways are a good way to kill two birds with one stone. First, the chance to win free stuff generates buzz about your products among your own followers and the influencer’s followers. Second, the rules of entry help you get a rapid influx of new followers.
When hosting a giveaway with an influencer, make sure you account for both the influencer’s incentive and the prize. In addition to the free products you plan to give away, you’ll also have to compensate the influencer for their content creation. Depending on the influencer’s number of followers, you’ll have to pay them either free products or a monetary fee.
Mommy blogger @demilucasblog hosting a giveaway with baby brand @velvaer_babycare. Source: Instagram.
Normally, giveaways require participants to:
Follow the brand and influencer
Like the giveaway post
Comment on the post, tagging a few friends
By doing this, the influencer gets new followers and engagements (likes and comments) on their post. The brand gets new followers, although you could also repost the content to your profile and let participants enter there as well, thus bringing the engagements to your account, too.
Just be warned that this follower growth may decline once the giveaway closes. People love the chance to win free stuff, so they’ll gladly follow you for the duration of the raffle. However, if your brand doesn’t really speak to them, they may simply unfollow you once they know they haven’t won.
The best Instagram format for giveaways is the standard post. Posts are visible directly on the front tab of your profile, so they maximize the chance that people will enter the giveaway. Further, the comments feature enables you to use one of the many giveaway tools to help you choose a winner.
Unboxings
Unboxings are exactly what they sound like: send your product to an influencer, and let them unbox it for their followers! With unboxings, the audience’s perception of your brand totally depends on the influencer’s candid reaction. So with this type of content, it’s more important than ever to make sure you find influencers who align with your brand, its mission, values, and style.
Unboxings show consumers how products look and work right out of the package. As the influencer opens the box right in front of them, there’s no perceived brand or manufacturer interference. For unboxings, you could use video or a mix of photos and video. If you want to use a mix of the two, Stories would be a good option.
Remember that Stories disappear from public view after 24 hours. If you want to keep them visible for longer than that, add them to your highlights, which appear just beneath your profile’s bio.
Plant e-commerce @bloomscape has a highlights section devoted to plant unboxings by various influencers.
Tutorials
A tutorial, or a demo, is any content that shows people how to do something. Depending on your sector, it could be a recipe, a DIY craft, a makeup look, or a life hack.
Tutorials are a great way to have influencers show off your products in use. For tutorials, it’s a good idea to work with various influencers, so that each can put their own spin on your products. This way you don’t end up with repetitive content.
Further, try to research your target audience’s pain points. What questions do they want to be answered? What problems do they want to be solved? If you know the answers to these questions, let the influencers know. This way, they can design demos that hopefully resolve some of the issues that your target audience is facing.
Beauty brand @morphebrushes collaborates with lots of influencers for makeup tutorials. Here, @samuel.rayy shows followers how to use Morphe’s palette created in collaboration with stationery brand @lisafrank. Source: Instagram.
On any social network, the best format for this type of content is video. On Instagram, that means you have a few options: video posts, Stories, Reels, or IGTV. Reels are limited to 15 seconds, and video posts to 1 minute. So these are only options if your tutorial is really short, like a quick life hack. If you need a bit more time, the best option is IGTV, which allows you up to 10 minutes of content and which can easily be accessed from a tab in your profile.
In this photo, you can see that the IGTV tab is open on @morphebrushes’ Instagram profile. Source: Instagram.
Guides
Guides are another feature that Instagram offers. The main difference between Guides and the other formats is that guides are scrollable, and look more like regular website content. With guides, you can give attention to certain products or aspects of your brand with more space.
Part of a guide by fashion e-commerce @asos. Notice the bookmark icon, which lets users add products to their Instagram Shopping wishlist.
You can also tag products directly in the guide so users can see their name and price. And if people click the bookmark icon next to the product, it goes into their Instagram Shopping wishlist for easy purchasing later on.
Guides are a good way to highlight collections of products or information about your services. You could use them to create shoppable lookbooks, holiday gift guides, recipe catalogs, and more!
Live Q&As
Instagram also has a live stream feature, which is useful for taking followers behind the scenes at important events, or for allowing them to ask questions in real-time. Live Q&As are a great way to promote your products with influencers.
Followers get excited when they have a direct line of communication with their favorite influencer. What’s more, the experience makes them feel like an active participant in the conversation, instead of just a bystander browsing your branded content on Instagram.
Again, like with unboxings, the influencer’s reaction is very important here. Choose influencers who are genuinely interested in your brand or sector. Make sure influencers have had ample time to get to know your products before hosting the Q&A. Answer any questions they may have before they attempt to answer questions for the audience.
Conclusion
These are just a few ideas to get you started, but with all Instagram has to offer, the sky’s the limit when it comes to content! Also, if you’re a bit stuck as to what type of content to publish, ask the influencers you reach out to for your campaign! As content creators, they’re technically the experts and may have fresh ideas you haven’t even considered.
Read Also:
Instagram Advertising For Beginners
5 Marketing Tips to Help Grow Your Business on Instagram
6 Ways To Increase Real Instagram Followers Without Spending Money!
With over billions of users worldwide, Instagram has outgrown its impression as a fun, interactive, and impressive platform for content marketing, networking, audience building, and selling things. If stats are to be believed, over 200 million active monthly members are sharing over 40 million images and having around 1.6 billion likes every day.
Impressive, isn’t it? But, Instagram has quite a lot of competing for content, which often gets unnoticed by many users. You can call the platform as an ocean of followers that are waiting to get their post get noticed. So, if you want to be an Instagram unicorn, your goal should be growing real followers that care and engage with your brand.
Here are Ways To Increase Real Instagram Followers Without Spending Money:
1. Optimize Your Profile:
The most important thing that grabs the user's attention is your Instagram profile. If it isn’t optimized, you are giving the wrong impression who looks at your website, as people like to look into someone’s profile, before they follow them. And with a shabby profile, you will end up losing a lot of audiences. Incredi Tools lists different services to use to grow your Instagram.
Also, make sure that your username is simple, and your profile is clear. Keep the bio engaging and things up-to-date. Your story highlights should also be engaging and impressive.
2. Have A Community:
Get a community for your business; though it will take some time, it can turn Instagram users into engaging followers. Also, find common ground, as it will help people follow you back and you will get more likes for Instagram. Ask other users to submit content to let it share through your account. To start with, engage with other users and comment, like, and respond consistently. Be on the search for like-minded people and follow them.
3. Hashtags:
When it comes to hashtagging, go creative! But, do you know how many hashtags would be beneficial for the account? Which ones should be more beneficial for your ad? Well, Instagram hashtags are quite helpful because they let people find your posts and stories.
Just make sure to use popular hashtags, so that your post doesn’t get lost. You can research by simply typing the right keyword to see which hashtag autogenerates. Before picking, pay attention to the number of posts or check what hashtags are your competitors are using.
4. Giveaways And Contests:
Of course, running an online contest or giveaways isn’t a new thing, you can’t deny the fact that giveaways help to boost post engagement. Let's think this way, if you are offering free wine for a month to make your hotel business popular, who wouldn’t easily like, share, and even post your content.
But, is running contests a worth return if you barely have any real insta followers on the account? That’s when combining with a business that already has big followers is going to help you. This way, you will be able to gain likes, comments, and followers with ease.
5. Have A Descriptive Caption:
It's not just a picture that attracts, but also a descriptive caption will help you gain more followers. Make a habit of storytelling by using creative captions and create engaging posts. You can try things:
Use Important Words At The Top: Captions in the field often cut off once the lines are finished, so put the most compelling words at the top.
Ask questions: Asking questions will compel the audience to leave a comment on your post. Also, this will make your account visible to the wider audience. Emojis will help: Emojis play a huge role in attracting people on social media platforms. They can help draw the reader’s eye toward your account.
6. Run Ads When Your Audience Is Most Active:
Instagram easily allows you to schedule the time when your ads appear. This will help you advertise to the right audience. Think of this way, if you are an online seller when doing your audience shop online? Of course, it is difficult to gauge upon the time when your audience is most active, knowing them is where you can start.
So, now that you know the tips to get real followers and likes on Instagram go forth and take your business to new heights.
Read Also:
Is Instagram Turning Into A Way Of Life Now?
Getting Familiar With The Types Of Instagram Contests
A Guide To Running Your Instagram Marketing Campaign
5 Marketing Tips To Help Grow Your Business On Instagram
Do you want to know and understand how to delete Instagram account? It isn't as quick or simple to delete Instagram as it ought to be. And it could be because you no longer require a certain finsta or because its parent company, Meta, is stirring up controversy, AGAIN. It couldn't even be done from within the Instagram app up until recently.
If you want to make the required "I'm deleting Instagram" post, feel free to do it because now is the time. There are two options available for you going forward.
Using the app to delete the app is the simplest method for iPhone users to erase Instagram. To do this, go to your profile, and click Settings from the hamburger menu in the upper right corner. After that, select Account and navigate to the bottom of the menu. Under the Branded Content button, there will be a Delete Account button.
When you see it, pressing on it will bring up a choice asking if you want to delete or deactivate your account. You can learn more about those other alternatives in the "Temporarily suspending your Instagram account" part. A notice stating that you can stop the deletion process by logging back in by a specific date will appear. This will happen when you click the Delete Account button.
When you click the Continue deleting account button highlighted in red, the program launches a website. After responding to a question about why you're doing so and entering your password to confirm, you can finish deleting.
According to Apple's policies, Instagram's iOS app must allow you to terminate your account. The feature hasn't always been accessible on the Android version of the app throughout our testing. If you don't see it, you'll need to use the web. You can check for the Delete Account option by using the previous procedures for iOS.
How To Delete Instagram Account?
If you can't remove your account using the app, you'll need to follow the instructions below. It can be done on a computer or phone as long as you're using a browser.
You must first visit Instagram's specific page to request account deletion. It is accessible by clicking the link in the support article for account deletion on Instagram. You'll need to punch in your credentials if you are not already signed into Instagram (the majority of users won't be). In fact, it's possible that you will need to enter your password twice while the file is being deleted, so you should probably review it right away.
The original Instagram logo and a dropdown box asking why you wish to deactivate your account should appear on the final page. Depending on the option you select, you can see a variety of links to Instagram's support center. It will display a message that advises you to double-check the account you are deleting.
Whichever option you select, a popup asking you to reenter your password can be found below the links. When you're finished, press or click the Delete (your account name) button to be certain you want to do it.
Your data won't be instantaneously deleted, as Instagram mentions several times on the account deactivation page; Meta will retain it for 30 days. Your posts and profile, however, won't be visible to other users.
Don't forget to uninstall Instagram from your phone if you're ending your relationship totally. By doing this, you will be able to save a little space. It will also reduce the likelihood that you will sign up for the service again.
When You Should Delete Instagram?
If you want a reason to delete your Instagram, maybe you don’t need to do it. However, if you do and are confused, that needs to be addressed. There are options to temporarily deactivate the account before you think about permanently deleting it. Deactivation is on way to take a short break from the app and whatever has been bothering you on Instagram.
It will give you the much-needed time away from the public eye, and help you gain mental. It will make you gain emotional strength and maybe come back to the app with a renewed and fresh perspective. Here are some of the reasons why you might want to delete the app, so decide accordingly:
You have lost your focus.
Using the app makes you want to compare your life to others, leaving you with a sense of depression and failure.
Instagram is starting to prove detrimental to your mental health.
You have become addicted to the app and doom-scrolling (scrolling for hours) instead of doing something more productive.
You have tried to work your way around Instagram for quite some time, but it has not yielded the desired results.
There could be many more reasons that we did not enumerate. Anything about the app that makes you feel less of yourself or proves disadvantageous can be a good enough reason to delete it. Whether you start over sometime later or not is a personal choice.
How To Un-Delete?
Now that you know how to delete Instagram account, let’s say you have permanently deleted your account. It has been more than 30 days since you deleted it. You will no longer be able to reverse the process. You will need a new account because your old one will be erased, and your username might already be taken.
However, you can get your account back and all of its posts and direct messages if you have 30 days left on your subscription. Simply return to Instagram and log in there to accomplish this. You'll get a notification stating that you asked to have your account deleted and the date by which you can expect your account to be deleted.
Wrapping Up
Whatever your reason, deleting a social media app is really as easy as installing them. Instagram does have a few twists to its deletion process, but it's not above usability.
Have you deleted your account recently? Or are you looking for ways to permanently delete your Instagram? Instagram can be pretty useful for many reasons and also mess with your mind at times. If you want to know how to delete Instagram account, we hope this article helps.
If you have thoughts to share or questions to ask, please leave a comment below. We would love to hear from you!
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