Using Instagram for branding and advertising is a great idea because you can gain access to millions of users. You just need to know how to grab their attention, and it will all fall into place. One way to grab their attention is to buy Instagram likes and followers, but you will still have to invest time in keeping your Instagram page up-to-date to attract new followers. Interestingly, you can try some ways to engage your followers, and one interesting idea is to start a contest.
A contest works great because it keeps people on their toes. It keeps them interested in what you have to offer. They may be willing to check your page frequently to learn more about the contest and the prizes you may be offering. While it is true that contests help you engage your followers, the success also depends heavily on the type of contest you select. Here is a bit more about the types you can choose.
You can try to be creative here, but in most cases, you can improve engagement by trying four types of Instagram contents.
1. Like AndWin Contest :
Contests are a great source of attracting the audience to your Instagram account and boosting your popularity. People are often interested in contests and usually try their luck for a chance to win.
The probability of participation by the users’ increases if the contest is simple with easy to follow the rules. One such contest is alike and wins the contest. People only have to like your post, follow your Instagram account and comment under your post to confirm their participation.
Use all the possible hashtags that are relevant to the theme to attract the maximum audience to your post. Hashtags like #contest and #giveaway should be included.
A high-resolution graphic image with attractive prize offer will increase the chances of success of your contest. Users often get more motivated to participate when the giveaways are unique and worthy. The announcement of the winner name loud and clear give an incentive to people to participate in the next contest.
A regular series of the contest is more effective than just a one or two random contests. The greater number of contests give a chance for more followers to win. It also increases the traffic on your account as people keep on checking for contest updates.
2. Photo Contest :
Arranging a selfie or photo contest is another good option for boosting engagements on your profile.
You can ask people to post their selfie or pictures of their kids or family event relevant to the theme of the contest. You can also promote the sale of your brand by asking people to include your product or brand logo in their photos.
Put up the winner photo on your Instagram story to attract more people in the upcoming contests. Selfie contest also let you know your followers by face and increase traffic on your account with a large number of posts. This contest is a great way to judge your popularity and present the world your brand power.
3. Hashtag Contest :
Hashtags are one popular source of promoting business on Instagram. Arrange a hashtag contest and ask your followers to repost your Instagram post with your brand hashtag.
This contest will help you to promote your brand name among the followers of your followers. You will be able to communicate your message to a larger number of audience and will be successful in grabbing their attention.
4. Voting Contest :
If you want to take your audience partition to the next level, then you must arrange a voting contest. Ask your followers to vote the contest pictures by liking them and select the winner with maximum likes.
This contest will give you multiple benefits. First of all your followers will be assured of no favoritism from your side to the winner. People will ask their social circle to like their photos which in turn increase traffic on your account. It will increase the bonding of followers with your brand as you empower them to select the winner. The voting contest is the most effective contest among the contests mentioned above.
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