Steps For Improving Your Instagram Strategy

Published on: 17 September 2018 Last Updated on: 18 November 2021
Instagram

Successful execution of a plan sometimes requires updates and improvements in Instagram Strategy. If you are unable to gain the expected outcome from your Instagram account, you must consider changing your strategies. You might have some brilliant ideas, but you may fail to achieve your targeted goal. In this case, reassess your basic strategies and implement new ones to get the desired benefits.

Keep in mind that steps that help you get new likes and followers will always have an impact on your overall Instagram marketing strategy. For this, you can buy cheap Instagram likes from many online companies. Just be sure to practice some care when you go down this alley because not all sites are going to offer valuable and credible followers and likes. If after buying likes you still find yourself in trouble, it is time to check your strategy.

Strategy

Here are five basic steps that will help you in evaluating and improving your strategies.

Evaluate Your KPIs:

Instagram has a lot to offer, and you can easily lose track of your basic objectives while focusing on engagement, followers, reach, and content. You must reevaluate that either your strategies are by your basic objectives of the account or they are deviating from its core purpose.

Evaluating your KPIs after short intervals lets you know how slowly or rapidly you are progressing towards your milestones. It’s always better to focus on one or two goals at a time so that you can concentrate well and drive all your energy on one side. It will also help you to stay on track without losing your attention.

Evaluate Your KPIs

Your clear goals, actionable tactics, and measurable performance metrics are core elements of a good Instagram strategy. If your targeted goal for the month is to drive traffic on your Instagram account then your main focus should be on maximizing your reach. You must implement strategies for your posts to be viewed by a maximum number of Instagram users. Closely observe metrics such as likes, follows, and profile visits. By having such clear goals and focused strategies, you can easily attain your short-term goals and long-term objectives.

Develop a distinct Visual Style:

Your Instagram posts are the virtual presentation of your personality and business. The quality of the content of your posts depicts your abilities and strengths so if you want to make your Instagram account stand out from the rest of the Instagram profiles then you must develop a unique visual style. People will recognize you on Instagram with your distinct style of posting and can easily differentiate your content from your unique style.

For effective visual presentation, you must be well aware of the strengths and weaknesses of your brand, and you must have sound knowledge of the latest trends of your industry. This will help you in designing strategies that will make your brand distinctive. Here are some other important things to keep in mind when evaluating your Instagram strategy:

  • You must develop a clear understanding of the preferences of your targeted audience so that you can strategize your posting frequency and upload content accordingly.
  • If you are clueless about what will appeal to your audience, you can always go for trial and error to the device the most successful strategies. The preferences of your audience may change after some time as the industry is growing at a rapid pace so you must keep on updating your strategies with the passage of time.

Distinct Visual Style

  • For making your posts visually attractive you can take help from various editing and designing tools available online. Designing tools like Unfold, Easily, and Canva provides you with multiple features to boost the outlook of your images or photographs.
  • Preset templates are also available that will assist you in making your every post different from the other. You can add a personalized element in these templates to make your posts unique and distinctive from other Instagram posts.
  • The content of your Instagram stories is quite important as it stays there for only 24 hours. To make your stories extraordinary, you can take assistance from apps like Factory and Quik. They will help you in inspiring your audience.

Read Also:

Content Rally wrapped around an online publication where you can publish your own intellectuals. It is a publishing platform designed to make great stories by content creators. This is your era, your place to be online. So come forward share your views, thoughts and ideas via Content Rally.

View all posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Related

Instagram Algorithm

Is Instagram Algorithm Easy To Beat?

Is it possible for your brand to beat the brand new algorithm changes of Instagram? Well, if you asked this question during the reverse-chronological period of the platform, we could’ve answered it pretty easily. However, now, in the era of curated content feed, it’s not possible to find an apt reply to this question. Why? Unlike the previous updates, the new updates are all about skyrocketing the organic reach of a brand or an Instagram user. So, how to get more followers on IG quick? By beating the Instagram algorithm, of course. Here, in our guide, we have broken down how the Instagram algorithm works and the way to take care of it. Let’s get started! The Working Procedure Of Instagram Before we begin talking about the current stature of the Instagram algorithm, let’s turn back the clock to 2016. During this year, Instagram proclaimed that it will focus on “the moment you care the most about.” Hence, Facebook began prioritizing the “friends and family” while Instagram cared the most about fresh, timely posts relevant to your area of interest. Currently, the Instagram algorithm focuses on six aspects. These are - Timeliness: The recent posts will appear at the higher sections of the news feed rather than the older ones. Interest: The type of content you generally look for after opening the homepage of the application. Frequency: How often do you open Instagram? The higher your activity level is on the app, the better it will be for your posts. Usage: The amount of time you spend on the application will also matter in the case of ranking your posts on the news feed. Relationship: Content from the accounts you have talked or commented on will be prioritized over everything else. Following: If you follow a massive number of people, it’ll be easier for you to see more posts on your newsfeed than anything else. Related Resource: Instagram Advertising For Beginners Beating The Instagram Algorithm - An Informative Guide Beating the Instagram algorithm will not be easy at all. However, if you keep following the below-mentioned tips, you’ll fare much better than you were doing before. Here’s what you need to know about it. Upload high-quality, unique content that’s relevant to your niche. Make sure to add as much information as possible while uploading a video. Add in-video captions to help people who’re watching the same without sound. Focus on trending topics only. This way, it’ll be easier for you to attract people who are looking for these posts and prompt them to follow you. Make sure to follow your peers in your industry to find out the topics you want to talk about. Use hashtags. Tags are important to beat the Instagram algorithm, and we cannot stress this enough. With them, you can appear at the top of the search results and ensure that the right people find you out. Opt for infographics. The practice of adding normal images has become pretty bland in today’s Instagram. Hence, if you are considering delivering any information to your audience while maintaining the engagement status, make sure to opt for infographics. Select a theme and stick to it. For example, if you are using the “red” color, make sure to include the same evenly to create a sense of uniformity. It’ll also look much more aesthetic than using different colors altogether. Find the right time to post. Check when most of your target audience is coming online and upload your images during that period to increase the chance of interacting with others. In most cases, the time would be somewhere between 10 PM to 3 AM. Include a call to action on each of your posts. It can be something a little supportive like “follow us to get more posts like this!” or, a more docile approach, “please DM us to learn more!” Related Resource: 6 Ways To Increase Real Instagram Followers Without Spending Money! Final Thoughts As mentioned before, beating the Instagram algorithm will not be an easy job. However, if you follow the rules we have explained, you will be able to perform much better than your rivals in the market. In any case, if you still have any queries, make sure to tell us all about it in the comment section. We’ll help you out in any way we can. Read Also: Picuki Reviews – Popular Instagram Editor & Viewer 5 Content Ideas to Use with Instagram Influencers How To Improve Your Social Media Branding By Getting More Instagram Followers And Likes Will Instagram remove likes from posts in 2020?

READ MOREDetails
Instagram Fame

Pets of Instagram Fame

If you are a pet lover and a social media fan then you will probably have spent quite a few hours pawing over (sorry) cute pics and videos of our furry friends. Some pets make it big because they are just so cute and others are co-stars to their famous owners. Here are some of the biggest and best celeb pets on Instagram and grabbing the headlines in the media:  Kardashian family pets : Love them or hate them, there is no denying that the Kardashian family make the world a more interesting place. Kim’s Chihuahua (Princess) was one of the stars of the show and one of the big storylines involved Khloe’s dog Rocky getting neutered. Not really an experience most pooches would want to share with the world but there have to be some downsides of living with the Kardashians, right? If you ever wanted to find pet tags that are the height of fashion, just watch the Kardashians and their pets for inspiration! Alternatively, you can visit this site for some cool designs. Obama dogs Bo and Sunny : So famous, Bo and Sunny even have their very own wiki pages! The Portuguese water dogs are adorable and Bo is commonly referred to as the First Dog of the United States. Also allegedly name after Bo Diddley. Miley Cyrus’ Piggy and Milky : Miley is never too far from the headlines although she seems to be keeping a fairly low profile at the moment. The Wrecking Ball singer is no crowd follower so it was no surprise really when she went for the less obvious choice for a pet – a pig! After weeks and months pondering over a name she went for the very unique ‘Piggy’. Rumors that they have a pet frog called Kermit are as yet unconfirmed. Miley also has a very cute white Pitbull that goes by the name of Milky. We can only imagine the lengths she went to name him but she literally has just swapped a letter out of her own name. Lady Gaga’s Koji and Miss Asia : Koji is quite the trendsetter, just like his owner. Often pictured in cute little outfits and a superstar pout, Koji is truly an A-list pet. Asia had several verified social media accounts and travels all around the world with the singer. Living life in the fast lane, they could probably do with a bit of advice on safe travels! Duchess of Sussex’s Guy : You might know her better as Meghan Markle but the Suits actress recently got hitched to a Prince and this seems to have made quite a few headlines. Meghan is now part of the Royal family but her pet Guy has always been a Royal, well a royal beagle anyway. Apparently, Meghan rescued Guy when he was just a few days away from getting put down; this is a real fairytale ending for Guy. The Queen’s corgis were other famous Royal pets but sadly Willow, the last one passed away in April, so we’re not sure whether he got to meet Guy for a pet playdate or not. Marnie the Dog : Marnie doesn’t need famous owners because the gorgeous doggy has over 2 million followers on Instagram. You can even buy cute stuffed versions of Marnie who was rescued at the age of 11. Our favorite Marnie pic has got to be the Santa suit but the Insta star has an outfit for every occasion! Venus – Two Face Cat : We couldn’t leave out the felines, so the cat we choose to share with you is Venus, the unusual cat with a face of two different colors, split right down the center of her face. Read Also : Is Instagram Turning Into A Way Of Life Now? Top 7 Free Instagram Apps To View And Enjoy Your Photos Like A Pro How To Get More Likes On Instagram

READ MOREDetails
Instagram Marketing

6 Instagram Marketing Tips for Business

The internet generation of today may or may not spend time with their families, but they definitely spend some quality time online. So your business needs to be noticed on their palms first. If you have a business but not having an account on Insta, I am hoping you have a good excuse for it. With countless likes distributed here each day, you must scoop some up for your business too. If this is not the case with you, you’ve come to the right place. Though late in the social media game, Instagram is a commanding marketing tool with 1 Billion active monthly users and 80% of them are following businesses. So you need to make sure, your business falls one among them. Here are ways to get you heard. These are the ones that work anyways: 1. Keep it strictly business! Creating a business profile is the prime rule of ‘Gram’ marketing. If you already have a general account, simply go to settings and click on ‘Switch to Business Profile’. A business account comes with tactical benefits at zero additional costs. This provides access to Instagram’s analytics tool ‘Insights’. You receive crucial metrics like reach and reactions to your posts, break up of follower’s demographics, engagement data, etc. It provides detailed insight concerning people’s interactions with your page thus helping you formulate better strategies. 2. #tag that: Hashtags are resourceful in attracting your target market and securing visibility. It is crucial to have good followers, ones that participate in your posts and make purchases. Use hashtags that are targeted and relevant to your images instead of many random ones. If you are starting a campaign, create your own brand hashtag. It could be your company’s name, a new product, or a special offering created for the campaign. Branded hashtags are easier to track, help you monitor public opinions, and measure the success of your efforts.  3. Entice, don't push! Spamming their feeds with posts will chase away your fans. The following techniques work wonders in any industry. Product Teasers using striking imagery fire up wants and make buyers come running. You tease and entice, rather than push them into buying. It also gives your company more of human touch and less corporate-like. So be a show-off, but a subtle one. Another effective maneuver is creating Sponsored Ads through the ‘Ad Creation’ tab. You select a number of ads and control the budget you would like to expend towards it. This feature attracts the target audience beyond the users of your account. Read here Twicsy info for more in respect of the target audience. 4. Timing is everything: On that note, deploy Instagram Insights to monitor traffic and assess the best time to post. As per surveys conducted by sproutsocial.com, the following trends were observed: Best Times- throughout Wednesday and 10-11 am on Friday. Safest times- Tuesday through Friday, 10 a.m. to 3 p.m. Least circulation-late night and early morning from 11 p.m. to 3 a.m. When you are on time, you definitely get real Instagram likes and exposure from real people. Your products and services are in front of the people who want to leverage them. 5. It’s Story Time! One out of three of the most viewed Stories is from businesses. Stories are an interesting Instagram feature that offers countless benefits. They are visible for 24 hours, in the same stream as entered, after which they appear above the follower’s feed. Don't rely on tools like TreeFrogSocial. Experts say that TreeFrogSocial.com is a scam you should avoid. They help brands add a narrative to their makings and experiment with radical content, which may or may not be complementary to the appeal of their products. It also allows marketers the liberty to communicate informally and use a string of media, instead of just one post having to say it all. Stories can also be used to tag other brands you are collaborating with or for shout-outs targeting potential influencers. 6. Befriend cool kids: Cue the social media influencers, VIPs of the internet whose approval of your brand can translate to trust and purchases from their followers. Their endorsement is the fastest jump start you need to build your fame. While choosing an influencer to be mindful of the audience you are seeking to attract. Just having a huge following isn’t enough; they need to lure the relevant mob. Influencers can be swayed by free gifts or by money. Sometimes, brands can also collaborate and market each other, forming mutually beneficial agreements. Instagram is dominant in the world and if you know how to tame this beast, the world is yours. We hope these strategies will help your business rise, and we are sure it will. Read Also: 34 Best Instagram Bots to Auto Like & Auto Follow Safely in 2020 How To Get More Likes On Instagram Is Instagram Turning Into A Way Of Life Now? Importance Of Storytelling In Social Media Marketing Will Instagram remove likes from posts in 2020?

READ MOREDetails